[Chapter 108] Climb steadily

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After Fang Tianpu returned to Haizhou Radio, he immediately began to produce the latest issue of Zuò, with the theme of 'Jinghu Agricultural Products', to introduce various excellent ingredients to the people of Haizhou.

At the beginning, the reason why Fang Tianpu stepped down from the position of chef in a five-star hotel and transformed into a food critic and media person was nothing more than to introduce more food to more people. Now, having encountered a company like Jinghu Agriculture, Fang Tianpu feels that he has an obligation to open it to the public, so that more people can enjoy these delicacies in the world.

Of course, Fang Tianpu also knows his huge influence in the Haizhou food circle, and knows that once this feature is broadcast, I am afraid that it will raise the business of 'Jinghu Agricultural Products' by several grades.

If it were someone else, I am afraid that he would take the initiative to put forward some interest demands to 'Jinghu Agricultural Products', but Fang Tianpu's experience in Ginkgo Village was very comfortable, so he would not mention the conditions.

At this point, Fang Tianpu still has the self-discipline of media people!

Just when Fang Tianpu was in full swing to prepare for the special topic, Gao Yanan, who returned to "Haizhou Daily", was not idle, in addition to having fun on this trip to Ginkgo Village, she also collected a lot of materials, which could be used to make a series of reports.

The last report on 'Jinghu Agricultural Products' was well received, so this time the series of reports was just proposed, and it received strong support from the editor-in-chief, who was ready to leave Gao Yanan with a full-page third page. Encouraged by this, Gao Yanan was full of enthusiasm and began to prepare without sleep and food, and his workaholic temperament was undoubtedly revealed!

The two media people are preparing their own special reports, and 'Jinghu Agriculture' has also received some news. Benjamin couldn't sit still anymore!

Some time ago, "Haizhou Daily" and "Haizhou Cuisine" only made some reports on the related ingredients of 'Jinghu Agricultural Products', which doubled the sales of 'Jinghu Agricultural Products', making everyone a little scrambling. This time, two media outlets with considerable status in Haizhou will jointly report in depth, which will have a huge positive impact on 'Jinghu Agriculture'.

To this end, Benjamin rented a huge cold storage in the logistics center on the outskirts of Haizhou, and asked Ginkgo Village to send a 15-ton refrigerated truck to transport goods and stock up on a daily basis!

The most feared thing about opening the door to do business is to run out of stock, once it is out of stock. The huge impact and negative impact on the store pù may not be washed away for many years. Benjamin didn't want to see it. 'Jinghu Agriculture' was out of stock less than two months after it opened, so it is only right to stock up in advance and be prepared.

According to Benjamin's estimates, after the reports of the two major media outlets came out. The daily sales of 'Gyeongho Agricultural' may exceed 5o. The ratio is about twice as high as it is now. And. As 'Jinghu Agricultural' gains more and more consumer recognition and the spread of word of mouth, this number is likely to settle down.

If someone had told him before that selling agricultural products and ingredients could also achieve an annual sales revenue of more than 100 million yuan in a store, Benjamin would definitely spray him in the face! After taking the helm of 'Jinghu Agricultural Products', Benjamin is now a small flagship store that may achieve a sales target of 100 million in seven months!

Benjamin has been to Ginkgo Village, and knows that the production cost of these delicious ingredients is not too high, and so on, the profits brought by 'Jinghu Agriculture' to Xiao Feng and Xiao's farm are undoubtedly huge!

This is only the power of newspapers and radio stations, if it is replaced by a more heavyweight Haizhou TV station, I am afraid that 'Jinghu Agricultural Products' will usher in a more frightening touting boom!

In addition to stocking up, Benjamin has also expanded the recruitment scale of the flagship store, more than doubling the manpower of the entire 'Jinghu Agricultural Products'! Now, the entire 'Jinghu Agricultural Products' has had 4o employees since Benjamin's first time, and this company was just an empty shell half a year ago.

Now that it is the college graduation season, the generous treatment of 'Jinghu Agriculture' has easily attracted many outstanding fresh college graduates, especially students from agricultural and forestry colleges such as Haizhou Agricultural University, which is relatively difficult to find employment, and they are even more eager for 'Jinghu Agriculture'!

Now, the basic salary of the salesmen of 'Jinghu Agricultural Products' has reached 25oo yuan, plus commissions, various subsidies and overtime pay, it is not difficult to get six or seven thousand a month. Although this salary level is not too high in an international metropolis like Haizhou, it is already very good for recent graduates!

The reason why Benjamin expanded staff recruitment is not only to cope with the upcoming sales boom, but also to prepare personnel for the opening of new stores!

With the increasingly hot business of the flagship store, the brand of 'Jinghu Agricultural' has gradually been established in the high-end food market in Haizhou, and the flagship store with a business area of only more than 200 square meters can no longer fully cover the entire Haizhou urban area, and it has become inevitable to open a new store.

Now, Benjamin has found a pretty good location in Haidong District, across the river from the flagship store, and is ready to open a fresh food market there with a business area of more than 1,000 square meters!

According to the information given by Xiao Feng, during the National Day and Mid-Autumn Festival, 'Xiao Family Farm' will be able to start providing fresh food including poultry and aquatic products to 'Jinghu Agricultural Products', and in addition, the variety of vegetables, fruits and various dry goods will also increase!

In this case, the scale of the flagship store can no longer adapt to the exhibition, so it is imperative to open up a fresh market with a larger business area and more complete equipment!

The newly recruited employees will work in the flagship store for a period of time, using the old to bring the new way to exercise and train, and then select the best from all the employees to fill the fresh market to take up important positions.

…………

Just when Fang Tianpu and Gao Yanan were actively preparing for the report, and Benjamin greeted the arrival of the sales excitement, Xiao Qiang, Xiao Tao and others did not relax for a moment.

The exhibition momentum of 'Jinghu Agricultural Products' in Haizhou is good, and the products of Xiaojia Farm have also achieved quite good results in southern Yunnan Province.

Since the May Day Golden Week, Xiaojia Farm has signed cooperation agreements with 25 star-rated hotels and high-end restaurants in the province to provide them with various products from Xiaojia Farm and the special agricultural products of Ginkgo Village.

In the past month, these restaurants have placed more than 200,000 or 300,000 orders from Xiaojia Farm, and as few as 350,000 yuan, providing a total of more than 6oo orders for Xiaojia Farm. Don't look at the figure of six million is not high, it is only less than half of the Haizhou market, but for the Xiao family farm that has just appeared in the market, it is already a very good start!

After a month-long observation period, the chefs and customers of these star-rated hotels and high-end restaurants have been completely conquered by the variety of agricultural products provided by Xiaojia Farm, which has also led to an increase in sales.

No, on May 30th, representatives of more than 30 star-rated hotels and high-end restaurants from Chuncheng, Yaozhou and Nanzhao gathered in Ginkgo Village to compete for the share of orders in June!

With the increasing fame of Xiaojia Farm's various agricultural products in the food industry in southern Yunnan, many hotels and restaurants are also eager to join Xiaojia Farm's supply chain system, and have submitted cooperation requests to Xiaojia Farm.

However, the current Xiao family farm is no longer what it used to be, and they have the initiative to choose partners when the supply of products exceeds the demand.

After a new round of strict screening, Xiaojia Farm finally identified 11 restaurants and hotels, and finally formed a pattern of 36 partners. According to the current output of Xiaojia Farm and the sales situation in Haizhou and southern Yunnan markets, in the next three months, partners in southern Yunnan Province will be fixed at this number!

These 36 customers will provide nearly 10 million orders to 'Xiaojia Farm' every month, so that the sales volume of the southern Yunnan market will not lag behind Haizhou too much, which also makes Xiao Tao and others see more hope.

In fact, when Xiao Feng decided to vigorously open agriculture and build the Xiao Family Farm, Xiao Tao and others did not think that the small Xiao Family Farm could actually provide hundreds of thousands of products every day, which was no different from a cash cow!

Xiao Tao and the others secretly calculated in their hearts, putting aside the annual salary, just the profit dividend at the end of the farm at the end of the year can bring nearly one million dividends to their three executive vice presidents!

In this year, the annual income of tens of thousands can already be regarded as senior white-collar workers, and the annual income of one million means that Xiao Tao and others are making great strides towards the level of gold collars.

After signing a new contract in the southern Yunnan market, Xiao Tao and others were also busy!

Xiao Tao needs to run around southern Yunnan and even the whole country, looking for all kinds of high-quality poultry, aquatic products, fruits and vegetables suitable for raising and growing on Xiao's farm. After all, enriching the farm's product line is also an important means to keep the farm's competitiveness strong!

Xiao Dazhi is busier every day, there are a lot of aquaculture and poultry breeding projects within the farm, and as a supervisor, he can hardly relax for a moment.

Not to mention Xiao Qiang, the 2,000 acres of newly opened vegetable garden has been renovated and is about to join the ranks of the Xiao family's vegetable garden, which is a good time for the Xiao family farm to expand its production;

All in all, around 'Jinghu Agriculture', countless people are constantly working hard!

This effort was not in vain, nor was it without goals!

Soon, the "Haizhou Food" column and the "Haizhou Daily" people's livelihood section 6 continued to make a series of reports and introductions to the top ingredients of 'Jinghu Agriculture', which once again pushed 'Jinghu Agriculture' to the cusp.

Because of the previous reports and the presentation of various detailed information, Haizhou citizens have greatly increased their interest in this shop that sells high-priced ingredients. With the continuous fermentation of reports, 'Jinghu Agriculture' began to usher in the largest sales peak since its opening, and the daily sales volume and the number of customers are in full bloom - the number of sesame seeds is constantly rising!

For many Haizhou people, 'Jinghu Agriculture' has become the hottest topic in this early summer! (To be continued......

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