Since Ye Le proposed to increase the publicity budget, the publicity plan has also been changed accordingly, and after the specific theaters come out, they will concentrate on the cities where these theaters are located to do graphic promotion: bus stop advertising billboards, floor posters, subway station advertisements......

The publicity budget in Huaxia was smashed by Ye Lefang by 13.5 million,

Most of them are spent on offline promotion, and the cost of online publicity and promotion is relatively cheap and concentrated, so it will probably only be around 4 million. Pen "Fun" Pavilion www.biquge.info

The publicity budget of 13.5 million can be used to make another small-budget movie!

Ye Le, the large-scale hit variety show "Super Challenge" on Modu Satellite TV, also found a way to get in touch and spent money to let them shoot a special episode of "Assassin's Creed" as the content.

This episode of "Super Challenge" is not in the form of a special, it will be directly arranged into the TV station's broadcast list, and it will be broadcast in advance of the previously filmed episode.

The episode that was originally scheduled to be broadcast on January 21 will not be deleted, but will be broadcast in the next episode after that.

In the show, the "Three Fools" and the "Three Spirits" are divided into two groups to play the role of the Assassins and the Templars to fight each other, with the "Assassins" finding the "golden apples" related to the original game to win the game, and the goal of the Templars is to stop them.

Ye Le has the intention to promote it on multiple TV stations, but unfortunately some TV stations have opened their mouths, and their ratings themselves are not high, so they are still cheeky and ask for high prices, Ye Le naturally can't accept it.

There are also some TV stations that can't talk about it, and the commercials are already full and it's too late to insert the Assassin's Creed commercial.

Although Ye Le was unable to appear on multiple TV stations to promote his films to a national audience.

But in fact, coupled with the game situation of Aurora Group, it is quite powerful for a movie to be advertised on two satellite TV stations, after all, some movies do not have such an opportunity to be promoted on TV.

Once it is done according to Ye Le's release plan, then the "Assassin's Creed" movie publicity offensive is absolutely amazing.....

A week has passed in a flash, and the "Assassin's Creed" movie has finally been made, and now it is Ye Le to test whether it can be directly on the screen in more than 40 days.

"Assassin's Creed", a movie adapted from the game, Ye Le tried his best to restore it to the original, and the first movie is still the same as the original, telling the origin of the story and the young Ezio.

And also added some of the most classic soundtracks in the game, but the whole movie can't completely copy the game's soundtrack, which will lose a trace of freshness for players.

After watching the whole film, Ye Le was still very satisfied, but the soundtrack that appeared for more than 20 seconds when the movie was 13 minutes into the movie, Ye Le couldn't accept it.

"I wanted something upbeat, uplifting, but not depressed, I needed a soundtrack that was lighthearted and upbeat to capture the emotions of the audience. ”

It's only the first film in the Assassin's Creed series, and anyone who has played the Ezio Trilogy knows that in the first game, Ezio was a playboy in his youth.

Compared to his middle age and old age, he is not mature and stable, let alone as wise as he was at his peak.

So it's obviously a bit out of place to have that kind of tragic, gloomy soundtrack all the time in this movie.....

Ye Le immediately encouraged: "As long as these soundtracks are slightly modified to be more suitable for this story and the historical background of medieval Europe, then our film is undoubtedly perfect!"

The soundtrack is a foreigner named Dave in his 30s, with a beard and long hair, and he looks like an artist.

And this person is indeed quite famous in Europe, and he is a dark horse in the classical music circle, this person does not follow the usual path, and can always integrate some new elements into classical music, which is not inconsistent and can give people a feeling of brightness.

Hearing Ye Le's request, he closed his eyes and thought for a while, then opened his eyes and smiled, and said, "I'm okay with this, but I don't have a clue now, can you let me watch the movie two more times?" I need some time to rethink it." ”

Ye Le nodded, and then silently walked out of the screening room to the conference room to continue to discuss the next screening work with the person in charge of Aurora Pictures.

A few hours later, Dave watched the film twice more from cover to cover, then silently closed his eyes and thought for a long time before he got up and walked to the back, picked up the violin that he always carried with him, and played it.

It wasn't until he was satisfied with himself that he went straight to his makeshift music studio.

I recorded the sound again, then went to the violin and recorded a short section, then the piano......

He recorded the sounds one by one, then expertly matched the tracks with software and finally released them.

After a while, Ye Le was a little impatient waiting outside, and Dave finally gave Ye Le a simple sample of the new soundtrack.

Dave's improvised music didn't take long, and it took less than a few hours to create this new soundtrack that lasted more than 20 seconds, but Ye Le's eyes lit up immediately after listening to it.

"Great, that's how it feels!"

Ye Le nodded and praised after listening silently.

However, Dave was a little embarrassed and said, "I need a choir, and most importantly I need two weeks to finish a new soundtrack. ”

“OK....”

Ye Le nodded in promise.

Although the time is a little late, two weeks is relatively short for re-soundtracking.

It took the soundtrack team to work overtime to change the soundtrack for the film within that timeframe.

He also knew that the soundtrack was quite time-consuming, and since everyone else had promised to complete the work of replacing the soundtrack within two weeks, he had no choice but to agree.......

After the soundtrack was replaced, time passed slowly in the long promotion of the film.

On January 26, the 10,000-person e-sports hall of the Global Game Center.

Ye Le was chatting with Hu Yun, next to a series of creators of the "Assassin's Creed" crew.

Some of them are ready to take the stage, some are chatting with acquaintances to relieve the boredom of waiting, and some are constantly communicating, because these people are of different nationalities, so Ye Le doesn't know what other people are talking about except for being able to understand their English.

This is the backstage of the 10,000-person e-sports stadium, and the release of "Assassin's Creed" is scheduled for 1 week later, and today is the premiere.

It stands to reason that the premiere will not be held in this kind of non-cinema or theater, but Ye Le insisted that the premiere of the film be held in the 10,000-person e-sports hall.

Of course, he did it for a purpose.

During this time, in order to build momentum for the movie, Ye Le has worked hard.

No, Aurora Games held a special welfare event a month ago, and the name of the event was exactly "Assassin's Creed Premiere?

Players can go to the event website of the official website of Aurora Games to fill in the information and draw qualifications, and then they can easily verify their identity with their mobile phones on the spot, and then enter the venue to participate in the premiere.

This means that players can come to the live premiere of the movie without spending a penny!

Although the viewing effect of the 10,000-person e-sports stadium will be worse than that of the theater, it will not let players go home.

Why?

Because the 10,000-person e-sports stadium not only has 7 huge LED screens, but also has stereos installed under many seats in the e-sports stadium, players who come to the scene do not need to worry about seeing the re-enactment clearly, and they do not need to worry about not hearing the sound.....

Soon, as the players, media, film critics, and others who came to the scene took their seats one after another, the premiere of "Assassin's Creed" also kicked off on time.

Ye Le returned to the backstage after taking the stage and playing soy sauce, there is no need for him to steal the limelight from those main creators, and there is no need to be there like a fool.

A total of 7,500 seats were reserved for players across the country, and 6,189 players actually attended.

That's actually the flaw of this type of event, those players who are far away from the magic capital are just joining in the fun, and a large number of people don't plan to go there to see the premiere at all.

It's impossible for every player to say after winning the lottery: Wow, I'm so happy, I'm going to take a plane (bullet train) to the magic capital to watch the premiere!

The cost of travel and lodging is a significant expense and time-consuming, so even if it doesn't cost money to attend the premiere, not everyone will come.

Considering this factor, the Aurora game will let them fill in the information first, and then locate their city, and then the cities and provinces next to the magic capital have a much greater chance of winning the movie.

Secondly, Aurora Games selects all old players of Aurora Games and people with strong spending power.

Players have a strong sense of belonging to the Aurora game and make greater contributions, and at the same time, they are more active in activities such as the Aurora game, and the chance of grabbing the premiere place and releasing pigeons is relatively small.

People with strong spending power are more willing to spend money, and the Aurora game is not only to entrap them, but also to these people, even if they live a little farther, they basically don't care too much about the round-trip travel expenses and accommodation costs.

Although more than 1,000 players did not come to the scene after grabbing the quota, it was still within Ye Le's psychological tolerance.

Soon the process of the premiere entered the film screening stage, and the audience at the scene consciously closed their mouths and waited for the film to start playing.

The story of Assassin's Creed, or the story of the Ezio Trilogy, begins with his descendants.

This movie doesn't label people as villains as soon as they come up.

Anyone who has played the original game knows that in Assassin's Creed, there is no absolute good and evil.

The two organizations are like two factions, each with its own values.

The "orderists" (Templars) wanted to build a perfect world at the expense of freedom. The "liberals" (Assassin Order), on the other hand, believed that people should have the right to make their own choices, even if the world was not perfect.

"Assassin's Creed" has a strong sense of substitution with reality, and people can't help but wonder if there is really such a possibility, such an organization, secretly influencing the course of our history and guarding world peace.

The film begins not in medieval Europe as expected by viewers who have not played Assassin's Creed, but rather from a modern perspective.

This movie doesn't label people as villains as soon as they come up, like some movies.

Anyone who has played the original game knows that in Assassin's Creed, there is no absolute good and evil.

The two organizations are like two factions, each with its own values.

The "orderists" (Templars) wanted to build a perfect world at the expense of freedom.

The "liberals" (Assassin Order), on the other hand, believed that people should have the right to make their own choices, even if the world was not perfect.

......

First up is a direct descendant of a bartender, Disman Miles.

This guy was actually a member of the Assassin Order, who was under house arrest by his adoptive parents since he was a child, and because he couldn't stand the closed life of the Assassin Order, he ran away and became a bartender.

The protagonist feels like he's never seen much of the world, has few friends, and is eventually discovered by the Templar and captured Abstergo for a memory regression experiment. ”

"Hehe, if you want me to say that the real protagonist is not him! I played the game of Assassin's Creed, and the real protagonist should be Ezio, after all, his image is much better than this offspring of his!"

The focus of the film is on Ezio, who has become more real, and whose charisma is not comparable to that of his descendant.

The religious implications of the original Assassin's Creed series of games are largely derived from the film.

But at the premiere, the audience didn't feel that this hodgepodge film was too complicated, and the addition of religious allegories would affect the film.

Compared to the Assassin's Creed movie on Earth, Ye Le's narrative is not chaotic, on the contrary, it is much clearer and more straightforward.

Just look at how captivated the audience is.

The actors did not give a pretentious performance, but tried their best to devote themselves to their true emotions, which made many audiences can't help but praise it.

"It's so good, that's what it's called acting!"

Each weapon in the film is highly reproduced to the game, all handcrafted by artisans, and each one is truly lethal.

Each garment is also hand-sewn by the world's top fashion designers, and the combination of dark subjects and gold edges reflects the Assassin's belief in "cultivating darkness and serving light".

"It's so cool for Ezio to wear this, I saw this outfit on a shopping website the other day, I watched a movie today, I said anything and went back and bought it and kept it at home. ”

"Haha, if you have the guts, wear it with me and go to the street!"

Almost more than 90% of the fragments and details Ye Le chose to respect the original work and restore it according to the game.

In addition, the filming location of the crew was also deliberately moved to Europe, and after some special post-processing, the original appearance of medieval Europe was most realistically restored.

Even the "Leap of Faith" was filmed by real people

Jumping from a 38-meter platform is extremely dangerous!

You must know that this kind of difficult action scene can be completed with CG.

So when the film shows Ezio standing on a high bell tower with his Hidden Blade outstretched, his assassination by leaping from the sky, and the artistic assassination methods of Assassin's Creed, the audience is about to explode.

Amazing!

"Cow bumper, my Ezio!"

"Sure enough, it's still a leap of faith!! handsome"

At the end of the film, the audience was amazed by the strong sense of substitution between Assassin's Creed and reality.

Some viewers even can't help but fantasize about whether there is really such a possibility, such an organization, secretly influencing the course of our history and guarding world peace........