It's mid-November, and since the relaxation of Singles' Day, the company and the studio are starting to return to their usual ways and be busy in an orderly manner. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the past two days, Wang Cheng has checked about trademark registration on the Internet, and the reason for checking is very simple, that is, the trademark of Double Eleven.

In the previous life, Taobao officially registered the trademark registration of Double 11 in 2014, and indicated the name of the Double 11 e-commerce carnival on Singles' Day.

For this reason, Tmall and JD.com have quarreled many times;For some reasons, e-commerce Wangcheng will not be involved,And when he wants to be involved, it must be very late。

Therefore, Wang Cheng might as well seize the opportunity to hold the trademark in his hand in advance, and when the time comes, he will be able to spend a lifetime with the licensing fee of the major websites.

Just like when Double 11 had not yet arrived, major e-commerce platforms started a trademark war, and Ali also had a long-term vision to preemptively register trademarks when Double 11 had not yet become a well-known festival.

Later, a lawyer said that if it was a trademark like this, it would never be approved, just like "315", which has special significance, is a trademark that will never become a commercial value.

So in the past two days, Wang Cheng began to prepare for the application for the "Double Eleven" trademark, he submitted the application to the domestic trademark office as the legal person of the city technology company, but according to the process he learned on the Internet, such a process will take more than a year.

However, Wang Cheng has enough patience to prepare, and he is also ready to use the name of Singles' Day to promote his Weibo after the trademark appears.

It's just that Wang Cheng can't guarantee whether Taobao or Jingdong, these well-known e-commerce platforms, are willing to seek authorization from him in the future, after all, the popularity of Double 11 is entirely because of Taobao's marketing strategy, it can be said that without Taobao's promotion and the echo of other e-commerce, Double 11 is a sparse and ordinary day.

And Taobao's marketing methods are also worth learning from Wang Cheng, especially as a new Internet person, after a simple analysis, he will find that these things are very beneficial to him.

After a brief thought, Wang Cheng wrote down the marketing strategy used by Taobao in his notebook.

The first is the most common type of hunger marketing, which creates a tense atmosphere to make people feel that they are not going to get a better discount and price if they miss out today, and the most common method is to sell it in limited quantities and at a low price.

The second is secret sales, Taobao pretended that the internal information was leaked, but a large number of so-called explosive internal information began to spread wildly in the major QQ groups and circle of friends, and achieved a propaganda effect.

The third is to increase customers' desire to buy through visual shock, such as the temptation words "five folds" and "limited time" that can be seen everywhere on the homepage of e-commerce platforms.

Fourth, advertising marketing, which is almost the simplest and most common, as long as there is a screen, whether it is your home or a public place, advertisements will be placed, so that you will be brainwashed unconsciously, and then enter the website like a magic barrier to squander the deposit in your card.

The fifth is event marketing, Taobao has turned Singles' Day into a crazy shopping festival for the whole people, and it has become a tradition unconsciously, while Tmall uses Singles' Day to spread the event, so that men and women can find a reason to go on a shopping spree.

Sixth, psychological marketing: the popularity of Double 11 is to rely on the psychology of liking to compare and join in the excitement of the shopping atmosphere continues to expand, which has prompted many people to have an idea that others will buy me to buy the psychology.

Seventh, joint marketing; Weibo and other resources are integrated for joint marketing, which promotes the close integration of many of Alibaba's products.

Such a large paragraph of words, Wang Cheng wrote it very fairly, this notebook is very special, it records a lot of things about Wang Cheng about the future, so he treats this notebook as if he were his own life.

Clean pages, neat fonts.

Looking at the whole page of marketing strategy, Wang Cheng had to admire Ali's employees and decision-makers, because their means and methods were obvious, and almost everyone was attracted to the charm of Double 11;

A small half of the thick notebook has been used, although there is no necessary connection between each page and each page, mainly because Wang Cheng writes whatever he wants, so he does not deliberately plan anything.

But I have to say that this notebook is the experience and memories of Wang Cheng's previous life; close the notebook and put it in the drawer casually, this is an unlocked drawer, Wang Cheng doesn't want to do anything that wants to cover up, after all, if there is a thief in the house these years, he will not steal a notebook.

Today is indeed a harvest day! Wang Cheng stretched his waist a little happily, and whenever he thought of something or learned something, he would be extremely happy.

Learning is endless, and Wang Cheng is regarded as a creed in life, so he has been absorbing all kinds of knowledge.

Wang Cheng, who was still thinking about what he was going to do today, received a call from Lucy at noon.

"Hey, Wangcheng, do you have time now?" the cacophony of familiar surroundings told Wangcheng that Lucy was now in the company.

"What's the matter, what's the matter?" Wang Cheng didn't expect Lucy to call him, after all, even if there was something, she would usually entrust Wang Ziman to tell him.

"Give you a chance to perform, Ziman is not feeling well, you can take care of it. Lucy said.

"What's the matter?" Wang Cheng said a little nervously, he didn't go to the company today, so he didn't know that Wang Ziman didn't go to work.

"It's just a woman's thing, and my stomach hurts so much. Lucy pouted.

"Okay, I know, I'll check it out right away. Wang Cheng nodded and prepared to leave immediately, this tension emanating from the depths of his heart.

"Buy some food, you come to the company later, I'll give you the key." Lucy hung up the phone and reminded money.

"Yes. Wang Cheng replied.

So Wang Cheng hung up the phone and left without looking back, leaving only the four people in the studio to look at each other stupidly, not knowing what was going on.

Before going to Wang Ziman's house, Wang Cheng first went to the vegetable market to buy some red dates and ginger and other things, and Wang Cheng, who is useful for women, bought some of them, so he rushed to Wang Ziman's house with a large bag of taxis.

(Chapter 2, Chapter 3 will be sent tomorrow morning, ask for support~)