20. Captive love
How can a piece of clothing stand out, how can a design stand out? Clothing design itself is art in shackles, it can't even enjoy copyright protection, and the edge of what is defined as a work of art is blurred. The industry itself is a cycle of reincarnation, limited by ergonomics, and everyone solves under limited conditions. So, what design is original, what design is fresh, what design makes an insider whisper, 'Interesting?'
Fu Zhan's glimpse of the photo probably illustrates this point, and it is this model picture that firmly captures his attention: this is a long black dress, which is too conservative for the runway model - the black dress is so proliferating in commercial sales that it really loses its sense of fashion and is difficult to become the focus of attention in the show. However, from the design point of view, it must be a show model, the fine leather extends from the chest line upwards, sticks to the neck and turns out of a romantic circle, disappearing into the model's neck, from the point of view, it is difficult to see where it ends, and down the downward spiral along the chest line, gradually slender, combined with dense velvet, down the model's body, below the hip line and a line, neatly down to the foot, swinging out the curve.
In the pure white background, the model's head hangs down slightly, to the side, there is a feeling of loneliness, and her hair is only pulled into the simplest bun, so her appearance is no longer the focus, and the cold color lighting makes her skin as white as jade and highlights this black long dress. This is a fitting photo, but it already has the level of fashion hard photos, the posture of the model, the temperament of the clothing, and the quality of the picture like an oil painting, the whole photo makes people think about it, the degree of completion is unbelievably high, especially the use of leather and suede, it is even more eye-catching, in recent years, the fashion industry is hot is the college style and short skirt, these two elements are overwhelming, swept this year's catwalk, suddenly a long skirt emerged, it must be a freshness, Fu Zhan couldn't take his eyes off it, turned his head and looked for the corresponding style in the ready-to-wear, until Qiao Yun came over with an unkind face and suddenly returned to reality, and realized that he had crossed the line。
"Hug ...... Deficient. But he still couldn't withdraw his gaze for a moment, and his eyes were still wandering through the fake model, making his last effort. "What's the theme of this design? Imprisonment, Yin and Yang? This concept is really fresh, how do you handle leather so well-"
Qiao Yun didn't answer, just looked at him coldly, she was like a cold statue, once she retracted all her expressions, there was a kind of frozen and terrifying beauty, this beauty really had nothing to do with her appearance, maybe it came from the way she looked at people with her eyes-Fu Zhan suddenly realized: Qiao Yun was the model of the long dress, why didn't he notice it just now?
"I'm sorry, I'm sorry. He also found that he was very close to being kicked out of the door and blocked, so he hurriedly handed the photo back to Qiao Yun in embarrassment, "Forgive me, I just ...... I'm an occupational offender - I studied luxury management and design in college, and I have a lot of work to do with this industry. ”
He regrouped and smiled at Qiao Yun with full firepower, "In the past few years, I have also been to a lot of domestic fashion shows-with all due respect, Miss Qiao, I don't know if you feel it yourself, but after seeing your design, I am very confused why you are still ...... Doing what you're doing, a great designer like you should-"
Ever since he saw Qiao Yun's designs, he was a little wrong, like he was enchanted, by those gloomy sketches, almost oil paintings, the feeling projected from these designs - just like watching a gloomy impressionist painting on a cloudy day, that tactful feeling will soak into the bottom of your heart, making you unexpectedly in a trance for several days, Fu Zhan bit his tongue again, he was not thinking normally at all: why did he encourage Qiao Yun to study abroad? Naturally, this is the most important thing for her to do, but it is not good for him, Qiao Yun went abroad, what else would she have to do with him?
“…… The exceptions. Qiao Yun was talking, he didn't hear clearly, Fu Zhan almost slapped himself, he was so angry at his panic at the critical moment that he had to make a pious questioning expression.
"I said, what about exceptions?" Qiao Yun repeated again, she looked at him with some mockery, as if she was pleased by his panic, and knew his careful thinking well, "You often go to fashion week, why haven't you seen the exceptional show? This is the first designer brand in China, you say that my level has exceeded the exception?"
Fu Zhan took a deep breath, his heart was beating much faster than usual, this was the result of a combination of factors: of course he knew about the exception Qiao Yun was talking about, but what she didn't know was how surprised she was. He didn't think she was hiding such a side, there were enough mysteries about her, but there were still such big surprises.
Of course she was very beautiful, otherwise she would not have caught his eye at first sight, but this beauty was not enough to shake Fu Zhan, he was used to seeing the world's top beauty - it was all real beauty, it was only enough to make him have a shallow interest. This qiē was originally in the rhythm, she was a rather difficult little exercise, he was curious about what she was doing on Taobao, this question was the spice in the study, which made him more interested, her willfulness would only bring more fun, and in the end her beauty would still be picked by him.
Of course, she had caused him accidents and setbacks, and made him feel out of control, but this qiē was not worth mentioning in her design, in the talent she burst out, and all those polite and vanity compliments seemed to be blown away by a strong wind - of course, not that he could still play this trick, all his routines seemed to be hidden in front of her - but ...... It's just -- there's a mechanism that works like this: you don't realize what you're after until it appears, but the moment it appears, all your instincts tell you that this is the kind of thing you've been looking for all your life.
Extremely precious, very rare, and you may only see it a few times in your life.
Calm down, David, he pinched himself lightly, you can't go on any more abnormalities, you still have a chance, but as far as the little queen's character is concerned, if the appearance is not good, this opportunity will be withdrawn at any time.
Calming down, he said to himself, haven't you always been very patient?
#
[Don't get me wrong, I'm not targeting anyone, compared to you, all designers in the country are rubbish]?
Qiao Yun wanted to laugh a little, Fu Zhan was obviously still in a dizziness after being slapped by her on the phone, and the compliments were not appropriate enough: it is true that it is 2007, and in terms of the mainland, the entire designer field is basically a blank, and those high-achieving students who graduated from St. Martin and Parsons are still trying to stay in New York and Milan as much as possible, until a few years later, the domestic mid-to-high-end market has grown explosively, and they have returned to China for development. But, as she said, isn't there an exception? Her debut can kill the exception? Designers love their work, but she really doesn't have such a big face.
Of course, she was still a little happy to be praised like this, but she refused to reveal it, it was rare to let Fu Zhan go, let him fool him, get back to the topic, and introduce herself to the new products of this autumn and winter. "Oversized bags are popular this year, and I'm personally optimistic about this woven bag of BV, and there should be a few bright pink in the store now-"
After being choked by her twice, he restrained a lot, and didn't dare to flirt with the girl as blatantly as the previous few times, but a little funny seemed to be written into Fu Zhan's bones, and he winked at her, "It should be very suitable for the public's taste." ”
Qiao Yun looked at the woven bag that looked like a snakeskin bag wordlessly, and the corners of her mouth twitched twice: this size and color can only prove what mass luxury can sacrifice for the market.
"This has broken through the aesthetic lower limit. She turned page after page, Fu Zhan's smile deepened, this man really has some skills in communication, and without a sound, the atmosphere was lubricated soft and proper, as if he was pleasantly protective.
"Okay, LV's new Tivoli light red this year, what does Miss Qiao think?" he stopped joking and began to recommend seriously, "I studied the forums you often go to a little, and it seems that the most popular is still the small size daily order - this year is indeed popular for large bags, and it is especially popular for petite girls to carry oversized bags on their backs, but this kind of combination is difficult to build a taste, my personal opinion, in addition to hipsters, the average small girl, or more suitable for small bags." There is also this Balenciaga City, which is also a best-selling classic, with very colorful colors, pure black is also very good, and it is quite chic with a long shirt. ”
He didn't continue to ask her about the design, and his eyes were regular, and he didn't glance at the booth anymore. didn't continue to praise her, Qiao Yun was actually a little lost in her heart, she was a little more critical of Fu Zhan now, but she also had to admit his talent in marketing: Fu Zhan recommended to her the brand's classic best-selling models, this is actually nothing to boast about, what is really bizarre is that the two bags he picked up were indeed popular around 07 years, especially Balenciaga's City and Parttime, which are no less popular than Dai Fei bags, and LV's Tivoli is indeed a matching choice for many celebrities to take pictures。 This shows that after a short study of the OnlyLady forum, he has thoroughly understood the aesthetics and needs of the audience, and accurately found the matching products.
If in the European and American markets, this level of market sense can achieve an extraordinary fashion buyer, even in China, this talent is enough to make him a hungry market talent for major brands, she did not express any likes or dislikes to his recommendation, but also increased the number of times she quietly looked at Fu Zhan, compared to the last time the glimpse of the light purely passed the time of attention, this time, she saw more through the skin.
Fu Zhan is not simple, this is also very natural, anyone who can be a store manager before the age of 30 will not be too simple, can give her more than ten Lookbooks at will, the new models of major brands, classics, popular colors are not simple, these preview books, many stores have one or two, are for big customers to read, Fu Zhan took more than ten books, the introduction of which brand is as detailed, and he is not particularly partial to Dior, he is not conscious of being a store manager? Or is it the same for him to buy anything?
She lowered her eyes and swept Fu Zhan's fingers flipping through the book, his movements were unhurried, and he had lost the rare wolf bèi just now: an outstanding marketing talent, who reacted to her designs......
She should show herself a little more and try to strive for it, every clothing brand needs excellent marketing and marketing, these two elements are almost as important as the design itself. In the world of fashion, in the world of clothing, no one can succeed alone, you always need a team. Fu Zhan himself may not be aware of his talent now, but with his background, this will not be buried for too long, just like to Meng Ze, while he has not yet soared into the sky, he will be included in the banner first?
No, she quickly denied herself: he had too much, she couldn't get too many chips, and now was not the time. Even if she opened her mouth and he nodded, the motive would certainly not be pure.
None of them spoke, just flipped through the album intently, their hair falling down, slightly staggered by the leaning movements. Qiao Yun glanced at Fu Zhan from under her eyelashes, but she also happened to catch him peeping at her eyes, and his eyes were immediately separated, but his intentions were still clear in her eyes, women always have a unique talent in this regard, and he has ambitions for her, there is no doubt about this.
Watching men package their desires in various ways, disguised as harmless, is actually quite fun, and before it touches his core, this game is very fun and basically harmless. But now that the situation has changed, she wants him too, but not in this way, and she certainly doesn't fall in love with her marketing manager. Qiao Yun turned the page and slowly thought in her heart: Fu Zhan is ambitious, of course, otherwise he would not have searched for her on the forum, trying to understand the business opportunities after Dai Feibao's sales exploded, all she needed was a suitable time, so that he could understand that following her would get more than pursuing her. Compared with career, love is often not so impossible for men to give up, this is the truth that life has taught her, and Fu Zhan should be no exception.
"I'm going to have City, Tivoli and Cabat," she said, marking out three styles and choosing colors. - There is no Dior, but Fu Zhan is still happy.
"If Miss Joe doesn't have time to go to the store," he said thoughtfully, looking around, "I can bring the bag another day." ”
"Then I'm bothering you. Qiao Yun wanted to pour water for him, but Fu Zhan didn't mean to stay longer, he seemed to have made up his mind to make up for the previous gaffe with double politeness, and got up neatly to leave, "Keep these brochures Miss Qiao to read, if you have any needs, feel free to contact me." ”
"That's good. Qiao Yun sent him to the door, "Mr. Fu......"
She took out a business card and handed it to him, "I promised you something." ”
Fu Zhan took it with both hands, lowered his head and looked at it for a moment, and smiled: Qiao Yun's business card is very simple to design, except for email address, phone number, occupation, and Chinese and English names.
"Miss Qiao," he looked up, and Qiao Yun said, "Qiao Yun." ”
"Qiao Yun-" Fu Zhan was as good as a stream, his eyes flashed, Qiao Yun knew what he was doing, what he wanted to know - she was the same, they were both figuring out each other's intentions, hiding their true selves, she was not angry with him?
He didn't get any information from her expression, and he sighed and repeated again, "Qiao Yun." "It's like savoring the name.
Qiao Yun is also savoring him, those surging complexities under the warmth, she said, "I will go to Shanghai Fashion Week in October." ”
"As a designer, it's my job to promote the brand, and all your questions will be answered at Fashion Week, and if you don't want to hear it, it's part of my job to make everyone hear me. ”
"Then I must come. Fu Zhan's eyes began to glow, his happiness was still so contagious, although it might be just one side of him, a mask, he took a step back, to turn around and stand again. "Miss Qiao-Qiao Yun, can you bear with me and let me ask a question in advance. ”
His smile also stained Qiao Yun's cheeks, and she acquiesced tolerantly. Fu Zhan showed that boyish smile again, he lowered his voice, and quietly asked, "What is the theme of this design?"
This question was indeed unexpected by Qiao Yun, the smile on her lips faded, but she didn't want to lie, "...... Imprisoned love. ”
Leather is a symbol of power and a symbol of bondage, love is woven around the scars, the smile in Fu Zhan's eyes slowly faded, and the wordless understanding and memories echoed between the eyes - they all remembered the dialogue that was inadvertently exchanged, "Stories make women more beautiful".
Her clothes are the story around the story, this design hit Fu Zhan, but it is a story dedicated to another person.
Fu Zhan opened his mouth, and his words turned into sighs, and his sighs finally turned into laughter.
"It's a beautiful design. He looked at Qiao Yun and whispered, "Miss Qiao—see you in Shanghai." ”
"See you in Shanghai. Qiao Yun raised her hand to say goodbye to him, turned around and closed the door, returned to the workbench, and turned out another photo and nailed it back to its place - Fu Zhan took the try-on photo, perhaps thinking that she hadn't found it.
She stood at the edge of the booth, looked through dozens of photos in different poses, took a long breath, and pressed a little melancholy back to its place: art needs indulgent feelings, but more often than not, designers need cold business calculations, calm judgment of the situation, shameless patting the horse, this kind of divisive requirements often make it difficult for them to adjust, and even feel strong pain, but if they want to succeed, all these elements cannot be lacking at all.
It's like now-
"Shanghai Fashion Week ......" Qiao Yun murmured softly, showing a wry smile, she turned around and sat down in front of the computer, and began to force herself to do what she didn't like: Shanghai Fashion Week, Fu Zhan will definitely go, as a consumer, it is easy for him to participate.
But she, as a producer, still has to work hard for tickets to Shanghai Fashion Week......