The news of the take-off of the 'Nini' at the capital airport was quickly transmitted to the world through light waves, and major media in England gathered at Newcastle Airport, looking forward to interviewing Xiao Feng as soon as possible.

As the most popular and influential sport in England, every move in the Premier League is the focus of media attention, not to mention the news of the club's change of ownership?

Mike Ashley, one of the parties involved, has lived in seclusion since the last time he met Xiao Feng and has never been interviewed by the media, and the reporters' eyes can only be fixed on Xiao Feng.

For journalists, the young and handsome richest man in China naturally has greater newsworthiness, and since Ashley has chosen to withdraw from the game, he is not qualified to be a guest of the media.

The ubiquitous nature of paparazzi was on full display in England, with the media quickly getting the time of Nini's arrival in Newcastle from airport staff, and more and more journalists gathered outside the airport passageway.

However, the media's efforts were doomed to fail, and after Xiao Feng contacted him, he quietly left through the secret passage, leaving the reporters in vain!

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On 5 July, the weekend at St James's Park, which was not played, was not as quiet as usual, with a large number of media vehicles entering the stadium's parking lot early in the morning.

Journalists from Europe, North America, Asia, Australia and other countries came to St. James's Park to cover the signing ceremony, speaking different languages and putting up their logos.

In the past week, apart from the fierce World Cup, the change of ownership of Newcastle FC has become the most sensational news in football.

No one expected Ashley to let go of the club so easily, after all, he is a super-rich man with a total asset of $3.5 billion, ranking in the top 10 in England.

A source revealed to the media. In the past two years, Ashley has increased the construction of local stores in England, and the capital chain has been in a tight state.

The 'Mirror Lake Group' got 200 million pounds of debt from Kroenke, which immediately plunged Ashley into a crisis of broken capital chains, and the collective pressure of the banking group was the last straw that broke the camel's back.

Of course, Ashley himself is not so affectionate towards Newcastle FC. After getting enough premium, he didn't choose to break the net, but handed over the club to Xiao Feng.

This was somewhat of a failure, but Ashley had never been recognized by the fans during his seven years at the club, and it was inevitable that he would be disheartened.

For a combination of reasons, the negotiation of the sale of Newcastle Club and the valuation of its assets went so smoothly, and if it were another club, it would take at least a few months or even a year from the acquisition proposal to the final deal.

The signing ceremony will be attended by Xiao Feng and Ashley. This has attracted international heavyweights outside of the English press, and some of the biggest names can be seen everywhere.

Because of Xiao Feng, CCTV sent a huge team of interviews to Newcastle, in addition to the hosts and reporters of several sports reporters, even the news channel also appeared.

At 9 o'clock in the morning, the auditorium of the signing ceremony was already crowded with more than 200 reporters from hundreds of media, and a large number of camera equipment was set up in all corners, waiting for the signing ceremony to begin.

For Ashley. He was reluctant to show his defeat to the world, but Xiao Feng wanted to better promote Newcastle United. He even did not hesitate to increase the offer by 1%, forcing Ashley to agree to the offer at a cost of millions of pounds.

Sometimes, some input is essential!

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At half past nine, the signing ceremony officially began, Xiao Feng and Ashley appeared side by side at the venue, and the two did not talk sideways. It looks pretty hot.

But English reporters who are familiar with Ashley can clearly see that Ashley is seriously bloodshot and tired, after all, it must be quite painful to encounter such an accident in such a short period of time.

Reporters from all over the world who are not familiar with Xiao Feng have to sigh at Xiao Feng's youth, walking with Ashley. Suddenly people have a more optimistic judgment about Newcastle's prospects.

The signing ceremony is just a formality, after both parties have carried out a detailed assessment of the club's assets, and the official documents have been signed and sealed by both parties, forming a legal efficiency. And yesterday, the English Football Association and the British government also approved the acquisition of Newcastle FC by the 'Mirror Lake Group', clearing the last obstacle for Xiao Feng to officially enter the club.

The reason why the efficiency is so high is due to the huge influence of the Morgan consortium, which also strengthens Xiao Feng's belief in making the 'Jinghu Group' bigger and stronger!

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The signing ceremony was presided over by Xiao Bei himself, and after a series of booking processes, Xiao Feng and Ashley signed two documents respectively, which symbolized that Newcastle Club officially became Xiao Feng's private property.

After the signing was over, reporters rushed up to ask Xiao Feng and Ashley questions, but at this time, the disheartened Ashley was not in the mood to be interviewed, and after answering a few questions hastily, he left the auditorium under the escort of the bodyguards, and then only Xiao Feng's one-man show remained.

Becoming the first Chinese owner in the history of the Premier League, Xiao Feng is naturally quite happy, as can be seen from the bright smile on his face. What's more, Newcastle is not the kind of weak team in the Premier League, but the most popular club in Newcastle and the entire north of England, and his fans are the most in England.

Xiao Feng believes that as long as it increases its investment in the team, it will likely become the club with the most fans in the world in the future, after all, it is backed by the incomparably huge Chinese market!

Xiao Feng, who was in a good mood, naturally answered all the questions from the reporters, and the scene was quite harmonious!

Among the reporters who came to cover the interview, there were reporters from more than 30 countries, English is the lingua franca, but there were also a few reporters who spoke their own language to ask questions to Xiao Feng.

It was also the first time that Xiao Feng showed his language talent to the world in public, whether it was English, French, Italian, Spanish, Japanese or Korean, Xiao Feng was at ease and amazing!

In the football circle, many coaches are proficient in several foreign languages, but in a young super-rich man like Xiao Feng, it seems to have another dazzling aura!

Xiao Feng's popularity in China was already very strong. When Xiao Feng's wonderful video at the signing ceremony was transmitted back to China, more and more young people regarded Xiao Feng as an idol. Not to mention anything else, his calm performance in seven or eight foreign languages in front of hundreds of reporters is enough to make people admire!

Xiao Feng himself didn't think of what he did casually. actually set off a wave of self-worship in China, and the number of fans of Inspur.com bib exceeded 70 million, continuing to maintain the lead.

After the question session of media reporters, Xiao Feng solemnly introduced the management of the new Newcastle, including the head coach, to the outside world!

Kevin Keegan will be the club's general manager and will be responsible for the day-to-day affairs of the club, while another Newcastle legend, Alan Shearer, will be the club's head coach from the 2014/15 season on a two-year contract.......

In addition, Xiao Feng also announced a 10% salary increase for all staff of the club, which is also an important measure to stabilize the morale of the army.

Whether it's hiring a celebrity or raising a salary. Xiao Fengdu hopes to keep the club stable because of this, and be able to prepare for the new season earlier and faster!

When Kevin Keegan and Alan Shearer came on the pitch, the attention of the reporters quickly turned to them and Becky, who would be the club's icons for a long time to come. As for Xiao Shaoyao, who entered the club as the financial director, he was naturally not in the attention of reporters.

Countless questions flew towards the three of them like snowflakes, and they were a little overwhelmed by the battle. After tossing for a long time, I gradually sent away these excited reporters.

Some people saw Xiaobei and the three of them sitting on the rostrum and being interviewed by the media, and suddenly had the feeling of turning back 15 years. When I played in the 2000 European Championships, I was like this.

At that time, Kevin Keegan was the head coach of the England national team, leading the 'most powerful Three Lions in history' to the European Championships, with Shearer as the captain and Beckham as the most popular star. After Shearer's retirement from the national team. Keegan appointed Becky as the new captain of the England national team and has become an icon of England in 57 international appearances.

Now that the three of them are together and work in the same club, it has become a good story!

Among the many questions of journalists. 'Why choose Newcastle' has become the topic of most concern to journalists and even the public.

In this regard, the answers of the three Xiaobei are different, but they can also satisfy everyone.

"For me, being the club's director of commercial development is quite a challenging job!" Becky admitted his shortcomings in front of reporters, and continued: "The professional league in the United States has a well-established business development system, and we can gain more experience from the American model to build Newcastle into a successful club that goes hand in hand with competitive and commercial development!"

Looking at the Premier League, Manchester United and the Gunners, who have done the best in commercial development, both have American backgrounds, and the executives and even backbones of the business development team are from professional leagues in the United States, which naturally have a huge advantage over the local buns in England.

Although Xiao Feng's 'Jinghu Group' has only started investing in the United States, its connections are not weak, and it has now recruited a team from the major leagues to focus on the field of business development. Although Xiaobei himself is the director of business development of Newcastle Club, he knows very well that he is just a name, and more energy is still focused on the role of external liaison officer and press spokesperson.

Xiaobei can be so successful, in addition to various reasons, 'knowledge and practical knowledge' is the most critical factor, which makes him have excellent popularity in the circle.

"After retiring, I used to live a quiet life, and I used to think that I would never return to the center of football!" Keegan's words were a little vicissitudes, after all, his coaching career was not as brilliant as his playing career, saying: "Newcastle was the starting point of my career, and I want to see Newcastle win the Premier League in my lifetime!"

When he was leading by 12 points, Sir Alex Ferguson used psychological warfare to snatch the final league championship, which also made Keegan bear the shadow of 'psychological fragility', which became a lingering nightmare in his coaching career.

Keegan, who is now in his sixties, has no ambition to take the helm anymore, and the appointment of him as the club's general manager is more of a mascot, which Keegan is well aware of.

"Those eight games at Newcastle have been my nightmare, and now I have the opportunity to wash away the shame, and I am very grateful to Mr. Xiao for this opportunity!" said the former top scorer when he recalled the experience of winning five points in eight games.

The reason why Xiao Feng invited Keegan and Shearer this time is nothing more than to see their strong appeal among the fan base, and making good use of them will help the club make a smooth transition.

It will be difficult to say until the management team from the United States and China has a firm grip on everything at the club in the future.

In the final analysis, Xiao Feng bought Newcastle Club not only for fun, but also to hope that Newcastle will become an important part of his business empire, so the club must have enough outstanding results in terms of competition.

Xiao Feng's requirements for Shearer are not high, he only hopes that the club will at least enter the European competition in the first year, and in the future, it will strive for a Champions League quota. As for the transfer fee, Xiao Feng cannot be as unlimited as the oil giants in the Middle East, but the transfer investment of no less than 50 million pounds a year is not small among Premier League clubs.

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The signing ceremony and the subsequent press conference ended with a round of applause, and the reporters at the scene realized that there was a new force in English football and even European football.

Judging from the fact that 'Jinghu Group' completed the acquisition of the club in just half a month, it has a highly efficient and high-quality team, which is quite beneficial to the operation of the club.

In the case of the Gunners, Kroenke's side have been the most profitable team in the Premier League, although they have not won a decent title for several years in a row, which shows the importance of an elite team.

From the fact that Xiao Feng decided to reduce the price of St James' tickets by 20%, everyone can realize that Xiao Feng and his 'Mirror Lake Group' are not bad for money.

In these years, the club is competing for who has more money?

As long as there is sufficient funding, the highest level of players and coaches can be brought in, and the best training center, medical center and logistics can be built, the team's performance will naturally continue to climb.

What's more, after Xiao Feng became the owner, Newcastle is backed by the huge market of China, and the future business development prospects are considerable, and it can bring rolling financial resources to the club.

'The wolf is coming!'

This was the front page headline of The Times the next day, and it became the consensus of England and the whole of European football......!

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