401 Koi Case

"Hey, does this picture really work?"

"A lot of people are retweeting this koi, and I'm going to retweet one too. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½ā€

"I heard that I forwarded the curse that can exorcise the supernatural movie......"

In the age of the Internet, it only takes a few minutes for a piece of information to travel across the country.

With the fall of one social network after another, the entire Korean netizen knew about this "koi", and most of them chose to retweet it.

Because there are too many netizens who have scolded "New World" before, everyone doesn't want to be unlucky, and forwarding a koi fish suddenly becomes their best choice.

And even if the heart is big, netizens who don't take luck to heart. After seeing netizens forwarding this koi picture, they were afraid that they would fall behind, so they followed the trend and began to forward this koi.

The trend of the Internet is changing rapidly, and a "koi wind" is blowing bigger and bigger.

Now on the Korean entertainment network, there is no longer a website without "koi".

At the same time, due to the huge number of people who retweet koi, there are more and more "lucky" things, and this koi is becoming more and more godly, and the number of people retweeted has not decreased at all.

And due to the birth of many "lucky people", the box office of "New World" has been greatly promoted.

Fang Jing was secretly looking forward to the box office data on the fourth day, how much growth there would be under the influence of this wave of "koi wind".

At the same time, the Korean people no longer have such strong hostility towards the audience who walked into the "New World" screening hall this time. Because most of them, they retweeted the koi. It's just that there are still people who stick to the bottom line and never go into the cinema to watch "New World".

"Just forward, no need to watch the movie. ā€

"Retweets bring good luck, why do you have to watch movies. ā€

"It's obviously bundling. ā€

Anyone with a discerning eye can see that "New World" is tied to koi for marketing.

But this time, the marketing was very successful, so that many South Koreans were willing to pay for movie tickets.

Only the angry youth of South Korea are left to stick to the final bottom line......

Koi can be forwarded, and the box office will never contribute.

At the same time, the capitalists in the Korean entertainment film industry are also anxious: "How did the koi fish picture come out?"

"In just a few hours, it spread all over the Internet. ā€

"At first glance, it's the marketing of "New World", is there a way to refute the rumors?"

With the good effect of the previous "refutation of rumors", the first method that the Korean entertainment film industry thought of was still to "refute rumors".

It's a pity that this time the "refutation of rumors" didn't work, the koi are still being frantically forwarded on the Internet, and because the number of koi people entering the cinema is also growing.

On the contrary, there are fewer and fewer people who stick to the bottom line, and even some angry young people are almost unable to hold on. Because after they retweet the koi, they will also have a psychological effect, and the subconscious will pay special attention to their own "unlucky" things. Interpret some small accidents that are often encountered as the advent of "bad luck".

Because of this, some people have refuted the credibility of the "koi map" on the Internet. But then it was angrily sprayed by loyal netizens who reposted Koi: "If you don't go to the movies, why will it bring you luck?"

This sentence blocked the angry youth in South Korea speechless, after all, everyone knows that to forward the koi picture, you still need to watch "New World". Now that you haven't watched "New World", you are really not qualified to question the "Koi Picture".

Fang Jing's marketing is very powerful, looking at the koi that is popular on the Internet, he knows that the box office of "New World" is really saved this time.

In the early morning of the schedule, all the leading actors of the crew and the production team did not sleep.

They all saw the news from the Internet and understood that this time the box office of "New World" is likely to usher in a turning point, and the box office will have a huge increase. So at this time, they all gathered in Fang Jing's room, waiting for him to announce the answer.

Fang Jing had just received first-hand information from the theater, and after seeing the box office list on the fourth day, a painful expression appeared on his face. This made the hearts of the entire crew lift, and everyone's faces were full of expectation, and suddenly there was a lot of apprehension.

Only Sister Li Ya quietly glanced at him beside her, this kind of old trick used by Fang Jing is really tried and tested.

"It's miserable, it's miserable. ā€

"It's still at the bottom. Fang Jing said with a sense of grief and indignation, and poured cold water on everyone.

Is it still at the bottom?

The hearts of the crew were cold, and the hope that had just risen fell into the abyss again and became despair.

"It's only 110 million at the box office, which is really miserable. The more Fang Jing spoke, the more sad he became, and when the four newcomers of Peng Yuyan wanted to hug and cry, suddenly the atmosphere of the scene was repeated.

One of the crew's photographers was surprised: "110 million?"

Fang Jing looked at the ranking in his hand again, and nodded in certainty: "One hundred and ten million." ā€

Seeing that he didn't look like a deed, after nodding his head to confirm, the crew's faces were all smiling. The photographer also smiled and said, "Teacher Fang, don't tease us, the box office of 110 million is still at the bottom." ā€

A relaxed smile also appeared on the face of the scene below: "110 million is real, and the bottom is also true." ā€

Hearing the news, the expressions on the faces of the crew became solemn again.

You must know that the box office of breaking 100 million is already a good result. In the usual schedule, it may lead the box office. Now it's still at the bottom, so how high the box office of other movies is.

In fact, there are sixteen movies in this schedule, except for Fang Jing's "New World", other Korean entertainment movies. From the first day to the third day of the schedule, the box office has exceeded 100 million one after another. "Seoul Night Love", which is currently leading the box office, has a box office of more than 500 million.

Therefore, Fang Jing increased the box office by 100 million in one day, and he was still only able to be at the bottom.

However, the first one has just reached about 150 million, and it is estimated that he will be able to catch up soon. But Fang Jing's goal is not only to become the penultimate one.

Now the box office of 100 million a day is enough to prove the success of his "forward koi" marketing this time.

Although the marketing techniques are low-level, the ideas are good enough.

And forwarding koi is a perfect solution that has been verified on the earth network. Being able to bring such a strong box office growth is entirely due to the role of this plan.

South Korea will start next month, but any marketing book will definitely mention this "koi case". It has become the most classic case in marketing in the world, and at the same time, it has directly increased the probability of failing the course in the next three years for major marketing students in South Korea. And after Fang Jing returned to China, he received advertising cooperation invitations from many top domestic enterprises.

It's not that I asked him to shoot an advertisement, but I want to ask him to plan an advertisement.

And now, Fang Jing finally has the courage to dare to think about what it is like to lead the Korean entertainment box office.