【Chapter 841】 Public Opinion Momentum (Ask for Subscription!)
As Christmas approaches, the festive atmosphere in the United States is getting stronger and stronger, and walking down the streets and alleys are full of Christmas trees and Santa Claus costumes. Merchants of all sizes have also launched a variety of Christmas discount activities to welcome the annual sales season.
According to the definition of European and American business media, generally speaking, from Thanksgiving Day in late November to New Year's Day is the Christmas shopping season in Western countries, and in this more than a month, sales can often account for one-third or more of the annual sales.
In a sense, the Christmas shopping season in Europe and the United States is similar to the purchase of Chinese New Year goods in China, and it is one of the most important activities of the year for every family.
In recent years, this trend has begun to sweep China, and many Chinese tourists will take advantage of this time to go to Europe and the United States to sweep their goods and buy various brand-name luxury goods with relatively low discount rates. The European and American merchants are also very sensitive to smell, and soon launched a variety of preferential packages for Chinese tourists to compete for customers.
Therefore, in some department stores in super cities such as Los Angeles, New York, Paris, and London, you can often see Chinese signs and Chinese shopping guides, and these merchants are still quite hard for the banknotes in the pockets of Chinese people.
Helena is a small city in the northwest of the United States, and it is not always necessary to meet a few Chinese tourists in a year, so there is no Chinese element of Christmas here, and everything is as usual.
However, it is this kind of decoration with a strong Western style that makes the Xiao clan people from Ginkgo Village look at it with relish, and it also increases the expectation of Christmas a lot.
In the past few days, in addition to staying in the pastures and scenic spots, the Xiao family has also driven around the neighborhood to see the snow scene and the urban construction of the United States, and enjoy it.
Compared with the situation of many people and narrow land in China. The vast and sparsely populated western part of the United States naturally has a different charm that makes them feel exotic.
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As the opening date approached, Yang Yuanhang's nervousness weakened, after all, sufficient preparation and a team with sufficient combat effectiveness gave him enough confidence.
If it were Yang Yuanhang four years ago, he would definitely still be a little nervous. But today's Yang Yuanhang is no longer what it used to be, and has become one of the big names in the domestic tourism industry.
Under his leadership, the 'Jinghu Scenic Area' has developed from scratch into a super scenic spot that receives 2 million visitors a year in less than five years. Regardless of other objective and subjective reasons, Yang Yuanhang's management ability and skill have been unanimously recognized by the industry.
Now, major scenic spots in China have released rumors, once Yang Yuanhang agrees to change jobs, he can be offered a high salary of 2 million US dollars. And enjoy the dividends of the profits of the scenic spot.
It's a pity that most of these large-scale scenic spots in China belong to state-owned scenic spots, and they naturally don't have enough courage to offer a price that makes Yang Yuanhang excited!
Today, Yang Yuanhang, as the senior vice president of the 'Jinghu Group', has an annual salary of 15 million RMB within the group, which is a figure that belongs to the ranks of gold collars even in the world. At the same time, Yang Yuanhang can also get a dividend of 5% of the net profit of 'Jinghu Company', which is a large amount.
Take this year, for example. The 'Jinghu Scenic Area' will receive a total of 2 million tourists, with a revenue of 1.5 billion RMB. The net profit reached a staggering 300 million!
5% means 15 million RMB, which is already the same as his annual salary, and in China and even around the world, corporate executives with an annual income of nearly 5 million US dollars are already rare.
In addition, Yang Yuanhang, who is the founding veteran of 'Jinghu Company'. It also owns a 3% option on 'Jinghu Company', and once 'Jinghu Scenic Area' is spun off and listed in the future, the value of this part of the options that can be freely sold will be even greater.
According to the information just released by Forbes magazine, the industry insiders estimate the 'Jinghu Scenic Area' at about 5 billion RMB, with a steady development trend. Once the 'Jinghu Scenic Area' is publicly listed, it will definitely be greatly favored by investors, and the premium phenomenon will be obvious.
It is conservatively estimated that the 5% option in Yang Yuanhang's hand is worth at least about 300 million RMB, which means that Yang Yuanhang is now a quasi-billionaire.
In this case, it is basically impossible for other companies to poach Yang Yuanhang, because his fate and future have been firmly tied to the 'Jinghu Group'.
This time, Yang Yuanhang resolutely put down the 'Jinghu Scenic Area', which was already on the right track, and went to the United States to participate in the second entrepreneurship of the 'Jinghu Group', which has the flavor of 'death for a confidant'.
In Yang Yuanhang's heart, respect and gratitude for Xiao Feng are not something that others can understand.
When I first saw Xiao Feng, Yang Yuanhang was just a grassroots manager of a state-owned scenic spot who had just been dismissed, and he was quite down.
But Xiao Feng gave Yang Yuanhang a chance and enough trust, and the brilliance of the 'Mirror Lake Scenic Area' also proved that Xiao Feng's vision was good.
Maxima is often there, but Bole is not!
Without Xiao Feng's trust, even if Yang Yuanhang is only eight years old, it is impossible to control a large-scale scenic spot with an annual revenue of more than 1 billion RMB at the age of 32.
Now, Yang Yuanhang has even become the top person in charge of the 'Dream Scenic Spot' with a total investment cost of 1 billion US dollars, and will build it into a world-renowned scenic spot in the coming days.
Looking back on the past, Yang Yuanhang felt a little like a dream.
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Yang Yuanhang's side began to enter the state, and Wang Hongqi's appearance was not bad!
Before the age of 25, Wang Hongqi's life was entangled with wine, sports cars, yachts and beautiful women, and he lived a life of drunkenness and dreams every day.
Like the vast majority of the rich, third and red generations, Wang Hongqi has been carrying a golden spoon since he was born, and his fine clothes and food are no longer enough to describe his life.
Like many negative reports on the Internet, Wang Hongqi lived a happy life as an adult for various reasons, and at that time he was basically just a shell.
The turning point of things came in the winter of 2009, when Pan Shi and his party came to Ginkgo Village because of Xiao Feng's wonderful skiing video, and met Xu Mengyao, who had already talked about marriage with Xiao Feng.
Seeing that the eldest sister's career was thriving, Wang Hongqi also woke up and finally decided to help his family run the 'Brilliant Travel Agency'.
In the past few years, 'Brilliant Travel Agency' has taken advantage of the rapid development of 'Jinghu Scenic Area'. It almost monopolized the team routes of Beiping, North China and Northeast China to travel to Northwest Yunnan, and made a lot of money.
This year, in the market of northwest Yunnan and southern Yunnan Province alone, 'Brilliant Travel Agency' has at least gained more than 200 million RMB in profits, almost 5 times that of before 09!
The success of 'Brilliant Travel Agency' also made Wang Hongqi's status within the family gradually rise, and he was originally just regarded by his family as a gentleman who 'eats and waits for death'. actually became an elite talent.
Looking at the joyful expressions and approving eyes of his family, Wang Hongqi realized how 'bastard' his previous life was?
Fortunately, it's not too late now, the prodigal son won't change his money!
This time, the 'Jinghu Group' decided to develop a 'dream scenic spot' and attract domestic tourists, and Wang Hongqi realized that this was a good opportunity.
Therefore, he not only took the initiative and won the agency of this tourist route. Even through the relationship of the Wang family, Xiao Feng contacted Huaxia Construction Engineering and contributed to the construction of the 'Dream Scenic Area'!
Sometimes, the more you don't care about what you give, the more you gain!
Approaching Christmas, the message sent from China made Wang Hongqi smile, and the day before the opening on December 22, there were at least 600 tourists who arrived at the 'Dream Scenic Spot', and there were three charter planes!
This is also the reason why the 'Dream Scenic Area' is not very well-known. In the future, the equipment of the scenic spot will be more perfect, and the popularity will gradually increase. This route will be a hen that lays golden eggs!
Now Wang Hongqi is more and more sure of one thing, follow Xiao Feng's brother-in-law, there is meat to eat!
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Compared to Yang Yuanhang and Wang Hongqi who are racking their brains for the opening of the scenic spot, the dolls are happy, because Xiao Feng is taking them to build various snow and ice sculptures inside and outside the 'Dream Scenic Spot'!
In order to welcome the arrival of domestic tourists. Xiao Feng decided to take advantage of the snow and cold weather in Montana to make a large number of snow and ice sculptures to pass the time for the children.
Xiao Feng took the eldest children and younger children in the family, and more than a dozen people were busy working on the lawn of the scenic spot. All kinds of vivid snow sculptures began to appear one after another.
Of course, the most popular snow sculptures are still based on the family's pets, including Wukong, the king, the general and other animals add a bit of lively atmosphere to the scenic spot. Because her cousin Song Xiaoli is an art specialty, this time she also had a good opportunity to practice and help her cousin and children improve some of the rougher places.
The ninth cousin, Xiao Feng, said that as long as the performance is good this time, after the New Year, let her take the 'Nini' to the Metropolitan Museum of Art in New York to enjoy various works of world famous artists up close.
Therefore, the little girl is very attentive, and even dreams of making the snow sculptures in the scenic area better!
As for the making of ice sculptures, it is even more troublesome, Xiao Feng used forklifts, cutters and other tools to dig a large amount of ice from the small river in the scenic area, and then arrange it little by little according to the shape. Moreover, in order to make the ice sculptures shine at night, Xiao Feng also specially asked the electrician in the scenic spot to lay a line to connect all kinds of ice sculptures.
At night, when the colorful lights start to come on, the whole scenic area is like a dream world, which makes people linger.
In the past two days, Xiao Feng sent photos of the scenic spot at night to his neck, which immediately attracted all kinds of cheers from fans, and they all said that they wanted to come to the 'Dream Scenic Area' for vacation.
In China, the most famous place for ice sculptures is the ice city, but the ice city only has a short period of time to see the ice sculptures, and other than that, there are a little less amusement facilities.
However, according to Xiao Feng, in addition to enjoying ice sculptures and snow sculptures in the 'Dream Scenic Area', you can also go to the 'Dream Lake' to dig ice and fish, and you can also go into the forest to hunt, which is an exciting sport that cannot be enjoyed in China.
Especially for men, it's exciting to hold a hunt, a gun, hunt, kill, a prey, and then come back and enjoy it.
After learning that 'Brilliant Travel Agency' was the only agent of 'Dream Scenic Spot', the fans' phone calls almost blew up the customer service call of 'Brilliant Travel Agency', which made Wang Hongqi surprised and delighted.
In fact, this is also a very normal thing, Xiao Feng's number of fans around the neck is now approaching 60 million, and it is expected to reach it before the Spring Festival.
Compared with the situation where the number of 'zombie fans' on some celebrities' necks occupies a certain proportion, most of Xiao Feng's fans belong to quite active young netizens, and the retweets and likes of each of Xiao Feng's necks will not be less than one million, and the comments start at 100,000.
In this case, Xiao Feng's every move on the neck touched the hearts of fans, and the advertising effect of 'Dream Scenic Spot' was even better than advertising on TV.
Men love excitement, girls yearn for romance and shopping, go on vacation to the 'Dream Spot', and when they return, the tour group will stay in Los Angeles for two days to let the girls sweep the goods and have fun on the Walk of Fame.
The travel quotation of "Brilliant Travel Agency" for 8 days and 7 nights of "Dream Scenic Spot" is 19998RMB, and the whole Boeing 777 flight is direct, and the accommodation conditions in the scenic area are three-star level.
Of course, in addition to these factors, the food created by the original team of 'Xiao Family Private Restaurant' is also an important force to attract tourists.
In particular, some fans heard that Xiao Feng would be in the kitchen of the 'Dream Scenic Area' during the Christmas season, personally cooking a variety of top-notch delicacies for tourists, which immediately made the foodies' hearts flutter.
As the winner of the Bocuse d'Or World Culinary Competition and a close disciple of the world-renowned chef Ducasseur, Xiao Feng's culinary skills have already been unanimously recognized by industry insiders. However, there are still very few ordinary consumers who can taste Xiao Feng's cooking in person, so everyone is looking forward to it.
Back then, some tourists who had eaten Xiao Feng's own cooking 'Buddha jumping over the wall' showed off on various posts, making others envious, jealous and hateful!
As Xiao Feng began to build momentum for the 'Dream Scenic Area' on the scarf, other celebrities also forwarded it on the scarf, and publicly announced that they would accept Xiao Feng's invitation to go to the 'Dream Scenic Area' for Christmas and participate in the opening ceremony of the scenic spot.
Deng Xiaochao, Huang Xiaoming, Sun Li, Huang Shi, Teacher Wang, Teacher He, etc., domestic first-line stars began to advertise for the 'Mirror Lake Scenic Area', which made Cheng Dù, who attracted attention to the scenic spot, surpass many things.
When Christmas is approaching, domestic netizens are surprised to find that the hottest word on the Internet these days is not Christmas, but 'dream scenic spot'!
The craze formed on the Internet gradually affected the reality, and everyone began to expect what kind of surprises the 'Dream Scenic Area' can bring......?
PS: PS: I'm looking for a house these days, I'm so tired!