On weekends, at half past seven in the evening. Pen & Fun & Pavilion www.biquge.info

Fang Jing's family had just finished eating and were sitting in the living room drinking tea.

Dad just wanted to change the channel after watching the news broadcast according to his habit, but he didn't expect to be stopped by Fang Jing.

"Huh?"

"The news broadcast is gone. "Dad was a little puzzled.

Fang Jing held the remote control in his hand and explained to his parents: "I shot an advertisement, wait and see, how good it would be to add some ratings." ”

He wanted to see if the commercials on TV were good.

Now my parents have just come back to their senses, no wonder Fang Jing, who had never watched the news before, honestly watched the entire news broadcast today, and it turned out that he was waiting for the advertisement.

But at half past seven, my mother was in a hurry to watch a series, and complained: "What's so good about advertising?"

"Your son, I shot an advertisement!" Fang Jing deliberately accentuated his tone.

Mom still doesn't care: "You shoot a lot of things, isn't it just an advertisement?"

Get.

In the past two years, my mother's mentality has changed quickly.

A few years ago, if I knew that my son had made an advertisement, I would not be happy to jump.

Fang Jing was secretly speechless in his heart, but he still firmly grasped the remote control in his hand.

At the same time, at this moment, in front of the national television set, many viewers are waiting for this advertisement.

Fang Jing's fans, the audience of news broadcasts, and the elites of the advertising industry......

After the staff information scrolling at the end of the news broadcast, suddenly the picture turned, and Fang Jing's figure appeared on the screen.

"What a view. ”

"Hehe, its artists have no way to live. ”

"Look at his ad content......

If it wasn't Fang Jing who starred in the advertisement, maybe there would be more people who were optimistic.

But since Fang Jing appeared, the advertising elites felt that there was no need to watch this advertisement, and Fang Jing itself was a huge failure.

At this time, Fang Jing's advertising slogan came from the TV: "You only smell my perfume, but you don't see my sweat." ”

"You have your rules, I have my choices. ”

"You deny my present, I decide my future. ”

Hearing the advertising words, the audience in front of the TV was stunned for a moment.

Just three sentences faintly touched their hearts.

People in the advertising industry were also stunned......

Not to mention anything else, these three advertising words are advertising copywriting worth millions.

Fang Jing's father, who was cheering, raised his eyes, and his mother, who was grabbing the red envelope, also turned around. In many people's homes, the previously neglected advertising time has attracted them again.

The mainstream brainwashing advertisements are really annoying.

Therefore, during advertising time, the audience will find other entertainment methods through mobile phones, tablets, etc., instead of advertising supplements.

As a result, the influence of TV advertising began to decline, although in terms of publicity effect, TV advertising still came first. However, it seems that in addition to popularity, it has lost its function of disseminating the spirit of enterprise.

After all, popularity can be "heard", and the spirit of an enterprise cannot be "heard".

At this time, Fang Jing on the screen smiled slightly, with a young face, and his tone was very confident: "You laugh at me for having nothing and not worthy of love, I pity you for always waiting." ”

"You can despise our youth, we prove whose era it is. ”

"Dreams are destined to be lonely journeys, where doubts and ridicule are indispensable. ”

"But so what, even if you are covered in bruises, you have to live beautifully. ”

"I'm Fang Jing, and I speak for myself. ”

At the end of the advertisement, behind Fang Jing, the name and logo of Earth Entertainment appeared.

From beginning to end, there was no mention of Earth Entertainment.

But it fully embodies the core spirit of Earth Entertainment, that is, the determination to chase dreams.

And after watching the advertisement, the audience found that the frequency of their heartbeat was accelerating.

"I'll go, it's an ad today?"

"The advertising words like poetry are really exciting. ”

"Who said that Brother Jing can't shoot advertisements, let's write an advertising slogan first!"

The voices of netizens have made many figures in the advertising industry silently delete their previous remarks.

No one expected that Fang Jing would be able to shoot such an advertisement.

After listening to his advertising words, many advertising elites angrily tore apart the Chinese case.

Before seeing Fang Jing's advertising words, they were very satisfied with the copywriting in their hands. But after reading this advertisement, I can't get the copy in my hand.

"Convincing, can't be unconvinced. ”

"Fang Tianwang is really against the sky!"

"The advertisement is really enthusiastic, but from a commercial point of view, the advertisement of an entertainment company is only a character, and the name of Earth Entertainment has not been clearly proposed from beginning to end......"

There are still some people in the advertising industry who can't understand the connotation of this advertisement.

But before he could finish speaking, his leader sighed: "This advertisement itself is simply impeccable, and your faults will appear if you change someone to shoot this advertisement." ”

"But only Fang Tianwang won't. ”

"Earth Entertainment was founded by him, and he speaks for himself, isn't he speaking for Earth Entertainment?"

"Although the advertising slogan does not mention the word Earth Entertainment, and the logo of Earth Entertainment appears at the end, that is enough. ”

"If you look closely, the whole advertising slogan is simply tailor-made for Fangjing. Whoever said this advertising slogan was suspected of pretending to be forced, but Fang Tianwang did not. ”

Speaking of which, no matter how stupid a person's brain turns.

After figuring out the "planning" in the advertisement, after eating it thoroughly, the domestic advertisers seem to have opened the door to a new world.

This advertisement will also become the most classic advertising case.

The terrible thing is that even the premiere ratings of the commercial surpassed most TV dramas, which can be called the most popular advertisement in history.

And this advertisement itself is an advertisement for an Internet company on the planet.

It was not popular at the time, and it was definitely one of the most classic advertisements, which made this company an instant hit. It is said that after the launch of the advertisement, the number of new users directly reached 5 million, and the turnover reached 500 million that year.

But the advertisement did not mention the name of the website, which fully proves that the "spirit" brings people a deeper feeling than "brainwashing".

At the same time, Fang Jing also saves trouble, he doesn't need to change a word, just copy it and use it.

The response was very good, and when the national TV station counted the ratings, it was completely like seeing a ghost.

At 7:15, the ratings of "National News Network" peaked. ”

“10.2%”

"But at 7:32, the ratings reached 13.5 percent"

"My station's highest rating tonight turned out to be an advertisement?"

The director of the national television station has been in the industry for nearly 40 years and is a veteran figure who has accompanied the development of Chinese television.

But when he saw this ratings data, he also began to suspect that he was presbyopia.

After today, even the history of the advertising industry will be rewritten.