103 Rapid Negotiation (I)
[You bastard. 】
Almost as soon as he opened the email, Kevin knew that his attempt could be declared a complete failure - although he didn't have much hope, he couldn't help but reply foully: this acquisition was really as difficult as he expected.
Fu Zhan quickly smiled back, he didn't care about Kevin's personal attack at all, but said happily in the letter, "Let's talk about the price, brother. 】
The time difference between the two places is that Kevin's email is slow to open, but he still responds quickly, and he doesn't even wait politely for a few minutes, which shows that he either takes the case very seriously and does not want to put up a fight, or it shows that he is extremely confident and is not afraid that this point will be used to bargain......
Kevin narrowed his eyes, "What's the price you're offering?" 】
The other party quickly sent a document, the degree of detail is obviously prepared, the package of detailed conditions listed in detail, almost covering all aspects of the GA acquisition case, the proportionality of the opening conditions is just right - all of them are a little higher than the highest treatment of GA.
“**。” Kevin quickly read the document, and couldn't help but say softly: Although he was slapped in the face by Fu Zhan and came back, he didn't regret his decision, let Mandy bypass him and try to contact 'Yun', sure enough, as he expected, David is a very good partner to work with, and he is also a very difficult negotiation opponent, he always knows the overall situation, and the pain points of both sides are under control.
The most important thing in an acquisition is not money (of course, it is all about profits in the end), but with the scale of GA, what if you buy [Yun] at a premium of five times? It was Kevin's men who considered the precise valuation, not him, he just had to consider the highest price that GA could accept. For him, of course, what he values is the control of the brand - GA is of course very encouraging and willing to help its brands operate independently without interference, but they also hope to intervene in time at the moment when the brand goes downhill to prevent their own interests from being damaged.
This is a contradiction in the cooperation between a luxury group and a designer, and the second contradiction arises in the freedom of financing, which will provide all kinds of assistance to the brand, except in very special cases, without considering the complication of shareholding. Of course, this is talking about unlisted brands, and it is easy to say that the brands that have been listed, and GA naturally has a variety of means to ensure its status as the first shareholder.
In addition, there is brand positioning, the support that the brand enjoys within the group...... This is the key point for Kevin to consider, because these more pragmatic things are useless to implement in the contract, and only his personal commitment can reassure the partner. - And of course he won't break his promise, he just wants to gain more initiative for the group within the scope of his ability.
"You're asking for much more than you deserve," he simply called Fu Zhan directly, "David, that's not how business is talking. ”
"I'm asking for the highest price you can give." David corrected him with a smile, "By the way, hi Bro, it's been a long time since I've seen you, I didn't know you were here in Tokyo, otherwise I really should have asked you to get together - you should have come to our show to see it, it was so cool, the focus of the whole week, I can't imagine you could ignore it." ”
Very good, now even his intention to stay in the hotel to experience [see and buy] has been guessed, and there is nothing to blame Mandy, the person who leaked the bottom first turned out to be him.
Kevin is not very frustrated, since he knew that Fu Zhan was the senior level of [Yun], he probably foresaw the current situation, and asked Mandy to try it just to do his best, of course, she didn't succeed, and leaked what Ga wanted most, so that Ga lost a little bit of initiative in the negotiation, but in fact, even David can guess that he has worked in the group and knows their pain points too well. Besides, even if there is no initiative, GA will always have an advantage, and this advantage is brought about by their position as the world's largest group, just like the initiative of [Yun], which is an objective fact that seems impossible to change in the short term.
Who can take advantage of doing business with David? The first-class gap between him and Mandy is as conspicuous as Firefly and Sun: Mandy is not bad, but her performance this time has proven that she is not suitable for transfer to the acquisition department, and what about David? He is at most responsible for the distribution of the Far East in the group, and he can only rely on his own attention everywhere, but he has set such just the right conditions, not only the terms are consistent, but even the proportions are appropriate, which shows how terrible his learning ability is.
Kevin sighed, "David, I don't understand why you chose this profession - we were classmates in school, but now, no matter how hard you try, you can only work for me, the accumulation of family is an irreplaceable resource, people like you and me should know this best, bro." ”
It's not like the words like gold when he communicated with Mandy, he was a little more sincere, and of course he was not without calculations: David protected the designer so much, and didn't even let them come forward to top it, what is their relationship? But no matter what the relationship is, it doesn't matter if you feel emotional, as soon as he leaves, the designer is much easier to deal with anyway. - As for the vacancy in talent, there is always a way to fill it.
"Everyone has something they want to do." David still smiled, Kevin thought that he was not without a city, but sometimes he had to bow down to him, "It's called ideal, I thought you knew best- haha, sorry, Kevin, but I don't want to convince you to leave, at least not until this case is negotiated." ”
A few attempts, no, not even an attempt, only to show a little sign of it, it was pulled out by the other party and snuffed out, Kevin was helpless, the two men recounted the old with false affection, and did not mention the acquisition again: there was nothing to talk about, they both knew very well what the other wanted - at least David knew it well, and Kevin ...... Didn't the other party send him all the documents?
The opponent is difficult, the negotiation time is limited, and if there is a delay of one more day, GA's exculpation of the Chinese market will be one day later (he guesses that Fu Zhan must have also taken this into account to open so high), how can a case of hundreds of millions compare with a market of billions or tens of billions? In a few words, Kevin calculated the gains and losses, and he didn't have too much of a sense of loss: David did a great job of taking proportion, which was the highest limit he could accept, and although it wasn't very comfortable, it was acceptable after all.
"OK, accounting for 49% of the shares, a five-year free development period, during which there is no requirement for profitability, and the management of AB shares is adopted." He didn't mind pleasing David by retelling these 'humiliating' treaties to please him and make him a little more relaxed. "I don't know why you still pay so much attention to economic news, do you?"
There was a quiet laugh on the other end of the line, and Kevin revealed his terms, "I can agree to all of your conditions—but you'll have to let me inspect them, Bro." ”
He also learned from Fu Zhan and half-jokingly used bro.
"Of course." Fu Zhan agreed, "Make an appointment, you can also have an online meeting, you can also come to China by yourself, and let our designers give you a report, talk about the current achievements of [see and buy], as well as the reasons why we chose this model, and the forecast for the future." ”
He paused, "Sure, if you want a document, that's fine, but in terms of time-"
"I'll come to China on my own." Kevin interrupted the 'brother' and affirmed, "As soon as possible." ”
Of course, Fu Zhan had no opinion - even if he knew the answer, Kevin couldn't help but ask curiously, "This whole plan is all thought of by the designer himself?" ”
"Of course." Fu Zhan will definitely answer like this, otherwise Kevin will not want to buy rhyme, at least he will not accept such harsh conditions - good design is everywhere, what he values is this genius's marketing ability and transformation ability, if this is Fu Zhan's idea, he can poach him to be a senior executive in the group with a high salary, of course, it is also very expensive, but it will not be more expensive than investing in a brand.
"Of course." So, David would definitely answer like this, because his intention was to join with [rhyme], so he could only give this answer—but he also had a good reason, "What reason do you think I have to give this honor to someone else?" ”
It's true that [Rhyme] may well go down in fashion history because of this model, but is David completely unjustified? Kevin doesn't think so either, "You and her ......"
"Men don't do anything when they're carried away by love, do they?" There was a soft laugh on the other end of the phone, Fu Zhan didn't answer immediately, but asked rhetorically, "If we don't have it, then you-"
Kevin didn't speak, he was a little embarrassed for the first time - asking Mandy to send an email directly to Yun, there were multiple considerations, all of which David saw through, and even the deepest layer, a little bit of shallow caution, it seemed that it had not escaped.
"Hehehe......" David didn't continue to ask, but smiled knowingly on the other side of the phone, and said after laughing, "It's not me, no-she's already got a boyfriend, and the relationship is very stable, I don't recommend you to be out of the box during this sensitive time......" 166 Reading Network