[Sister-in-law's new clothes have just been put on the shelves and soldout, why is it so difficult to support my sister-in-law?]

"Oops, sold out again?" As soon as she opened the post bar, she swept the title at a glance, Li Mei was shocked and angry, and couldn't help complaining, "What's the matter, I didn't hear that there will be a live broadcast this morning, damn, what's going on with China's economy, isn't it shouting about the financial crisis, why are luxury goods so easy to sell!"

"This issue is short again?"

"Isn't it, it's only 11 o'clock in the morning, and all the little girls now get up so early?"

On Friday morning, after the regular meeting, there was nothing to do, the manager took the lead in touching the fish, and ran to Li Mei's office to eat snacks Y jumped up as soon as he heard Li Mei's words, "What's the matter, this is a luxury product, it's not a Taobao explosion, what's the shelf is empty!

"There have been scalpers for a long time, you won't know nancy-but in the end, it's not good to buy scalpers, your own account points are better, and it's really a privilege to become a vip. ”

"I know, isn't it because you said that you didn't look for scalpers? VIP can buy in advance, everyone is looking for scalpers, then the first one to get it in the end must be a scalper. "Nancy is optimistic about a shirt, in fact, it is the basic model that extends from the crystal elements of the previous season, who knows that it is so easy to sell, the physical store can't order the goods at all, the arrival cycle is as slow, I want to grab the spot in the online store, and the few times it is on the shelves is a second light, she has tried several samples in the store, and she wants to buy it with all her heart, but she has failed several times. "It's not reasonable at all, it's not like this, it's not honest at all, if you don't buy it, you won't buy it. ”

"Don't worry. While speaking, Li Mei had already clicked in and read the post, she was a little funny, "This is outdated news, she regarded the time it was on the shelves the day before yesterday as today, and the next time it was put on the shelves was tonight - I said, there are hundreds of thousands of pieces on the shelves every time, and no matter how it is, it is impossible to sell them after a live broadcast at 9 o'clock in the morning." ”

"It's hard to say. The one I want to buy, I think it can be dropped at two o'clock in the middle of the night. Nancy complained on the one hand, but also took pride on the other hand—after all, it was the shirt she chose, and on the other hand, she couldn't help but be a little puzzled, "Then again, there are really so many rich people in China now? More than 3,000 shirts, really want to grab the last batch to grab a batch? The previous new products are not so exaggerated, right?" ”

Indeed, this speed also makes Li Mei feel a little bizarre - compared with this season, the clothes of [Yun] before can't be considered difficult to grab at all, at the beginning, when the news of the cancellation of the press conference came out, the fan group was also sincerely distressed about her sister-in-law's cancellation of this season's show for some personal reasons, and they organized to support the scene for their sister-in-law, even the key clothes, The highlight clothes and everything have been allocated: the low-priced tide T series, fans who can afford it have one in their hands, and they all buy the same one, so that the sales of this one will be outstanding, and it is convenient for the brand to send news, [single sales xxxx, the sales of the new season of the rhyme are really explosive?], and so on. As for the coat or something, it is more expensive, and the number of fans who can bear it independently is not much, of course, I also encourage myself to buy it, fans who can't afford it don't worry, can you raise funds, dozens of dollars per person, dozens of hundreds of people will have a coat, and the clothes bought will be sent to the fans, and they can also be used to do the publicity activities of "Six Central Flowers", and when the movie is released, forward the ticket stub lottery or something, which in turn drives the box office of the movie, if it can be drawn by the fans who raised funds at that time, it is also a beautiful thing.

Dozens of yuan per person is not a big deal for the current fans, even the tickets for self-esteem within the fan group are not too expensive, plus - this is of course Li Mei's guess, because she is not Qin Wei's iron fan after all, she is just squatting in the post bar to look at the post and gossip, anyway, with her feelings, after Qin Wei's incident, many iron fans are holding back their strength in their hearts, as if they want to show their strength to others, and they don't know what way to use, so they are very enthusiastic to participate in this group buy. It's all gearing up, just waiting for the bar team to pick up the money.

Judging from the post at that time, the core idea of the bar team was like this, buy whatever is not good to sell, and do not compete with normal consumers, and even they studied the sales situation of the previous season, and found some models that they thought would not be too easy to sell, such as plain shirts without logos, and tassels with exaggerated designs, and planned to find this type of item to rush sales. There are also big forums such as Tianya to advertise, as well as going to other celebrities to post a diplomatic return visit, to promote [rhyme] and "Liuyang Flower", such details have been fully planned, just [worry! sister-in-law's daily promotion is only live online], I don't know how much such a momentum post has been opened, it can be said that everything is ready, only the east wind is owed, just waiting to support the [rhyme] - as a result, no one thought at all, on the night of the daily model's launch, what else to support? As soon as the live broadcast ended, it was just put on the shelves, and all the models were empty in seconds, and it was said that even the website customer service was dumbfounded.

It's so easy to sell, it's really good to sell, although it was also easy to sell in previous years, but this year it's really obvious that the whole popularity is different, not only the feeling on the website, but even in reality, many people suddenly started to talk about the brand [rhyme], as if Qin Wei's scandal incident came to the end, in addition to Qin Wei's photos, everyone remembered that he had a very domineering girlfriend who ran a luxury brand.

"Ah, is the T you bought earlier this brand?"

"I heard that this brand of coat is very good, and the version is comparable to those first-line brands in Europe and the United States, is it true?"

"Look at the price and [Shengge] or something, is there a comparison of where are the cows?"

Li Mei, Annie, and Nancy have more or less encountered such problems in their lives, and even the straight men who are unusually indifferent to fashion among their colleagues are also asking, "So the price of domestic brands is super uneconomical?", and they, as avant-garde people in a small circle, have to give their colleagues science over and over again: Yes, that T is this brand, genuine- It's a bit expensive, but it's genuine, because this brand is not a one-to-one copycat, yes, it sounds bizarre, but it's just no, it's really not, it's really not......

The coat is indeed very good, the price of this clothes is like this, the winter clothes are very expensive, about twice as many as the domestic [Shengge] brands, but the workmanship and materials, and the design are really worth it...... In terms of summer clothes, the tide t is more than 1,000 or 2,000, which is about the same as [Shengge]. In fact, many of these domestic brands are sold at inflated prices, and the reason why they appear cheap is because the selling prices of first-line brands in China are like this: first, multiply the price of the dollar by ten, and then add 50% tariffs. Yes, yes, so it's really not cost-effective to buy famous brands in China, and really only coal bosses will buy it.

As for [rhyme], her positioning is the kind of second-tier brand close to the first-line, the price is the dollar price of these first-line brands multiplied by seven, and then there is no tariff, so it is quite cheap, it can be said that the price is the closest to the essence. It's very interesting, this brand is more expensive to sell abroad, because there are tariffs when sold abroad - but fortunately, this is a clothing category, and it doesn't seem to be a luxury product, so the tax abroad is not so high......

Quality, quality is really good, you touch it to know, this material and the general brand is really incomparable, of course, it also depends on the style, T-shirt to buy a famous brand is not necessary, is to wear a year or two of things, but the coat or something seems to be necessary to buy a good one, in fact, it is half as expensive as it, or double, the style is good that is worth it. There are also shirts, yes, shirts are necessary, by the way, do you know, really high-end shirts, the collar is exquisite, and there will be a movable collar on the neckline, of course, women's shirts are sometimes not needed, but [rhyme] is a metal collar brace, and there is its own logo on it, I heard that the imitation was not sent, and some of them are sent to be hundreds larger, and it is generally said that the imitation is not as good as the original, it is said that it will be slightly deformed after wearing a few waters, not like the genuine, they are all special fabrics, and other cottages cannot be imitated at all......

These knowledges are really not seen from the advertisement, but an impression formed by the copycat hearts shared by major copycat shopkeepers on Taobao pages in recent years. Evaluation, including their own experience after purchase, the effect of this recommendation should be relatively good, but personally, the rich people a person knows are limited after all, although things are good, but this positioning still makes most people feel shy in their pockets, whether it is a few girls or fan groups, no one expected that the purchasing power of this kind of inquiry will be so strong in the end, and even so popular that even the brand side is shocked.

"It may also have something to do with the live broadcast, although there is no press conference, but it feels better. ”

"From this point of view, it makes sense, after all, the press conference is for professionals, for us it is nothing more than a lively watch, and it can even be said that most of the elements are incomprehensible, saying that they like the rhyme show, but they just like the freshness of watching and buying. Their company's business scope also includes marketing, although it is not very compatible with the clothing field, but the analysis is professionally related, and unconsciously it is a little serious Y put forward a point of view, "This kind of live broadcast marketing method is more down-to-earth, if we get involved in B2C in the future, we can also learn from it." The feeling of direct interaction is better than the press conference. ”

"Yes, yes, it's more down-to-earth. ”

"And we get more effective information, and we can communicate directly about what we care about. ”

"Really, it's not the kind of TV direct sales that specifically boasts, it's quite objective. ”

"It's very objective, I feel more objective than Sister Cabinet, especially Xiao Mo, there are comments on the advantages and disadvantages, do you know that she is not? Although she doesn't seem to be as good-looking as Doudou in photos, it's different on camera, and she really looks good in the lens, which is better than Doudou. ”

"No, when did a little Mo pop up again? I still like models, they are so tall, and they can listen to the words of fans and match clothes freely, as if they are playing with real Barbie dolls, the sense of interaction is so strong!"

"Yes, yes, it's really a real Barbie doll, try it freely, try it casually, and feel happier than going to the counter. I know the advantages and disadvantages of the whole dress and the matching style well, and I won't hesitate to say whether I will buy it wrong, and I can set my goal by watching the live broadcast. ”

"The next thing to do is save money. Annie interjected faintly, and both girls laughed, "It's just that you have planted too much grass, and the next thing to do is to save money." ”

"Did you see the screen recording I sent you last time, the female model of "Ruili" that I liked, mm, she tried on the armor coat, wearing it well, good, good, oh ......"

There is still half an hour before lunch, Rosy has been promoted and has her own office, not afraid of others seeing and gossiping, hearing Nancy say this, she immediately opened the link, and the remaining two people quickly found a good position, and the tea and melon seeds were taken out, "Oh, it's her, I haven't seen this recording, when did it go live? There are so many videos that I can't watch it." ”

[Hello everyone, I'm mm, today I'll be the host of the online fitting, look at the big fitting room behind me, and rows of hangers, these are all styles on sale in the online store now, the size from the smallest XS to XL I can wear, welcome everyone to open the online store, pick the model online, let me try it on for everyone. 】

"So tall and wearing XS, these models are too thin. ”

As the model with a sweet smile and a tall figure — but not the kind of tall one over 175 — but the tall one often described by girls from 165-172 in the general population — appeared on the screen, familiar music played, and a brightly lit and softly lit fitting room appeared in front of everyone, and after a while, she paused visibly, squinting as if reading a friend's message, and after a while, she laughed, " Okay, okay, don't worry, there are only dozens of new models, and there is enough time to introduce them to you, oh, someone has rewarded you, thank you, do you want to see the armor coat with wide-leg pants? Is it this wide-leg pants?

"Didn't anyone try a coat with wide-legged pants last time?"

"I didn't see this person, right? Oh, it's better to watch the live broadcast, you can talk directly to the anchor, and the participation is stronger - I wonder if it will be cooler to wear a handprint shirt inside. ”

"That's a little bit more elemental, isn't it?"

"How do you know if you don't try it?"

Girls who don't like to play with Barbie dolls? These models are really dressed up by them in reality, they may be unfamiliar, their height and appearance are suppressed, etc., they are not fun enough, but across the screen, these concerns do not exist, and they are really happy, one by one, the melon seeds are knocked to fly, "The next live broadcast you will go to the screen, ask for such a match, they are all explosives, and they will definitely satisfy you." ”

While talking nonsense, mm has already walked into the black screen of the fitting, and after a while, sure enough, she is wearing a handprint T, an armor coat outside, and wide-legged pants and walks out, in order to facilitate the change of clothes, her hair is tied into a plain ball, and there is probably only foundation and lipstick on her face, and the makeup is quite simple. I was wearing white T and jeans just now, which looks quite pure, and now I change my clothes, I purse my mouth, I am imposing, and I feel like a royal sister, coupled with the bright light of the studio, the lines on the coat are more eye-catching, and I really have a sense of drama when I come out, and I guess I am also amazed in the comments, because after mm posed a few times, I covered my mouth and laughed. "Thank you for the compliment~~~"

"Well, this coat is M size, because I'm relatively thin, so although I'm tall, I can only wear M, L is a bit of space, I'll wear L for you now, let's take a look at the feeling. Personally, I think that the waistline is more obvious, and it is better to have a closer fit. After interacting with the audience for a while, watching this video was a bit boring, because I couldn't see the audience's speech, but mm soon returned to the normal hosting mode, and introduced it to everyone while pulling the cuffs, "The material is still very soft, this doesn't need to be said, wool and cashmere blend, it can't be rough and hard." The cashmere content of this coat is about 30%, I have a question, it seems that compared with the selling price, is the cashmere content a little low? Ask the staff to see if you can answer. ”

"If the content is higher, the price will be more expensive, and the cashmere is more delicate, the content is too high and easy to pill, not suitable for coats that have been worn for a long time, 100% pure cashmere coats are difficult to exist, and high cashmere content coats are only for some groups who will not go to too many occasions. In terms of the positioning of our brand, this content is more appropriate. The designer also chose such a fabric after many considerations. At the edge of the camera, a staff member wearing sunglasses answers. In fact, this is all knowledge that the cabinet sister also has, but from the video, it seems to be a little more credible and interesting.

"Oh, there's that to say. Annie was taught science while watching.

"That's right, high cashmere is custom clothing, you have to have a 100% cashmere sweater, touch it, it's too easy to pill, and it's very light and soft, not suitable for outerwear. Nancy was obviously planted with the grass of her armor coat, "30% is kind, you see, she looks good in dress, doesn't she look good? She should be quite close to me in height, right? Ouch ouch, I really want to buy it!What should I do, you guys come and stop me, I want to control myself~"

"Even if you like such a large piece of clothing, why don't you try it at the counter?"

"The counter even sold samples, the counter here is an agent, and I will leave you samples? [Rhyme] should really open a flagship store in S City, is it not good to be like B City? Everyone goes to make an appointment to enter the store with the ID of the online store, or queues up outside the door, and goes in to try on clothes, if you need it, book there or buy it online, S City is such a big market, just a few counters like what. Nancy said very angry, this way of live broadcasting, even more grass than the previous [see and buy] - a hurried glance on the model, the release of the fitting tidbits, how can it be compared to such a live broadcast to introduce carefully?

[Of course, I love dirty, and if it is dirty, I must take it to dry cleaning, so I should pay attention to hygiene when I wear it when I go out, and it is enough to wash the coat once a year, and it is not good to wash too much. 】

Maybe many consumers who only plan to buy a good coat will be discouraged, but for Nancy, because of this shortcoming, she is completely acceptable, and she is also confident in the quality of the brand, this sincerity is more grassy, more attractive, and with the frustration of repeatedly out of stock and repeatedly unable to buy, she feels that she has fallen into the whirlpool of desire to buy - at first she just felt that she really needed a good shirt, but now she even wants a coat, and after aiming at the coat, she immediately felt that she might as well have a pair of wide-leg pants......

"Oh, I want it so much, but I can only drink wind next month after I bought it. She threw herself on the table and lamented loudly: the most hateful thing is that it can't be bought. "Why don't I buy a coat and shirt first, and the pants are rarely noticed anyway, and buy a general copycat to wear?"

Most people still approve of not buying cottages for coats, and as for shirts, Rosy and Annie didn't think there was anything wrong with wearing cottages before - this idea changed after watching the live broadcast to explain the existence of the collar support, and why it is needed, and why the activity is better than sewing to death- In this way, the collar of the shirt will not be soft and cocked, and the collar support that can be removed can be used longer, in fact, the cost will be more cost-effective, and it will not be deformed because of washing, or aging and breakage, resulting in a crooked collar, and a whole shirt will be scrapped so regrettably. So they agreed with Nancy's decision, Annie was more interested, and seeing that Nancy was itching, she simply turned off half of the live broadcast, "You can either use her computer to quickly search for any copycats." ”

Speaking of which, she is a bit noisy, but Rosy also understands Annie's anxiety - the two of them entered the company together, and now she is a small leader, but Annie is still standing still, and she must have been stimulated in her heart.

The difference in the development of the two may come from the mentality, she came to Shanghai from other places, there is no way back but to fight, how much less clothes than Annie buys, Annie has carried several genuine bags in her hand, but she has only recently begun to look for LV styles, Rosy feels that it makes sense for her to be on top, but she has been a colleague for many years, and she has always had a little feeling, and she was interrupted as soon as she saw the rise, which was somewhat unhappy, but she didn't go against the tune, let her go, and follow the side drum," Take a look and take a look, if you really want it, you have to hurry up and book, otherwise I'm afraid you won't wait until the next year?"

"Okay, good, search now. Nancy opened a new window, and while waiting for it to load, she habitually switched to the home page of the browser to refresh it.

"Yo!" she cried out suddenly, "-it's news again?—— the headlines are still sensational!"

"What's the news?" the two young women immediately forgot the little calculation in their hearts, and immediately leaned their heads together.

There are too many words on the page, and I can't see Y at a glance, so I simply compare it with the mouse, and read it out loud word by word in a slightly unbelievable tone: "[Rhyme] Brand New York sues fashion editor, prostitution and prostitution reimbursement fails, smearing brand plagiarism, designer Qiao Yun: This is job blackmail, she has to bear legal responsibility for her actions", ?——Ouch, I'll go, just look at the title, this has a story!" 166 Reading Network