At the end of February, Lin Zixuan and Feng Xiaogang attended a symposium held by the General Administration. Pen, fun, pavilion www. biquge。 info

This kind of symposium is very common, also known as a briefing, and if the General Administration wants to convey a certain message or express an opinion on a certain issue, it will convene a meeting of relevant people in the film and television industry.

While listening to the opinions of insiders, he also conveyed the meaning of the General Administration.

The main topic of this symposium is the development direction of entertainment films, which is inseparable from the annual box office championship of domestic films won by "Party A and Party B", and is also related to the entry of Hollywood entertainment blockbusters into China.

In the past, there were two types of mainstream films in China, one was the main theme film, and the other was the art film.

As a state department, the General Administration pays attention to the propaganda and educational role of films, and supports the main theme films that carry forward the patriotic spirit and publicize the country's major policies, which is the general direction of Chinese films and cannot be shaken.

Major art schools in China tend to European art films, and most of the directors who graduated from film schools mainly shoot art films, and they feel that art films are the mainstream of films.

For a long time, the main theme film and art film have long dominated the domestic theater chain.

Entertainment films can only survive in the cracks, and they are neither supported by the General Administration nor treated by academics, who all look at entertainment films with indifference or arrogance.

The attitude of the General Administration is a little better, believing that entertainment films are a useful supplement to the film market, entertaining and educating, and positioning entertainment films in an auxiliary position, and will neither vigorously support nor completely deny them.

The academic school is different, they feel that entertainment films have no art at all, and there is no point in making them.

With the development of society, Xiangjiang and Hollywood entertainment films have entered the country and loosened somewhat, but the prejudice against entertainment movies will not be able to be resolved for a while.

In other words, there is a contradiction between art films and entertainment films, and it is difficult to unify.

In the past year, "The End of the World" has thrown a cannonball into the domestic film market, and the box office has reached 25 million in a week, which is still under the premise of various strong resistance.

The General Administration has to face up to this problem, that is, how to balance the pressure brought by Hollywood blockbusters to domestic films, otherwise Hollywood blockbusters will be invincible in the domestic film market in the future.

At this time, "Party A and Party B" got a box office of 21 million after 50 days of screening.

It seems that there is a big gap with Hollywood blockbusters, but the investment of "Party A and Party B" is less than 3 million yuan, while the investment of "The End of the World" is more than 40 million US dollars.

The success of "Party A and Party B" has made the General Administration see that low-cost domestic films can also drive the sluggish box office, and they believe that it is time to support domestic entertainment films.

In addition to the main theme films and art films, it is also necessary to increase the living space of entertainment films.

At this forum, the General Administration expressed its attitude towards making more entertaining films.

One is to warmly welcome, the second is to seriously study the creative rules of entertainment films, and the third is to actively guide and strive to improve the artistic quality of such films in order to win more audiences.

Finally, it is hoped that comrades in the film industry will strengthen the ornamentation and entertainment of various types of films, and work hard to meet the diverse cultural entertainment and aesthetic needs of the people and realize the diversified functions of films.

This is the tone that sets the tone, and in the future, entertainment films will receive preferential treatment from the General Administration in terms of shooting and distribution.

The domestic film industry has changed from a two-man hegemony pattern of main theme films and art films to a three-legged stand, and entertainment films have gained the opportunity to flourish.

At the forum, many people objected, holding that entertainment films with martial arts, murder, eroticism, and other plots are likely to have a negative impact on the audience, and should be restricted, and social atmosphere should not be destroyed for the sake of the box office.

"Party A and Party B" was also criticized, in the eyes of the academics, the film has problems from the storyline to the structure, to the lens language, and their analysis is the Tao.

In short, it's a word, no artistry.

Lin Zixuan was quite speechless about this.

We were originally shooting entertainment films, you have to look for artistry in entertainment films, isn't this nothing to do?

Although there are many opponents, the General Administration has made up its mind, one is to consider the sluggish domestic box office, and the other is to deal with the attack of Hollywood blockbusters.

Last year's "The Outlaw" was just a test of the waters, and this year is just the beginning.

Ten blockbusters, not to mention that each of them has a box office of more than 100 million, as long as more than half of them exceed 50 million, the blow to domestic films will be quite fatal, and now it seems that supporting domestic entertainment films to compete with Hollywood blockbusters may be a way out.

After the symposium, Huaguo's Contemporary Film magazine grasped the spirit of the symposium and set off a wave of discussion on entertainment films in the latest issue of the magazine.

It's called "Conversations: Entertainment Films".

The magazine invited domestic film theorists and film directors to talk about their views on entertainment films and the trend of entertainment films, including Feng Xiaogang, how to say that Feng Xiaogang's film has just won the domestic box office championship.

Feng Xiaogang wrote about his perception of entertainment films.

One is that entertainment films must conform to the national conditions in China, and they can't copy the routines of Xiangjiang and foreign countries, and they can't shoot abroad when their wives are murdered and their husbands flee alone, find out the truth, and you do the same.

First of all, the review will not pass, and Hollywood's individual heroism will not work in China, and it is not in line with our values.

There are also entertainment films that don't have to be thrilling, and they can also shoot themes that are close to life.

Furthermore, entertainment films can also promote positive energy, catering to the market does not mean that it must be vulgar, ordinary people have their own judgment standards, and vulgar entertainment films are not good entertainment films.

"Brother Feng, do you mean to raise your eyebrows a little?" Lin Zixuan teased.

"People's magazines are just polite, please let me put forward a few opinions, success once is luck, success twice is strength." Feng Xiaogang said modestly, "If the next film is smashed, I will definitely be scolded again." ”

"I'm used to scolding and scolding, anyway, the spring of entertainment films is coming." Lin Zixuan asserted.

"So let's catch up with the good time, put it on hold, and the directors who make entertainment films are embarrassed to say what they have made when they go out, for fear of being looked down upon by their peers." Feng Xiaogang sighed.

In this discussion on entertainment films, the Beijing Film Academy, which has always focused on the study of art films, and the Beijing Youth Film Studio jointly organized a seminar.

The theme of the symposium was "Making Entertainment More Art".

The organizer and initiator of the symposium was Zheng Dongtian, head of the directing department of the Beijing Film Academy and director of the Beijing Youth Film Studio, who believed that the teachers and students of the film academy should seriously study the rules of entertainment film creation.

Change the current status quo of entertainment films that are vulgar and unbearable, and make entertainment films more artistic.

This marked the beginning of the acceptance of entertainment films by the academic school.

Although this process cannot be achieved overnight, it is always a kind of change, and there is hope for change, and in the future, film schools will also train directors of entertainment films. (To be continued.) )