"Even the thorn money is there! It's amazing my sister, it's amazing, it's only 3,000 yuan, 3,000 yuan!"

Not only the celebrities were shocked by Taobao, but even the staff were frightened, as soon as Brother Qing walked into the studio, he shouted exaggeratedly, and saw Fu Zhancai stop, "Brother Fu, I'm sorry, I'm sorry, I didn't see you." ”

As he spoke, he saluted a cigarette and wanted to light it for him again, Fu Zhan took the cigarette, waved his hand to refuse the lighter, and pointed at Qiao Yun with a smile, "The boss doesn't smoke, do you dare?"

Of course Brother Qing didn't dare, Qiao Yun hated second-hand smoke the most, he still treated Fu Zhan as a distinguished guest, and he also had a bit of a tentative meaning - Fu Zhan's performance made Qiao Yun very satisfied, she glanced at Brother Qing, and handed Fu Zhan a glance of 'count your acquaintance', Fu Zhan squinted and smiled at her, and the smile was a little excessive, so he was to blame at every turn, and he was treated with Brother Qing, and he also suffered a big white eye.

"Speaking of Taobao imitations," everyone's time is precious, Qiao Yun doesn't talk nonsense, "You just said, even the last big skirt?"

"That's right, let's not talk about the board and craftsmanship, if you really want to be able to imitate the genuine product one to one, the material cost alone is more than 3000. Brother Qing sat down with Qiao Yun all the way, and he was also familiar with all aspects of the cost of this press conference, "This must be a low-end copycat - I just want to know how she solved the part we made with artificial skin, and how she told the customer that this skirt can only be worn once." ”

He couldn't help sighing, "I can't afford this show, my sales haven't increased much, it's all about making wedding clothes for others." ”

"The sales statistics of the order meeting have come out?" After signing the contract, the three giants got together for the first time for a meeting, Fu Zhan called himself a learner, his posture was very low, and he asked in a consultative tone about everything, "Can you show me?"

Brother Qing was unusually polite and polite to him on the surface, but at this time, he didn't dare to make his own decisions, he looked at Qiao Yun with a request for instructions, and only after getting permission did he hand over the information, while starting to introduce, "At this press conference, we mainly promote the ready-to-wear of the series of 'Fire in the Night', and then promote the 'Flower in the Metal', in fact, 'Love in the Thorns' and 'The Flower in the Metal' are originally two interpretations of the same concept——"

"Garment line and high-end line, indeed," Fu Zhan said while looking at the data, and took over the conversation gently, "This is still easy to see, but from the perspective of the market, the basic model must still sell the best, and the metallic color belongs to the more advanced concept, and the popular color set in Europe this year is not this, but it can be seen that the interest of several masters seems to be developing in this direction, and it is a very forward-looking choice to use metallic color as the image model now." The sales volume will not be too ideal, but if you always have one or two basic items to maintain, it is very good for the brand image and positioning. ”

Brother Qing is really talented in business operations, capable, and can sink down and endure hardships, but he really suffers because he has not read any books, and he has not been in contact with the upstream industrial chain, Fu Zhan's words are about half of his incomprehension, and the two bosses have seen it, Qiao Yun explained to him, "You don't think that the popular colors every year are resigned to fate, right? This kind of decentralized development is very uneconomical for the design industry, basically, you can think that next year's popular colors are also decided by a few people - you have been using the color card, right?" Every year, the company has a meeting with a lot of fashion experts to decide on the color of the year for the following year, and then most of the design industry for that year – not just fashion design, car design, food packaging, ...... In short, most of the industrial design will echo the color of the year, mobile phones, sofas, exhibition decoration, many of the main colors are like this, as far as the clothing industry is concerned, large domestic clothing companies generally have a seasonal color card - "

"If it's formal enough," Fu Zhan added, a smile appearing on his lips, "Some excerpts are not needed very much." ”

"If it's formal enough," Qiao Yun also nodded in agreement, "[Shengge] probably doesn't pay much attention to it...... Just keep an eye on the show, but in short, the prediction of the color of the year is actually the most influenced by the fashion industry, and you can basically locate a few specific fashion authorities, for example, they never reveal the members of the committee, but you can be sure that Anna Wintour will be one of the more fixed ones, and she seems to be proud of herself, and has publicly hinted at it in social occasions a few times. ”

Fu Zhan's eyes stayed on her face, Qiao Yun knew that she had said a little too much, beyond what she should know: this is also the benefit of going to school at Parsons, after all, when the teacher of one of your courses may be the guest of Wintour's family, he always knows more about the unspoken rules of the industry than others.

"It's a prediction, in fact, it can also be said to be a summary, you will find that the general color of the year has been widely used before the release, because the popular color of the year is actually set in the current year and released the next year, and the choice is greatly influenced by people in the fashion circle, so this mechanism also ensures——" She stopped talking, Fu Zhan continued to speak, and his low and soft voice was seductive - he was really good at adjusting the atmosphere, and he naturally blended in the first meeting, and the tail note was elongated to inspire Qingge.

"It ensures that the blue blood brand can always be one step ahead of the trend. Brother Qing suddenly realized. "Always make fashion. ”

"That's right, why can Valentino and Versace always lead the trend? Because they are forward-looking? No, the answer is very simple, because the trend color is decided by them or their old friends," Fu Zhan glanced at Qiao Yun, "This is also the reason why everyone who studies design wants to go abroad, where you are closest to the future and can easily keep up with the trend." ”

His doubts loomed, Qiao Yun's knowledge of Qiao Yun, and her decision not to go abroad, Qiao Yun sensed it, but did not express his position, and this doubt was dispersed again, Fu Zhan continued, "As for forward-looking research, it is done by second-class companies, there are so many luxury goods, not every designer can enter the committee, and the relationship between designers and brands will not be fixed forever, I know that some companies in addition to big data, focus on the personal preferences of these experts, in order to predict popularity." So, if you know the name of each commissioner, you can cast a wide net of research, and if you don't know, you can target one – or a couple of magazines, "Voyage", "Elle", "Marie Claire", ...... The preference for these magazines is somewhat of a foreshadowing of next year's popularity. And this aesthetic must be developed and continuous, and there will be no too obvious faults, for example, in recent years, Anna's aesthetic is obviously biased towards neutral, tough female style, so there is a lot of hope for metallic colors - because the color of each year must be significantly different from the previous year, and there are many restrictions, the last time metallic color was popular was ten years ago, and it met the time limit conditions and met the theme, and it was only a matter of time before it was listed as the popular color of the year. ”

Brother Qing nodded frequently when he heard this, revealing the joy of being enlightened and being clicked through the entrance of heaven and earth, and even Qiao Yun couldn't help but take the initiative to speak, "Then do you think it will become popular again in a few years?"

"At least not this year," Fu Zhan replied with a calm smile, "Dior and Givenchy have no related elements this year - as early as March next year, if there is a metal element, "Voyage" will be on this topic again in September, and the next release of popular colors should be related to metal." ”

People with a background really have an advantage wherever they go, Fu Zhan coerced his family background to participate in the [rhyme] brand, the time point is stuck after the success of their show, somewhat suspected of picking peaches, Brother Qing himself has no background, it is impossible to show dissatisfaction on the surface, and he is still serving diligently, but after so long, the equity has been diluted after a little improvement, and who knows what he is thinking in his heart? But even if there is a pimple, it will be melted down. Fu Zhan has a background and knowledge, and his intelligence is also outstanding, and he can indeed provide [Yun] with things that Brother Qing can't bring, and he doesn't hesitate to help, which is also helpful for his personal development, and he can really learn things.

If you don't understand, you can ask, Brother Qing is very humble, "It feels incredible, this system has never gone wrong until now? Millions of employees around the world, do they all listen to the command of a company? It sounds incredible." ”

"What's so incredible about this, everyone wears one piece of clothing for ten years, what do we eat?" Qiao Yun disagreed, "New demand is created, how to create? It must be the whole industry bombing brainwashing, in this regard, the whole industry is good and divided, of course, it is naturally condensed - you still underestimate the power of profit." ”

When she finished, she touched her face again, a little puzzled, "Why do you look at me like this? There's something on my face?"

Fu Zhan stared at her with a smile and lowered his voice a little, "I was thinking, Miss Qiao's design is charming, and there is actually a completely different charm when she is in a meeting. ”

Sweet words, but rare sincerity, I can hear that I really think like this, all the incredible is in one sentence: I am really talented, I am amazing, I am so beautiful, I am invincible.

Brother Qing began to cough, Qiao Yun also suffocated slightly, being praised by others, no one would be unhappy, especially this sycophant is so sincere, but she is also a little annoyed, "Are you going to have a meeting or sexual harassment in the workplace?"

"Why, it turns out that our work schedule has a special time for sexual harassment?" Fu Zhan looked up in surprise. Brother Qing laughed, "Brother David, I've convinced you!"

This joke is just a small episode after all, the end of popular science still has to come back to evaluate sales, with the teaching time just now, Fu Zhan has already finished reading the sales curve of the past few months, and this time the order situation, "Well, the stimulation of sales at the press conference is indeed not obvious, and the number of tags at this order meeting has increased compared with the last time——"

"After all, this time it's in autumn and winter, and if there is a coat, the unit price is still high. Qiao Yun was also looking at the documents, "The progress of the new series is not very smooth, and the volume of the first order meeting last year cannot be compared, it seems that the dealers have a cold reaction to the metallic color...... The show didn't change their minds. ”

"It's normal, your first collection is a combination of two traditional elements, and the color matching is also relatively safe, and there is a more universal aesthetic - from the perspective of sales flow, the county and the city are very receptive, but the metallic color will be more edgy, and there are only a few items for the dealers in the county to ...... Let's call the dealer first - there is confidence, and you have raised the threshold for getting goods this quarter, and it is normal for them to want to wait and see. Fu Zhan is not interested in slowing down the pace of expansion, "Don't be in a hurry now, as far as the luxury promotion I have been exposed to, this achievement in the first year is already very gratifying." It also takes time to convert between sales and fame. During the gestation period of the first year or two, it is very remarkable to be able to protect the capital. ”

His words are convincing, Fu Zhan's resume is scared to death, almost all the luxury brands in City B are the agents of the company he worked for before, as for the company itself and his roots, Qiao Yun didn't inquire much, and it was useless to know.

"The problem now is that if we continue this momentum, we won't be able to do the next show. Brother Qing is not picking, but just pointing out practical problems, "A show is eight million, if only one is opened in the second half of the year, it will be fine, if you really go to Tokyo to open it, you can't fill it." ”

Why are you so sure that Taobao is a low-end copycat? In the show, Du Wenwen's last big skirt can really only be worn once, in order not to show flaws, the silicone is very thin, it is glued, and the whole skirt is torn off and destroyed, in terms of cost, metal parts are not counted, that is Qiao Yun himself found someone to mold out, the cost can not be calculated by common sense, just say lace, all of which are Italy's top handmade, local tyrants are dedicated to high-end, more expensive than gold, Qiao Yun made two pieces for insurance, these two pieces are just the material money, 100,000 yuan is gone.

The whole show, the total cost of the whole show is close to eight million, if it weren't for the breakup fee of four million, a show can drive her to bankruptcy - this is not a joke, she has made a lot of money from Taobao, but the cash flow and total assets are different, eight million is enough to squeeze all Qiao Yun's private savings out, although CY can fill part of it, but in order to prepare for this show, the business activities of Kaichun have actually been delayed a lot, and the clothing industry is a big player, and so much money is withdrawn at once, and both sides have to complain.

"You can't save money for the show. ”

"Mandy has invited you to Tokyo for a show?"

Qiao Yun and Fu Zhan spoke at the same time, the two glanced at each other, and both made a humble gesture - and at the same time rushed to speak, and finally Fu Zhan smiled and apologized for giving up his hand, Qiao Yun said, "Mandy hinted that he would recommend us to the organizing committee in Tokyo and asked us for a video archive - the 2009 spring and summer will be the goal we strive for, if we can't do it, then we will still do it in City B-"

She Nunu said, "It's up to you to solve the field aspect." ”

"I don't think the venue will be a problem in a short period of time. Fu Zhan smiled gently, not arrogant at all, as if he had just done a trivial thing.

"You mean-" Qiao Yun didn't say much, Brother Qing's expression was a chicken thief with a surprised and happy face.

"I heard that Miss He has returned to the UK," Fu Zhan smiled implicitly, "I left in a hurry, I just signed a one-year studio lease and gave it up, just on the edge of the South Third Ring Road, on the side of the big red gate, close to the fabric market, a three-story small building, the environment is good, it's a pity to be empty——"

He raised an eyebrow at Qiao Yun, "Miss Qiao, do you think-"

Look at this heart, how dirty it is! Brother Qing was so frightened that he couldn't speak, Qiao Yun was shocked and laughed again: Sally knows, will she commit suicide directly?" "Is it appropriate? The contract is still in the hands of others." ”

It's not very necessary, but it's very tempting, this kind of positive and negative slap in the face, which tearing little expert doesn't like it? Qiao Yun wanted to hide, but Fu Zhan's eyes had seen through everything, and she smiled knowingly, and she couldn't help but be a little embarrassed when she smiled, and wanted to pretend to it, but felt that she couldn't pretend to be Fu Zhan's eyes.

"The contract was signed by Sally's uncle, and the Liu family's money, their family should still be able to call the shots, so don't worry about this. Fu Zhan said, "This is also ...... Well, it should be Aunt Sally's meaning, the contracts are all signed, there is no other use, you can use it if you like it, maximize resources, it's better than putting it in vain. ”

Sally's life experience was said by him, and the thick and faint were probably clear, the children of the family talked about gossip as if they were very gentle, hypocritical, routine, Qiao Yun wrinkled her nose, and found something for him, "However, our clothes are basically made in the south, just to anger her to build a studio here, it doesn't seem very necessary." ”

"Indeed, from the perspective of anti-piracy, garment lines are the best in N City, their own factories, you can rest assured that you can trust, and some outsourcing lists don't have to worry too much, now in the entire N City, no one should dare to pick up your version. Fu Zhan took it calmly, and put the material out without any fireworks, as if he didn't mean to brag at all, but let Qiao Yun and Brother Qing look at each other: It should be the relationship between Fu Zhan in the last Sister Zhang incident, right?

There is a second generation cover, the taste is really good, I don't even have a hint, I am angry, the road is flat, and more intimate service must be on the way, Qiao Yun knows that this is the sweet jujube given by Fu Zhan after the slap, but the problem is here: the benefits are real. 'No' can't go on forever, if you want to find a backer for yourself, Ms. Lin and Fu Zhanxuan, who will she choose?

Fu Zhan saw her entanglement in his eyes, but did not invite further credit, naturally brushed it aside, smiled warmly, and continued, "But if you usually live in City B, it is more convenient to have a studio here - ready-to-wear can be made in the south, but what about the Haute Couture series? After all, the base camp of the showbiz is in City B, and it would be more reasonable to put Haute Couture here, right?"

"You mean, open a new high-end line?" Qiao Yun was slightly stunned, "Will there be business coming to the door?" Gaoding is very difficult to make money, it's okay to customize a few dresses for celebrities occasionally, if it is normalized, I'm afraid there won't be much cost to spend here." ”

"Besides, ordinary celebrities can't afford this price. Brother Qing obviously also thought about it in detail, and said, "After the last press conference, there were a few little stars who were interested in our clothes and wanted to borrow dresses to wear, but their figures were not standard, and they couldn't wear the show directly, so they had to do one more - even if they only charged the cost price, they couldn't afford it, and it didn't feel cost-effective to give it away for nothing, and they wanted to tailor a dress, how could this have to be forced by Tan Yinghou and Zhou Yinghou, but then I don't dare to think about it, why did people choose us?"

- It's also a coincidence, as soon as he finished speaking, Qiao Yun's mobile phone and the studio phone rang at the same time, and the meeting was naturally suspended, and Qiao Yun and Brother Qing picked one after another. "Hello you?"

"Hey, it's Sister Zhou/Sister Tan!"

The two of them said in unison—exchanging surprised glances as they spoke, "Hey, what? It's about the red carpet dress of the Golden Rooster and Hundred Flowers Award——?" 166 reading network