Chapter 511: Follow Esports to Make Money

Ye Le didn't want to completely tear his face with Alibaba for the time being, although the two sides were fighting in secret, after all, they didn't declare war by name. Pen @ fun @ pavilion wWw. biqUgE。 info

Otherwise, Ye Le may really cooperate with other game companies to not authorize the authorization (game) of the event project to Alibaba.

Without these popular games as a contest, WESG is still holding a fart!

Is anyone watching? Is anyone participating?

Therefore, Ali Games, a second-rate game company, did not rise when Alibaba was so messy and had to capsize sooner or later.

However, as long as Alibaba is willing to invest so much money, it is not difficult to smash a top ten e-sports event in the world, and it is also beneficial for them to master this level of event in their hands.

It's not a loss, at least in the future, it has a real status and voice in the esports industry......

In the office on the top floor of the net fishing café, Ye Le's cousin was looking through the financial statements of the previous quarter with a smile.

At this time, he has recently been in the spring breeze.

The popularity of e-sports, to a certain extent, has saved the declining Internet cafes, and at the same time derived a new business model - "Internet cafes + e-sports".

The operators of many Internet cafes bluntly said: "The direction of the future development of Internet cafes is e-sports." ”

"Internet café + e-sports" is the main model of the domestic e-sports industry.

Wangyu Internet Cafe is the earliest batch of Internet cafes in China, and it is also likely to be the first real Internet café in the country.

In addition to a comfortable environment, Internet cafes also need to have their own characteristics or themes, and the theme of online fishing Internet cafes is e-sports.

Of course, this is also the theme of most Internet cafes.

In 2017, the online fishing café began its first attempt to organize the "CrossFire" e-sports competition offline.

and provided bonuses of 3,000 yuan, 2,000 yuan, and 1,000 yuan, which attracted 30 self-formed teams, including two relatively idle small professional teams, to sign up for the event.

During the two days of the competition, the Internet café was full, and the total daily turnover of the ten chain stores together reached 200,000.

This attempt made Ye De realize that e-sports can become the most direct way for Internet cafes to make money.

Since then, every quarter, the Internet café will hold a League of Legends e-sports competition, regardless of the number or size of the participating teams, most of them are arranged on weekends and two-day competitions, which can always become a breakthrough point for the turnover of Internet cafes.

This is because he felt the speed of development of e-sports and the importance of their chain of Internet cafes, so Ye De set up his own fishing team after those professional clubs.

If you just think it's an indecent Internet café team, you're wrong.

Although it does belong to the net fishing net café, its scale is not small.

The net fishing team currently has seven major teams, each of which has its own project, including "Kart Run", "StarCraft", "CrossFire" and "League of Legends" in the middle stage of S1 and so on....

After reading the financial statements, Ye De called Wang Xiaoshuo to the office.

"How's the new top laner lately?"

Wang Xiaoshuo replied: "Well, it's very easy to get along with, and he also has a very tacit understanding with us in terms of teamwork." The style of play is also solid enough, and it should not be a problem to participate in the League of Legends S-series event in three days this time.

The previous top list has been replaced, and the current top list is a passer-by who is very good at world clothes, and Wang Xiaoshuo took a lot of words to invite him over.

Ye De knew Wang Xiaoshuo's strength in the game "League of Legends", so he had great expectations.

"That's good, our team has always been second-rate. If I can break the bottleneck with the League of Legends project this time, then I will give you additional bonuses and build an exclusive training base for you!"

Wang Xiaoshuo said in surprise: "Well, I know! Brother Ye De, this matter is on us, and you will not be disappointed." ”

After Wang Xiaoshuo left, Ye De got up and made himself a cup of tea, and then lay on the boss's chair thinking about how much benefit they could bring to the Internet café if Wang Xiaoshuo and they played well.

Facts have proved that no matter what the specifications of the Internet café are, as long as the e-sports competition is held or the Internet café has a famous team, it will always be sought after by a large number of players.

No way, esports is just popular with players.

Ye Le once said that the game industry has what traditional sports want most, that is, youth, globalization, digitalization, and diversity. ”

First of all, by playing games, older people can bring themselves closer to the younger generation.

According to a survey by a domestic data agency in China, 17% of men aged 26 to 35 in China regularly watch e-sports games, which is about the same frequency as baseball and ice hockey.

Second, esports has become a global spectator sport, with 40% of the more than 20 million esports viewers and esports fans watching games and not playing games.

This is definitely true data, although many people may not believe it.

Some people may ask: Wonderful! Since you don't play games, why do you watch e-sports competitions?

It can't be helped, it's someone else's own business, and no one else can interfere.

Some people just love to watch e-sports games but don't play games, and no one cares about this.

Anyway, Ye Le has been quite like this kind of person recently, and now he likes to watch others play games instead of playing by himself......

More than 100 million people around the world watch esports on live streaming platforms every month, and even some of the smaller esports events can attract more than 100,000 people to watch online in a single weekend.

Everyone loves e-sports so much, so when an Internet café plays an e-sports theme or holds an e-sports competition, it is natural to go to the cheers to see the excitement.

The most important thing is that esports is a big gold mine with great profit prospects.

The sale of peripheral goods, tickets, advertising, media broadcast rights, and sponsorship bring at least about 20 billion yuan of "net income" to the Chinese e-sports industry every year.

If esports can develop into the world's most extensive sports competition in the future, it may not be less than 1 billion dollars a day!

At the moment, the esports industry is also in a very good state.

The scale of e-sports events is getting bigger and bigger, and the Aurora Global Cup Golden League once refreshed the world's cognition, and the prize money of the "StarCraft" project even reached 40 million yuan!

Last year, WCG reached 3 billion viewers worldwide, and the actual number of viewers exceeded 34 million.

And even the famous Intel hosted a comprehensive e-sports event last year, with more than 20,000 participants.

In addition, there are more and more local e-sports leagues, and the development of e-sports-related industries is becoming more and more sound, especially the Huaxia Internet café industry has ushered in a blowout development in recent years, according to statistics, Huaxia currently has 120,000 Internet cafes (Internet cafes).

Following China, the United States and France were the first to recognize esports as an official sport.

According to the current development trend, the esports audience is expected to reach 200 million by the end of this year.

It's no wonder that Ye Dehui is getting mixed up.