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"The recent ad is very different. ”

"Hehe, I've watched the advertisement of that Jiangnan heavy truck more than a dozen times. ”

"Last night, my wife kept chanting the advertising slogan of Tianfu Jewelry. ”

"Why has the quality of domestic advertising become so high?"

In the past, domestic audiences watched advertisements and rarely cared about the content.

Anyway, it's all brainwashing advertising, the ears will quickly write down the advertising brand, and the brain will forget at the same rate.

Many viewers have not seen advertisements for several years in a row.

But during this period of time, starting from the advertisement of Earth Entertainment, several advertisements have attracted the attention of domestic audiences and achieved good reviews.

Such a good advertisement not only allows the audience to remember the name of the brand, but also understand the value and culture of the brand.

The domestic audience watched the whole advertisement for a long time again, and suddenly found that the advertisement seemed to be quite interesting.

At the same time, many netizens are discussing whether a top advertising company has risen in China recently.

To say that the advertising of Earth Entertainment is operated by Fang Jing, and it is easy for netizens to accept that it can make such good quality. But the quality of the latter two advertisements is obviously beyond the original advertising level in China, and the only explanation is that there are new advertising companies that stand out by their strength.

No matter how netizens guessed, they didn't guess that the producer of the advertisement would be Fang Jing.

China Entertainment's media can easily find out the news.

Even the press release has been completed for several days, but China Entertainment Media received the rumor, and Fang Tianwang did not want to reveal his identity as an advertising producer for the time being, so China Entertainment Media chose not to report it.

The advertisement of Jiangnan heavy truck, after a huge response.

The new model in the advertisement immediately became one of the most popular trucks among car owners.

The number of orders also exceeded 10,000 in one day, and it also recovered part of the market share that was previously seized by foreign car brands.

At the same time, the brand positioning of Jiangnan heavy trucks has begun to move from the low-end truck market to the high-end truck market.

Don't underestimate a truck, the same carrying capacity of the model, different brands can open up the price of hundreds of thousands. Of course, behind the price gap is the gap in performance.

However, as a large domestic brand, Jiangnan heavy truck has perfect scientific and technological reserves, and it is not lost to foreign high-end models in performance technology. However, due to the low innate positioning, there is a lack of an opportunity to enter the high-end truck market.

Now they have firmly grasped the brand effect brought by this advertisement, and after raising the taste positioning, they have successfully entered the high-end truck market many years later, not only in domestic sales, but also overseas.

It's just that because of "The Great Split", the far-reaching impact of this advertisement.

So after the Chinese New Year, the most sold heavy trucks in Jiangnan are still this model.

Back to the moment, following the Jiangnan heavy truck, the next thing that was put into play was an advertisement for a mineral water company.

During this time, foreign mineral water brands were also very popular in China.

For domestic water pollution, as well as the lack of supervision of waterworks, the domestic people are looking at it. Almost everyone believes that domestic mineral water is actually no different from tap water.

Therefore, in addition to emergency in China, few people will buy mineral water and choose more drinks.

Only a small number of students, or office workers, have the habit of drinking mineral water.

However, foreign brands of mineral water have set off a boom in China with the advertisement of "safe and pollution-free, pure water source in the United States". And the price of a single bottle, depending on the size, is between 8 and 12 yuan.

This is four to six times the price of domestic mineral water, and most domestic mineral water currently costs about two yuan.

But the domestic people are willing to pay for the labels of "health", "safety" and "pollution-free".

However, after the new advertisement of the domestic mineral water brand "Nongfu Spring Water", the domestic people found out that there was also good mineral water in China.

"The farmer's spring water is a little sweet. ”

"We don't produce water, we're just nature's porters. ”

Domestic advertising people were completely speechless when they saw these two advertising words.

Several people who had originally accepted the creative planning of this company's project were a little hot at this time.

The same project.

Why is there such a big creative gap?

Looking at Fang Tianwang's advertisement, there is no need to explain too much at all, and one sentence can completely dispel the audience's concerns.

Because natural and natural things have always been the most desired products for consumers.

This advertisement firmly captures the psychology of consumers.

The domestic public's perception of the brand "Nongfu Spring Water" has been raised to a higher level. In terms of trust, it is not lost to foreign brands at all.

If it weren't for the frequent occurrence of domestic food problems, which made the domestic people extremely insecure, I believe that the domestic people would not have been enthusiastic about foreign products.

To be honest, the bottom line is that people still trust foreign brands more.

But the price gap is there, and spending 8 yuan to drink a bottle of water is still a little painful. Therefore, after the advertisement was published, consumers began to buy the 2-member Nongfu Spring Water.

The sales of Nongfu Spring Water have also gone against the current, becoming the only domestic mineral water brand to increase sales.

Everyone knows that the sales of Nongfu Spring are driven by advertising.

This made other mineral water brands secretly envious in their hearts, regretting that they were not the first to find Fang Tianwang.

Later, several advertisements produced by Fangjing were put into play, and the response was very good. This time, except for the two blue-name works, Fang Jing used the advertisements of the purple works, which made the global advertising industry admire.

After carefully studying all the advertising works of Fangjing, domestic advertising people can't help but have a feeling of being out of reach.

"Every ad is a classic. ”

"These ideas are what ordinary people can think of. ”

"God, Fang Tianwang's advertisement is really godly. ”

Many advertisers who have come up with research have written these contents into books.

"Fang Tianwang's Advertising Creativity", "Cases Advertisers Must Read", "The Highest Peak of Domestic Advertising" and so on......

All of them are books dedicated to introducing Fang Jing, almost one in the advertising industry, and on the desk of any advertising company, these books are basically listed.

Among them, the best-selling one, and the most authoritative one, is called "The God of the Advertising Industry, Fang Sir." 》

This is the work written by Dr. Statham, one of the top advertisers in the United States and an authoritative expert in the global advertising industry, especially for Fang Jing. The entire 600,000-word authoritative monograph is written around a few advertising ideas. not only praised Fang Jing as the god of the advertising industry, but also gladly expressed that fortunately Fang Jing only shot these few advertisements.......

This book, which will be included in advertising and become a textbook in the future, has not yet been published.

But Fang Jing has already received the original manuscript from Dr. Statham.