When they got up the next day, Gu Mingxun and others saw the overwhelming reports on the Internet and TV about the high ratings of "Where Are You Going, Dad", and knew that the next negotiations were destined to have the upper hand on Xiao Feng's side.

At this time, Gu Mingxun and others realized that Xiao Feng especially put the negotiation time on this weekend, which was undoubtedly sure that the ratings of this station in Ginkgo Village would break the charts, and strive for the initiative as much as possible.

Xiao Feng was able to bring the 'Jinghu Group' to such a height in three years, not only by relying on the image of the almighty dad on the screen, but also by his means and strategies.

To Liu Yunxuan and others' surprise, Xiao Feng did not directly participate in the negotiations, and it was Xu Mengyao who attended the negotiations on behalf of the Xiao family, which allowed them to appreciate the style of Harvard MBA.

It took a whole day for Xu Mengyao to sign a letter of intent for image endorsement on behalf of the Xiao family and 4 companies, and the specific terms need to be implemented in detail after private lawyers and accountants join the negotiation team. However, the Xiao family will become the image spokesperson of these four companies in the Greater China Region in the next two to three years.

Taking advantage of the popularity of the program "Where Are You Going, Dad", the representatives of the four companies discussed with Xiao Feng and decided to hold a joint press conference in Haizhou next Monday to officially announce the cooperation!

Xiao Feng has no objection to this, anyway, since he agreed to cooperate, he still participates in the necessary activities, not to mention that this time Benjamin convened his classmates in Haizhou to hold a fifth anniversary reunion for graduation, Xiao Feng plans to go back and take a look.

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After the signing of the agreement of intent, Xiao Feng released a new message on the scarf, claiming that he had accepted the endorsement invitations of four companies, and a press conference would be held at the Haizhou Financial Center on Monday, hoping that fans and media would support him!

This news immediately attracted widespread attention in the entertainment industry and financial circles, and they submitted interview applications to the news center of the financial center. Journalists from all walks of life gathered in Haizhou.

You must know that since the popularity of the program "Where Are You Going, Dad", other dads and cute babies have also accepted the offers and endorsements of major companies one after another, and they have been busy promoting all over the country all day long.

As the hottest father-daughter combination in the show "Where Are You Going, Dad", Xiao Feng is favored by advertisers for his special identity and high popularity. It's just that Xiao Feng has always refused the offers of major manufacturers.

According to the current situation, Xiao Feng's family also shot a series of advertisements for their own 'Jinghu Dairy', and the rest of the news has not come out for the time being.

This time, Xiao Feng signed the image endorsements of 4 companies in one go, which immediately made media reporters use their brains to guess the possible winning bidders.

Since the press conference was held in the Haizhou Financial Center, which means that at least one of the companies is located in the financial center, many Fortune 500 companies with their headquarters upstairs in China have been put on the suspicion list.

In addition to speculating on the list of manufacturers, the media is also estimating the endorsement value of Xiao Feng and Nini. After all, this is something that readers and viewers like to see.

In the past two months, several families of cute babies have received a lot of advertising endorsements, and the cost varies from 50 to 2 million according to the number of endorsements, which is almost the same as the price of domestic first-class film and television stars.

This is also a surprise to many people in the entertainment industry, plus all kinds of envy, jealousy and hatred, you must know that many people have been in the entertainment industry for more than ten years, and they may not be able to win the favor of advertisers. These pairs of daddy cute babies have fulfilled the dreams that others have not realized for more than ten years in just one summer, and they are even more special because of their special status. Some manufacturers for family consumers also asked their family of three to go into battle and offered more expensive prices!

As the most famous father and daughter in "Where Are You Going, Dad". How much endorsement value did these manufacturers offer to impress Xiao Feng, who has a special identity?

Many media boldly speculated that if Xiao Feng's family of four went into battle together, I am afraid that the annual endorsement fee would not be less than 10 million!

Therefore, some headline parties began to report the news of Xiao Feng's family accepting endorsements with the title of 'tens of millions of endorsements'.

Time. The whole network is boiling!

Tens of millions of endorsements, only a few superstars and superstars can get it, if Xiao Feng gets such a contract, even if he doesn't have any masterpieces, but the media have to put Xiao Feng in the position of a superstar.

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On a flight from Yaozhou to Haizhou. Xiao Feng's family experienced the taste of celebrity travel again, and some fans even uploaded photos of them boarding the plane to the Internet, announcing the whereabouts of Xiao Feng's family of three.

When Xiao Feng's family walked out of the airport passage, they were greeted by thousands of fans and reporters from hundreds of media outlets, and the scene was spectacular.

Fortunately, Xiao Feng and his team have adapted to this situation and coped with it quite calmly, and with the help of airport security, they boarded the convoy prepared by Benjamin and drove away.

At the same time, Gu Mingxun and others, who randomly arrived in Haizhou, were recognized by some sharp-eyed financial media reporters, and that night, some media announced the list of the four most likely manufacturers, which added a fire to the excitement!

That night, Xiao Feng's family stayed in the presidential suite of the five-star hotel in the financial center prepared by the cleaning company, full of sincerity!

Since the press conference will also be held in the press room of the financial center the next day, many media reporters even stayed near the building all night, hoping to take photos of Xiao Feng's family going out.

It's a pity that after arriving at the hotel, Xiao Feng's family even ordered room service for dinner, and did not participate in the manufacturer's banquet, which disappointed the media reporters!

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At 10 o'clock the next morning, the press room of the financial center was crowded with media reporters, whether it was print media, television media or online media, hoping to grab the best position and get the most exciting news materials.

Compared with the situation where the influence of other celebrities can only radiate the entertainment industry, Xiao Feng's super-rich identity has attracted the attention of a large number of financial media, so the reporters in the press hall have both strict media such as "Yicai", as well as "Entertainment All-Star", which is famous for celebrity gossip, the whole hodgepodge.

At half past ten, accompanied by the marketing directors of the four companies, Xiao Feng's family walked into the venue, which immediately attracted media reporters to take crazy pictures, and the flash lights were connected!

The four industry elites are not strangers to financial media reporters, and they also arrived in Haizhou on the same plane with Xiao Feng yesterday, and the results speak for themselves.

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"I'm glad that media friends came to participate in the joint press conference held by our four companies!" Gu Mingxun sat on the rostrum, smiled and said: "Today is a good day for us to sign an image endorsement cooperation agreement with Mr. Xiao Feng, let us welcome Mr. Xiao Feng, Ms. Xu Mengyao and Nini with warm applause!"

Gu Mingxun is the only woman among the four representatives, coupled with the status of the cleaning company's top 500 companies, Liu Yunxuan and others handed over the presiding position of the press conference to her.

I have to say that the aura of the elite in the industry is really not covered, Gu Mingxun's appearance suddenly ushered in thunderous applause, and the atmosphere was quite warm.

"After careful negotiations, Mr. Xiao Feng's family will serve as the image spokesperson of our four companies in the next three years, shooting a series of advertisements and attending related publicity activities!" Liu Yunxuan said eloquently in front of hundreds of reporters: "Xiao Feng is a well-known philanthropist in China, and has a good image, we agree that his family and our product positioning have a lot in common, this time it will be a win-win cooperation!"

Mr. Zhang Guangyao, Marketing Director of Qindao Haier, also expressed considerable confidence in the cooperation with Xiao Feng, believing that Xiao Feng's family represents the representatives of the high-end class, and their participation will help enhance Haier's brand image.

As for Mr. Deisler from Germany, who has lived in China for five years and his Mandarin is not bad, he believes that Xiao Feng and Xu Mengyao's identity and educational background can well demonstrate Audi's 'leading technology' product concept, even if the price is worth it.

After entering the stage of free questioning, Xiao Feng and Xu Mengyao became the objects of many media reporters competing for questions, and Gu Mingxun and others could only shake their heads helplessly.

Most of the questions from media reporters focused on the endorsement fee, the number of years of endorsement and the specific situation of advertising shooting, but for Xiao Feng, who has rich experience in fighting enemies, these are all pediatrics.

In addition to the endorsement fee, Xiao Feng and Xu Mengyao answered other questions in detail, after all, after signing the contract, the relevant obligations must always be fulfilled.

The reason why the cost of endorsement cannot be disclosed is to cooperate with the manufacturer's publicity plan, and wait until the advertisement begins to be launched, and then form a new news hot spot, which is conducive to the advertising effect.

Take 'ollo' as an example, it signed Nini and Xu Mengyao in one fell swoop, and gave a total of 10 million endorsement fees for three years, in addition to paying a certain amount of remuneration and carriage fees when shooting advertisements, keeping up with first-line stars.

If such a big deal is revealed, it will naturally cause the media to stir up, and invisibly increase the exposure rate, so that you can do big things with little money!

Of course, the endorsement fee of 'ollo' is not the highest, and Haier's endorsement fee of 15 million yuan in three years is also the highest record in the 30 years since Haier's establishment. Listening to Zhang Guangyao, this figure was personally decided by Mr. Zhang Ruiming, which made Xiao Feng decide to find an opportunity to visit this business leader in Qindao.

Audi and Procter & Gamble are worthy of being the world's top 500 companies, and they have offered Xiao Feng's family of four an endorsement fee of 20 million yuan for three years.

At the end of the press conference, Xiao Feng announced a decision, which immediately brought the atmosphere of the scene to a peak, and no one expected such a surprise.

Xiao Feng decided to donate all the fees collected for advertising endorsements to the 'Ginkgo Foundation', and the specific amount will be announced after the funds are received!

The press conference is over, but the heated discussion is not over! (To be continued...... R1292