"A Chinese Ghost Story", which will be released on April 2, has already started its publicity work, and the budget of 30 million is not too much, and it is enough to ensure that most audiences across the country know that this movie is about to be released. Pen ~ fun ~ pavilion www.biquge.info

But compared with the two Hollywood blockbusters "Battle of Vulcan" and "Legend of the Holy Land", "A Chinese Ghost Story" is undoubtedly in a weak position, and Chenfei Media has no intention of provoking a hugely expensive publicity war, which is somewhat low-key.

Therefore, when Lu Chen shouted the target slogan of "the domestic box office exceeded 500 million, and the peripheral products sold more than 100 million!" on his blog, it inevitably caused a great response in the circle.

In the past decade, the box office of domestic films has also increased significantly with the popularity of the domestic film market.

Among them, there are many popular films with an investment of tens of millions and a box office of hundreds of millions, but these are basically youth idol films, most of which are adapted from best-selling novels or online novels.

The investment in "A Chinese Ghost Story" is only tens of millions, and the domestic box office target of 500 million does not seem to be high, but the actual situation is not like this at all, because there are fewer and fewer low-cost and high-grossing films now, and youth idol films are a little unplayable, let alone ghost films!

If "A Chinese Ghost Story" invests hundreds of millions or even two or three hundred million, invests enough money on special effects, and relies on the influence of the original work, it may be able to attract a lot of audiences.

Can an investment of only 30 million, even if it is all smashed on special effects, can you do content for a few minutes?

There are no wonderful special effects, what does "A Chinese Ghost Story" rely on to attract domestic movie audiences, the appreciation taste of domestic audiences is very different from that of Xiangjiang audiences, and ghost films are definitely niche films.

Wang Xiaoxu's analysis of "A Chinese Ghost Story" is very reasonable.

So what made Lu Chen so confident?

The box office of 500 million is not enough, but it is really jaw-dropping to shout the slogan of more than 100 million peripheral products.

Many insiders feel that Lu Chen is really a little too inflated, maybe his development has been too smooth in the past two years, so he believes too much in his influence, but forgets that movies and TV and pop music are different.

If Lu Chen makes a youth idol film, he doesn't have to worry about the box office.

This kind of fantasy ghost film is not something that newcomers can easily control.

But there are also several people in the industry who support Lu Chen, they have watched the original film of "A Chinese Ghost Story", have a positive and appreciative attitude towards this movie, and said a few good words for Lu Chen on the blog.

It's just that such a voice seems to be very weak, and the general public opinion is not optimistic.

In Lu Chen's blog post, although Wang Xiaoxu's name was not mentioned at all, the film critic still regarded it as a provocation to himself, and soon posted a new blog post.

The content of the blog post is very simple, just four words - wait and see!

Wang Xiaoxu is a mature literati, he has his own persistence and stubbornness, and he is also very sharp compared to the truth, but he will not play boring tricks with others, such as betting with Lu Chen to eat keyboards, running naked or something.

The words "wait and see" are enough to show his attitude.

And Lu Chen's fans are naturally extremely supportive of Lu Chen's blog post.

"Don't say anything, I'll contribute at least 5 movie tickets, and the peripheral products will depend on the situation!"

"It's too conservative to have a box office of over 500 million, I think it can break 800 million!"

"1 billion!"

"Support me in the morning, and when the time comes, I will take my girlfriend to watch "A Chinese Ghost Story" together. ”

"Xiangjiang's box office and reputation are so good, I don't believe that it will hit the streets in China, it will definitely work!"

"Lu Chenda, can you tell me about the specific peripheral products?"

"Same as curious..."

Not to mention, Lu Chen really responded to the questions raised by fans about peripheral products, and he updated his blog again the next night, releasing dozens of photos.

These photos are all related to the merchandise of "A Chinese Ghost Story", including the puppet figure that is the most popular among moviegoers in Hong Kong, but it is not a close-up of art, but a stock picture!

That's right, what Lu Chen released on his blog is the finished stock photos of various peripheral products, in addition to the various versions of the figures of the main characters in the film, there are also such as original soundtracks, movie novels, commemorative albums, accessories and utensils, etc., there are a lot of everything.

The key is that inside a large warehouse, the inventory is piled up!

When Lu Chen was still in Xiangjiang, he placed an order with the factory, focusing on the domestic market, and the quantity has more than doubled.

The purchasing power of Xiangjiang audiences is relatively strong, and the number of domestic audiences is large, under the comprehensive balance, so Lu Chen set a sales target of 100 million for "A Chinese Ghost Story".

This goal should be said to be very ambitious, because the sales of many Hollywood blockbuster peripheral products in China are not satisfactory, let alone domestic films.

But the success in Xiangjiang gave Lu Chen enough confidence!

And these stock photos, on the one hand, are a testament to their confidence, and on the other hand, they are also a powerful response to Wang Xiaoxu's skeptical remarks - without the certainty of recovering costs, will so many products be made?

In fact, in the previous blog, Lu Chen has sent out several photos of peripheral products, but that kind of artistic photo obviously cannot be compared with this kind of "show-off" stock picture, which immediately caused a lot of shock among fans.

"Wow, there are so many, can you give me one?"

"The puppet hand is cute, I must buy a set when the time comes!"

"Where is the local tyrant?

"Buy, buy, buy!"

Finally, Lu Chen said in his blog that these peripheral products have begun to be shipped to the peripheral stores of major theaters one after another, and they will definitely be placed on the counter on April 2, I hope you will support you!

Of course, the fans have to support it.

Lu Chen's self-confidence also stems from the group of loyal and lovely fans he has, he can get a million-level reward share for a live broadcast, how can he do it if he doesn't sell more than 100 million around!

In the face of Lu Chen's counterattack, Wang Xiaoxu was silent, perhaps shocked by Lu Chen's handwriting, or maybe he was "waiting and seeing", in short, he did not compete with Lu Chen's fans anymore.

Everyone's attention was quickly diverted.

The promotion of "A Chinese Ghost Story" is still in full swing, and Lu Chen even broke the previous convention, ran multiple announcements, and appeared on several programs in a row to promote the film.

Not only Lu Chen, but Chen Feier also spared no effort to use her connections and influence to build momentum for "A Chinese Ghost Story", and the entire Chenfei Media fell into a frenzied state of work.

All for the arrival of April 2nd!

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The second one is sent. (To be continued.) )