6. Accept the little brother
Whether it's a dream or a reality, suddenly having vivid memories for the next few years can help Qiao Yun's fashion career?
Qiao Yun has thought about this problem very carefully many times - according to her limited understanding of some rebirth articles, at this time, she should belong to the Max level of the golden finger, just waiting to kill the Quartet's combat power: in the fashion industry, the most important thing is not to be popular and popular? This does not need to give any more abilities, just based on her understanding of international fashion in the next seven or eight years, this is a good material for fashion rookies, as for those first-line hits' Use it for yourself' or something, this belongs to the proper meaning of the question, and if you don't copy it, it's simply an IQ problem.
However, in the fashion industry, even if it is back...... The role of gold finger is also very small.
Let's not talk about international popularity, let's just say 'elegant plagiarism', this is a useless attempt at all: the fashion industry is a very close intersection with the entertainment industry, but it is extremely different from the industry, and the biggest feature is that it is made by people. The popularity of a certain year is not fixed, in fact, it depends on the inspiration of those top designers, and in the part of 'deciding on fashion', the status of the designer himself is as important as inspiration. Even if Qiao Yun got the design of Valentino's new outfit for the next season, and stole it for herself, she held a press conference in New York in advance...... Sowhat? Does this determine the trend? Who will wear her? At the end of the day, she can only be a 'market sensitive' designer who can successfully predict the next season's trends, but it doesn't work, and no one will buy her clothes because of this. That's not how this line of work works.
Moreover, in fact, she does not have the ability to plagiarize perfectly- For the fashion industry, the annual fashion show is just to explain the concept of the entire design of this season, so the clothes on the fashion show are often extraordinarily bold and have no wearability in reality, this is because these show models are just this season's advertisements, to condense the main elements to the point of amazing, into bullets into the eyes of the audience, as for the real sales of styles, that will appear in the lookbook, a Collection, only the show model is not complete at all, the designer must also have the ability to convert it into a sale model, which means that a collection often has forty or fifty designs, conceptually coherent as one......
Qiao Yun is very concerned about fashion, but she can't ** to the point of remembering so many clothes, even if she remembers, she is far from ** Cheng DΓΉ who can copy the version with just a glance. The designer's job is not just to draw a sketch - although in "The Pride of the Bridge", most of the contestants go directly to the fabric after drawing this sketch, and finally produce a sample, but in fact, a piece of clothing from the design to the finished product, there are multiple links such as boarding, craftsmanship, fabric, cost accounting, etc., you have seen Prada's small suit, and you are impressed by the design, knowing that it is particularly close to the waist, Sowhat? You don't know how many slices the pattern maker has made here, and what kind of process is used, so that the fabric is obedient and not wrinkled, just rely on that glance to reproduce, can you reproduce it?
In addition to all kinds of technical difficulties, there is also the most important temperament problem, each brand has its own temperament, copy this Hit this year, copy that Hit next year, the final presentation effect, the forced grid will not be much higher than Only, if it is really mixed like this, what else does Qiao Yun do? besides, her dream is to change the world with her own design, and use her own aesthetics to rule the pop ...... It's really about to get to the step of plagiarism, why does she still want to be a designer? It's better to go to the entertainment industry and grab some blockbusters to act, wouldn't it be more fame and fortune?
Therefore, plagiarizing the future Hit model, this road is undoubtedly blocked, her real gold finger now, at most there are two - 1, with an understanding of the future, it does not necessarily mean that success is guaranteed, but failure can be avoided, and some popular elements that have a significantly poor market response can be screened out in advance, such as it is best not to try to revive bell bottoms in the past few years......
2. Based on her previous work experience, select some suitable partners for work...... That is what is commonly said to accept the little brother.
In my last life, although I didn't graduate from Parsons, I gained 20 pounds...... But Qiao Yun cheered up after all, and in the end, the job she was looking for was also related to clothing design.
She didn't work in a formal company, this circle was very small, and she couldn't face her younger brothers and sisters, so she entered the emerging industry at that time - TB online store, and became a designer of a Chinese-style clothing company. At that time, TB's online store was mainly based on copycats and low-end clothing, and orthodox designers simply disdained it.
Although Qiao Yun's boss has always insisted on taking the original design route, he has also come into contact with a lot of shopkeepers who are popular in copycats - everyone has to run the factory, doesn't it? Qiao Yun followed the boss, all the way to this small store with an annual turnover of less than 4 million to become the leader of TB clothing stores with a single-day target of more than 300 million on Double Eleven, and also witnessed the rise of the profession of Internet celebrity. By the time she came back, Internet celebrities had developed into a complete range of categories, as if they were a rich small branch, but in fact, the rise of this industry was full of calculations and would not exceed ten years. In the past ten years, these Internet celebrities have created many multimillionaires and created many TB myths......
Among them, Meng Ze is a legend that is talked about.
It is said that he has been taking the road of art photography since graduating from college, and the economy is quite tight, so he can only rely on going out to shoot to supplement his living expenses, and it is also a coincidence that he took some photos for several Internet celebrities, because he does have artistic talent, and the film works very well, and the two Internet celebrities who often cooperate with him quickly became popular, and since then he has also become famous in this circle, and the appearance fee has increased again and again, and has been poached by all parties. The original brand has become a big store with a turnover of hundreds of millions of dollars a year, and he can get millions a year by paying dividends - in terms of his annual working hours, his daily income is basically on par with Chen Man, the most popular super-first-line photographer in China......
There is never a shortage of legendary stories like this, and most people in the circle hear that their ears are numb, but most of the parties involved are kept secret, and outsiders have no way to know. Qiao Yun didn't have an impression of Meng Ze because of his story - the celebrities served by Meng Ze were also on the front line in TB, and the photos were stolen all over the sky, of course Qiao Yun couldn't have seen it, she felt that his level was indeed much better than that of ordinary photographers, and when the photos came out, they were indeed a grade higher than others.
The encounter with Meng Ze after returning is fate, she didn't want to collect such a celebrity brother, but she just found someone to pick up photos with the latest homework of the photography class, and wanted to find a photographer with a good level and a cheap fee, and happened to see Meng Ze's name- Speaking of which, the two majors of fashion design and photography belong to the Academy of Fine Arts, and they are still very close sisters, and Meng Ze happens to be looking for a model for his advertising photography class, the two can be said to hit it off, Qiao Yun TB a few clothes, just do it, so far, it has been two months of cooperation.
As for the effect,
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"Sister Yun, lower your eyes a little more, change your feet and overlap. Meng Ze held the camera and took a few shots with the camera slightly down, "Change again, take the cup, and look at my upper right ......"
He clicked the shutter dozens of times in a row, stopped to take a breath, looked back at a few photos, and pointed, "Point your toes to the ground, don't face the camera at an angle, and slightly sideways-"
Makeup artist Lin Yaoqing didn't have any other work today, so she simply stayed to watch the excitement, and couldn't help but sigh when she saw it at this time, "I said how can your photos look so good-those plane models are not as good as you, which boss is really lucky to find you as a model, and you have your own photographer, how much sales do you have to pull? By the way, Qiao Yun, give me your address, I'll go and see it when I have time." β
She usually does makeup for magazine shoots, and if she can get this compliment, you can see how good Meng Ze's skills are. After several cooperations, Qiao Yun also felt that the reason why Meng Ze succeeded was not without reason, he did not have the arrogance common to artists, but a kind of calmness and precision like science and engineering. Art photography and commercial photography are two very different systems, and even in clothing photography, the kind of portrait photography taken for magazines is very different from the Internet celebrity flow they shoot now, Meng Ze's art photography is of course very aura, and the advertising photos taken by the two when they first collaborated are also very good, it can be seen that he has done research in advance, and it has already looked like a fashion blockbuster, according to him, it was the first time he tried to shoot this type of photo.
When Qiao Yun took photos with him for personal use at the beginning, Meng Ze also wanted to follow this system: high-angle frontal soft light, ring lighting, and the focus of the picture was on the model...... But Qiao Yun stopped in time - what she wanted was not a lookbook-style hard photo, and even in the framing, she had to deliberately give up on considering the high-forcing details of depth of field, and she must not dominate the crowd - the more it looks like a magazine, the more it will fail as an Internet celebrity, and what Internet celebrities want to pursue is [slightly more beautiful than ordinary people], if the effect is completely achieved in magazine photos, why should the audience pay special attention to you? It's good to go directly to the magazine photos, the higher the aesthetics of the photos, the less grounded they are, and the less worthy of reference the collocation is, which is the most direct logic for all audiences of Internet celebrities.
Therefore, the effect that Qiao Yun asked for is that at a rough glance, it seems to be just a daily photo taken by an amateur, and even a reflector is not brought, it all depends on the post-adjustment, all the scheming is used in the details, how to shoot to make the legs long and the face small, the effect of the clothes fluttering 'fairy' (this is the most important word), how to inadvertently bring out shoes and bags, and make them look good...... To put it simply, there are skills in shooting, and the selection of scenes is down-to-earth, this is the big guiding principle, how to achieve this requirement and achieve perfection, that is all Meng Ze pondered little by little during this time, he did not perfunctory because this requirement is very low, and his own aesthetics are incompatible, he still earnestly completes the customer's requirements, and every time you can see the improvement, this time you can even guide Qiao Yun in turn, and the effect is almost no different from Qiao Yun's requirements.
With only five or six photographs, he was able to develop a new style of photography, and at the same time had artistic talent and commercial qualities, I have to say that photographers like Meng Ze are too scarce nowadays, and his success can be said to be inevitable rather than accidental. Qiao Yun also uses him more smoothly, she is now thinking about how to keep Meng Ze to shoot her all the time - they agreed to change it four times for eight times, Qiao Yun modeled for his advertising photography class four times, Meng Ze took eight photos for her, and now there are only two quotas left, if Meng Ze still has a certain artist temper now, and feels that taking this kind of Internet celebrity stream photos is overkill, she has to find a way to keep him.
"Seriously," Lin Yaoqing seemed to be really moved by Meng Ze's photo, and when the three of them finished shooting, she asked again, "Are you modeling for the TB store?" β
Speaking of which, she is indeed one of the main audiences of the Internet celebrity stream - Lin Yao's youth is not big, she is already an old man, she did not continue to study after finishing high school, and began to do things after half a year of training in a makeup school......
There is a saying that is quite cruel, but it will not be bypassed in private analysis: because the cultural level is not high, even if it is in frequent contact with clothing magazines, the aesthetics are still unconsciously inclined to this kind of TB explosion with an average price of about 100 yuan......
However, having said that, even if Lin Yaoqing's aesthetic level is not high, she will not be able to take a fancy to the clothes she is wearing today...... Qiao Yun knows how low the grade of the clothes she is wearing now is, and they look good when they are photographed, but the quality is really no one, the cost of this kind of clothes will not exceed 20 yuan per piece, the wholesaler will double the shipment, and the retailer will double it to about 80 to sell, how can it not exceed 100 - otherwise it will not be torn by Qin Wei, how can Lin Yaoqing grow grass when she touches the real clothes?
"If you like it, I'll give it to you, what else do you go to the store to buy?" Qiao Yun was not very good at dealing with people in the past - if anyone has her so good-looking, he will not understand the world too well, and then he got 20 pounds, and the aura of beauty has faded somewhat, and he has been around the former boss, and the skill tree is not just torn, "I'm about the same as you, right? β
Lin Yaoqing was not excited at all, she was resigned, her eyes were still rolling on Qiao Yun, and after a while, she couldn't help it, so she simply asked directly. "Xiaoyun, you are this model...... How much does it cost?"
Perhaps thinking that she had gone too far, she added, "If you don't make much money, you might as well shoot for a magazine, and shoot for a day, at least one or two thousand - if you are interested, I can introduce it to you." β
The magazine she followed her makeup was "Ruili", one of the largest fashion magazines in the country, and the fitting models were all lined up to be picked, not that Qiao Yun was not up to standard, but it was so red, could Lin Yaoqing introduce it to a small makeup artist?
Qiao Yun still smiled, "I just make some pocket money, and I won't shoot after shooting these sets, I usually have a lot of things, and I don't care about being a model." β
"Oooh. Lin Yaoqing didn't find a breakthrough, so she had to give up, carrying the clothes given by Qiao Yun, and hiding her disgust. Qiao Yun and Meng Ze transferred the subway back to school together, and on the way, Meng Ze also asked curiously, "Sister Yun, do you make money doing this?"
Although he spoke again, he could wait until Lin Yaoqing left before asking, and he was still a little blind, Qiao Yun smiled, "It's okay, do you think you can make money?"
"You must make it, otherwise you wouldn't be able to sell your aesthetics like this. Meng Zebi compared her white shirt...... Simple lines are smoothly followed, shoulder line, neckline, waistline, cuff cinch, elbow creases...... Every detail is just right, this is the level of Qiao Yun's self-made shirt, wearing this, the black hair is pinned behind the ear, smiling slightly, and a carriage will be illuminated. "--I must have to make a lot of money, otherwise this wave is a bit of a loss!"
In fact, this is her second wave of charging as a trust, the previous few shots were completely done by Qiao Yun at her own expense, a shot can probably shoot four or five sets of clothes, so far, there are only a dozen of the looks she has released, and she can accumulate enough experience points in such a dozen posts, and the effect is very outstanding.
"Anyway, it's better than those odd jobs. Qiao Yun spread his hands and observed Meng Ze's expression, "I want too many things, too little money...... It's not easy for us to engage in art like this, I can buy thousands of clothes I like, not to mention you, photography is poor for three generations, and SLR ruins your life - Meng Ze, do you want 5D2?"
5D2 was Canon's flagship last year, and when it came to burning equipment for photography, Meng Ze's face turned red. "Of course I do!"
"Then next time you come to shoot for me, I'll give you money, five hundred times. Two or three months is enough. β
ββ¦β¦ But didn't you say that you won't shoot these sets after filming?" Meng Ze asked stupidly.
"Shoot, why don't you shoot. "I don't plan to cooperate with Lin Yaoqing, Qiao Yun asked, "How about it, do you want to do it?"
The temptation of 5D2 is really great, Meng Ze didn't hesitate for long, "...... !"
A futuristic influencer maker was easily fooled into the team, and the difficulty of this task was simply -5.
"Thank you, Sister Yun, for covering me. Meng Ze's face was flushed, and he was still a little excited, obviously, he didn't have any confidence in his ability at the moment, and Qiao Yun's offer was almost a little flattering to him. "-I won't let you down!"
β¦β¦ Comes with Max's loyalty points......
Qiao Yun is not an easily satisfied person, but even she has to admit that her start is not bad.
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broke up with Meng Ze at the school gate, Qiao Yun didn't go back to the dormitory, but pulled the small box and went back directly to his rented house outside the school, first cleaned up the sundries that Qin Wei left in the room, put a large cardboard box by the door, and then sat in front of the computer, exported all the photos in the memory card, skillfully opened the PS, chuachua is a few photos went in - dimming, color grading, liquefaction, elongation, and then superimposed a Bao color filter...... This is all the craft she has recently worked, as the so-called practice makes perfect, within half an hour, a few refined photos came out, she opened Q.Q, and threw it to Party A to see, "Are you satisfied with these pictures?"
[Very good!] Although this is more or less an advertising service, Party A on the Internet celebrity's side is estimated to be the best talking Party A in the world, and will never say, 'This doesn't express the feeling I want', 'Can you come out with another version', simple and clear three words, after reading it, I will transfer the balance to Qiao Yun, 3500 will be given, without hesitation. [Demon, are you still free recently? We have recently released a new model, which is amazing, it can definitely explode, let me show you the sample?]
[Look at the time, you can't get old out of your house, it's too fake. Besides, you don't look at the effect, the first set I showed you hasn't been posted yet, if you can't drain you, won't you lose a lot?] Qiao Yun is quick to talk, [Have you picked the picture of the first set?]
She took the first advertising photo last week, counting the factors of coming back to edit the film and Party A's selection of films, and the frequency of her own posting, which happened to be officially posted tonight.
[Picked, take a look?] Party A sent a compressed package. Qiao Yun took two of them for no reason and added one more - in fact, she didn't think it made a difference, but she couldn't say what it was. [This version of it.] γ
[OK.] Party A has nothing to say, and his attitude can even be said to be a little flattering. [Then when will you post and say, I will arrange for customer service to work overtime.] γ
[Well, I see. Qiao Yun doesn't talk too much nonsense with her, the dialog box is closed, open the page of Onlylady, publish a new post, Html mode, copy the post template, and the font and texture code are all complete - these details are also exquisite, she waited for the photos to be transmitted, and pondered while copying and pasting: This shopkeeper is so polite to her, is it because of the last two times when she wore their clothes show, she brought a very good traffic? Her asking price, is it a little low?
Speaking of which, I have to introduce the common posting pattern of the Onlylady website now, as well as the upper route that Qiao Yun has planned for herself-