179 A Few People Are Happy and Some People Are Sad (Part II)

"Lana, is Mr. Arnold really back home? Wen Xuan is rarely so kind to the little editor under him, "And Qin Wei, he wants to return, how helpful it is to shoot a few covers, isn't the cover in March this year still ......?β€”β€” decided?

She thought about it for a while, and said, "If you rush it, the December finale double cover will not be a problem." The clothes are not easy to solve, so wear a special customized version of [rhyme], or we coordinate a set, this bit of face should still be there. ”

Of course, it is not difficult to coordinate a set of seasonal commercial models, let alone borrow, even if you buy it, it is not much of an expense, and it is not as expensive as the photographer's salary for a day. The most striking thing in the editor-in-chief's words is not the special treatment given to Qin Wei, but the understatement of 'just wear a special customized version of [rhyme]", Song Yalan couldn't help but squirm in the chair, "But the United States ...... over there"

Since last year's lawsuit, no matter how [Yun] is sold, this brand is a corpse for the fashion industry, it is very sold, very popular in China, sales in Japan and South Korea are very good, and sales in Europe and the United States are also rising steadily - the big show is also great, to this point, no matter what the clothes, this form is enough to attract attention and discussion. If it were another Chinese designer, he would have been on the American "voyage" and thrown into every opportunity to become a new star in the fashion industry. However, until now, the entire mainstream fashion circle has turned a blind eye to [rhyme] and treated it as if nothing had happened.

Doesn't it mean that the fashion media will die sooner or later? Then presumably you won't care about being ignored by these dying people - as for the recognition of peers, don't think too much, if Qiao Yun is invited to join a fashion brand as a design director today, maybe there will be an industry boss in the middle to preside over the reconciliation, but since she is running a brand by herself, then don't expect to get such special treatment. Ignoring [rhyme], this is the unwritten tacit understanding of the American fashion industry, maybe they are not so rich, but the Chinese must know that sometimes in some fields, money is not the most important element, and it is far from second.

The United States is like this, how dare China's "Voyage" take a step beyond the thunder pool? Du Wenwen is okay on the catwalk, take money to do things, Song Yalan is hidden in the back row when she watches the show, she is not good to compare with those itgirls, they are the natural allies of [Yun], and they are all marginal figures in the fashion circle, of course, they hit it off, and the more they get together. But she has the label of China's "Voyage" on her, and if it is brought by the live broadcast camera and falls into the eyes of those colleagues who have crossed paths in the United States, it will simply bury a hidden mine for the tearing within the group.

Even watching the show is so low-key, wearing [rhyme] on the cover, she can't believe it, "You're not afraid of ......"

"We are a Chinese fashion magazine, and we can't always bypass this phenomenon and not report it. Wen Xuan seems to have thought it through, "It's the United States, how long can you ignore it?" The new profit model is like an aphrodisiac, scolding [rhyme] for doing so well, that is, seeing and buying, completely killing the following brand, and solving the biggest problem of many luxury brands - it is not felt on paper, and it tastes good only when it is implemented." ZARA, H&M's model of less than a week from design to distribution has no advantage in front of [Yun]. People buy while watching the show, you have to wait at least a week to follow the card, and the first batch must be small, the store feedback sales are good and then add a single order, and it is two weeks ......"

Fashion magazines not only look at the design, but also care about the business model, that is, the look and buy is like a gimmick at first, each show model is connected to the mall model, which looks very neat, but it brings serious cash pressure to the brand, and the shackles on the shoulders of the design department are also heavier, which has no reference value, and can only be said to be a special case if it can be successful. Now it is divided into daily and seasonal models, the model is simpler, the fault tolerance rate is higher, and the effect is immediate - ZARA, these multinational FMCG brands, are focusing on first-line luxury goods, so they don't say anything. After watching the show, pick up the version from the official website, find a designer, pattern maker, engage in a few all-nighters, place an order to produce at least a week, so hasty, how similar can it be? Is the fabric ready? The sales season of a season is just a few weeks, a week or two is wasted, the most golden time has passed, and the following model may not be able to sell the highest price of genuine products. At least a large number of swing customers who want to buy both the model and the genuine version will have a much higher chance of choosing the original product.

The more you look at this model, the more it is worth learning, and Wen Xuan even thinks that this is the general trend in the future - so that the form of the fashion show will also be changed, and new shows will be launched every season all year round, so that the show will become a means of publicity for the new style of the online store, which may be the future development trend. I can't even copy it with the brand like that.,It's like cy.,Now although a skeleton striped jacket has also been launched.,But there's not even a physical picture.,It's obviously in a hurry.,It's been made helpless - this is still a fast action.,The rest of the C stores are all in a hurry.,There's no SKU.,It's a follow-up model in the real sense.。

"Mr. Arnold really can't come, forget it, you and Joe say, you must let her come together," in the fashion media circle, the editor-in-chief of the Chinese edition of "Voyage" is already the pinnacle that Wen Xuan can reach, thinking about contacting Kevin Arnold, it is not as useful as Qiao Yun to deepen the relationship, she is much more polite to Song Yalan than before. "This year's skeleton jacket is really good, even if Qin Wei doesn't shoot the cover, I want to have a special topic, you talk to her about how to achieve it first, and give me a preliminary plan next week. ”

"She's definitely not going to call back now. Song Yalan didn't want to say it clearly, but seeing that the editor-in-chief was getting more and more energetic, she had no choice but to make it clear, "On a date, Qin Wei just came back, and he may not even be out of the hotel, how can he come to your party......"

- I forgot, this master is a character who has torn up a New York fashion magazine, to put it bluntly, China's "Voyage" didn't give her much sweetness, and even the treatment that meets her identity is what Lana strives to come back in the editorial department - of course, externally, this is the favor of China's "Voyage", but Lana and Joe have a good personal relationship, who knows what she said in private with that side? Let her be on the cover, the brand will definitely be willing, but if she is invited to a private party, will Qiao Yun give her Wen Xuan's face?

Wen Xuan was stunned for a moment, glanced at Song Yalan, pondered her in her heart for a few seconds, and said with a smile, "It's always okay for you to call and ask?"

"I used to have a good relationship, but now it's not so close to calling. Song Yalan didn't think about it so much at all, and she was telling the truth. "Du Wenwen can give her the catwalk, Mandy is her mouthpiece by Arnold's side, our magazine has been cold for more than a year, don't people still sell it? Fashion magazines and mass news are not comparable at all, she has Qin Wei to take her to the headlines, how can it be rare for us to be exposedβ€”β€”"

"Alright, alright. Wen Xuan was also angry, "Then you can send an email to ask! Don't you want me to kneel down and beg her, knock my head all the way to her door, right?

She was unwelcome, but Song Yalan was calm - she also had to analyze it in advance and lower the boss's expectations, so as not to be said 'disappointed' by the boss when people didn't come. As for Wen Xuan's roar, who in the editorial department hasn't experienced it? I didn't take it seriously at all, so I turned around and went out. Wen Xuan sat on the boss's chair by herself, and was cruel to Song Yalan in her heart, but she was actually not really angry in her heart - Song Yalan was telling the truth, Qiao Yun's little bitch, she didn't scatter eagles if she didn't see rabbits, the magazine ban was so strict, Lana didn't have any bargaining chips to exchange, and now she posted it as soon as she showed her goodwill? With her character, this is simply impossible.

"I don't believe that you can go down for the rest of your life -- doesn't [rhyme] really want traditional media propaganda? Just rely on your boyfriend to make headlines for a few years? Even if the traditional media will gradually decline -- then there will always be a process, right? Can't you ask me for a lifetime?"

In fact, according to the current scale of [rhyme], the requirement is also to ask for the American "voyage", but in Wen Xuan's heart, she is now a representative of traditional media - as if she has crossed the ocean, at this moment, she experienced the feelings of those peers on the other side, although she has not spoken to Qiao Yun, but she has regenerated feelings of disgust in her heart.

"No matter how clever the marketing methods are, they can hype up for a while, and they can still hype for a lifetime? Wen Xuan started the news while drawing a hell-level tower defense map for Qiao Yun in her heart, "I'll just wait to see how you fell, and how to beg me after you fall." ”

As soon as she opened the home page of the browser, her eyes flickered, and the mouse flickered, she was startled: Is it so accurate, what will come to you?

[The selfishness under the relationship, the surveillance video was exposed, Qin Wei returned to China with another beauty, and the blonde white woman described intimacy, all the way to the show?]

This is the biggest title of the browser's push news box - there are not a few movies, Qin Wei's treatment is getting better and better day by day, and it is common to make headlines, which is easy enough to anger half of the singers in the music world. Below the title is the accompanying picture: It is indeed Qin Wei, yes, this should be the surveillance video of the airport, Qin Wei pulled the suitcase, and talked with a beautiful white girl while walking, and disappeared at the other end of the camera, obviously quite familiar. It is not reluctant to say that they are returning to China together, indeed, there is a certain credibility......

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"Joe, let me introduce you, this is R, it doesn't matter if she speaks English, she is British. ”

"I'm a huge fan of yours!"

Just as this news once again captured the headlines of major gossip and entertainment, it added a dramatic twist to this long-lost reunion in an instant, causing countless spectators to sigh and argue. The three parties in the center of the incident still gathered together unconsciously, Sophie couldn't stop laughing at Qiao Yun, while Qin Wei wrapped his hands around Qiao Yun's waist, and couldn't help but kiss him on the temple, and offered treasure to his confused girlfriend somewhat dramatically:

"β€”she's a senior editor at the French magazine Voyage, and she's been very interested in your brand for six months agoβ€”"

- What happened in the United States, no matter how lively it was, happened in the United States, the French may not be interested, and the dignity of the Puritans on the other side of the ocean, the birthplace of fashion does not seem to care. Qiao Yun's eyes slowly lit up, and his fingers quietly tightened on Qin Wei's arm, Qin Wei tightened his hands, tightened his arms as if nothing happened, and continued, "This time I came with me to do an interview with you - they plan to do an interview for [Yun] in January next year, and even carry out in-depth cooperation with you, I don't know, are you interested...... 166 Reading Network