"Hey, by the way, do you know, Mom, in fact, [Yun] also has imitation orders on the Internet, and it is quite cheap, you buy me that jacket, it is more than 1400 on the Internet. ”

"Really......? What's the difference between this and the original order of [Shengge]?"

"Of course it's different, the original order of [Shengge] means that the quality and counter are the same, maybe even better, don't you think the coat you bought is better than the store?"

"Don't mention it, I'm too embarrassed to walk out of that dress - the lady doesn't look at me right, it's all your fault. ”

"Blame me for what, I only let you buy it, but I didn't let Teacher Yang and them buy it, besides, who made them so dark, 300 goods must be sold for two or three thousand. You see how good [rhyme] is, the imitation list has to go to 1400, and it can't be 100% imitation good, you see this has been explained, the second batch of fabrics is different, and the leather and hardware are different, and the opening film is also less, so you look at the model picture, it is not as good as ours. ”

"That's not interesting, more than 1,000 have been spent, I don't care about spending thousands more, if you want to buy it, you can buy it, this kind of wear out the grade will fall off at once...... What about the leather skirt that Mom wants? Can you see if there are any imitations on the Internet?"

"I didn't find the leather skirt...... Mom, you see this sweater seems to be pretty good, after all, it's worn inside, or ......."

Li Mei didn't buy the original jacket in the end, after a fierce ideological struggle, regrettably bought the imitation version, Mr. Luo's family, who had already bought the jacket, also chose a sweater, and planned to compare the quality with the genuine products in Fang's store after getting it: buy one or two in the first quarter, this expense is nothing, but all the money is genuine, Mr. Luo's consumption concept can not accept it for a while, for more than 80% of consumers, [rhyme] The pricing is so high that you have to think twice about even buying imitations, but does this mean that genuine consumption has not risen at all in this wave of promotions?

"79 pieces. ”

Chen Di announced on the phone, "This is the number of jackets sold in 24 hours, a little less sweaters, 42 pieces." ”

"It seems that China's high-end consumers are still in the stage of paying more attention to face," Qiao Yun said a joke, but it is more or less true: it is not for nothing that the jacket is more popular, it is a big dress after all, it can be worn for several years, the practicality is wider, and the substitutability is not strong, and in the sweater area, although they emphasize Kashmir, it is not 100% after all Cashmere, and young consumers may not know where Kashmir is precious, the concept of cashmere sweater in China has been rotten now, a large number of garbage goods below 300 rampant in the market, but those who have been in contact with fashion before the reform and opening up, or even earlier before the middle-aged women will take this concept more seriously- However, their aesthetics are more inclined to the Ordos-style grandmother model, the rhyme is too young, too edgy, and the design of the patchwork leather also makes it out of the classic wearable category of the mean, which is more or less a fashion model. "But it doesn't matter, the market can be cultivated, and the sales will be better after that. ”

"79 pieces are already very good, what do you want?" Chen Di did not object to her optimism, but was shocked by her ambition, "This is completely profiteering, sister, except for making an official website, there is no publicity at all, and there is no outlets...... If you want to do it all according to this, the garment industry has already made a big fortune, and it can be used to make a low-profit industry?"

He is telling the truth, although most of the clothing has to be sold five to ten times, but clothing is actually a low-profit industry, especially the luxury industry, almost more than 95% of the cost is spent on marketing: [rhyme] is not famous now, and the basic models are not pushed much, such as those big brands, T-shirts, silk scarves, keychains...... The more entry-level small items, the lower the cost, and the windfall profits can reach unimaginable levels, but the more these small accessories are marketed, where do the profits they grab go...... This is still an extremely lofty status, in the process of dealing with dealers and agents, they have taken the initiative to take the luxury brand, such as [Shengge] this brand, publicity and marketing is a sum, personnel expenses are counted, and the agent is given a discount, a piece of t1800 yuan, the ex-factory price is 100 yuan, 1700 premium, the agent takes 1000, he falls 800 miles, 200 labor, how to publicize 500, can have 100 profits are already going to burn high incense.

If you save the money for publicity, the profit will soar to 600 in an instant, this ratio is extremely objective, and even Taobao stores that are regarded as spikes are envied: Taobao does not need to give money to agents, and it can also save some labor in terms of labor, but the same can not be saved in publicity, Taobao through train, bidding search...... 1700 premium (in fact, if Taobao can't sell such a high premium), Taobao takes at least 30%, where is as cool as [rhyme], find someone to post a post and have everything, these clothes sent directly by the online store, deducting the manufacturing cost, really except for very little labor, the rest is all profit! These 70 pieces are almost up to the wholesale price of 170 pieces.

After making clothing for so many years, making money has never been so worry-free, Brother Qing sighed, "I thought I would lose a few years ago, but I didn't expect to be able to earn - Internet celebrities are the first productive force!"

Otherwise, why would she want to be an Internet celebrity? Qiao Yun squinted and smiled, as satisfied as a cat eating yogurt, and did not hide her pride at all: the idea was hers, but the results of the first attack were so good, and it was beyond her expectations.

Brother Qing wanted her to wear [Shengge] at first, but she ruthlessly denied it,

"You can't make it. She habitually poured some cold water, "It is estimated that there is nothing left over after the fashion show, and the money owed has not been repaid, and it has to be compensated again." ”

[Rhyme]'s account and CY are independent, only the sales and expenditure of the brand are managed here, the first batch of clothes put into production are all the cost borrowed by CY, Y is mainly doing all the imitation orders of Taobao, 'original single', controlling dozens of Taobao stores to disperse operations, is currently the main cash cow, the profit is dozens of times higher than [rhyme], fully verifying the truth of 'how difficult it is to be original in China' - if the two companies are treated separately, CY is now stealing [rhyme] Regardless of the time of the intellectual property profit, it is always simple and happy to be a thief.

However, from another point of view, if there is demand in the market, there will be supply, Qiao Yun has told her before (or in the future) psychiatrist, [it is difficult for humans to realize the ownership of virtual things] - books, music, creativity...... Stealing these virtual knowledge, enjoyment, and beauty does not make people feel the same guilt as stealing food, money, and other specific things, so the phenomenon of downloading pirated TV series, mp3, and watching pirated texts is repeatedly banned, and pirated users often have a strong voice when facing accusations, because it is difficult for them to admit that they are doing bad things from the bottom of their hearts. [If you don't feel guilty for seeing an unauthorized copy of "Water Lilies", then you won't feel guilty for buying an A-line dress that is exactly the same as Chanel, in the minds of customers, beauty can be taken for free, and they don't know that beauty is actually a commodity with a clear price].

In other words, human beings will try their best to wear beautiful clothes, and they don't care if the designer who created the beauty is hurt because of it. If they choose between the zara-style plagiarism method and the imitation single plagiarism method, all brands will choose imitation single copycat plagiarism, because the customer who buys the imitation order will be ruled by another kind of thinking inertia: even if the quality of the imitation order is the same as the original, or even better, the imitation order will still make her realize her poverty, and after getting the physical object, share the guilt of infringement with the producer, while the zara-style plagiarism is borne by the brand itself All the moral costs, for the customer, she chooses a regular product, based onThe instinct of 'people will defend their own choices', but will defend this behavior of the brand, so they are more deeply sure of their purchases, and they will go further and further on the road of buying such plagiarized goods.

And imitation buyers, from the day the goods arrive, will begin to constantly doubt the quality difference between counterfeit and genuine products, this is human nature, ashamed to show their same goods in front of the owner of the genuine product, and even affect self-evaluation...... It's also human nature.

When their economic strength rises, they will be eager to buy the brand's genuine products, in order to complete the process of self-certification, and even later will become loyal fans of the brand, which is also to maintain their own choice, from this point of view, every imitation single buyer is a potential genuine user, to some extent, it can be said that it is part of the marketing - After all, there is a difference between luxury goods and articles, articles can force customers to pay out the small money they can afford by cracking down on piracy, which is a struggle against miserliness, as for luxury goods, it is a struggle against poverty, most customers can only afford pirated copies, and without piracy they cannot choose genuine copies, but can only choose the rest of the low-end brands.

Of course, this kind of imitation of genuine products also has a degree, too much brand value will also be damaged, such as in China suffered from the LV, but as long as the application is good, the domestic brand is not impossible to be made fire, Qiao Yun knew that a few years later, there was a domestic brand so popular, became the famous Miss brand: how did this recognition come about? I just believed it, and after buying the imitation, I began to want the original product...... Of course, there are many customers with financial strength, who feel good after reading the publicity and Internet celebrity outfits, and buy the authentic product with their hands, which is really no different from drinking a cup of coffee for them. In this way, the sales of genuine products and imitations have steadily increased, and specialty stores have opened all over the provincial capitals, becoming a rare original brand with good growth momentum in China.

As for how the brand declined after that, that's another story. Qiao Yun is very impressed by its prosperity, which is why she wants to be an Internet celebrity and pull Qingge to be cy, the brand can use the money earned by the original single store as a promotion fee, or they are actually secretly operating her means now, no matter what, for [Yun], this part of the cake is completely unnecessary to divide, and there is no need to give it to an unambitious defeated dog like [Shengge] - it doesn't matter if she really makes a copy, anyway, it is [Yun] that is promoted 's fame, damn it with the most annoying downshift plagiarism method, it's just a Buddha who is on fire, who doesn't engage in it?

Therefore, she will not wear [Shengge] clothes for any reason, even if she only wears one, there is a photo, it is a great grace for them, and I don't know how much the potential sales and compulsion of genuine products will increase as a result, even if the sniper goods are rotten in her hands, she will not do it, and she will never give [Shengge] a chance to be exposed to these hungry fashion audiences. - She used these reasons to convince Brother Qing, who was also skeptical at the time, but now, the sales of [Yun] speak for themselves, and all doubts have disappeared.

"Spend money, spend money, that's how it should be. "Brother Qing is young, but he learns quickly, has a long-term vision, and does not linger on petty profits," the fashion show is not done well, how to create a forced style? The first impression has just been played, and such a good momentum cannot be wasted. ”

and Qiao Yun talked about the fashion show again, and he hung up the phone, "Then it's decided, after a round of recruitment after the year, I will fully devote myself to the preliminary work of the fashion show......"

They are also short of manpower, but it is difficult to find people before the year, and they have to wait until the end of the year.

"Remember to send out a bigger red envelope before leaving," Qiao Yun couldn't help but teach him a few more words, "Being a cow and a horse in the second half of the year, the workload is so big, and you know how much you earn, give more comfort." ”

"Definitely," Qing Ge said, "I have all paid for the train tickets to go home this year, and I have found someone, a soft sleeper in Yishui...... Oh, when are you going home? Did you buy a plane ticket back?"

"I'm not going home, my parents came to City B to celebrate the New Year with me-" Qiao Yun looked at the table below, "Ouch, I won't tell you, they're almost there, I have to go to the pick-up area and wait-"

#

"Dad, Mom - this, how is it on the road? Mom is okay, is it? Not airsick, right?"

"It's okay, but I was scared when I took off, but then it was okay. ”

"You kid, what kind of first class do you buy, it's a waste! What can't you sit in economy class? ”

"What's wrong with honoring you when your daughter makes money, you just don't say a few words - Jiaojiao, come to me to see, why did you lose so much weight! Everyone is haggard! Have you eaten well?"

"How can you be haggard, come and come, get in the car here...... I told you not to bring so many things......"

Qiao Yunbao's Mercedes-Benz to pick up the plane caused Qiao's father to talk about frugality, Qiao's mother's focus is still on her daughter's health, "It's all local vegetables at home, better than B City! When we leave, I'll make it for you and put it in the refrigerator, you can cook some rice yourself, and it's hot at the point......

They were all very satisfied with Qiao Yun's rented apartment, "It's quite suitable and clean." How much is the rent a month?"

"The property had cleaners who came twice a week to clean up. Qiao Yun took them to see the nearby studio again, "There are no people now, they were all tailors years ago, you see they are all their workbenches-"

The spacious and bright studio aroused the admiration of her parents, Qiao Yun praised them for showing their designs, and Qiao's parents and Qiao's parents expressed their appreciation for their politeness, which she could see, "Oh, you don't know how to appreciate it at all!

"We're all old-fashioned," Qiao's father said in a thoughtful way around the studio, "It's good, there's a small table on the balcony, and you can come over to make tea when you're idle." ”

Qiao Yun rolled her eyes and didn't answer her father's feathers, Qiao's mother scolded her husband, "I said don't put pressure on my daughter, I want to buy a house in City B, you take the money out to buy it yourself." ”

"I'll buy it, I'll buy it, it's a big deal to sell the two suites in the family, can't I get one here?"

Knowing that she was going to settle down in City B, Qiao's mother mentioned buying a house a few times, but Qiao Yun perfunctory past, the parents will never urge her to take care of her, let alone force her, no matter how much money their daughter makes, they always plan for her and treat her well with their own thoughts, if the daughter doesn't want to buy it, she will buy it herself, the logic of Chinese parents is that there must always be a suite to be considered a foothold.

Qiao Yun pursed her lips, her heart was full, she hurriedly said, "Okay, okay, buy buy, buy after the New Year-you guys leave me alone, take your own money and enjoy it-is still enough money at home?"

Qiao's father and Qiao's mother said in unison, "Of course it's enough." ”

"Mom can fly now, let's send you abroad for a trip after the year. ”

"No, I'm not going, I'm not interested. ”

"I told you not to worry about money-"

Qiao Yun from graduation to the year before, her foot hit the back of her head, she couldn't rest for a day, she hadn't seen her parents for a year, she was very close, she had eaten dinner and rolled in her mother's arms for most of the day, and she snorted there like a big cat, Qiao's father hummed a song to wash the dishes, Qiao's mother followed her daughter's hair, glanced at the kitchen, and asked quietly, "You and that Xiao Qin, separated?"

“…… Well, it's divided. Qiao Yun half-stood up and followed to look at the kitchen, "Does Dad know?"

"I know, I'm happy," Qiao's mother Nunu said, disappreroving, "You know your father, and he always wants to keep you for a few more years." ”

Unlike Qiao's father, Qiao's mother has a very good impression of Qin Wei, she just saw it during the Chinese New Year last year - Qin Wei made a surprise attack, and Da Zhengyue ran to Qiao's house to pay New Year's greetings, "I'm going to kidnap you out of the country to study, I have to let my uncle and aunt take a look."

This is why Qiao Yun has always been favored at home, so he dared to lead him directly into the door, Qiao's father was a little unbearable at that time, and he hid on the balcony to smoke a stuffy cigarette for half the night, and he never had a good face for Qin Wei. In fact, they all knew that the two of them had been getting along for three years, but they still felt that it was too sudden to see their parents now, but Qiao's mother was very satisfied - Qin Wei was indeed satisfactory enough, and the three relatives and six relatives of the Qiao family couldn't even find a little fault, and when they left, they gave him a big red envelope, saying that it was New Year's money, but how could the New Year's money be as big as a bag. On the way Qiao Yun sent him to the airport, Qin Wei counted the money in front of her, "One thousand...... Well, satisfied, two thousand...... Well, very satisfied, three thousand, um...... Particularly satisfied, four thousand...... Auntie, thank you for taking care of you, five thousand, and especially thank you for removing a ...... for your family."

Qiao Yun thought of his bad smile at that time, and couldn't help but laugh too, but that smile quickly retracted and turned into two rapid blinks - Qiao's mother looked like a searchlight, paying close attention to her daughter's expression, and she couldn't help but think thoughtfully.

"At that time, I thought that because you were not going abroad, he was going to go out...... Why didn't he go out and divide it?"

"It's not the same that he's in the showbiz now," Qiao Yun said, "how chaotic is that circle...... The road is different, and people don't know how many they have to pay now, so don't worry about it. ”

"Okay, good, don't worry, don't worry. Qiao's mother never had any principles in front of her daughter, "Then do you have anything new to talk about?"

"No, I'm busy. Qiao Yun is telling the truth, she even thinks of Qin Wei less and less, intermittently, no one can think of it when she is busy for more than 12 hours a day, she occasionally thinks about it when she works 8 hours a day, and occasionally she is lonely, but the days of working only 8 hours a day are very rare.

"Is there anyone chasing?"

"What do you think? Mom, can you stop asking me about love, do people die if they don't fall in love?"

"You're alone, and I always want you to take care of you. Qiao's mother was not angry, she was still smiling, "Besides, seeing that you are so busy, you don't have a chance to meet new friends, how do I know if you have someone to chase?"

Qiao Yun is too easy to be manipulated, the dignity of a beautiful woman, even a mother can't be offended, she sat up and took out her mobile phone to show her, "Why not?" Then you see, I just cleared it once in October, and this is all in the past few months, Zhang Moumou, I met him last time I went to the fabric market, Li Moumou, and Qianqian came to talk to me for dinner, I don't know where to get my phone, and asked the restaurant for it. Liu Moumou...... Hong Moumou, annoyed to death, met when talking about production, fell in love with me at first sight, and still sends text messages all the time. ”

Flipping to Fu Zhan, she paused, "Fu Moumou, I know you when you buy luxury goods, this person ...... It's okay, but it's nothing, concentrate on your career, and talk about falling in love in a few years. ”

Qiao's mother looked at her daughter's face while listening, well, very teachable, Qiao Yun felt that she had won a big victory, and proudly sent her mother, "Mom, you peel an orange for me." ”

"Okay, okay," Qiao's mother sat up and peeled oranges, "I'll go back with your dad on the tenth day of the first year, when will you start going to work?"

"It's the third and fourth year of junior high school," Qiao Yun said, "It's rare to come here, you guys just go around these days, anyway, you don't have to take a plane, why don't you go snowboarding in the Northeast?"

"I'll stay at home with you and cook for you. Let your dad go to the museum," Qiao's mother planned again, "What are you doing on the first day of the new year? We don't have any relatives here, why don't we go to the movies together?"

"Heart of Steel" is a Chinese New Year film, released on the first day of the Lunar New Year...... Qiao Yun pouted, "Don't go, there must be a lot of people, let's just rest at home." ”

Qiao's mother looked at her daughter carefully, "It's okay-hey, then let's go to give you Professor Gu a New Year's greeting on the second day of the Lunar New Year, right?"

"Huh?" Qiao Yun thundered in the sky, "Is it necessary? Don't be, this is not high school again, I have graduated-"

Today is the twenty-seventh day of the lunar month, and Qiao's father and mother have taken a back seat, otherwise it can't be so easy. In fact, it stands to reason that Qiao Yun should go home for the New Year, but she is also impatient to go back: from childhood to adulthood, she is a popular figure in a small circle, two keywords - beautiful, maverick, which means endless tongue in a relatively conservative inland city, now she gave up Parsons, broke up with her boyfriend, did Taobao This kind of "improper work", and has money, you can imagine how bad public opinion in her hometown will be, she has been said to be used to it since she was a child, but she doesn't like to be abused for no reason.

However, no matter what others say, Qiao's father and Qiao's mother have always taken their daughter's will as the highest will, and they are sincerely proud of their daughter, and they have never been angry with their daughter because of those rumors, Qiao Yun has been rumored to be in love with young people in society since the fifth grade of primary school, and since junior high school, there have been boys waiting for her to study at night, and it is unpleasant to hear among relatives, but Qiao's parents have never controlled Qiao Yun's normal interaction with male classmates. She wants to cut her hair short, cut it, she wants to keep Moxigan's head, daughter, she is still studying, can she wait for the college entrance examination to do it? If you want to study abroad, your family will absolutely support you, and you won't study abroad, no matter what, we can rest assured that you stay in China...... is such a daughter, slave parents also have insistence, no matter how Qiao Yun scratches her ears and cheeks and is anxious, Qiao's mother just didn't let go, "I definitely have to go, Professor Gu takes care of you more, we didn't say it if we didn't come before, and it would be rude if we didn't express our gratitude when we came." ”

Even Qiao's father rarely insisted, "Your mother is right, we are ready for the ceremony-local eggs, codonopsis, wolfberries...... It's all good things made locally, and you can't buy a good one with money in City B, especially this Codonopsis, which is the best to use for wine, and if Professor Gu can't use it, it's okay to transfer it out. ”

Qiao Yun is embarrassed to think about it-she and Professor Gu haven't met after graduation, and they haven't even spoken directly, including the preparation of Beijing Fashion Week, another senior brother is in charge of contacting her, she is grinding the second set of magnetic letters, and wants to ask Professor Gu to guide her autumn and winter show, but she can't muster up the courage, she always feels that she has to grind again, and it is not good enough to ask the teacher to judge. At this time, I took my parents and carried a bag of local products to visit the New Year......

"It's a disaster!" she protested, but the protest was ineffective, and was killed by Qiao's mother's sentence "If you think we can't see people, then it's okay not to go", so she had to tearfully take out her mobile phone.

[Professor, I'm Qiao Yun, do you have any arrangements for the second day of junior high school? If not, my parents and I want to come to your door to pay you a New Year's greeting. Please there must be an arrangement for the second year of junior high school, please there must be an arrangement for the second year of junior high school......

Professor Gu's reply shattered her last thought, "But, come over at 1 p.m.].

Qiao Yun rolled her eyes and spit out the last breath of soul energy: yes, it's no fun now, Murphy's theorem, the worse it gets.

As if to prove her last thought, the phone rang again, and Professor Gu put a little more pressure on her-

[Remember to bring homework.] 】

Don't forget to bring homework!

Remember, receive, bring, do, and karma......

The teacher corrects the homework on the spot in front of the parents......

Qiao Yun kicked her legs, wrapped her hands around her neck, stretched out her tongue, and died directly in Qiao's mother's laughter...... 166 Reading Network