"Hey, Jon, did you hear that? The recent super energetic video, the one I reposted on K, have you seen it - I saw that you liked it, but did you click on it and watch it? ”

The new generation of teenagers, as soon as they speak, is a long list, and they don't need to breathe, and the person who answers can also process those messages in an instant: "Of course I read it - it's great!" Even j.j likes it, how can I not read it? ”

"Oh, you otaku girl——, take out the magazine, if you even like J.J, you must have bought it, right? and your ipad - Voyage is so cunning, why not make it work? ”

"Maybe it's because there are too many people who don't reflect their grade." After all, it's not her own life, and Jon is also quite venomous, she complained, and obediently took out the heavy French version of "Voyage" and ipad from her schoolbag - this is also her strength, and she didn't have a few steps from the parking lot, otherwise, just these two things, Jon's schoolbag would be close to 5 kilograms. "UPS just delivered to my house - I haven't tried it yet, you lucky little girl."

"Oh-yes, just kidding, how did you get it?"

"Almighty eBay, it cost me $20!"

"I'll see, I'll see." Amanda snatched the magazine from it - but she was careful when she stroked it, "*, this magazine is out of stock in France now, have you heard?" I saw someone retweet the news before, and the editorial department said that it would not be reprinted - maybe in ten years you can sell it for 200 yuan. ”

She casually glanced at the cover — Voyage covers are pretty much the same all over the world, almost always headshots or individual portraits with the background cut out. The people who can be on the cover are either celebrities or supermodels and celebrities, and this issue is no exception, "Oh, it's an Asian face - is that the brand she wears?" ——yun？ ”

"It should be, this is the coat that appeared in the video - this is du, the new angel of Victoria's Secret this year." Jon said smartly. This photo is really good, Vivien's eyes are slightly closed, with a common self-absorbed expression of models, the makeup is cold, on a plain white background, this iron skeleton jacket is particularly conspicuous, and a large horizontal bar covers the breasts. The head, the lower edge is very short, above the belly button, and the photo itself only shines a little below the waist, at least until that part, Du Wenwen is not an inch, except for this small coat. "Pretty funny clothes, isn't it?"

“yeahyeahyeah。” Amanda wasn't against it, but she was more anxious to see the spectacle, and she quickly turned to the title page, which also showed Viviandu in a skeleton suit, but the background was not cut away, but the colors were rich and scrambling for the camera: unlike the usual cold, monochromatic shooting background, the title page of this issue is highly saturated and the background is quite complex - Du stands on a long desk, striking a cold pose as if he was taking a picture in a studio, wearing an exaggerated high-rise shoulder coat and an iron skeleton skirt, which can only hide the point, wearing a pair of bewitching red-soled high heels, and on both sides of the desk where the wires are tangled, the two rows of screens are facing each other, and the desks are full of daily necessities such as water glasses and reports, and the two rows of young men who know at a glance that they are IT otaku, engineers, etc., show her or amazement, or doubt, or coveted expressions - many people are still holding mobile phones in their hands.

"Interesting." Even though she had seen the whole episode of pictures on the Internet before, but in reality, Amanda couldn't help but comment, so she used her fingernails to pick open the thin slit in the middle of the title page, and together with Jon, she opened the folded paper, "Brand new, right?" As long as it has been disassembled, it is impossible to restore it so thinly. ”

- Yes, this issue of "Voyage" is particularly thick, because the title page is actually a delicately designed package, which can be unraveled like petals after being picked from the middle, and the inside is plain white paper, and several thin sheets of plastic paper are stacked on top of each other. "How? Is it to be fixed with adhesive tape? ”

"No, you just need to lift it up from the middle. I remember doing this on the video, and look, after lifting it, it shook left and right and it got stuck. ”

"And then? Where to put the iPad? Is it just pressed on? ”

"No, no, no, don't let go! Here's the instructions.,Find two books for the iPad and put them up,Just keep the tip of the pyramid touching the center of the screen.,Yes,Here,Here,Open the app,It will tell you which zone it's in contact。 ”

"You've got the Voyage app ready, aren't you?"

After some exploration, the two girls finally set up the scene - after a few book adjustments, they easily managed to place the iPad facing down, and then opened the corresponding function in the app, everything was ready, and carefully pressed the play button.

"Wow-" Even though I've seen it once in the video, when the plastic paper that was still blank just now and can be completely transparent reflected a realistic stereoscopic projection, reproducing the stage background, as if a figure was recreated in the void, and when the runway show was replayed, Amanda and Jon still whispered in unison, and their voices were full of novelty and excitement - what was important at this time was not the picture, but the gimmick of this kind of high-tech effect through simple means. Of course, the video is also very good, and this high-concept costume is more futuristic and taller, but what can make Amanda and Jon Fei spend half a day is this high-tech feeling.

"It's amazing!" Westerners are a bit exaggerated in their habit of talking, Amanda was super excited to see it, covered her face with her hands, and exchanged glances with Jon for a moment in disbelief, "It's like watching "Avatar" again, don't be angry, but I really feel like this-"

How could she be angry? Jon couldn't help but laugh: although "Avatar" is one of J.J.'s highest-grossing films, she is actually okay. And Amanda is indeed very reasonable, the sense of surprise given by this movie is indeed very similar to what it is now - there is a kind of surprise that "in the time when I am not paying attention, it turns out that technology has developed to this point", and there is also a feeling that human beings can turn the depiction of science fiction and film and television dramas into real ones. "It's really cool, I know, and it feels like new things are coming out faster and faster in the last few years."

"Isn't that right, isn't that right?" Amanda was even more excited, "First of all, then the iPad, oh, I love Jobs, I really love him." This completely changed the world – and then this again, and of course, Avatar! It's amazing, it's wonderful! ”

"What's amazing?"

"What are you doing, girls, why are the lights off?"

Just finished the Christmas holiday, handed in a round of papers, there were not many people in the library, the two girls closed the door of the small library, the curtains closed and no one cared, and the study group began to complain when the people arrived one after another, but they were also quickly attracted by the holographic projection: "Wow! What is it! Magic? ”

"Cool! Is this – that video on YouTube? ”

“man！ Look, this is — how is this possible? ”

Although it is a nerd of sociology, the brains of famous school students are very good, everyone watched the video a few times, and as soon as the freshness passed, someone soon pondered, "I'll see, *, it's really smart - this is using the principle of refraction, right?" You see, if all four sides form a refraction angle, this video is projected into our eyes, and no matter how you turn it, one side is for you, so it looks like a holographic projection. ”

Once the iPad is turned over, the little secret of the video is revealed, but everyone still thinks it is cool: "Man, this is such a genius idea!" It's just cunning! It works so great – but at almost zero cost, that's cool! I'm going to learn this trick to coax my girlfriend. ”

"Make your own pyramid, the magazine can't lend you, it cost me $20!"

"Ah, don't do that, Jon—"

"This principle is actually explained in the interview - this brand [yun], in their latest fashion show, used this technology, you can watch this video, this is a record of the big show. It's really super cool. ”

"So real!"

"I rely on ......"

"Do you know Hatsune Miku in Japan? It's a virtual idol, a new concept, right? But she's about to hold a real-life concert, and it's the same technology — but it doesn't seem to be using a pyramid-shaped screen. I gotta say, Asian geeks are super cool. ”

"Where can I download this?"

"No, because the size of this plastic pyramid is too big, but you can make it yourself, and the size is written on the official website - that's what I said in the interview."

"I won't do it, can you teach me darling?"

"This show is super cool! Especially that weirdo, is there this video download in this voyage app? I want to show my girlfriend this weirdo. ”

“damn！ That's pretty cool, what is Voyage that sounds familiar? ”

"It's the magazine you read! It's ......"

"Wait, is this the brand on this cover? I love this blouse, is it really made of iron? What is this brand, clothing brand? So why are they so technological? It's so cool, I want this top too. ”

"It's really made of iron, you can watch this video, this is the documentary of this big show, I have seen it before, this dress is overweight, in fact, it hangs directly in the air, the models are just walking in it, they rehearse 10,000 times."

"But it's really cool—"

"I want to buy a T-shirt with this pattern, how can I buy it? *The purchase link given by the app is only available in France. ”

"There is a purchase link on the official website." Amanda is so interested in the video that she is now an expert, "But it's expensive, Jordan, and I advise you to think about it, don't spend your tuition loan on it." ”

"But I think it's cool, super wanted." The Latin boy grinned, "So this brand is the new trendy brand?" I'm going to show my sister, she must like it, she likes this kind of geek thing. ”

"You mean that sister you work at Oracle?"

"It's the one who works at Microsoft. I bet her co-workers must be shocked that you're going to make her popular. ”

"But I'm afraid most of her colleagues have already seen that video on K-" Amanda didn't just want to hit Jordan, she changed her words, "You should make a player and send it to her, it's very simple, it feels like a normal clear glass film can do it." ”

"I can go and work on the material." The Indian male classmate raised his hand and said.

"Then I'll do it." Jordan is also not pretentious.

"Great!" Amanda reveals the true purpose, "Then can you help me make one too?" Please, please—"

"Of course you can, but do you know where to download more video sources, this one is a bit short......"

Of course, there are more video sources, and the official website of [Rhyme] provides the "weirdo" full video source that otaku want, as well as a documentary of the technical □□ behind the whole show, analyzing the ins and outs of this pseudo-holographic projection principle, as well as the difficulties of the brand in the realization process, of course, including the problem of how to walk in iron clothing. These video feeds are downloaded as quickly as "Voyage" is out of stock in Paris - not everyone will buy a magazine after watching a viral video, but there are more people who have hands-on ability and like to try it out more than they think, and the global nature of YouTube makes it easier for these people to get together.

- Similarly, not everyone has the money to buy luxury goods, but an interest in new technology is a common trait among young people all over the world, especially when the technology has no cost, to put it bluntly, it is very easy to implement, and the effect is very cool. Maybe the Paris version of the physical magazine is hard to buy, but transparent plastic film is indeed everywhere, and as the tutorial on making the "player" began to spread widely, this quickly became a trend, a social phenomenon - holographic projection, and within a week it became another Internet miracle that swept the online society.

This is already a fixed phrase, and there are many such miracles, such as Aunt Susan, Brother Orange - ordinary people whose daily troubles are posted on social networks and get a huge response, can be regarded as one of the miracles of the Internet. The popularity of Fruit Ninja and Plants vs. Zombies can also be counted, they may not be very good, but they just appeared on the right platform at the right time, and they swept the world at once, achieving achievements that are unimaginable for the founders. And this time the marketing of holographic projection can also be regarded as one of them. People don't necessarily have much interest in "Voyage" or "Rhyme", after all, 80% of the people in the world live a very ordinary life and have never thought about buying any luxury goods - but the production of this holographic projection video source takes time, and the "player" is made, if you want to test the machine, there are not many options on the market in a short period of time.

Soon, the number of downloads of "Voyage" hit the top ten in RE, and even lasted for a week, which is simply a crazy achievement in similar media apps, when most fashion magazine apps are useless, and no one is left out in the cold, relying on this viral marketing, its installed base has created a media record, and the mall drainage in the app has also set a very dazzling result, and most of the sales come from various SKUs of iron cage elements. Of course, the French department of "Voyage" is happy, the magazine is out of stock is only the smallest benefit, the benefits of this successful marketing are simply innumerable, and it is impossible to say in a short period of time, the super good start of the online mall, the rise in installed capacity - even if the popularity brought by this kind of marketing, the limelight must have fallen off a cliff once the limelight has passed, but from the editor-in-chief to the senior editor, it is still happy to crook his mouth: as long as he can accumulate long-term memories, magazines like "Voyage" care about public awareness, related to advertising costs, This is much more important than the sales of the magazine itself.

All kinds of small companies that do pseudo-holographic projection are also happy, and if this field explodes once, there will be a second time, deception...... No, it's a little less difficult to pull investment. Even the production company of the ipad is very happy, it is already a phenomenal product, of course, it doesn't care about the sales changes brought about by a marketing, but the ipad represents a breakthrough, a brand-new, and a cutting-edge concept beyond imagination that has been promoted again for two consecutive weeks and has been recommended by the official app of "voyage" and [rhyme], which shows the official attitude.

Young people are also happy that this visual spectacle is inexpensive and satisfies their users' vanity – owning an iPad can be life-changing, life is better and more creative. They are very active in showing this to the people around them, which also makes a very peculiar phenomenon in the market - no one really cares about the interviews in "Voyage", no one knows what the designers have to say to the magazine, but at the same time, young people in Europe, the United States and even Chinese mainland (but much slower than outside the wall, the speed and magnitude of the ripples are very different) are talking about "Voyage" and [rhyme], "Yes, I have heard, it is a very high-class magazine." That brand is also famous and avant-garde, isn't it? The way of thinking of the Internet, man, the designer who really belongs to the Internet......"

And the press conference of [Qin Yun] officially kicked off in such a lively atmosphere...... 166 Reading Network