14. Attempted maintenance
How high can a pig standing on a tuyere fly?
If you don't fly to a high point, no one knows. Even Qiao Yun's prediction may not be accurate - she knows the direction of the wind and stands in the best position first, but when the market is at its thirstiest and thirsty, how high can this wave of sales be pushed? She said that within 30 days, the sales of shirts will be around 15,000 pieces, which is an inaccurate estimate - within 30 days, through various channels, the actual sales of the Qingge version of the shirt eventually exceeded 20,000 pieces.
Named Qingge version, there will naturally be other versions: the cost price does not exceed 10 yuan, the cloth is the worst, and the process content is reduced to the lowest beggar version. The cost price is about 20 yuan, a slightly higher stall version, a 7P small store version with a cost of 30 yuan, and a reduced wholesale version with a reduction of 50 yuan...... In the end, the most profitable thing in the whole single business is not the Qingge version - these various wholesale payments, a single is a thousand pieces, the big wholesalers in various provinces, cities and regions have to go back to the whole stock, Qingge here to take the goods and do not engage in forced tie-ins, only require cash settlement, silver and goods, customers pay are happy. The profit of a single piece of Qingge version is high, but there are still cumbersome delivery and after-sales to do, deducting labor, and the profit margin is really not as good as wholesale.
Even if they made careful preparations in advance, they still didn't eat all the profits of this hit, and they couldn't even say that most of them: Brother Qing was alone, and he really lacked skills, and in the end they only focused on making white shirts, and didn't get involved in the mix and match of elements - it involved printing and dyeing, and the process was complicated, so there was really no extra energy to stare at, and besides, this target group was a product of low-educated people at the junction of urban and rural areas, in Qiao Yun's words, "We are not proficient in this aesthetic, so let's give it to experts." ”
This is a large piece of the market, maybe bigger than all the original orders, but can only give up, Qingge even has no spare energy for the loss of profits heartache, now his entire store pù completely suspended the new, all day long in Guangdong and Jiangsu between the flower butterfly shuttle fly: now the influence of this is gradually expanding, Guangdong is the old origin of European and American brands, the news will always leak in the past, the loss of craft books is almost inevitable, in this most golden time, sell a few more orders is a few orders, the relationship between manufacturers should also be maintained, and the leakage time point can be delayed for as long as possible。
"Fortunately, from the very beginning, the original version was made by my own factory, and the leakage of the craft book over there could not seize my market here. He and Qiao Yun were silent when they spoke, and after a while, there was a 'bang', and Brother Qing apologized one after another, "I'm sorry, I fell asleep just now......"
He is not the only one who is too busy to part, Qiao Yun has also been repeatedly complained, "It's been difficult for you to date lately!"
Considering that the only person who dares to complain about her like this is usually Bai Qian, it can be seen how busy she has been recently. It's hard to explain Qiao Yun, so she has to half-truth, "Preparing a personal brand is not a trivial matter...... It's annoying enough to have a personal studio, and it's not like you don't know it. ”
"Oh yes, are you registering a company or a studio? There are a lot of procedures, right?" Bai Qian's anger was calmed down at once, "Have you thought of the brand name?
"I thought of a name, but I haven't registered it yet. "Qiao Yun has indeed been busy with this recently, in addition to his own private brand, there are several companies that need to be registered, which was originally Brother Qing's job, but he is too busy to take care of it now, and she can only run errands. "I haven't drawn the customer image yet, and I can't take care of it-"
Di Di Di - Her Q.Q jumped, and someone added her. Qiao Yun glanced at the computer: the number of unread messages had risen to more than a dozen, and there were a total of six dialogue windows to be processed. She sighed, "Hey, Qianqian, wait a minute, I have something to do, I'll call you later." ”
[50,000 yuan for a single piece, I set the time for posting, and I will not accept queue cutting. I like the style of 20% off, I really don't like it and don't accept it. 】
After adding Q to the newcomer, without saying a word, first sent this sentence over as an opening remark, Qiao Yun freed up her hand to go back to a few big merchants she already knew: externally, she has nothing to do with the bamboo family, after King Alexander's shirt, she sent two more stickers to match, one of which is an advertising model, looking at it this way, it's just that the bamboo family is very lucky, find the demon model, and find the right person to show. So the major shopkeepers are now all crazy looking for money to cooperate with her, to create another demon model, every day just add this job Q wants to ask for cooperation of the shopkeeper there are at least twenty or so, just to deal with these costs her half life. If she hadn't raised the price for the second time, I'm afraid that the order for the show clothes would have been received at the end of the year.
[Demon, what do you think of this? It's Alexander's T, it seems to be very praised, I see that street photography websites in Europe and the United States are also very common] Lin Xiaofang of Xiaoxiang's family contracted half of more than ten unread messages by himself, [I think there is also the potential for a hit, and it is short-sleeved, and now it will sell a wave immediately after the show, do you say it's good?]
Qiao Yun actually has a good impression of the shopkeeper who produced the demon model for the first time, and she also admires the ruthlessness of Xiaoxiang's family: among so many big merchants, she is the first to completely abandon the concept of daily orders, and learn the Qingge model most thoroughly, and directly give up the manufacturer's daily order with the original craft book, and learn Qingge from the brand, the trendy brand is minimalist, and even the model is well picked, the long T she said is the new model released by King Alexander this year, and it has been red for eight years since then, and it will be produced every year. If she is willing to cooperate, not to mention creating another popularity, Xiaoxiang's family will at least make a profit. Maybe it will completely turn into a European and American cottage after that, and it is unknown to bring a new atmosphere to this market.
Well, speaking of which, now in the daily market, there are not many merchants of this size of Xiaoxiang's family, and the bamboo family has changed fields, if the Xiangjia family also turns, it is really missing two major sales channels. In addition, driven by her stimulation, Onlylady has been sending European and American shirt shows recently...... If this goes on for a long time, maybe in the next few years, the market trend of Taobao will be reversed by her?
Is this what it's like to be a celebrity? show up at the right time, in the right way, and then change a huge market with a few posts? Such a huge power, so lightly grasped......
Qiao Yun recalled this feeling, and shook his head with a smile: This absurd phenomenon is estimated to only appear in Chinese mainland at this node, too much money, too little fashion education, everyone pinched the money and didn't know how to buy clothes. Maybe in the future, she will be richer, more influential, more respected, and can do more things, but like now, the number of times she can detonate a large-scale single product storm with just one post will only become less and less, and the difficulty of reproducing it will also become higher and higher.
[Now the bookings have been scheduled for September, you know, it's not good for me to cut the queue here, otherwise I'll offend too many people, or Sister Fang, you will change to the autumn style, start preparing now, and the time is still too late......] Retracted her thoughts, she quickly typed in a reply, her tone seemed to be full of regret, and her usual style was soft, it seemed to be really full of regrets, looking forward to the next cooperation. However, only I know the meaning of refusal: cottage clothes, it is a little bad, and I must wait for the sale money to come out before doing it, unlike a daily order, Japan can be ordered in a few months, so it is completely according to the shipping rhythm of the traditional clothing industry, and the autumn model will be fully shipped in July.
And Alexander Wang's spring and autumn conference will be held in the summer, but it is all show models, the real sales of basic models will be changed and adjusted every season, do not wait for New York shipments, Xiaoxiang's family can not get autumn samples, and to take the spring or last year's autumn to do, and too risky, what if this autumn is not out?
It is also that Xiaoxiangjia is not familiar with the market of European and American singles, or that no one in the entire TB is familiar with the audience of European and American singles: unlike Japanese orders, there are new prints every season, and the difference between the old and new models is obvious, and the customer base naturally chases the new and the old. A few years later, King Alexander's knock-off T could still be made from a few quarters ago, and unless the design of the next season changes drastically, the sales will not be affected at all.
She is an Internet celebrity, 'I don't understand the clothing industry' is a basic personality, and it is difficult to explain why copycat clothes can't be prepared for autumn now, Xiaoxiang's family was silent there for a long time before begging, [Can't you really cut the line, demon-]
Qiao Yun shook her head: If she could, she wouldn't mind helping Xiaoxiang's family, anyway, after this shirt, the European and American 'original orders' came into view, and there would always be competitors, but Xiaoxiang's family wanted to make this dress, and she wouldn't agree anyway - King Alexander's T She is familiar with, the chest line is cut and the amount is mysterious, and the fabric is also so smooth after special treatment, even she can't figure out that after a few processes, the origin of this dress is not in China, Xiaoxiang's family can't get the craft book, and it is impossible to make a similarity of more than 90%, 'Original single' level garments.
With her usual honest style, even if she collects money to post, she has to comment on imitations, and she will not avoid the shortcomings - she also has to maintain her reputation, but the cost of Xiaoxiang's family is at least 200,000 yuan, can she still accept her bad reviews? In order to avoid disputes at that time, it is better not to agree at the beginning.
However, then again, it's not like there's no solution...... Maybe......
......She began to type her answer, thinking as she typed as a plan began to take shape.
At this time, another window lit up at the bottom of the screen, and it was the newcomer who had just added her that had echoed.
[A 50,000 yuan, too cheap!]
Hmm? Qiao Yun, who had glanced at it, was stunned - her tone was big, and this was the first time she had met someone with a bigger tone than her.
[What do you mean-] In front of the high rollers, Xiaoxiang's family was left out in the cold, and she gave priority to returning to this-
Glancing at the digital account number, Qiao Yun asked, [What should I call it?]
[One, 200,000!] The high roller doesn't type fast, but it's really loud, and it has an unquestionable taste of teeth as a golden envoy - maybe because she is a bit of an exclamation point. [See the photo to give money!]
[Never in arrears!]
[But, there is a condition!]
[If others ask you for cooperation, you have to show me first!]
……???
How many pieces does she have to do to return to the original price? You must know that she can't all explode, and the two daily orders behind the shirt are just a small explosion, driving thousands of sales. With a payment of 200,000 yuan, she has a higher chance of dying.
Is this person stupid? No way, people who do business are stupid, and mankind has long since died. Qiao Yun bit her lower lip and rolled her eyes, and after a while, she frowned.
What do you call it?," she asked again.
A few seconds later, there was a reply.
[Call me, Sister Zhang!!]
Sister Zhang?
Qiao Yun frowned and thought for a while, and then called Brother Qing on the phone.
"Is your big wholesaler called Sister Zhang?" she asked as soon as she picked it up.
Brother Qing was dumbfounded, and replied in a daze, "Huh?
Now that she understood everything, Qiao Yun immediately said, "Get ready." ”
She tugged back and forth the conversation and frowned, "Your big wholesaler is going to get you right away." ”
"me?" Brother Qing was still a little confused, "Are you-what-she-"
"She wants to feed me. Qiao Yun has the talent of this kind of bland and surprising words, Brother Qing sprayed some liquid on the other end of the phone, "She asked me to show her every dress to be sent in advance, and she will set whatever I send, and become a big wholesaler from the source." So, she's going to kill you, the only one in my partner who is doing it, the only one who has the ability to do wholesale business. ”
Sister Zhang's offer is indeed amazingly rich, but from this point of view, it is nothing, 200,000 one, even if she gives two a month, 400,000 a month is a cage, there is no problem with the two retail not exploding, as long as she can make a hit from time to time and continue to give confidence to the major underwriters, what can she earn for Sister Zhang, a big wholesaler? Of course, her brain is spinning fast, and of course she knows who Sister Zhang is going to tear next.
"The rest of the manufacturers are in Guangdong, and they have a business relationship with you, and her hand can't reach that long," she issued a precise alarm, "Be careful, Brother Qing, she must be here to engage in your factory." ”
Brother Qing is not stupid, Qiao Yun only reminded him slightly, he consciously put all the manufacturers in other provinces, and only put the most core original order in his own home, and he was also very calm at this time, "Don't worry, nothing big will happen, just to prevent this, this batch of goods is not nailed, isn't it-"
He paused suddenly, and asked incredulously, "Wait, you...... You wouldn't have deliberately prevented me from nailing the mark, would you?"
Copycat single nail original factory standard, in N City, of course, this is a commonplace practice, otherwise how to convince customers that this is the 'original single'? Similar words were only given in his own post, and at that time, Brother Qing may still be a little unimpressed, but he didn't express it, and now when he encounters something, he knows what it means to be scheming.
This was a misunderstanding - in fact, Qiao Yun also had other considerations when she made such an admonition, but how could she let go of this opportunity to pretend to be forced?
She smiled, unfathomable, "What do you say?"
Brother Qing knelt on the other end of the phone. "Damn, sister, you-I-have nothing to say, you are electricity, you are light, you are the only myth!"
Qiao Yun almost didn't laugh, she quickly cleared her throat, "Don't make trouble, you hurry up and prepare yourself, your tail is all put away-Sister Zhang must come to tear you, but can she tear you down...... Well, it depends on whether you are well prepared or not, you know?"
Brother Qing is a person who understands, where can he not understand? To open a factory in N City, there must be something to do with the local area, Qiao Yun is still quite relieved about him-Sister Zhang** It's just a wholesaler, there are hundreds of garment factory workers at every turn, it is a money bag for the local government to generate income, it used to be a Shinong businessman, now it is a business farmer, and the small merchants have to be ranked behind the small manufacturers, no matter from any point of view, Sister Zhang can't bring too much trouble to the factory of Brother Qing's family, and with Brother Qing's ability to deal with people, she doesn't need her to teach him how to do it everywhere, and she will give this matter a decent ending.
Her prediction is very reasonable, based on her perception of Brother Qing, the rules, the society, and even Sister Zhang.
But Qiao Yun is also a human being, and she didn't have a gold finger with her, so she made a mistake in her prediction of this matter - five days later, Brother Qing called her: the garment factory was forced to stop working.