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The inhabitants are quite wealthy, and the Taylor Lai Film Festival is run by local residents who choose films according to their own tastes, regardless of criticism and media.

Because of the good work, it slowly formed a reputation and was recognized.

In the past, the starting point of the Oscars was the Toronto Film Festival in Canada in October, and this year's Oscar hits met in advance at the Taylor Lai Film Festival.

There are no journalists at the festival, so the local residents watch the movies and choose the ones they think are good.

Li Yu is with his family, and he will receive a Lifetime Achievement Award at the festival.

The word-of-mouth of "Crouching Tiger, Hidden Dragon" has spread, and it has been affirmed by professional film magazines in Europe and the United States, and it is not inferior to many Oscar hits.

According to this trend, it is not a big problem for "Crouching Tiger, Hidden Dragon" to be nominated for an Oscar, it depends on whether it can win the award.

The Oscars were voted for by more than 5,000 members of the Academy of Motion Picture Arts, and the number of votes was so large that the outcome was unpredictable.

Participating in the Oscar competition is the same as participating in elections, building momentum and canvassing for votes, and it takes a lot of money.

The film company first looks at whether the film has won the Oscar, and then decides how much money to invest.

What do you think?

It is through the film festivals, the media and the audience's word-of-mouth, the better the word-of-mouth, the more they will invest.

For example, at the premiere at the Cannes Film Festival in May, the copy of "Crouching Tiger, Hidden Dragon" was dark in color and the sound equipment was not good, which affected the quality of the film screening.

After the film received critical acclaim at Cannes, the American film company made the decision.

In addition to copying and re-dimming, $40,000 will be spent on adding sound to the theater during the screenings of the next major film festivals, striving to achieve the best viewing effect.

Wait until the film is over and then recycle the additional machine.

In addition, the light bulb of the projector is updated at any time to ensure the quality of the film.

You can see from the details how much attention the film company attaches to it, and as the influence of "Crouching Tiger, Hidden Dragon" increases, they will use more resources.

If the film had received bad reviews when it premiered in Cannes, they wouldn't have been so involved in it.

There is no dark horse in the Oscars, it is the result of the accumulation of film festivals and investment again and again.

American film companies are also particular about applying for the Oscars.

In the case of "Crouching Tiger, Hidden Dragon", the best picture, the best director, the best adapted screenplay, the best costumes, and so on are all essential.

In terms of actors, applications for Best Actor and Actress and Best Supporting Actor and Actress will also apply.

Chen Daoming and Yu Feihong are the best actor and actress, Xu Jinglei and Zhang Zhen are the best supporting actor and actress, but the application does not mean that they can be nominated, and the nomination does not mean that they can win the award.

The PR team in the U.S. focuses on the awards that are most likely to be won.

Li Yan's Best Director and Best Foreign Language Film awards, other awards will be fought for, but not too much effort will be invested.

Especially in terms of actors, they don't think that Chinese actors have the possibility of winning awards.

This is not for Chinese actors, but for all non-American actors, and at the Oscars, foreign actresses were nominated only twice.

Unless it's those big international stars, it's impossible to even nominate them.

As the queen of the Venice Film Festival, Yu Feihong has hope of being nominated, but there is little hope.

The reason why Xu Jinglei is placed in the position of supporting role is because the competition for supporting roles is small, but she is not well-known in the West, and it is very difficult to nominate her.

At this time, the competition for the Oscars has begun, and all kinds of details have to be taken into account.

The PR team in the United States has explained that they will not invest energy in the actors, they can only go with the flow.

Actors such as Chen Daoming and Yu Feihong returned to China and waited until December to go to the United States to do publicity, which was the intensive awards season in North America.

"Crouching Tiger, Hidden Dragon" received critical acclaim at the American film festival, proving that there is a market for this genre of martial arts films.

Barbara of Columbia Asia Films came to Beijing to discuss investment in the filming of "Hero" with Good Dreams, and they wanted a deeper cooperation.

In the past, American studios did not know what kind of Chinese-language films would be popular in the United States.

They will buy various types of Chinese-language films to try, both commercial and theatrical.

The United States has a mature art theater chain, and there is a certain market demand for literary films.

But the vast majority of Chinese films in the United States have not been recognized by the audience, and the box office is dismal, and the only thing that is popular with American audiences is kung fu movies.

"Crouching Tiger, Hidden Dragon" is strictly a kung fu movie, but it is not a kung fu film in the traditional sense.

The film's unexpected success made Barbara realize that this was an opportunity to replicate this success if a film similar to "Crouching Tiger, Hidden Dragon" was made.

Lin Zixuan showed the script of "Hero" to Jiang Zhiqiang of Xiangjiang and Columbia Asia Films.

The purpose is to attract investment, and 20 million US dollars is not a small amount.

In the case of Good Dreams, it can come up with six million US dollars, and if it is too much, it will affect the company's capital chain.

Besides, filming such a big production rarely invests all of its own money, and it is necessary to attract other investors to join in.

On the one hand, it is to share the risk, and on the other hand, it can draw on the resources of others.

The choice of investors should be cautious, Lin Zixuan will not easily choose an outsider, so that there is not much benefit to the movie except for getting funds.

Columbia Pictures has a strong overseas distribution capacity, making it a good choice.

Barbara did research on the script of "Hero" and had her own requirements from the director to the actors.

From the perspective of the market, she believes that Xu Ke from Xiangjiang should be invited to be the director, Xu Ke has directed many classic martial arts films and is good at using new technologies.

also has to choose actors who are influential in the West, Jiang Wen's influence as a director is enough, but his box office appeal as an actor is insufficient.

This is normal, and cooperation will inevitably lead to disagreements.

Lin Zixuan showed Barbara the preliminary preparations of the Good Dream Company, and Feng Xiaogang and Jiang Wen were busy changing the script, drawing storyboards, and designing various scenes these days.

There is a team of dozens of people working around the two of them, both of whom are elites in the domestic film industry.

Most of them have participated in the filming of "Crouching Tiger, Hidden Dragon", and this time for the filming of "Hero", Lin Zixuan asked to focus on mainland staff.

Of course, the martial arts instructor will still find Xiangjiang's team, but not Yuan Heping, he wants to change someone.

Yuan He commented that this person was too secretive and unwilling to communicate with the mainland's martial arts.

Lin Zixuan can understand that it is human nature for the apprentices to starve to death of the master, but there are always people who are willing to communicate, and this time he chose Cheng Xiaodong.

When filming "Crouching Tiger, Hidden Dragon", the dominance of Good Dream Company was not strong, and Li Yu was coordinating the overall situation.

Now the production of "Hero" will be led by Good Dreams, which is both an attempt and a hone, proving that mainland filmmakers can also make blockbusters.