Chapter 123

It is said that it is an autumn and winter show, a spring and summer show, but in fact, it is more linked to the time when the clothing is on the market, and the seasonal sense of the show is not too strong. There are also dew and silk concepts, and the spring and summer show wrapped in a black leather coat will not be looked at, however, like [rhyme], the brand that directly launched the seasonal series is still the only one, accustomed to seeing big furs and sweaters, [rhyme] silk wrap long skirt, as soon as it appeared, the audience's eyes lit up, and spontaneously sent applause.

This is a simple and out-of-the-box long skirt, with a high neck design with horizontal shoulders, the collar is covered to the neck, and the rest of the part is slightly folded down, which has a feeling of lotus leaves, which also makes this skirt lose its wearability in reality, a typical show model. But such an exaggerated design is not without benefits, making the inverted triangle of the upper body more eye-catching, under the waistline, the skirt is spread out, draped quite elegantly, like the light green that is still wrapped in water droplets from Du Wenwen's slender figure is wrapped and sprinkled, dragging behind him, the skirt color is naturally darkening, and the whole long skirt is completely free of splicing, cutting these traditional elements, it's just - although the design is exaggerated, but the temperament is simple, exquisite fabric, excellent tailoring, careful workmanship and exquisite makeup are combined, It's like a white mist that surrounds the screen, so light and simple and beautiful.

Du Wenwen's eyes are empty, her makeup is very girly, and her lip color is the same as her skirt, gradually fading from the center of her lips outward, her steps have changed, no longer as sharp as the previous two seasons, just floating and light like clouds, until she reached the end of the overpass, her eyes gradually focused, blooming with a sweet smile, and she also received a smile response from the guests in the audience.

"Except for the most classic design that can continue for decades and become a brand tradition, the rest of the more radical elements have a life cycle, which lasts for one season and then changes, that is, the design style is not very stable, but reuse for four or five seasons? There will definitely be people who say that you are exhausted. Qiao Yun stared at the monitor, silently reciting in her mind her mental activities when she arranged the order. Each season inherits one of the most classic, abandons some old ones, proposes some new ones, the audience gets surprises, and is evoked memories, and the ears and eyes of more than ten seasons will also make them remember the most classic element. - Designer is a precise art, like a jigsaw puzzle, brainstorm some choices, light up with inspiration, and see the result. Arouse. Emotions make your designs emotional and eye-catching at the beginning, but what keeps you winning applause is still this exquisite skill that can survive in this circle. ”

Her eyes still stayed on Du Wenwen, squinting her eyes with the mentality of the guest, critically capturing the emotions in the design, Fu Zhan was very satisfied with this set of design, the style was stable, and the mood was the same, "full of vitality, but not static." "What was she thinking about when she was designing the set? No matter what she was thinking, she was much more comfortable than in previous seasons, and even the pain was much less.

Sun Yi is the second, or an exaggerated soft high neck, this time it is a slanted shoulder design, the irregular neckline is turned down from the left shoulder, or the inverted triangle upper body curve, but the form has been changed, this is a set of jumpsuits, with high heels and combed hair, the sharp temperament has gradually appeared, but it is disguised by soft tones, light green is the color chosen by [rhyme] for this season, this jumpsuit is the same, the upper body is nearly white green, and the lower body is a gradient to gray and black transition, Sun Yi's steps are bigger than Du Wenwen's, one-handed waist, Swinging his waist like a wicker. The collar is also swaying, which is not a kind of show-off, silk is the most difficult to shape the fabric, especially the collar, every point of arc folded out is a process, even if you want to imitate, I don't believe that the manufacturer can control the level of the premise to deal with this level.

"Sun Yi's ability to understand the designer's intention is still a little worse," Qiao Yun frowned slightly, the effect was good, but she was still not satisfied, "I want a transition from a girl to a woman, but her eyes are too sharp to reconcile the contradiction between the color and form of the clothes." ”

She turned her head, "Brother Qing, how was the first thing going?" ”

"The show is a real flash kill - one second, three pieces are empty. There must be buyers who have noticed the pattern. Brother Qing's reply was accompanied by a continuous sound of typing. They know that there will only be three pieces of each of our show models, so they can take a picture first, even if they don't like it, they can accept it later, or return it to admit punishment, or change hands again. - Two daily models have now come out of more than 100 pieces. ”

There was also a slight smile in his voice, "It seems that everyone is afraid that they will not be able to buy the first issue." ”

Playing the first piece into such a safety card, so pleasing and simple, even a little princess style, is for the sake of sales, last year's crystal skirt sold out, buyers remember the fear of waiting for months, the desire to buy is strong, the first piece of clothing must not pour cold water on them, is to let them buy crazy, buy crazy will not think too much, see the grass and want to place an order - as for the order after the return of the weeds...... When the time comes, when they see the page waiting for the out-of-stock, a large number of them will not return because of this.

Second-tier luxury, there is only one country in the main battlefield, in less than a minute, to be able to reach this number, it is already almost half of the many copycat red lists, Qiao Yun has no reason to be dissatisfied, she has a smile on her lips, "A good start, let's see if we can continue to maintain." ”

"Do you guess Judy likes it or not?" Fu Zhan asked, he didn't seem to notice her just now, his eyes were still glued to the monitor. "Does the style of the first two pieces in the series make her feel disconnected?"

"I want to please her too," Qiao Yun looked for Judy in the crowd, her eyes swept over Qin Wei - he looked at the runway intently, as if completely attracted by the fashion show, she couldn't help but smile slightly: how could he find this kind of activity interesting? The acting is really getting better and better. "But we're first and foremost a commercial brand, and we have to survive."

"Yes," said Fu Zhan, "there is nothing better to sell than this kind of garment—if only there were more of this style." ”

Sun Yi's figure is almost out of the background, and the third model has already stood by, her wrap skirt without a collar, still a light spring tone, but has begun to appear contrasting stitching - a classic element that Qiao Yun keeps for herself. At this stage, she still likes the artistic technique of abstract painting, the splicing of color blocks has the shadow of Mondrian, the depression at the junction of the lines is a small care, the fabric is not treated, and the optical illusion is formed by chiaroscuro. The soft tender green is embraced by a deep black, and the marks at the junction are a bit like handprints that have been leaked by water - another reuse of popular imagery, but in a different form, the third season should not be boring for viewers and critics - but no matter how popular Bloody Hand T is, this is also the last time, and no matter how interesting her interpretation of this idea is in five years, it will not be on the runway again.

There is an image of a bloody hand hugging, how can it be dreamy again, the model holds her head high, and takes a proud and indifferent step, Qiao Yun and Fu Zhan watched her back disappear together, and Qianying appeared in the monitor, and they all glanced at each other. The corners of Qiao Yun's mouth twitched, "We are a commercial designer brand - a commercial brand, but it is also a designer brand. ”

Profit is the only meaning of business behavior, Qiao Yun is indeed changing a little bit, if before, she didn't think that she would make that crystal skirt, but also developed a small series of gold absorption, but with the establishment of the brand, partners joined, many things step by step, it seems to be natural, she is a designer, but also a businessman, no one makes money with her, how to realize the dream - someone cooperates, how can you ignore the interests of partners, push the money out?

Occasionally, a princess-style single model is already the limit of what Qiao Yun will do for profit margins and the market - she launched such a single product that is somewhat close to Japanese aesthetics, just to expand the audience as much as possible, pull their attention over, and rely on the collocation of the official website to instill aesthetics, and finally began to think that the matching of [rhyme] is cool. But changing the style of the entire brand and introducing a plethora of fancy pieces to make it the lady brand you can see everywhere in the mall? Then [Yun] can only be reduced to a down-and-out brand on the third and fourth floors of the mall in the end. Without a soul, a designer brand is nothing.

"This series is full of traces of compromise, the choice of the market and my choice in the battle and negotiation, I use one or two popular models, I don't like the aesthetics to feed my dreams, they are the star items, and I like a lot of designs are 'not a season', the designer tries to use aesthetics to influence the market, and the market also uses its own way to feedback. I can only comfort myself with the long term, the market also needs to be cultivated, need to be patient, need to continue aesthetic watering, one day, the aesthetics of the market will change, and the tough style will be appreciated by enough people to support a brand. ”

"What if there isn't this day?" Her eyes swept over the screen on the monitor, and the guests quietly looked at the models on the stage, and in the back row, the mass-produced inverted faces, half plastic surgery, most of them makeup - seeing the polite smiles on their lips, the confusion in their eyes. The guests specially invited from abroad are in the front row, and the back row is a local Seoul man and woman, and their response to this model is not as good as the opening, is it not understandable, or can't accept this aesthetic? It's not surprising either, Koreans won't like it.

What about the Chinese?

But she can't doubt, she can only believe that the future must be bright, otherwise what is the meaning of everything in front of her? Her brand is getting bigger day by day, the opportunities are getting more day by day, today is the star to walk the catwalk, and she can plan for New York in the second half of the year, but she has never felt lonely for a moment like now, the sense of crisis and doubt stretches from under her feet, and the little joy when she mixes a sense of achievement and breakthrough paves her way.

How long will her aesthetic last? Will her brand finally be what she wants it to be?

"Standby Six!"

"Light gauze skirt, another compromise, will this combination be popular? The biker jacket has been in the making for a few seasons now, and hopefully the market will give back some heat. She looked at the monitor, and the model swayed her swaggering stride and walked arrogantly backstage with her sunglasses, "I hope it will live up to my compromise...... But even if I fail to live up to it, I will continue to walk. ”

This extreme loneliness burned her soul, and at this most inopportune juncture she suddenly wanted to lift her pen and paint the mood of the present. Blown by the wind on the shaking bridge, towards the abyss shrouded in thick fog, every step is shaking, but she still has to walk.

Qiao Yun turned his head and drank lightly: "Brother Qing, sales!" ”

"David, did you get the post? Is the water army replying? Give me the address. ”

"The reactions and interactions of celebrity guests at multiple points in the live broadcast are still too few, the director, and if necessary, cut the screen."

"How many viewers are there now, what about overseas IPs?"

"What is the total sales so far?"

But she's going to keep going. 166 Reading Network