"Is there a traitor among us?"

Not everyone will go to Taobao to search for original orders, imitation orders, and not everyone knows Taobao, and it can even be said that in 2007, some of the audience groups of [Shengge] may not have bought computers at home - at this time, the Internet and the real economy still seem to be very separate, but this is not to say that [Shengge] does not know that their interests have been violated: on the contrary, they know earlier than most of their peers. ——When new clothes are on the market, you have to look at the sales table every day.

A piece of clothing is designed, how it sells actually has little to do with the designer, and they will not have much psychological pressure on sales - especially in the clothing company of the [Shengge] model, the designer's status is not high, just follow the instructions of the head to do, sell several series each season, the main promotion of each series, the image model, the basic model, and the distribution of the promotional model, are all done by the commodity planning department, and they sometimes play a role in translating (chao) translation (ban), so there is no psychological burden on selling or selling out. Of course, the product planning department is really concerned about the sales data, and it is they who determine the SKU and production volume of each season, and also pay attention to the sales data and sell-out rate of the week - in fact, there are many jobs that are buyers abroad, but they are not particular about it in China, so they are part-time.

Therefore, the product planning department is the first to find out that something is wrong - clothing companies are actually very data-oriented enterprises, rigorous operation, and inspiration, passion is very far away, the new listing, the first feedback is of course all kinds of sales data, tag amount, sell-out rate, single-day single store sales ...... First of all, these data have to be compared with the same period last year, every Monday (the weakest day of business in the mall) each store reports, Tuesday and Wednesday MD found that it was wrong: compared with last year, the sales curve in the third week of listing is significantly lower.

Generally speaking, the first two weeks of listing is the incubation period, and the sales curve should be an upward range, three to eight weeks of maturity, in some areas where there is a habit of shopping during the Spring Festival holiday, if the weather is also suitable for spring sales, the sales curve will become quite beautiful. However, the several series of [Shengge] on the market this season, the main [Ink and Wash Dragon] series, the curve is very strange, the momentum of the incubation period is quite good, but it has not been brought since the third week, and the sales curve is flat, which does not conform to the consistent sales law of [Shengge] products.

At the beginning, it shows that the market recognizes this series of clothes, the designer has not missed, and the follow-up is weak, so it is necessary to find the reason, where is the loss of sales? A competitor to a competitor? A sudden change in the weather, the cold makes people reluctant to go out?

A few small projects incarnate as Sherlock Holmes, and it is the moment when they are ready to show their talents, and the feedback from a store manager in the store is sent along with the form: some customers said that Taobao has very high-quality imitations, 'almost no difference from yours, the material is better, and they are 100% silk'.

The planning department searched and exploded on the spot - really, the entire [Ink and Wash Dragon] series can be searched, the price is only one-sixth of the store, it has been sold for a week or two, and the comments are full of real praise, 'It's all silk, I can't believe it, the material is better than the one in the store, and it's much softer!' The color is very clear! ’

"Very good, my mother likes to wear it, it is no different from the store, I will come often in the future"

"Okay, yes, it's just this series, there's no other black patchwork series, I like that series too, it's a preference"

Vomiting blood, there are only two words for vomiting blood - judging from the number of sales, the sales lost by the store have all gone up Taobao, how can the curve look good? - Maybe one or two families in a county town accidentally searched and found this secret, but this kind of good thing is spread by ten, ten, hundred, and a few transmission sources can take away a wave of customers, this is just the beginning, if you can't knock out these Taobao dens in time, this year's spring performance will definitely not be good.

For companies like [Shengge], clothing sales are their lifeblood, and the performance is no trivial matter. At the desk of Erma, the director of the product planning department sat down, "We have started from Taobao and reported these stores, and Want Want also told them to remove the baby from the shelves immediately, and we are ready to sue at any time." Then we also bought some counterfeit goods so that we could get their warehouse address......"

"Is there a standard or not?" Mr. Ma interrupted first.

“…… No standard. ”

If there is no standard, it cannot be identified as a fake, it can only be said to be an imitation, and it is even difficult to say that it is an imitation if the materials are different, especially if the comment is not wrong, the materials there are still 100% silk, which is more advanced than the original version of [Shengge] according to common sense.

Mr. Ma's brows also furrowed, "Where is the location?" ”

"It's set in City D, Province G." The director's shoulders also collapsed: the fight against counterfeiting is generally the work of the local industrial and commercial department, if it is not the sphere of influence of [Shengge], it is difficult to do, and some neighboring provinces are OK - [Shengge] is an enterprise in Z Province, Jiangsu, Zhejiang and Shanghai can find a relationship, but G Province is far away, and clothing and footwear companies have a consensus, there are several places in the country that can never be beaten, F Province P City, Z Province Y City, G Province D City, counterfeit production and sales have become a local pillar industry, this is no longer a small fight with documentary production, That is the people of the city are thinking about the pickpocketing system, especially in P City and Y City, 80% of the local people rely on this to make a fortune, how to fight? If you are targeted, you can only consider yourself unlucky.

However, because of this, all regular brands will not put the factory there, the production base of [Shengge] has been close to the head office of N City, and the relationship with local manufacturers has been well maintained, so the original single outflow, documentary phenomenon has not been serious, this kind of thing can not be taken lightly, it can really destroy a brand, those multinational brands do not matter, but for the rooted domestic [Shengge], the prevention of fakes has always been the focus of their work.

"Among us," Mr. Ma pulled the webpage again and again, carefully studied several stores, and finally came to a solemn conclusion, "it may be a traitor." ”

The planning director's shoulders drooped even more: he didn't say this all the time, and he was lucky, but deep down, why didn't he think so? This fact is completely obvious. "Are you going to start an internal self-inspection?"

"I'm going to run the factory," Mr. Ma didn't have the heart to boost morale, "You start an internal self-inspection, focusing on the new employees who have joined the company in the past three months." ”

Mr. Ma is also growing up step by step, making [Shengge] up, and he will not know that the imitation of the single is greasy, and the imitation single is generally an imitation of the image model, because the image model is the most eye-catching, and its positioning is [the customer likes it the most but can't afford it, so it can only buy the main push money instead] The clothes, so the imitation single image model is the most marketable, but now Taobao's fakes are complete series, from the main promotion to the promotion, a single item has not been pulled down, and the quality of the restoration is so good, the ink printing is so clear, this is never possible to buy a clothing version, Someone must have gotten their hands on the whole series of layouts, and even the source files for the prints. Either there is a problem with the factory, or someone within the company is driven by profit to sell the data for small profits.

No wonder the sales of the image model fell the most, before turning off the computer, Mr. Ma glanced at the table, and couldn't help but squeak and grit his teeth: although the image model has a small inventory, the unit price is high, and selling one is more profitable than selling ten basic models, and it is also the style that makes customers feel the most pain and makes them turn to Taobao the most. - No wonder the sales of the image model have dropped so much......

Those who have experience in business management know that the internal self-examination is very delayed, especially when the busiest year ago, the spring goods are on sale, the summer model is in production, and the autumn and winter models are in the design. When Mr. Ma went to N City, he was not in the mood for the New Year at all, and all he could think of was the small movies "Ten Tortures of the Manchu Dynasty" and "120 Days of Sodom" - you say, how difficult it is to do something in China?!

The scale of [Shengge] is not large enough to build a factory by itself, but Mr. Ma still cooperates with the locals in N City to invest in a factory, and his main promotion and image are basically done there, and it doesn't matter if the basic model and promotional money are outsourced, and there has been no problem for many years. He felt in his heart that this trip was in vain, and the problem was still in the company - otherwise the place of delivery would not be marked with Province G, but in order to remove the last trace of risk, he had to go around in person.

Who knew that when I entered N City, I asked a little sign of it: when I came to N City, I must go to the factory to take a look, [Shengge] This season's leather splicing model is sitting in the factory, and Boss Ma saw the tweed leather jacket that was hung up at a glance when he used to drink tea, "Hey, this is not a new brand of [rhyme] that ...... it?" ”

"Isn't it?" Boss Luo is very diligent in selling Shengge in front of Yun, and he will not be tight-lipped in front of Shengge, "A while ago, the designer personally came to talk about the production, a little girl who is very capable - she looks good-looking, tsk-"

He reminisced for a while before saying, "The sales are good, I will help her calculate the profit in private, and this item can at least earn this amount." ”

He raised his hand and flipped it over, indicating that it was an integer multiple of 10, and Mr. Ma's heart was like a cat scratching: Is it a million? Ten million? The unit price is too high, selling 20 pieces is 100,000, and if you can go to 2000, it will be 10 million!

Boss Luo is running the train, and he can't chase and ask, but he can't help but throw a bait, "It's so easy to go-she's not afraid that someone will do the merchandising?" ”

Boss Luo laughed - what he does here, the one who does the documentary must also be his factory. Mr. Ma also laughed: He is not afraid that Boss Luo will not be tempted, and he will help calculate the profits, is he not tempted? It's nothing more than the high production cost of [rhyme]'s clothes, Boss Luo rashly followed the order, and if he couldn't find a seller, he couldn't bear it in his hands, but Mr. Ma was different, he held so many specialty stores in the southeast by himself, all of which were medium and high-priced sales channels, and the two sides could be said to hit it off-

But the development of the situation was not the same as he expected, Boss Luo didn't answer after laughing, just looked at him very gently, Mr. Ma was looked at strangely by him, "Mr. Luo-"

Boss Luo smiled and said nothing, and Mr. Ma began to feel uneasy, "Mr. Luo, do you have something to say?" ”

Boss Luo didn't say anything in the end, but Mr. Ma couldn't help but associate it - the relationship between him and Boss Luo is not in place, but it doesn't matter, he has partners who have cooperated for many years and can be eyes and ears, and the owners of garment factories in N City are all in a circle, and they don't see each other when they look up, nothing is a secret forever, and the cups have been staggered for a few days, and they really inquired a few words of rumors, "Your goods seem to be made by Brother Hong's factory, and after you finish it, you will directly batch the large goods to G Province, and you have made thousands of pieces...... Boss Luo is Brother Hong's horse boy, do you think he will tell you? ”

As soon as Mr. Ma heard this, blood poured up: he and Brother Hong had still met! The last time I came to N City, everyone was still sitting and eating together, and after the meal, I went to the N City version of Heaven and Earth, and he paid tens of thousands of expenses one night!

Boss Luo's smile also has a meaningful explanation: I still want to follow a single family, and I don't know if I am followed......

He was angry, but he also had doubts in his anger: in fact, generally speaking, there are few domestic brands in N City, but there are more in S Province. ——If you want to score according to the forced grid, G province does European and American singles, J province does Japanese singles, S province does Korean singles and domestic singles, the grades are ranked down in turn, people in N city disdain to do domestic documentary orders, because the domestic clothes themselves have poor craftsmanship, and then the documentary is even more stalled, and because N City is running the sales of daily orders, Brother Hong has no reason to suddenly produce domestic documentary orders, and also sell from G Province, Taobao over a piece of clothing is 300 prices, but also counting the logistics and wholesale price difference, is there a profit? Who is placing the order for Brother Hong?

Since Brother Hong is doing it, there is no way to ask for help from the industrial and commercial department for this matter, and it is useless to call the police, Mr. Ma thought that the incense between him and Brother Hong was not enough to come to the door to seek advice, so he had to start with Boss Luo, brought two bottles of real foreign wine imported from abroad, and pulled Boss Luo to the KTV to feel comfortable, and visited again the next day, bringing the next season's order, Boss Luo finally showed a little genius.

"Why don't you think I'm not a merchandiser for that girl?" He didn't talk about [Shengge] at all, and Mr. Ma didn't ask for anything directly, only said [rhyme], "Don't dare to do it, don't dare to do it, this girl is too powerful, our brother Hong was fascinated when he saw her, and specially greeted me, [Yun]'s documentary is not allowed to be done, whoever does it will die-it's not me blowing with you, the entire N city, does anyone dare to do her documentary now?" No, it can't be, as long as you still want to open a factory, you can't reach in...... It's just her and others! Others don't dare to follow her! Mr. Ma, you have to think about my words......"

He laughed, lit the cigar specially brought by Mr. Ma, and with a of his feet, he swallowed the clouds and spit out the fog beautifully, Mr. Ma sat there, and the teacup in his hand was about to be crushed: he said how can Taobao goods be so cheap! The co-authors didn't even think about making money!

Did he copy it? copied it, but Mr. Ma thinks that he has done a good job, and has saved enough face for [Yun], and now he is like every old-timer who follows the rules, and [Yun] has an opinion, you can find someone to protest, you can ask her teacher to put pressure on her, and you can even sue him, this is still playing in the game - what is this now? Yes? What is this?

"Is there any royal law?" He unconsciously said what was in his heart, "Is it so shameless for the designer to pick up other people's editions by himself?" ”

The cigarette in Boss Luo's mouth was frightened, and he stretched his neck to look at Mr. Ma, with a black question mark on his face, as if he almost thought he was going crazy, "Ma, Mr. Ma...... Are you okay? Why did you suddenly scold yourself? ”

"Huh?" Mr. Ma also asked a black question mark for a while, and then he reacted, his old face couldn't help but turn red, and he simply didn't say this, and directly changed the topic, "Do you have her phone number?" ”

Boss Luo has it, but he doesn't want to give it - smoking Boss Ma's cigarette and a little bit can't wipe his face, the two were entangled for a while, Mr. Ma successfully got the phone, and stood in Boss Luo's office and dialed it out, his hands were shaking - angry, but also anxious.

"How are you-" As soon as the other side was connected, he blurted out, his voice changed, and he closed his eyes and slowed down before steady, "I'm Mr. Ma [Shengge]." ”

"Hello Mr. Ma." Qiao Yun didn't seem surprised at all, and her laughter was soft and sweet.

It seems that Boss Luo is also [ordered to show his bottom]. Mr. Ma glanced at Boss Sao, thinking that he had tempted him to do [rhyme] merchandising together, anger surged, and he felt humiliated, and his voice changed tone again. "Miss Qiao, everyone is out to mix, there are some things, you can do it, I can do it - your position is higher than mine, some money, I can afford to lose, you, I'm afraid I can't afford to lose."

"Isn't Mr. Ma already doing it?" Qiao Yun is still laughing, this laugh is too annoying, just like the concubine Niangniang in "Golden Branch Desire", how to laugh and bitch, "I want to say this to Mr. Ma, Mr. Ma, everyone is out to mix, there are some things you do, I can do it, I'm not angry, why are you angry?" ”

"Y-you don't know the rules!" Ma is always really aggrieved, "Do the same as you, don't do it in the clothing market!" Why can't we design a piece of clothing? You are unreasonable! ”

"I'm reasonable, why am I unreasonable?" Qiao Yun said calmly, "My reason is that whoever makes me unhappy for one day, I will make whoever unhappy for a lifetime." ”

How can the conversation continue? Mr. Ma was really unhappy, "You-you-"

Qiao Yun smiled very casually, "Mr. Ma, I will return the sentence just now to you - I can afford to lose some money, but you may not be able to afford to lose, there are some games that I can play forever, but you may not be able to play." ”

There was a steely confidence in her voice, which made Mr. Ma even feel frightened for a moment when he heard it - but in the end, he was not frightened, Qiao Yun was so tough, he couldn't weaken the momentum.

"Miss Qiao, do you think there is only one city in China that can open a garment factory?" He asked, and was going to say it again, but seeing that Boss Luo showed a look of paying attention to listening, his heart moved, and he directly deducted the phone, "Old Luo, thank you this time - I'm leaving, and we'll meet again next time." ”

"Why don't you stay for dinner?" Boss Luo was reluctant, and the more he kept Mr. Ma, the faster he went: Brother Hong was fascinated by Qiao Yun - he was afraid that if he didn't leave, he wouldn't be able to leave.

When the car crossed the provincial border and returned to the territory of S City, he breathed a sigh of relief, and sent a text message to Qiao Yun while resting and smoking in the service area, [Miss Qiao, imitation order, sheng song can also be done, do you really want to lose both sides like this? 】

Qiao Yun's reply still came quickly, and her attitude was still so arrogant, [Hehe, imitation order, have you done it? 】

"You-" Mr. Ma's blood surged again, feeling that the danger of a small stroke was getting closer and closer to him: Could it be that Shengge really couldn't make imitation orders? Let's just say that this year's leather jacket, Shengge did not do 100%, one is afraid that the peers will not look good, and the other is nothing more than to control the cost. Her [rhyme] goods are different, they are made in the same factory!

[Good, good, good. He replied three times in a row, [Then we'll wait and see who can't afford to lose in the end.] 】

Emerging brands, which have not yet settled on a high positioning, suddenly appeared 100% similar imitations, selling only one-third of the price - [Shengge] can still be strong, really, after all, the county is closed to news, how can it still last for a while, but how long can [rhyme] last? A season? Two seasons?

Mr. Ma started the car and drove towards S City, and his mood was calm after the hurricane: he knew exactly who the winner of this game would be.

Qiao Yun put down the phone, took down the pin in her mouth, pinned the last stitch, took a step back and looked at the effect in front of her intently.

"Take two steps." She commanded.

Du Wenwen obediently took two steps and carefully turned in a circle.

"Whose text message was that?" She curiously pulled homely, "Laughing horribly - boyfriend?" ”

"Of course not," Qiao Yun looked at herself with satisfaction and said casually, "It's just a lost dog." ”

Taking advantage of Du Wenwen's change to the second set, she called Brother Qing. "The stickers that are ready to be put in place."

"Ah!!! ——————”

Fifteen minutes later, at nine o'clock on Thursday night, the girls screamed in surprise in the countless offices with the lights on, and in the bedrooms where the bedside lamps had just been lit.

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