Just when Xiao Feng was slightly apprehensive to watch the film, in 400 movie theaters in 200 cities across the country, audiences in front of more than 1,000 screens also watched "Where Are You Going, Dad" at the same time.

In the past two months, 'Mango TV' has invested heavily for the box office, not only looping trailers on TV stations, but also advertising on the Internet. As a result, almost all families with children in the country were bombarded with trailers for the big movie "Where Are You Going, Dad" for two months, creating an almost indelible impression.

In addition, many families come out to play with the whole family today, and find that the best equipped screening rooms in the cinema are full of "Where Are You Going, Dad" movies, and they have no choice at all.

As a result, many families who are either helpless or sincerely want to watch movies have flocked to the cinema and contributed their own strength to the box office!

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Xiao Feng sits-excellent-excellent-small-said-more-new-most-fast-WWW.UUXS.CC-looked at himself and Nini's various expressions in the show, somewhat novel feelings, after all, personal experience and off-site viewing have completely different feelings.

Xiao Feng noticed that during the broadcast of the movie, bursts of laughter and exclamations appeared in the cinema from time to time, indicating that the audience was well substituted by the plot, and the quality of the movie was not too bad.

Thanks to the average ratings of more than 5% and 30% of the viewership share of the program "Where Are You Going, Dad", the big movie has attracted much attention since its inception, challenging and refreshing various records in the film industry along the way.

According to the statistics obtained by Xiao Feng, as of the early hours of this morning, the movie "Where Are You Going, Dad" has pre-sold more than 60,000 movie tickets on the ticketing website, breaking the previous record of 37,000 in "Little Times" and becoming the pre-sale champion that sold before it was released.

Among them, Xiao Feng's 'halo of the richest man' has attracted many audiences. Many ticket buyers left messages on the Internet, admitting that they came for Xiao Feng and Nini.

And because of the huge influence of 'Jiang Hu Jintao' and Xiao Feng, major theaters, including 'Qianxin Cinemas', have given more care to the film scheduling, so that it has a film scheduling rate of more than 20% on the first day of release, which is not inferior to some large-scale productions!

The two-hour movie is fleeting, and when the movie ends. The auditorium erupted in deafening applause, indicating that the audience, journalists, and guests were quite satisfied with the quality of the film.

Although variety movies can't have grander scenes, thrilling plots and breathtaking acting skills like big-scale zuò movies, it has a more accurate market positioning rooted in variety shows!

In the eyes of Wang Yi, an expert in the film industry, the success of the big movie "Where Are You Going, Dad" is an inevitability, although it has just been released!

Wang Yi believes that the various promotional materials and a series of activities of "Where Are You Going, Dad" are not inferior to other medium-cost productions in terms of details and execution, and create a sense of cinema well, and precise positioning and meticulous publicity have played a vital role in this era of information explosion.

But what the box office results will be, we have to wait and see!

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Because I finally went out to play with my parents. Xiao Feng was not in a hurry to return to Ginkgo Village after the premiere, but decided to take a short rest and prepare to take his parents to Haizhou City God Temple to experience the festive atmosphere of Haizhou!

Before the opening of Haizhou, the City God Temple was the only place for the people of Haizhou to play.

Since the end of the Qing Dynasty and the beginning of the Republic of China, Haizhou City God Temple has been integrated with the surrounding gardens, markets and old streets and alleys, and has become synonymous with a region. It represents the history and tradition of Haizhou and is a carrier of Haizhou's local culture. Over the years, the temple fair culture developed by the temple market has almost included all aspects of the material and spiritual life of the people, such as religion, commerce, and folk customs. It is known as the business card of Haizhou tourism.

Every year during the Spring Festival, the temple fair attracts millions of tourists. Taste a variety of snacks and feel the strong Chinese festival atmosphere.

In Yang Yuanhang's planning, if the 'Jinghu Scenic Area' can become a tourist business card in northwest Yunnan and even southern Yunnan and southern China in the future, it will be the pinnacle of his career!

When the lights were on, Xiao Feng's family came to the Haizhou City God Temple, and the crowding scene made them both happy and worried. It's not easy to think about!

Xiao Feng put Nini's house around his neck, Xiao Jinyang also acted as a mount for Yu'er Baby, the father and son squeezed into the crowd one after the other, Xu Mengyao and Xue Lihua followed with small bags!

Just in case, eight security personnel dressed in civilian clothes quietly surrounded Xiao Feng's family. It's not that I'm afraid of the so-called 'terrorist attack', but I'm worried that if Xiao Feng and Nini's identities are recognized, there may be a riot.

Fortunately, it's winter, Nini's little head is tightly covered by a hat, Xiao Feng's face is also blocked by Nini's calf, and the surrounding people don't recognize that this is Xiao Feng's father and daughter, who have recently become popular on the screen.

Rao is Xiao Feng has lived in Haizhou for several years, but it is also the first time to participate in the Spring Festival temple fair of the City God Temple.

As for Xiao Jinyang and his wife, it is also the first time to encounter such a lively and traditional cultural occasion, and it can be seen that the 'Mirror Lake Scenic Area' still needs to be precipitated for a longer time!

Xiao Feng, who had squeezed a stinky sweat at the temple fair of the City God Temple and feasted on it, was already past 12 o'clock in the morning when he returned to the apartment of the 'Royal Yipin'. However, Xiao Feng received a slightly excited call from Director Ouyang at this time, because the box office of the premiere of the big movie "Where Are You Going, Dad" came out!

Under the loop of 1,200 screens in hundreds of cities across the country, a total of 8,000 broadcasts made the box office of the "Where Are You Going, Dad" movie exceed 100 million on the first day, shocking the industry!

You must know that there has never been a 2D film that has exceeded 80 million RMB at the box office on the first day, and the "Where Are You Going, Dad" movie has increased this record by 30 million!

According to the random inspection of attendance rates summarized by various places, the average attendance rate is more than 90%, and many theaters have an attendance rate of nearly 100%, which seems to be hard to find!

The hit of the show "Where Are You Going, Dad" in the summer has cultivated a large number of loyal fans, and the tide of audiences and unstoppable enthusiasm for watching movies have created an amazing box office myth!

"Director Ouyang, you and Director Xie Kui have contributed greatly to the success of the movie!" Before ending the call, Xiao Feng said from the bottom of his heart!

Whether it is the "Where Are You Going, Dad" program or a big movie, if it were not for the strong support of Director Ouyang, it would not be possible to achieve today's success, Xiao Feng knows this.

In Xiao Feng's view, Director Ouyang brought 'Mango Satellite TV' to the throne of 'China's No. 1 Provincial Satellite TV', not by luck, but by his own real materials!

As for Director Xie Kui, he will become a leader among the directors of Chinese variety shows, and his talent will be able to bloom in all directions!

After hanging up the phone, Xiao Feng shared the good news with his family, although the Xiao family doesn't care about this money now, but the higher the box office, how much it makes the Xiao family feel more face!

But Xiao Feng didn't know that this was just an appetizer!

…………

The popularity of the premiere made the schedule of the "Where Are You Going, Dad" movie continue to increase on the second day, and since then, "Where Are You Going, Dad" has been soaring, and has continuously set more than ten new records such as the box office of the first weekend of 2D movies, the number of moviegoers on the first weekend, the fastest breakthrough of 500 million, and the highest return rate in a single day.

In the end, after 21 days of screening, the final box office of the "Where Are You Going, Dad" movie was fixed at 89 million RMB, which surpassed "Zodiac" just released by Brother Chen Long at the end of 2012 and became the second at the box office of Chinese films!

A senior reporter has calculated that the filming time of the big movie is 6 days, and it has achieved nearly 900 million box office, which translates into 150 million revenue per day of shooting on average, which can be called "the film with the highest return on investment in history".

Many domestic mainstream media such as Southern Weekly have published articles discussing the secret of the success of the big movie "Dad", and "Southern Weekly" has described the success of "Dad" in marketing as "scaring the film industry".

In addition to the reputation of domestic media, foreign mainstream media such as the British Broadcasting Corporation (BBC) and the Los Angeles Times Hollywood Reporter have also reported on the film in depth. The big movie "Daddy" became the first truly "phenomenal" movie of 2013.

The overwhelming publicity has brought five pairs of dad cute babies into people's eyes again, and their every move has attracted the attention of the media and the public, and even when the new movie directed by Xing Ye was released in February, Xing Ye was even asked many questions about the big movie "Where Are You Going, Dad".

Xiao Feng and Nini are okay, they nest in the cat winter of Ginkgo Village, and few reporters disturb them, allowing them to spend a warm and clean Spring Festival.

The other four groups of families are not so lucky, and the dads and cute babies who need to attend various commercial activities will be chased and intercepted by media reporters and fanatical fans every time they appear, and they have tasted the taste of popularity.

You must know that in the past, even if the show "Where Are You Going, Dad" was popular, they were just TV stars, but the popularity of big movies made them have the title of movie stars, and the difference in identity is naturally self-evident!

After the movie was broadcast, the commercial endorsement price of the dad and the mother continued to rise, and the invitations to commercial activities flew like snowflakes, which also made the four families start their journey to make money during this winter vacation!

I have to say that the popularity of the big movie "Where Are You Going, Dad" has not only left an amazement, but also changed the fate of many people.

And the hit of the big movie also made the 'Jinghu Group' and 'Ginkgo Foundation' successfully make headlines again!

According to the distribution system of the Chinese film box office, Xiao Feng, who owns 42% of the rights and interests of the big movie "Where Are You Going, Dad", can at least get 170 million box office dividends!

And this wealth will become another proof of Xiao Feng's great support for charity! (To be continued......

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