Drawing a user image map is a pan-domain behavior, and it is no stranger to any product manager. A brand, a product, any new product before the market must draw a user portrait, detailed to age, income and educational background, life philosophy. Who is she, where does she come from, what does she need, and why did she choose this product over a competing brand from a competitor?

Of course, Qiao Yun has painted the user image, [Pinqing] from childhood to adulthood, from scratch, of course, has also experienced the transformation process from barbarism to formality, its user image is drawn by her own hands: 20 years old to 30 years old, income between 5000-10000 professional women, college degree or above, consumption tendency, the pursuit of cost performance, a certain fashion aesthetics, love Chinese style.

Age, income and education determine the materials, pricing and marketing methods of Pinqing, and the point of "liking Chinese style" is a decision made by Chen Di and her together: from the feedback provided by Taobao Dashu Jù, this potential consumer demand is very strong, and Taobao at that time belonged to the blue ocean, and there was no stable, high-quality, aesthetic, and youthful Chinese-style clothing to provide consumers.

Naturally, Pin Qing was an instant hit and quickly became a success, and after that, Qiao Yun successively drew different user images for Pin Qing's subcards: 18-25 years old social freshman, 30-year-old little lady...... The user image of the commercial brand is like this, determined by the market and chance, profit is the first demand, but the independent brand is not the case, the priority of the independent brand is not the market, but the designer's own will: the commercial brand should aim at the blue ocean, but the independent brand aims at the designer's own aesthetics. This is the only purpose of independent brands - to shake the market, influence the market, create new things, and create new beauty.

Therefore, Qiao Yun did create Pinqing, and together with Chen Indigo, she made it a big brand that was expected to IPO, but at Professor Gu's birthday party, her compulsion was still very low. There are many independent designers among her classmates who are struggling near the poverty line, but in Professor Gu's eyes, they are more worthy of respect than Qiao Yun, not only because they still have dreams, but also because they are still trying to create zào beauty - this is the case in this industry, always special to producers, no one can tell which day, the times are changing, and suddenly you click on the second pulse of Ren Du and cultivate a new fashion, they are still trying and persisting, this is the key to the problem.

Of course, not every designer brand has a beginning and an end, Michael Kors has now become a copycat, making his career as a designer near the end of his career as a designer, and his eponymous label has become a commercial brand, and Gucci's once-'creative repetition' has been criticized, but in the beginning, every designer must have brought something new to the industry. Therefore, when creating a zào own brand, there is no need to consider the popularity, no need to consider the market, if you are good enough, as long as you are good enough, Lessismore, Moreismore, the market's preferences will be cultivated by you, and the trend will be created by you, even if the feedback is not good for a while, as long as you insist enough, maybe one day you will still be appreciated.

The core of the question is, what do you want to do?

The question is simply philosophical, 'What do you want to do?' can be simply replaced by 'Who are you, where are you from, where are you going?', past experiences determine who you are now, but they don't determine where your dreams can go, what you want to do, like what kind of person you want to be. There is no room for any commercial considerations, because no designer can fool himself, you can design excellent clothes for your target audience, and navigate a variety of styles, but the spark of genius will only burst out the moment you meet the muse, and all masters, all unexpected masterpieces, will only be born in the designs you want to do, do and desire to do.

Who is she, what does she like, what does she want? Qiao Yun has asked herself this question thousands of times, aesthetically she is a philanthropist, how frivolous she was when she was young, out-of-the-box dress, and she appreciates the beauty of the hardcore rock niche, but this does not mean that she doesn't like Chanel's simplicity and smoothness, Dior's gaudy charm, LV's low-key elegance, she is like a flower princess, shuttling between all kinds of gorgeous clothes, she can control any style, and wants to try- But this frivolous preference will eventually fade, people can't be good at everything, she can only choose one, what style can touch her soul?

The memories of the past are like rain, floating around the line of sight drop by drop, reflecting many different Qiao Yun, she is the Qiao Yun who has been pampered since she was a child, longs for a beautiful thing in the world, and naturally goes to grab Qiao Yun, she is also the one who is lawless, so flamboyant that she doesn't need anyone's affirmation, willful and prickly, and does whatever she wants, she is so confident in her charm, this confidence has grown from childhood to adulthood, and has been paved little by little by all kinds of men and women, she is still the Qiao Yun who hides her inferiority complex and raises her chin in the face of reality, Qiao Yun who is fascinated by Qin Wei, Qiao Yun who loses her sense of security because of excessive love, From childhood to adulthood, only someone has a sincere heart for her to pick, she likes a boy who can't hold it for the first time, in fact, Qin Wei is not necessarily so complicated, but she loves too much, the level has been abnormal, the first time she saw him, she burst into flames, at that moment the soul suddenly became old and immature, she loved too passionately, and even full of shame because of it, this burning Cheng dù seemed to indicate withering from the beginning.

She is also the Qiao Yun who began to learn to look down, Qiao Yun who began to continue to live, she is the Qiao Yun who is competitive and does not admit defeat, likes to fight, and Qiao Yun who has a weakness in human nature. Powerful and beautiful, she lives wantonly at any time, but in her introspective eyes, she is embarrassed and difficult to hide, her self is scarred, her shortcomings are so stark, she is so imperfect, so many frustrated pasts and secrets, the day she discovers that there are people in the world who are more beautiful than her, the day she finds that some people's pen fun www.biquge.info is the day she ends, the day she finds that the world will not give her a qiē for granted, the day she gives up on herself-

On the day she decided to drop out of school, she didn't even have the strength to despair, Qiao Yun seemed to see herself at that time again, walking on the streets of New York blankly, unable to find a little anger in her eyes, every late night when she held the pen, faced with the first-line big names and this quarter's sales report, and looked at the stack of blank paper on the side of the case, what she blamed most was not others, but herself at that time, how could she be affected by anything and give up what she should insist on the most?

With a little more perseverance, she will get closer to her dreams, and she will still be able to work hard. But she could no longer hold the pen again, the moment she conceded defeat to reality, she had lost the courage to take up arms, she knew that the best time to plant a tree was ten years ago, followed by now, but she had already understood her cowardice, she could not muster up the courage to do the battle that must be lost, so she never recovered from defeat, until now.

Even now, the shadow of this failure is like a shadow

What she really needs to fight is her own cowardice, and all she can rely on is her fighting spirit and courage.

There is only one way to overcome yourself.

Lift the pen and start drawing.

The first stroke fell, the lines trembled and skewed, Qiao Yun stared at the lines, almost a little unbelievable, such a meaningful stroke, it was presented so simply at this moment.

She finally picked up the pen again, it didn't seem to be as easy as she imagined, the world was not ruined, panic was like a huge deception, its shadow was so large and terrible, but the pen dissipated without a trace as soon as the pen poked. She finally started over, and finally returned to the door that had been abandoned.

The tears fell on the paper, and she carefully printed them off on white paper, as if she was enchanted, she couldn't stop from the beginning, and the painting was like there was no tomorrow, the resentment accumulated over the years, Helplessness and self-resentment were carefully described by her, how much she hated herself, she had surpassed herself with her love, and came to the most precious platform, but she let the failed love ruin this opportunity, what she minded most was not Qin Wei, not Parsons's low score, but the self who gave up, how much she hated Qin Wei, her loss in love, resentment and cowardice, God, how much she hated this cowardice, how much she hated the greed for the moment even if she knew the future, how much she hated herself who loved him, how much she hated how much this fire of love was lit so lightly, but it was so difficult to extinguish, she really needed to go out。

For so many years, she hasn't done much of her own design, of course, she has been drawing, but that's all for Pinqing, not herself, only sporadic thoughts, occasionally drawing sketches and records, but the concept is incomplete, not formed, and can't express the real self. When she finished painting, Qiao Yun's eyes were dry, and her tears had long since dried up, but the sense of mental waste was stronger than her body, she was like an empty pocket, all love and hate were gone, and all that was left was only the purest little bit of self.

She slept in her arms and almost fainted, waking up with a sore back and even a loss of sense of time, she didn't know how long she had been drawing, only an empty stomach reminded her that she seemed to have only eaten the most basic in the past few days.

She barely stood up, first found a little ham sausage from the refrigerator, added it to the instant noodles, and ate a little casually, just so that she wouldn't faint due to lack of oxygen in the bath. I don't know if it's a delusion, but she does smell a faint sour smell from the collar, so taking a shower is also a priority.

Properly groomed, she began to eat for the second time, this time more calmly, tearing the toast into her mouth while squatting on the floor to sort out the design. Some of the designs must have been drawn when she was in a semi-coma, in order to clearly see the change of thought, all the unsatisfactory in her life gradually took shape in the design, and the background of the concept painting was gloomy, which was all the heavy rain in her life.

But the bright color of the skirt is raised, and on rainy days, her clothes are just as beautiful and stylish.

User portraits, no need to put pen to paper, but also with the design gradually natural formation, 20 years old to 20 years old, well-educated, fastidious fashion taste, have their own views on life, income in the middle and upper, strong and stoic personality - the focus is on a tough personality.

The unit price of every designer brand will not be cheap, the previous sentences, but the meaning of the title, her works, for these tenacious character, the core of the strong women design, every woman's life is a tortuous story, no matter how smooth the girl also has her own desperate moments, her clothing is the bright color in these gloomy and rainy days, is the hope at the end of despair, every girl who gets up from loss and despair, has nothing and continues to move forward, her clothes are designed for them, she hopes that her skirt corners, can be embellished in their stories。 Her costumes are designed for these fighters, and she only wants to be designed for these fighters.

Qiao Yun collects the sketches and clanns them onto the paper: this is just a sketch of a sketch, there are so many ideas that it takes a long workflow to turn them into finished products, but conceptually, this is her first collection since becoming an independent designer.

She hesitated a little on the cover of the binding book: a long time ago, she and Qin Wei had discussed the name of her own brand, and according to international practice, she wanted to inlay her own name in the brand, and at that time she wanted to name her brand [Qin Yun]. With him in it, Qin Zi is a pun, and when converted into English, he can also reveal his nationality.

When talking about it at the time, she still likes Chinese style elements, so the name Qin Yun is very appropriate, so many years have passed, the world has changed, Qin Wei and Chinese style elements have walked out of her life, but the impression of this name has remained, tenacious, like an unfulfilled dream, has established an independent connection with her.

Qiao Yun stared at the blank page and couldn't put down her pen for a long time.

'Boom', there was a sudden strange sound outside the window, she was startled, hurriedly went over to open the window to check, and went back indoors to explore the air conditioning outlet, which was certain: in this midsummer weather, after running for a few days and nights, the air conditioner should indeed be ...... Burned.

In City B in August, the sun is so strong that it can melt people, the hot dry wind in the north and the rare blue sky and white clouds blow in together, Qiao Yun is faintly dizzy from heat stroke, she holds her forehead, leans against the window stupidly and looks at the white clouds, for a while, and suddenly laughs easily.

Close the window, wipe the sweat from your forehead, walk back, and write on the plain white title bar.

【Rhyme】

Awholenewbeginning，2007，Vol.1。