Not long after the SGP was successfully launched, the summer season of the film market came. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The summer file, like the Spring Festival file, is a schedule for film and television companies to show their magic and compete for it.

Fans are all looking forward to the summer file, especially this year's summer file, where many domestic and foreign blockbusters have been released, just thinking about it makes people excited.

Fans of anticipation are starting to filter movies that are appealing and worth going to the cinema to watch.

Hollywood's sci-fi masterpieces "Time and Space Battleship", "Robot World", and "Destroyer 4" can be checked.

Although Huaxia has made a lot of science fiction movies, his level is much worse than Hollywood science fiction movies.

There are also many commercial blockbusters in China, such as "The Great Wall Xiongguan", "The Road to the West", "The Great Cause of the Founding of the People's Republic of China", "The Mermaid", etc., which have attracted much attention since the start of filming.

It can be said that it became popular in advance before it was released.

and "Resident Evil: Descending", which was also filmed by a well-known director, is much less popular [from death to incarnation].

It's not why, it's because there has never been a science fiction movie in China that is comparable to Hollywood.

Countless times I held hope, thinking that Chinese science fiction was about to rise, but I left the cinema gloomily again and again.

So the Chinese people basically don't have any expectations for him, in the eyes of many people, making such a science fiction movie may be able to achieve a good box office in normal times because of the director's name, but its release time is the summer file!

This means that he has to stand in the ring with those foreign blockbusters and commercial films of famous domestic directors, and it is already very good not to lose money.

"Resident Evil: Descending" is scheduled to be released on the fourth Sunday after the start of the summer season, that is, on June 25, and will meet audiences in theaters.

On June 1, the summer season officially began.

All kinds of movies are released in movie theaters, and each of them has used their housekeeping skills to carve up as much box office as possible.

The menacing big-budget movie "The Road to the West" on June 8 has been complained about in the past few days, and it has even been directly called the worst movie in history, and various rating websites have given it a pitiful low rating.

There are even many netizens who said: I don't want to give any points to this kind of bad movie, so I should be given negative marks. But there is no option for negative scores, so I can only give it a one-star with a clear conscience, which is considered to be cheap.

In the midst of such continuous fermentation and condemnation, the attendance rate and film scheduling rate of "The Road to the West" plummeted, and some theaters even directly removed the movie from the shelves.

The investment in "Westbound Road" is hundreds of millions of yuan!

But before it could get its money back, it left the theater in a scolding.

There are countless movie versions released in the summer file, even if a bad movie is made by a big director, it can't change its ending, the theater side pays more attention to its own interests, the box office is king, whoever has a higher attendance rate will shoot a film for whom!

is such a movie with an investment of nearly 170 million yuan, and it can only achieve a box office of more than 36 million before leaving the scene, not only losing hundreds of millions of investment, but even the actors and directors who participated in the show also left an indelible stain.

On the other hand, the sought-after Hollywood blockbuster, at the beginning of the summer season, "Robot World", which was on the screen, instantly conquered countless audiences with its unique setting, tense chase and spectacular scenes, and won a box office of 48.93 million yuan on the first day of release like a gold-sucking monster.

In the days that followed, it topped the charts with a very high box office, beating out other films that were currently in theaters.

However, other film and television companies have long been accustomed to it, and they are not afraid of other foreign films, and they are afraid that they will come to China with a bunch of science fiction films abroad.

Science fiction movies are China's weak point, and they can't compete with them.

However, foreign films like these are not without release restrictions, they can only be screened for half a month, which is completely different from domestic films, which can be screened continuously as long as they sell well.

This purpose is a kind of protection idea, on the one hand, it is worried that Chinese films will not be able to compare with those foreign films, and in the end, the money of the Chinese people will be made by the gringos, and on the other hand, it is to avoid their own films from being destroyed by the impact of foreign blockbusters.

The number of foreign films imported by the state is regulated, only 10 films a year, no more, no less, this policy did not change to 20 films a year until the complete rise of the Chinese film industry two years ago.......

Hu Yun and the others have already completed the editing, and they plan to carry out large-scale publicity half a month in advance.

During this time, movies are being promoted frantically everywhere, and the effect may not be very good, but the promotion time is too early and it is easy to forget.

So the summer file is a thing that all directors and film and television companies love and hate.

Ye Le's only big advantage is that they can promote to tens of millions of players through Aurora Games' own channels.

Each film will be rated according to the taboos in the content of the film, whether it needs to be cut, what grade it should be given, whether it is suitable for children to watch, and whether it needs to be led by parents. (This is also known as the so-called G (Public), PG (General), PG-13 (Special Tutoring), R (Restricted), NC-17 (17 years old and younger are not available).

This kind of semi-sci-fi and half-horror movie is not surprisingly rated as a restricted movie.

After the publicity is over, it will be the day of the global release of the movie.

Ye Le really doesn't know how high the global box office can be, but he is quite confident that he can make a lot of money from it.

The release date was not set by Ye Le himself, but through negotiation with the theater chain, a unified launch date was finally obtained.

According to the movie release plan arranged by the theater party, the release time of "Resident Evil: Arrival" is June 25th, which is not bad at this time, after all, at that time, both middle school and college have already been on vacation, and students are also a large movie-watching group.

There is still half a month before the release, and now all that remains is publicity! Publicize! Spread the word again!

As a partner company, Quam Pictures was the first to take action and make a huge promotional campaign for "Resident Evil: Arrival".

The film's creators also began to travel to large cities across the country to promote the film.

Next is when the Aurora game begins to exert its strength, and the news of the upcoming release of the movie adapted from the CrossFire biochemical mode appears in all corners.

I have to say that ordinary people may not understand what zombies are, but almost all players in CrossFire do!