When Kupchak brought together representatives of the Lakers' major sponsors, broadcasters, and NBA league executives to announce Xiao Feng's decision to them, it naturally caused enough commotion.

The top management of the NBA league is better, because Xiao Feng and Silva have reached an agreement, and it is reasonable for them to hear certain news, so they will not be too shocked.

As for the sponsors and broadcasters, they were stunned all at once!

In the past two years, they have signed a huge contract with the Lakers, and they need to pay the Lakers nearly $1 billion a year.

Now, Xiao Feng suddenly wants to pick and choose, how can this not make them anxious?

Kupchak smiled bitterly in the face of the outrage of the delegates, he had expected this situation before the meeting, but he had to face it head-on.

Xiao Feng is the boss, he doesn't do it, and the aftermath has to be done by Kupchak, which is the responsibility of a professional manager.

"Although our boss will not continue to play in the NBA, we can still ensure that the Lakers' championship strength will not drop too much!" Kupchak, an industry elite who has been immersed in the NBA for decades, quickly got to the point, saying: "Have you seen that the Lakers' record in the past two years is too impressive, and the suspense of the game is gradually getting smaller?"

Kupchak's words woke everyone up at once, Xiao Feng's existence is undoubtedly a source of invincibility for the Lakers. While everyone wants to sponsor a team that wins a championship, an undefeated team tends to make the league less appealing and ultimately less effective than advertising.

As long as anyone who knows something about basketball knows that as long as Xiao Feng is on the court, the probability of the Lakers wanting to lose is basically equal to zero, because no one can prevent Xiao Feng.

Maybe Xiao Feng will continue to stay in the NBA, and it is foreseeable that the Lakers will win the championship softly, which will only lead to a large loss of viewers in the end, which is an unbearable blow for all sponsors and broadcasters.

On the other hand, although Xiao Feng's retirement will have some negative impact on fans to a certain extent, in the long run, the benefits still outweigh the disadvantages.

It has to be said that the delegates present were all international business elites, and they figured out the key issues in a very short time, which also saved Kupchak a lot of persuasive tongues.

After everyone's opinions are unified, the question now is how to maximize Xiao Feng's retirement and bring more benefits to major companies in this year's playoffs.

With a common goal, the next planning becomes logical, huge resources are quickly mobilized, and the outside world seems to be affected by an atmosphere of inexplicability.

…………

While waiting for the opponents in the second round of the playoffs to be decided, Xiao Feng gave the players two days off, so that everyone can adjust their bodies and spirits and meet the next round of games in a better state.

For the holidays, Xiao Feng does not have to worry about the players on the team will drink, gamble and hold all kinds of extravagant parties, the simplicity of the Lakers locker room is the most famous in the entire NBA.

In the Lakers team, there are 4 Chinese people, Xiao Feng, UAE, Zhou Qi and Jeremy Lin, adhering to the humble and low-key life attitude of Chinese people, and naturally insulated from nightclubs, parties and even various prohibited items.

As for the team's leading center Mark, like his older brother Paul, he is a humble gentleman, and if he is on vacation, he mostly stays home with his family, and does not appear in the clubs of Los Angeles or the casinos of Laga Vegas.

The leaders and main players in the locker room have such an attitude to life, and the young people in the team have naturally learned to live a healthy life, and several young players such as Downs and Randle will run to the 'Dream Winery' when they are free, and follow Xiao Li to work at the winery, which has also become a good story in the Los Angeles media.

Therefore, Xiao Feng did not have the slightest pressure to give the players a holiday before the game, and he didn't have to worry about his players partying in the nightclub the night before the game, just like Rodman back then, and then being pressed back to the training hall by Jackson before the game.

…………

The beginning of summer in Los Angeles is the best time of the year, with warm sunshine, pleasant temperatures, and beautiful scenery that attract tourists from all over the world.

It happened to be a Saturday, Nini and Yu'er didn't have to go to school, Xiao Feng simply took the family to Ocean Park for a trip, since joining the NBA, the time to spend with the children is getting less and less.

In the United States, although the wealthy class has many privileges, they are all equal in public, and although Xiao Feng is a superstar and the 'richest man in China', he still has to obediently queue up to buy tickets to enter.

Of course, Xiao Feng, who is a wealthy man, naturally didn't have to worry about this ticket money, and bought a few more tickets for the bodyguards and assistants to enter the amusement park, which also saved him and Xu Mengyao a lot of workload.

Nini doesn't look like a girl, she is very bold, she has a lot of fun with roller coasters, roller coasters and the like, Xu Mengyao doesn't dare to play, so only Xiao Feng accompanies her.

A few of the little ones are still too young, so they have to play merry-go-rounds, bumper cars, etc. on the ground, but they are also endlessly fun.

The news of Xiao Feng's family's appearance at the amusement park quickly spread on social media, and a large number of media reporters poured into the door in less than two hours, but fortunately, the staff of the amusement park moved quickly, which did not cause much commotion.

When Xiao Feng's family, who had a good time, left the amusement park, the reporters poured up like chicken blood, and the microphone stabbed in front of Xiao Feng's eyes like a sugarcane forest, asking him all kinds of questions.

"Since the start of the season, I am the first time in the year that I have gone out to play with my children, and while the NBA has brought me great glory, it also makes me ashamed of my family!" Xiao Feng's speech is his true feeling in his heart, and it is also the line of many publicity plans, and he doesn't have to rack his brains too much.

"When you find out that all the accolades are within reach, there is a slight burnout in this sport, maybe it's time for me to leave!"

After negotiations between Kupchak and representatives of many manufacturers, a series of publicity plans were formulated, among which Xiao Feng's tone revealed to the media will become the fuse of the plan.

Xiao Feng took the children on a trip today, and his words were in line with the situation, but these words have been fermented by the media, and they will soon cause huge repercussions.

Sure enough, in various news reports that night, Xiao Feng personally admitted that he was tired of NBA life and hoped to spend more time with his family.

At the beginning, Xiao Feng fans all over the world thought that this was just media hype, but with the exposure of the interview video, everyone knew that Xiao Feng had retreated.

It stands to reason that Xiao Feng is only 32 years old this year, which is the golden age of NBA players, especially Xiao Feng's performance on the court, all of which show that he is in his prime. Retiring at this time is undoubtedly a huge loss, which is indeed an unacceptable fact for fans.

However, when many media pointed out that Xiao Feng was not a simple basketball player, his original intention of playing basketball was not to support his family, but more of a hobby, and when his enthusiasm subsided, it was normal to choose to leave.

At this time, fans realized that although Xiao Feng is a basketball superstar, his most important identity is that he is a super-rich man whose personal wealth ranks among the top ten in the world, and basketball is not his means of livelihood!

At this time, international mainstream media, including BBC, ABC, ESPN, Huaxia TV and other international mainstream media, launched a series of special topics, 'Cherish Xiao Feng's Game', which suddenly made fans feel a strong parting breath on their faces.

The current Lakers have reached the Western Conference semifinals, and if all goes well, the Lakers will have a maximum of 21 games left, but depending on the strength of the Lakers, they may end the playoff series with a minimum of 12 games and win the championship.

This also means that there are only 12-21 games left for fans to see Xiao Feng on the court, and it is likely to be infinitely close to the lowest number of games.

When the media began to carry out a series of planning and publicity, the Lakers' next game has attracted much attention, although the Lakers' opponent has not yet been decided, but the Lakers' two home tickets in the Western Conference semifinals have become a hot commodity.

At present, the Lakers have not officially announced the sales price of tickets for each region of these two games, but the Lakers' official website and various comments on the Internet, fans have said that they will grab tickets at all costs.

According to the analysis of financial experts, the average ticket price of these two Western Conference semifinals will reach a staggering $1,200, which is close to the level of the finals where Kobe Bryant retired. And this is just a ticket to the ordinary area, the seat at the back of the team's bench is not available for money, and it will become the exclusive seat of the world's political and business celebrities and cultural and sports superstars.

It is foreseeable that when the Lakers break into the Western Conference Finals and Finals, tickets to Staples Arena will be speculated to an incredible price, and wealthy Chinese fans will naturally not be stingy with this ticket money.

Before you know it, the topic of Xiao Feng's imminent retirement has immediately become the hottest topic in the whole world, and even has overwhelmed the news that Newcastle United have reached the Champions League final for three consecutive years, and now they are on four fronts and may successfully defend the 'Quadruple Crown', which is a glorious chapter in the history of international football.

Compared with Kobe's retirement last year, Xiao Feng's news came suddenly and was more sensational, which also attracted more media and fans to pay attention.

The news of Kobe's retirement last year lasted for a whole season, and the enthusiasm of the media and fans was fully unleashed during the long season, and when the day of Kobe's retirement came, everyone was able to accept it calmly.

However, Xiao Feng announced the news of his departure when there were only two rounds of games left before the finals, and he turned around and left at his peak, and the huge shock to people was naturally of great news value!

For a while, all kinds of discussions in the media, the Internet and fans were flying all over the sky, and topics such as how to evaluate Xiao Feng's status in NBA history have become the most popular topics after dinner.

Xiao Feng has only been in the NBA for three seasons, but his performance on the court has already conquered fans and opponents alike, and he is known as the most well-rounded and powerful point guard in NBA history.

Today, Xiao Feng has a series of NBA historical records including the highest points in a single game, the highest assists in a single game, the number of quadruple-doubles, the number of triple-doubles, the number of three-pointers in a single game, and so on, and many of these records are the existence of future generations.

Under Xiao Feng's leadership, the Lakers have become the strongest team in the NBA in the past three years, losing less than 10 games in the regular season and playoffs for three consecutive seasons, which is also an unrepeatable miracle.

Although Xiao Feng has not been in the NBA for a long time, such brilliant results are enough for Xiao Feng to enter the basketball hall of fame, and even the ranking in the historical status will not be lower than the top ten.

Now that he is leaving, the NBA players are both a pity and suddenly feel relieved!

In the past three years, Xiao Feng and the Lakers led by him have become a nightmare for all teams, and everyone is powerless to beat the Lakers even if they try their best, and this despair is only clear in the hearts of the parties involved.

Therefore, when the news of Xiao Feng's imminent retirement was confirmed, many NBA stars expressed their complicated feelings on Twitter or the media, quite entangled.

Especially James, he hopes to defeat Xiao Feng in this year's finals, otherwise it will become a huge regret in his career!

Of course, James also regretted it a little after saying this, worried that if he defeated Xiao Feng and his Lakers, Xiao Feng suddenly announced that he would continue to stay in the NBA, which would be really confused.

In James's heart, it is natural that the most important thing is to hope that Xiao Feng, the plague god, will leave the NBA as soon as possible, because in this way, he may be able to win more honors at the end of his career.

It turns out that James thinks too much, Xiao Feng and the Lakers did not give him a chance to gain and lose, and when he faces Xiao Feng in peak condition, all struggles are in vain.

In just a few days, Xiao Feng's retirement has become a hot topic of discussion in the global media, and in this overwhelming atmosphere, the game between the Thunder and Jazz has finally been decided.

The Thunder, who have Westbrook and Durant, beat the Jazz 4-2 with home-court advantage to reach the Western Conference semifinals for the fourth year in a row, where they will challenge the defending champion Lakers.

Major media have already played the slogan of 'countdown to Xiao Feng's retirement', and the Western Conference semifinals against the Thunder became the beginning of a series of events, gathering the attention of global media and fans.

Never before has a star's retirement received so much attention, and not only the sports media have sent reporters, but also the mainstream media and the financial media have capable teams showing up in Los Angeles and Staples Arena to report everything that is happening here to people around the world.

Xiao Feng, a butterfly, fanned its small wings, but it caused an incomparably huge storm! )