120 The most devastating preparations
For designers, every big show is 'the most devastating show', which is about the same as the teacher's mouth 'you are the worst one I have ever bred', which belongs to the unbreakable truth, put it on Qiao Yun, this theorem is still applicable so far: the first fashion week, it took a long time to set up the venue, and she and Qingge worked. The second fashion week, a temporary change of scene, nearly a week without sleep, the third fashion week to Tokyo, everything is fresh, and foreigners need to work with a lot of running-in, while tearing up with the star, she is also anxious about the work - the design she really likes is frozen, and the batch that is released is secondary, even if it has been retouched, she is confident, but in the end she is a little weak.
This fashion week, there is enough money, enough resources, and enough stars to appear. She has a good momentum now, and the dress worn by Tan Yu and Zhou Xiaoya at the end of last year is also good, who of the two actresses still told her about the past? went to Europe to hold a show, so that they could confidently go over the red carpet to make a press release, at least there is a name, and they don't have to be like second- and third-tier actresses to fight out of the position, and bring their own team to take pictures at Fashion Week, but they can't even get into the infield of a big show.
Of course, coming to Seoul is not without benefits, and now Fu Zhan is gradually taking over daily affairs, and he is also leading people to do foreign public relations - Qingge is really not good at English. He is much better talkative than Qiao Yun, he is kind and wealthy, and he is willing to make things convenient, Tan Yu and Zhou Xiaoya want to watch a few more shows, and he can also contact them on their behalf and get a few sought-after front row seats - this is also the benefit of competition, in order to attract [Yun] to come over to open the show, South Korea has offered a lot of prices.
From a layman's point of view, Seoul Fashion Week is a little low, mainly because South Korea seems to be not as high as Japan, in fact, in terms of the status of Fashion Week, the two are almost the same, South Korea's designers are used to taking the street fashion brand route, and many niche brands have gained a firm foothold in China, but it is difficult to expand their influence and develop abroad. Generally speaking, their advantages are not the same as those of Tokyo Fashion Week, they are relatively better commercialized, and the order will be really open, but their problem is that the style is relatively monolithic and non-mainstream, which can be roughly seen from the style of the representative Andre King.
The land of projectiles, the big cities that can be taken are Seoul and Busan, and the life in the rest of the countryside is by no means as good as China's 'dissidents' think, the commercialization is doing well, and the domestic market volume is here. After they were invested by GA, they entered the eyes of the organizing committee, and the other party immediately offered the price of "an award" to solicit them, and promised to take [rhyme] as the focus of fashion week publicity, and give corresponding positions on posters and TV commercials. This condition is even more tempting than the dry statement of "invite to participate again" at Tokyo Fashion Week. The xenophobia of the Japanese is manifested here, of course, on the surface it is polite, but the glass ceiling is here, just because GA invested, sold well, and the comments were well received, it will break the nationality barrier, give awards, and focus on publicity?
Although it has reached a settlement with the domestic fashion week, but [rhyme] still does not want to open in China, this time the brand plans to invite many well-known people in the industry, whether they come or not, the preparation must always be done, if the United States really comes, by the way, I want to watch a few more other shows, doesn't it expose the real level of the domestic market today? or retain a sense of mystery, beneficial and harmless. Therefore, Qiao Yun still tends to choose Seoul Fashion Week, she just wants to open a show abroad and improve her style, since the conditions given by Seoul are good, why not open it in Seoul?
This idea sounds fine, the trio is unanimous in approval, even if Seoul is almost there, then you have to go to Seoul once, and then talk to Tokyo to straighten your waist, otherwise Tokyo will look at it, Seoul has opened such good conditions, you don't leave, and you have to stay in Tokyo, then next time I don't have to raise the price? This kind of industry tearing, dealing with two people is sometimes not too different, face must be supported, and then you can take the initiative more.
But I didn't expect that after coming to Seoul, I found that not only the Japanese have inferior roots, but also the Koreans' inferior roots are just as strong - the Japanese are smiling and hiding knives, yin, Koreans just wipe their faces and don't recognize them, scoundrels, and promise good conditions, many of them have not counted, there is no [rhyme] in publicity, and the awards have not been notified in advance, saying that 'the organizing committee will issue awards carefully and prudently after professional discussions', and the only thing that has been implemented is only the number of performances, the second show after the opening, the main stage, these are good to say that there are no scalpers - After all, it is written on the contract, and even this is a breach of contract, and the brand can file a lawsuit directly.
In fact, even if the number of shows and time period are good, maybe [rhyme] will come, awards and publicity, she doesn't care very much, but this doesn't mean that others can directly treat her as a fool, this is still Seoul, and it can't be opened temporarily if you want to find another venue. Qiao Yun was so angry that she gritted her teeth and wanted to get angry, but who could she blame? This was her own decision, Fu Zhan and Qingge were her business partners, not her boyfriends, and she couldn't pass on her emotional problems.
This anger is in my heart, it is already unhappy enough, but not all, Fu Zhan has been in New York for more than half a month, and the resume she got has been shown to her, none of which are worth hiring, some portfolios are very attractive, but the owner is only willing to stay in New York, and the acceptable foreign work locations are Milan, Paris, and London. This 'reserve talent collection' is the bait he threw at her, Fu Zhan still wants her to open a branch in New York, Qiao Yun can feel it, he is still angry in his heart, although he is still polite after coming back, but the details are a little more rusty.
This problem will have to be dealt with sooner or later, and she has to apologize, but Qiao Yun is like a wayward child, using fashion week as an excuse to postpone this time again and again. She does have a lot of problems to consider, and she doesn't want to go to New York in the short term, but the gap of designers must be filled, so she can only find someone from China.
She wouldn't agree with the idea that there are no design talents in China, but whether the best talents are willing to work in [rhyme]? It's a completely different question. The top designer, the kind of talent that goes straight out, the best choice must be to open up their own brand, will not work for people, one level worse, can design a mature commercial model, but also willing to give up the dream of independent designers, in China will never find food, the biggest problem in China is that the market does not leave room for the third option - there is a certain talent, but also need follow-up training and honing of the designer, if you are not willing to do fast sales, commercialization, then the probability can only change careers, or slowly starve to death.
In foreign countries, many Parsons graduates belong to the third type, they have been trained and nurtured by big brands after fierce competition, and many of them have become independent, open up their own brands, and then accumulate a period of experience, they can jump back to big brands to be directors. It's a healthy ecosystem, and the flow of people is frequent, but it can also bring inspiration and historical impact, and brands won't give up on cultivating talent, after all, the talent they cultivate enters the market, and they can also absorb talent from the market. But for Qiao Yun, the ecological environment is so poor, she first has to face a problem of no choice, and the second is the concern about cultivating new blood - their cottage has been well controlled before, because all links have perfect supervision, and the most critical layout has always been in their own hands, and now once they start to absorb new blood in China, with the sales of [rhyme], the average income of design assistants, selling a picture, a file is tens of thousands of yuan, if someone finds her, she really doesn't know if anyone will have evil thoughts.
The recruitment announcement was released, and there were a lot of applicants, but Qiao Yun didn't know how many people could finally stay, these design assistants, and half of the portfolios that could enter her eyes were all done in commercial brands, she knew too well the urine nature of these commercial brands, [Shengge], [Guyue Yaji], which is not the king of copying? In foreign countries, it is difficult for designers of this brand to go one step further and become independent brands. They like to learn too much, which has even become a kind of straightforward instinct, and it is indeed a magic weapon for survival for commercial FMCG, but this kind of designer can't be original, and there are too few things of their own.
In this regard, she can rely on her previous management experience, which is not a blind eye, but even if she is mentally prepared, she has been in contact with this group of design assistants during the probation period a few times, Qiao Yun is still annoyed in her heart, there are too few good seedlings, she can't wait to get rid of all these people, even Bai Qian, objectively speaking, does not meet the cultivation conditions - she has no aura and is not enthusiastic about design, which is an Achilles' heel. So even a design assistant is not happy, before Qiao Yun asked her to help during the fashion week, she was also taking care of trivial matters, Bai Qian did a good job, Qiao Yun wanted to pull her into the company, the situation transformation, but she refused, went back to her hometown to rest for a while, I heard that in the public examination, but maybe the autumn exam was not very smooth, and she was not very happy in her hometown, she called a few years ago to ask, this time it was smooth for her to enter the company to be the manager of the design department, mainly for her to stare at these little assistants, if you want to participate in the design work, Qiao Yun of course also opened the doorγ
Since they have all been recruited, no matter how annoying they are, they can only do it first, Qiao Yun did not send them jobs first, but asked them to come to South Korea to help set up the exhibition, and discuss the big show arrangement of this fashion week, so as to examine their business capabilities, on the one hand, it is also to let them understand more deeply [rhyme] consistent temperament and style, the future show model may still be handled by her personally, but the transformation of the show model to the daily model, you can let their brains fly, and she selectively modifies the check-this is really the way the design director works, and only so, [rhyme] In order to grow bigger step by step, it can truly become a luxury brand with large-scale profitability, rather than a designer brand that has always made small noises and is in a safe corner, and cannot take off the word studio after the name.
At two o'clock in the afternoon, there was an interview with South Korea's "Voyage", and I had to finish the makeup trial before lunch, but the models hadn't arrived yet, and the design assistants still hadn't arrived, so could I get lost when I went out to buy coffee? How bad is the coffee in the hotel? Well, it's hard to drink, but even she is drinking, what privilege does Xiao Shrimp play? The promotional poster hasn't been sent yet, what's going on with the efficiency of South Korea? It's expensive and slow, if you can bring an obligation with you, which one should you choose for the finale, is there only "COCO" in the United States? Are they willing to appreciate their faces, do they really mind so much about seeing and buying? Or do they still maintain their arrogance in the Asian fashion circle? Since "coco" is willing to come, it means that it is worth fighting for, and Fu Zhan should be allowed to take a step back to receive it in person, to give enough face, and to make people feel at ease, but in this case, who should be handed over to this mess? The company's talents are still too few.
Alas, speaking of which, you should remember to read the email, she previously entrusted the puppeteer company in the United States to find fashion bloggers, want to do network marketing, they should also reply to the email to give a reply, right? I hope the price is not too expensive, the company is large, and it really costs money everywhere......
"Qianqian!" As soon as she turned around, Qiao Yun was a little shocked, showing that her mood was about to collapse, and Bai Qian hadn't gone out to find someone yet?" "What about the assistant, are they all here?"
"I've ...... I've already asked people to go to Starbucks to call people. They don't have mobile phones, and they don't dare to go far, they should be at the Starbucks on the street. Bai Qian wanted to speak and stopped, and after a while, as if she finally mustered up her courage, she hurriedly said, "That, Jiaojiao, I think it's better to talk to you - Qin Weigang posted another blog." β
"What?" Qiao Yun's eyes darkened, and an ominous pre-cold came up, and she didn't even have time to investigate how Bai Qian could still have time to open her mobile phone q.q at such a busy moment. "What did you send?"
The answer, of course, is unsurprising. "That's it...... Still arguing with anti...... This is the third article he has posted. β
So busy, so many things, such a moment of collapse, the third part?
Qiao Yun closed her eyes and pinched the bridge of her nose: This law is really, really true...... The preparation process for this big show was indeed the most devastating in history.
If......
That seductive thought, unconsciously, reappeared in her mind, becoming more golden and more difficult to resist, and she knew that she shouldn't, but she was still full of longing...... Moving the design department to New York will solve at least one problem...... 166 Reading Network