In August, the second part of "Little Snow's Great Adventure" was released. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

With the foreshadowing of the first part, the publishing house increased its publicity efforts, and the sales performance was even better than the first part, selling more than 100,000 copies in less than half a month, which was even better than the sales of books by those celebrities.

This has made people in the publishing market exclaim that the spring of children's books is coming.

This fairy tale has formed a reputation among readers, has a brand effect, and has become a must-read fairy tale for children.

Some toy manufacturers took the opportunity to introduce the dolls in the story, using the images of the illustrations in the book.

There are also various picture books and stickers, which appear in various small stalls next to the school, which are very popular with children.

Especially stickers, children will stick stickers on their stationery boxes or book pages.

However, none of these were authorized by Lin Zixuan, and no manufacturer had greeted Lin Zixuan in advance.

They just use it openly and make a profit, and they don't feel that there is anything wrong with it.

This phenomenon is extremely common in China, and it is not uncommon for hospitals and restaurants to use celebrity photos as signboards.

Celebrities don't have the energy to fight lawsuits one by one, and even if they win, they won't get much money, and it's not enough to hire a lawyer.

Besides, this kind of thing is repeatedly banned, and under normal circumstances, you can only ignore it.

In addition to peripheral products, pirated booksellers are also rampant, and there are at least a dozen pirated books of "Little Snow's Great Adventure" on the market.

According to the rough statistics of the publishing house, the two pirated books of "Little Snow's Great Adventure" are estimated to have two to three million copies, which is basically the same as the sales of genuine books.

This caused serious economic losses to the publishing house and also damaged Lin Zixuan's interests.

Pirated books and unauthorized peripheral products cost Lin Zixuan millions of dollars.

This number will double as books continue to be published and distributed, reaching tens of millions, or even higher.

If it is an ordinary bestseller, the publisher may let it go, after all, when the market for a bestseller is saturated, it will not sell well after a while, and there is no need to waste energy.

The domestic environment is like this, and the publishing house has no choice.

But "Xiaoxue's Big Adventure" is different, it is a series, and according to Lin Zixuan's writing plan, there will probably be five or six.

In other words, this fairy tale will continue to sell well in the next few years and will become a cash cow for the publishing house.

They made a preliminary estimate that the price of one book was 25 yuan, two million pirated copies of one novel, and 10 million copies of five novels, totaling 250 million yuan.

In addition to the cost of production and distribution, as well as the royalties of the writers, the publishing house can earn about 80 million yuan from it.

If piracy continues, this is the loss of revenue for the publisher in the next few years.

This is still their conservative estimate of the sales of the series, and if you add the combined influence of several novels, this number will only be higher.

This is already worth the help of the publishing house, and the less piracy there is, the higher the income of the publishing house.

In this matter, the conscience of the pirates cannot be relied upon, as long as it is profitable, the pirates will not stop, and they will even use "Xiaoxue's Great Adventure" as a key book to pirate.

Hundreds of millions of interests, no one will let go easily, this is a long-term struggle.

The publishing house discussed with Lin Zixuan, they would first report the situation to the industrial and commercial department, and then negotiate with the cultural department on how to crack down on piracy, they didn't think that piracy could be completely eradicated, as long as they could make "Xiaoxue's Adventure" less piracy.

This is a helpless move, piracy is just too rampant.

As for those peripheral products, the publishing house can't help, they only take care of the book.

Lin Zixuan had a headache, he understood that this was the national situation, even after 20 years, piracy still exists, and there are more piracy chaos in the film and television industry, which is not something he can solve alone.

For example, those toy factories, it's useless for you to take them to court.

According to the current law, there is no money to be fined at all, and they still do the same when they go out of court, even if they know that this is an infringement, they will not take it seriously.

At present, there is no relatively perfect legal system in China, and there is no special competent unit.

Lin Zixuan and Mu Zhiyuan talked about this, not because they wanted Mu Zhiyuan to come forward, he knew that even if Mu Zhiyuan came forward, he could only manage it for a while, and there was no way to cure it.

He expressed his view that the issue of copyright protection will become more and more important as China and the world become more and more integrated.

Mu Zhiyuan knows in his heart that at present, the country is negotiating with the World Trade Organization and preparing to join the WTO, and only by joining this organization can China integrate into the world economy and realize economic globalization.

The whole negotiation was very difficult, and Western countries put forward many harsh conditions, including the issue of intellectual property.

"This problem is not something that can be solved in the short term, it is very complicated, you look for evidence first, and then talk about it later." Mu Zhiyuan responded.

Lin Zixuan thought of a way, he borrowed from foreign practices and authorized the cartoon images of the characters in "Xiaoxue's Great Adventure" to a large and formal toy factory in China.

Let this toy factory produce exclusively, so that those pirated toy factories will violate the interests of this toy factory.

In this way, there is no need to come forward, and the toy factory will fight the pirate manufacturers to the end for the sake of profit.

However, it is difficult to find such domestic toy manufacturers, people are not stupid, and they will only sign a licensing contract with Lin Zixuan if they are sure that they can make money.

Lin Zixuan first asked people to contact the major domestic toy manufacturers, and this kind of profit is better than being earned by pirates, so it is better to take the initiative himself.

The publishing house has made some progress, and they are ready to apply for the national literary key book publishing plan for "Xiaoxue's Great Adventure", which is recognized by the cultural department.

Those who can enter this publishing plan are influential books in various disciplines, such as theoretical research in cutting-edge science.

As long as you enter this plan, it is equivalent to receiving a layer of protection, and pirated books will attract the attention of the above.

Of course, most of the books in the plan are for research, and scientific research institutes and schools may buy them, but ordinary readers rarely read them, and pirated booksellers will not interfere because there is no profit to be made.

The publishing house believes that "Little Snow's Great Adventure" is a representative work of children's literature at present, which is deeply loved by readers and has a great role in promoting the development of children's literature in China.

Such a big praise is just for this children's novel to be included in the national key book publishing plan.

This is no way, with this identification, not only can increase the status of "Xiaoxue's Great Adventure" in the minds of readers, but also make pirated booksellers have scruples. (To be continued.) )