Nine.

Finish the noodles.

Zhang Yuanqi didn't care about cleaning up the dishes, and leaned back on the bed with a wine glass, "Xiao Zhang, TV." ”

Zhang Ye pursed his mouth and snorted, and reluctantly touched the remote control next to him to turn on the TV for her, "Which station to watch?" ”

Zhang Yuanqi said flatly: "HT literature and art." ”

Zhang Ye said: "You also watch this one?" I'm here now. ”

Suddenly, the phone vibrated on the table, and Zhang Ye said in his heart, who is it at night, go over and answer it.

"Teacher Zhang." There was a man's voice, "I'm Xiao Wang of the TV station's advertising department, we met two hours ago, I called you to tell you, the public service announcement you came up with and supervised is about to be broadcast, at most five minutes, this column is down, and I think the effect is very good after the above review is passed, and the section where the lights are turned off is not suitable for noon broadcasting, so Yu Crisp has advanced it to this evening." ”

"Well, I know."

"It's been reviewed, thank you."

"You've worked hard too, you're welcome."

Putting down the phone, Zhang Ye hurriedly turned on the sound of the TV, "Teacher Zhang, when this music list is over, I will show you something when the time comes." ”

Zhang Yuanqi didn't ask what it was, and took a sip of foreign wine.

Half an hour later, the show ended, and after a cosmetics commercial was aired first, an animated version of the advertisement came out, which was the scene of a wife and her husband arguing

Zhang Ye hurriedly said: "Take a look, take a look"

Zhang Yuanqi didn't seem to understand, "What advertisement?" ”

"You can see the way, hahaha." Zhang Ye is looking forward to it.

Immediately afterwards, the husband was scolded by his wife, and just as the wife was crying and regretting, the husband came back, turned off the light, and walked away.

The screen went black.

The subtitles also show a line of big words - save electricity, and turn off the lights when people leave

When Zhang Ye communicated and supervised with the advertising department, he basically did it according to the Russian original of his world, and there was not much change.

After watching it, Zhang Yuanqi was slightly stunned, and Bacheng didn't expect this god ending, "This is a public service announcement?" Can you still shoot like this? Is there such a sophisticated and creative public service advertisement in China? ”

"See you for the first time, right? You come here. Zhang Ye was very proud, immediately turned on the computer and found a webpage of their TV station, clicked in, and asked Zhang Yuanqi to come over to see the production list.

Producer: Zhang Ye.

Curator: Zhang Ye.

Creative Providence: Zhang Ye.

In the list of seven or eight personnel, a small half is Zhang Ye's name.

"This is your work?" Zhang Yuanqi looked at him.

"Yes, I brought it up, and I supervised it." Zhang Ye said: "How is it?" Okay, right? ”

"Well, that's good." After speaking, Zhang Yuanqi continued to go to the bed, and the old god leaned on the ground, ignoring him again

Zhang Ye didn't care about her, but looked through the messages under the official forum of the TV station.

"The public service announcement to save electricity is amazing"

"Hahaha, I just finished reading it, and I laughed to death"

"God conceives, God creates, God turns, God ends"

"Whose idea is this? It turns out that public service announcements can still be filmed like this? ”

"Oh my God, Zhang Ye? The list of creative providers and producers is Zhang Ye? It can't be the Zhang Ye I know about Lu Dao, right? ”

"Who is Zhang Ye?"

"I don't know which one it is."

"Eh, there's a link to the name, I'll take a look."

"Damn, click in and have a resume, it's that Teacher Zhang Ye, although there is no photo, but you look at the resume, the broadcast host of Yuanjing Radio Station, now working in the HT Literature and Art Channel of Beijing TV, Teacher Zhang Ye went to work at Beijing TV."

"Really?"

"Congratulations to Mr. Zhang for achieving positive results"

"I thought Teacher Zhang was blocked, but it turned out to be a step further"

"But isn't Mr. Zhang engaged in broadcasting and hosting? Why did you go to do public service announcements? And it's done so well? I can't find a more powerful public service advertisement in the whole world, whether it's creativity or connotation, it's the top in the world."

"Who is Zhang Ye?"

"Check it out on the Internet yourself, you don't know what he does?"

Meanwhile.

Countless viewers in Beijing who were watching the HTV Literature Channel saw this advertisement. The public service advertisement is not followed by a production list, and it will only be announced on the website, so many people don't know whose work Lu Dao is, even if they know Lu Dao, the vast majority of people don't know Zhang Ye, his fame is only within a small circle, and he is not so famous in the world. But even so, it does not prevent everyone from being shocked and amazed by this advertisement

"Ha Lu Ha laughed to death, laughed to death me"

"It's amazing, this public service announcement is amazing"

"Hurry up and watch the replay in a while, I still have to watch it again, it's so funny"

"Wife, come quickly"

"What's the matter?"

"Don't wash your face, watch this public service announcement"

"What's there to see in a PSA? You're out of business, are you? ”

"Yes, you're late, it's all over, what do you know, this is not an ordinary public service announcement, I'm going, it's a godsend."

"Producer Zheng, who made this advertisement? It's perfect."

"Jingcheng TV? No, they don't have that kind of talent at the TV station."

"Yes, so I wonder, there are a few famous people in the industry who do public service advertisements, and they are all counted, and they are not on Beijing TV, but this advertisement looks like the master's handwriting, are they poaching? Which famous advertising planner did you dig up? ”

"No news."

"Let's check that there should be a list of productions on the Internet."

"Ah, I found it, Zhang Ye? Who is Zhang Ye? ”

"I haven't heard of it, there is no such number one person in the advertising circle."

This night, there are many people and families in the whole capital are talking about this public service advertisement, the advertising effect is simply self-evident, it is too successful, it is only half an hour, the Internet has been discussed in full swing, it can be said that no public service advertisement has this kind of heat

The layman looks at the bustle, and the insider looks at the doorway

The most sensational thing is still the insiders in the advertising circle

This circle is not big or small, even if everyone has not seen it, they basically know it, and there are even exchanges in this area at home and abroad. As soon as this public service announcement was broadcast, it first caused a wide range of discussions in the domestic advertising circle, and then some people also sent the video to many friends in the advertising circle abroad. As a result, many people in the foreign advertising circle were also shocked that night

Everyone asked who planned the advertisement

The result of the last inquiry made everyone cry and laugh - it was not an insider who planned this advertisement at all, but your mother, a radio host

In an instant, many advertising people have a sense of frustration, the bottleneck of public service advertising has been plaguing at home and abroad for half a year, and no one can reverse it. This idea is indeed too new and too creative, which opens the door to almost all advertising people, and makes them suddenly open up

A textbook for innovative PSAs

This name, Zhang Ye's works are well-deserved