"Lady housekeeper, it's just an hour, sister, then you look at the watch!" Hua Junyao said flatteringly. Pen ~ fun ~ pavilion www.biquge.info

"Just an hour. Xia Jingshu looked at Hua Junyao, who looked like a child, and smiled.

"De Ling!" Hua Junyao said playfully.

Hua Junyao and Hua Guoqing left one after the other.

"This girl is really about to become a mother, and she looks like a child. Hua Henian shook his head and smiled.

"Hehe......" everyone laughed.

&*&

Hua Junyao and Hua Guoqing entered the main room one after the other, and they were immediately warm like spring.

Across the kang table, the two sat facing each other, Hua Junyao watched him prepare a pen and notebook, so he began to speak: "Last time, I didn't talk about the European Community's trade with China, in addition to tariffs and technical barriers, but now I am talking about intellectual property rights, that is, patent rights, one of the trademarks. ”

Hua Junyao wants to talk about technology patents, this Hua Guoqing is not engaged in technology, first talk about the things around her.

She always starts with her side first, understands it thoroughly, and then diverges to all aspects.

"Trademark?" Hua Guoqing looked puzzled, "What's that?"

Hua Junyao scratched her head, caught a glimpse of the Shanghai brand watch in her hand and said, "This Shanghai brand is the trademark, and there are ......" cosmetics taken down from the kang head table, "Pechoin, Seagull brand shampoo, Wan Ziqian ruddy body oil, friendship alabaster ......" paused and said, "What else......?"

"Knock knock......" There was a knock on the door.

"Come in. Hua Guoqing raised his voice.

Hua Weidong pushed open the door, stood at the door and said, "Auntie, we want to hear it too." ”

"Come in!" Hua Guoqing beckoned to them, looking at the Xiao family brothers who were still walking in, "Your aunt and aunt have said well, even if you don't do business, you can be reasonable." ”

All of a sudden, I came in with chairs and stools, and I was afraid of squeezing my aunt (aunt) on the kang.

Xia Jingshu took a cup of hot water and put it on Hua Junyao's left hand side, sat on the edge of the kang, and Hua Junyao said: Thank you.

Hua Guoqing continued the topic just now, "I don't understand what you said?" The tail of the pen rubbed on his head, "Isn't this all state-owned factories, and there is a trademark, isn't it also easy to recognize?"

"Is there a lot of knowledge here?" Hua Junyao thought for a while, "Isn't this reform and opening up? If our products are sold abroad and maliciously registered by foreigners, then as long as they are sold abroad, we have to leave the money to buy them." ”

"Shhh...... Can it be sold abroad?" Hua Guoqing gasped.

"Uh...... One day will go abroad, like our time-honored brands in the capital, what Quanjude, Wang Zhihe and so on. Hua Junyao said.

"Malice?" Hua Guoqing asked with some puzzlement.

"Trademark is the passport for products to enter the market, and well-known trademarks mean that products have a vast market and high brand added value. Not to mention the West, for example, there are a large number of overseas Chinese in Southeast Asia, Japan and South Korea, and their culture is inherited from us. These time-honored brands also have a good reputation among overseas Chinese. The cultivation of well-known trademarks requires a long period of time and great economic investment, and the preemptive registration of the trademarks of others that have become famous and use them for the products they produce can reap the benefits of fishermen. Some foreign counterparts regard Chinese companies as competitors and try to delay and prevent Chinese companies from entering the international market through legal means. Therefore, trademark squabbling has become one of the means of trade barriers and a tool to block competitors. Another is that we are not familiar with the international market, and many enterprises in China often expand the international market through overseas intermediaries. The intermediary will use the preemptive registration of the trademark as a bargaining chip to achieve its more favorable distribution or agency conditions. ”

"It's so shameless, guy who eats inside and out. They said angrily.

Hua Junyao paused for a moment and said, "The most malicious thing is that most of the malicious squatters do not own the industry themselves, but wait for the opportunity to sell the trademark after taking it as their own. They usually wait for the company whose trademark is to be preemptively registered to contact them or to contact the other party, or to ask the entrepreneur for a huge trademark transfer fee or a license fee to enter the local market based on sales volume. or sue in the name of 'infringement' of the preemptively registered enterprise in order to obtain damages. Some people even make a fortune by maliciously preemptively registering the trademarks of enterprises in other countries as a profession. There are even people who open a company, and the name can be taken as a 'time-honored trademark transfer company.' 'Specializing in its preemptive registration of China's time-honored trademarks. ”

"This is too bullying, isn't it! This is clearly a robbery?" Hua Guoqing said angrily while patting the kang table.

"That's how the rules of the game are set, people are reasonable use rules, you have nothing to say. Hua Junyao said helplessly, "If you want to enter this market, you have to play according to the rules of the game they set at this stage, otherwise you will stay sideways." Unless, you're strong enough to make the rules and make them play by the rules you say they play. ”

"It's so far away. Everyone sighed.

"Then how can we prevent it?" asked Hua Guoqing.

"Strengthen the awareness of trademark protection, like a little cousin, you have an Omega watch in your hand, you can apply for registration in more than 150 countries and obtain trademark rights. Hua Junyao pointed to the watch on Hua Guoqing's wrist and said, "Our company should also strengthen the strategic awareness of trademark protection and global trademarks, and establish a long-term vision of trademark registration." Only in this way can we adapt to open up the world market and participate in international competition. "It is also necessary to be familiar with the international trademark system and carry out the international trademark registration in a timely manner. ”

"Do you need money?" Hua Guoqing said worriedly, "but there is not so much foreign exchange." ”

Hua Junyao was stunned when she heard this, and then said, "This is a very real problem, but you must register, otherwise your losses in the future will be even greater." ”

"I understand the trademark you said, but there is no legislation in China at all?" Hua Guoqing sighed.

"Then hurry up and legislate?" Hua Junyao said.

"You said it easily, legislation is a matter of a while!" Hua Henian said angrily.

"It's better to stand early than late. Hua Junyao said irresponsibly.

"This, it's a small thing. Hua Guoqing blinked and said, "Yaoyao's intellectual property rights are there's something else!"

Hua Junyao laughed when she heard this, "How do you know?" ”

"It's experience. Hua Guoqing said playfully.

"Patents for technology, especially electronic and mechanical technologies...... These are all intellectual labor, and anyone can use them without applying for a patent to protect them. Let's not talk about it in China for the time being, because our current patent law is useless. But abroad, people's technology is advancing by leaps and bounds. We can't afford to be complacent, and some of our technologies have reached the world's advanced level. However, if the patented technology is preemptively registered overseas, we have to pay a patent fee if we want to use it.

You see, we now have to import almost every piece of equipment, and we may not be able to buy it after spending a lot of foreign exchange, why? That's because others have the technology, and that means money!" Hua Junyao took a sip of hot water. (To be continued.) )