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The reason why the second volume of "Little Snow's Great Adventure" sold well in the UK was only partly due to the fact that British publishers increased their publicity efforts.

When the first volume was published, they had the attitude of testing the waters, and only carried out regular publicity, which had little effect.

Now that he saw that it was profitable, he used the resources of the publishing house.

The publishing house got acquainted with many well-known British writers, asked these writers to help recommend, invited book reviewers to write book reviews, and fought for publicity opportunities in the literary supplements of mainstream newspapers.

It's like a newspaper bestseller recommendation list or sales list, these lists can be operated.

The operation of books is the same as that of film and television dramas, as long as you are willing to spend money on publicity, it will definitely have an effect.

It's just that it depends on whether the book has operational value, and the investment is to get more returns.

"Little Snow's Big Adventure" has been published in China to the fourth volume, and the British publishing house is preparing to publish the third volume this Christmas.

The good thing about a series of novels is that they give the reader a sense of anticipation and can follow them on, making them have an ongoing impact.

The longer it lasts, the more influence will multiply.

Those loyal readers will discuss and form topics, and more and more readers will join in under the guidance of the publisher.

The publishing house also hosts a variety of events.

For example, giving away cartoon images of characters in novels, holding book fan meetings, and organizing book clubs to enhance the cohesion of book lovers are all consumer groups of novels.

If it's a niche book, the publisher won't put that much effort into it.

According to their survey, in the UK, "Little Snow's Big Adventure" is suitable for young people under the age of 20, and it also has a certain appeal to people over the age of 20.

This shows that the readership is very broad, not just limited to the children's book market.

After the third volume is published, the British publishing house will publish one volume a year.

They learned from Lin Zixuan that there are only seven copies of "Xiaoxue's Great Adventure" at most, and in order to make the influence more lasting, one volume a year is the best choice.

This will keep the series a hot topic for the next four to five years.

In the past few days in the capital, Xu Jinglei has not only a small gathering with her family, but also participates in advertising activities.

Celebrities are generally divided into two types of advertisements, one is that they will be fine after filming, such as drinks and food.

The other is advertising endorsement, in addition to shooting advertisements, you also have to participate in various brand promotion activities, such as clothing and jewelry.

The first type of advertising is not high, but there is no follow-up trouble, unless the product has a quality problem, the star will be involved.

The second is a long-term endorsement contract, which is generally three to five years, and the endorsement fee is high, but the manufacturer will have various requirements.

Xu Jinglei endorsed a well-known American brand of canvas shoes, two million yuan for three years.

This endorsement fee is in line with her current worth in China.

After the influence of "Crouching Tiger, Hidden Dragon" appears, it will not be possible to spend two million dollars in three years, and it can only be said that the manufacturers who have signed long-term contracts with Xu Jinglei have earned it.

Lin Zixuan thought of this, and the current advertising contracts of Yu Feihong and Xu Jinglei are mainly short-term.

If it weren't for the well-known sports brand in the United States, which could enhance Xu Jinglei's image, Good Dream Company would not have signed this endorsement contract.

Shooting advertisements is the fastest way for celebrities to make money, but advertisements are also divided into grades.

Ge You has received a lot of advertisements before, such as ham sausages, liquor, instant noodles, etc., not to mention the effect of the advertisement, it feels a little low to the audience.

Of course, Ge You's own image is close to the people, and shooting this kind of advertisement is in line with his usual image.

But now that he is the top actor in China, he must choose carefully when shooting commercials, first of all, it must be a big brand, and secondly, there must be no quality problems.

is like ham sausage, once it is revealed that there is clenbuterol in it, it will definitely have a negative impact on Ge You.

Besides, the advertising cost of big brands is high and high-end enough, which is the grade.

It is understandable for an actor to take on some bad advertisements for money before he became popular, and he will be responsible for himself after becoming popular.

Lin Zixuan asked the company's actors to avoid advertisements for food and medicine, which are prone to problems.

Before taking over the advertisement, the company will do a basic investigation and make sure that the manufacturer's product is okay before signing the contract.

Ge You is now receiving advertisements, not only to see the brand and quality, but also to see whether the creativity of the advertisement is in line with his identity.

At the very least, there should be no duplication of previous advertising shots.

For example, a thumbs up to praise the product is good, and this gesture has been used in other advertisements, so it cannot be used in this advertisement.

Lines, movements, and even coherence between shots need to be taken into account.

Ge You's tone is an authentic Beijing film, and if he wants to speak Mandarin seriously, it will be tasteless.

This is not picky, but a serious and responsible attitude, responsible for the product, but also responsible for itself.

Advertisements should be broadcast on TV, hundreds of millions of viewers in China can see it, and a good advertisement can enhance the image of actors, whether it is a movie or an advertisement, we must strive for excellence.

Xu Jinglei ended the promotional activities of advertising products and returned to her rented apartment.

With the start of filming of "Crouching Tiger, Hidden Dragon", she has less and less time to live here, and Lin Xiaoling is preparing for the filming of the sequel to "Desire", and she rarely comes to live, and the room seems empty.

However, they have no intention of quitting the lease, and it is good to leave a space where they can be alone.

Anyway, the two of them don't lack this bit of rent, and occasionally come to live for a few days, relax and relax, and be able to regulate their mood.

Xu Jinglei reclined on the bed, looking at the sunset outside the window, just waiting quietly, not thinking about anything.

She needs to face reporters with a smile when she participates in the event, and at the moment she just wants to be herself.

During the filming of "Crouching Tiger, Hidden Dragon", Xu Jinglei was under a lot of pressure, and she cooperated with Hollywood directors, Xiangjiang's professional production team, and dangerous martial arts scenes.

She made it through.

This is the first time she has participated in such a big film production, and she doesn't have much experience in filming.

If Xu Jinglei wants to meet Li Yu's requirements, she must keep forcing herself to break through and try more performance methods.

This month is very difficult, and at the same time, there is a lot of gains, and there are still a few months to be filmed, and she will persevere.

Xu Jinglei didn't tell her family about these feelings, for fear that her family would be worried, and she didn't mention them to Lin Zixuan, but she still had someone to complain about, that is, Lin Xiaoling.

Some words will be more comfortable to say, but it is very uncomfortable to hold in your heart, and the meaning of the existence of good friends lies in this.

She took out her mobile phone from her bag, called Lin Xiaoling's phone, and made an appointment to meet in the apartment tonight.

After making the call, the sun set outside the window, and the room gradually dimmed.

Xu Jinglei turned on the lamp at the head of the bed, and the soft light was scattered everywhere. (To be continued.) Mobile phone users, please browse and read, a better reading experience.