Leather clothes with small skirts, heavy metal with celebrities, this kind of collocation is not coco demon originality? Of course not, the clothing fashion industry has progressed to today, on the basis of ensuring 'basic wearability', it is impossible to have a real sense of innovation, any collocation you think of has been tried before, this kind of collocation is the same, in Japan, this style is called [Ganxin], has its own proper name. In Europe and the United States, a leather jacket is also considered a practical outerwear in autumn and winter. From this point of view, netizens feel that [Rhyme] is inspired by the coco demon (or some people directly say that it is a plagiarized cat), which seems to be quite self-inflicted, and many fans of [rhyme], or non-favorites of the coco demon, are very pragmatic to point out that the demon is at best inspired by some kind of inspiration at the same time as [rhyme], to put it bluntly, it is this way of collocation that has made a comeback in Europe and the United States, and what they see happens to be the same fashion magazine.

But for fans of coco demons, or enthusiastic users of Taobao, this is another matter entirely, of course, any collocation is not original, just like no one can say that wide-leg pants, jumpsuits, and bell bottoms are original from a certain company, but if at this time in 2009, bell bottoms suddenly began to resurge, don't you need to drive? And who drove it first, this can be completely separated, now is not the dark and obscurantist era of the Internet, everyone can access the Internet, any data is archived on the Internet, you say that before the demon, Ganxin collocation has been resurgent from Europe, America or Japan, then first cite the collocation that was popular in these countries before, the person who led the fashion, right? There is no evidence just to talk about common sense, what to pretend, on the Internet, who knows who is the dog? Everyone speaks with evidence, and you shut up without evidence.

Of course, the evidence can't be taken - this is not to find models who have worn this way before the demon in the past few years, but to find an outfit that was at least a small explosion before the demon. Opponents soon found out that this is really not an easy task, and it is indeed just like the defenders of this view say, in this day and age, as long as you have the heart and there are no barriers on the Internet, China cannot be completely ignorant of the major events in Europe and the United States. In recent years, has there been a combination of Gan Xin? Yes, many FMCG brands will still have low-cut skirts, leather jackets, and ankle boots in the clothing list, but are there any demons that have made a splash like a demon? Is there a demon who has taken this style to the extreme, a blingbling, very princess-style skirt with a sports jacket? Is there a phenomenon like a demon?

These answers are extremely obvious, and even the opponents can't deny it: Coco Demon's outfit last winter was indeed popular all over Taobao, as long as you have the habit of shopping on Taobao, it is impossible not to have witnessed all aspects of this big event.

[Searching for crystal skirts, more than 30,000 babies came out, and basically all of them used her matching photos as covers. A netizen wrote in the post, [Just because she wore that skirt, anyone who has been to the brand's official website knows that the original version of the crystal skirt has to wait all the time, and there is no stock. The flagship store in City B, the counter in City S, everyone has asked, right? Is it completely out of stock except for the sample clothes on display? We don't know the specific sales volume, but it is said that the crystal skirt is the best-selling product in the last season, no one will object, right? Who brought all this? I dare not say that all of them are demons, lest it be black and say that the pink face is big, but half of it is the demon effect, isn't it a blow? I made a chart, it is a Baidu search trend, and the most related to the rhyme is the crystal skirt and the leather jacket—— There is a very interesting phenomenon that these two items are also worn by demons and provoked trends!]

Compared to Qiqi, who found a point, he couldn't wait to open a post, and his language expression skills may not be up to par with the 'primary school student', this netizen is extraordinary, and people have to sigh that netizens also have three, six, nine, etc., and people with knowledge are easy to be sought after as big bulls, and the detailed chart data makes it impossible for anyone to refute the productivity of the Internet celebrity economy. These are still the most direct communication results, friends who have a certain common sense of mass communication know that the diffusion of news is exponential transmission, and it will be deformed many times in the process of communication, if we remove the referential words such as crystal skirts, and artificially screen the new collocation of fast-selling brand clothing this spring, or in other words, expand the scope to last winter, we will find similar hollow lace, hollow crystal, Keywords such as hollow rhinestones not only appear frequently in major FMCG brands, but also show a rocket-like rise in the search index of Taobao. This can be regarded as a kind of indiscriminate ...... of crystal skirts]

[In the face of such a huge influence, if a brand does not face up to and take advantage of this phenomenon, it is a dereliction of duty, the marketing manager should immediately take the blame and resign, and a designer who cannot face this phenomenon and cannot correctly understand this phenomenon, I am not an artist, I dare not say that she is derelict in her duties, but it is safe to say that she must be arrogant, and as far as I am concerned, I don't like such artists. I'm a very ordinary person, as ordinary as a demon, I'm not a powerful person, my father is not called Li Gang, if a designer thinks I'm not worthy of wearing her clothes, I'm not worth boasting about wearing good-looking, it's my honor to buy a dress...... Just like you said, LV and Gucci's brands of that grade definitely don't look down on Internet celebrities, so the goal is to make that kind of luxury rhyme is definitely the same, so why should I continue to support it?

[Fortunately, Qiao Yun is not arrogant, she noticed the huge influence of the demon, and, it can be seen that she is not emotionally disgusted, and maybe even happy, I interpret this look as she was inspired by the demon matching, and made this match more exaggerated and artistic. The final effect is indeed very brilliant, isn't it?There is no plagiarism in the field of fashion, it's not that you wear it, it's shameful for me to launch it again, the demon has been supporting domestic brands for so many years, and through a lot of rhyme items, it can be said that her kindness has been rewarded. This is completely a good interaction between the Internet and reality - or we should also abandon the old view that the Internet and reality correspond, isn't Yun a brand that attaches great importance to the Internet, and can even be said to be rooted in the Internet? Its popularity on the Internet is higher than that of any big brand, and it is not natural to be influenced by the Internet in turn......]

This is a new ID,The name is called [Feeling and Hair], the first post is a long speech, it stands to reason that it should sink in seconds, but with a sincere tone and detailed content, it was turned out by netizens after sinking, and was quickly reprinted to major forums, triggering heated discussions. Many netizens feel that this post speaks from the bottom of their hearts - to be honest, many of them are not customers of [Yun], and even knew nothing about coco demons before, whether it is the European and American fashion circles or Taobao copycat circles, they are completely outsiders, and they are purely involved in this matter, but when they refute the argument that "Yun cannot draw inspiration from Internet celebrities", it is with true feelings. Even they couldn't explain this emotion, and it wasn't until they saw this post that they suddenly realized: Indeed, what is intolerable should be this contemptuous attitude towards netizens. Why can't netizens create miracles? Isn't the Internet influencing reality all the time? It is precisely this that makes many people feel that their ordinary lives have the possibility of changing and that they have new hopes and aspirations for the future.

Perhaps because it is because of this empathy point, this time it should have been an ordinary polemic incident in a small area, and it has received more attention than the tearing of several Internet celebrities, and it has even been adopted by several media outlets, and it has been on the news network they are operating, and many self-proclaimed senior netizens have also opened Baidu, while chattering, while entering the keywords [coco demon, Internet celebrity, copycat, rhyme]. They will soon be opened to a new world - and the demons within the small circle are once again on the cusp of attention because of this incident.

"Asking for everyone's opinions, the demon should be regarded as the pinnacle of Internet celebrity, right?" Someone kept saying similar feelings, "Whether it is in terms of the time, durability and public acceptance, popularity, and influence of fame, he should be the first person in the Internet celebrity circle, and he has pulled the second place far down, right?"

"It can also be seen from the number of clicks and replies to onlylady, right? Now that there are so many flowers, who can go to see so many Internet celebrities one by one? I feel that there are fewer and fewer high-quality posts, and the forums are deserted, or the demon's stickers have quality assurance, and after a few hours of sending them out, the number of clicks can naturally hang hot. ”

"It's just too low-key, and now there are very few photos of showing her face, and the blog generally only posts outfits, at most some food photos - a bit of a cold feeling? Isn't she afraid that she will lose her popularity?"

"I'm scared of being scolded too. ”

The discussion group fell silent because of this sentence: Indeed, the circle of Internet celebrities, a few years after its rise, but it has been the only remaining veteran who has changed several generations of demons, and those who became popular with her at that time have basically disappeared now, and they are the first batch of small F and big cats that became popular after her, and most of them are semi-retired, only one Doudou is still active, but he is also the same as the demon, sticking to the post, but he is becoming more and more silent, no longer interacting with his friends, and will never share his private life again. There may be many reasons for this, some people are not popular and are naturally eliminated by the trend, some people have worked, married, and had children, but the very important reason should still be the sentence, 'I am afraid of being scolded'.

There is no reason, the dark side of human nature makes people can't help but be staggered when researching, and even a little doubtful of life: from the day you have fans, there are people who scold, this is a paradox, some people are scolded when they are popular, and many people can't hold on to being scolded over the years. It's okay if you just attack your looks, but you can get a human flesh family background at every turn, pick up the history, hang screenshots to the end of the world to scold, and expose your contact information. How many people can survive this feeling of being naked, naked, naked? Even if you have money to make, you may not be able to stick to it, it's okay that the demon hasn't been picked up much, Doudou's side, at that time, Tianya fans were fighting, and it had only been a few years since the human flesh turned into a real person, how could she dare to show her face?

However, although according to communication theory, the popularity brought by stardom is more durable, and the degree of conversion is also the highest - worship is the most personal and blind feeling in the world, and there is nothing more fanatical and blind than followers, but at least at present, the demon still holds the first place of Internet celebrity, and her drive to sales cannot be underestimated, and it may not be as high as the fans, but the social influence is definitely there. ”

In an office in City B, a few gold-collar collars leaned back in their chairs relaxedly, half-salon and half-meeting, although the body language was very relaxed, but the identity was still inadvertently displayed in the clothes they were wearing-how could the high-level executives of fashion companies be civilians?"

"Entertainment may not be good, everyone only remembers celebrities and controversies, who will pay attention to clothes?"

"That's right, of course, blind entertainment may not be good - but at least the brand image is out now, what a good overall advertisement is this?And it also highlights the focus of Ganxin's matching, at least the concept is hyped, isn't it a success for a fashion show to spread a little?" This show, although there are so many looks that are popular, this can only show that her strategy is different, it is multiple looks that are hitting hot spots, you can't say that her design strength is not good. Dior's show last year focused on pushing a hot spot and it didn't catch fire, do you dare to say that their design strength is not good?"

"It's already been a ...... of Jiang Lang's talents," someone said vaguely, but he didn't dare to say it out loud, "Well, you didn't say that Qiao Yun was an unqualified designer, of course she was very good, and it can also be said that this was a very successful show, if we had this discussion in every show, I would indeed steal the fun, what a good free advertisement." But I still think that the reason for the high sales of [rhyme] and the relationship between Internet celebrities is not as big as you think, Gary, studying Internet celebrities is one thing, in order to seize the market, of course, we will do anything, and I will not be arrogant enough to be biased against Internet celebrities, but ...... What you want to do, that's another thing entirely, after all, we are not the kind of new brand that has no status and just wants to rush up. China is only a part of the global market, and sometimes even if you know it's going to work, you have to weigh it twice for the sake of your brand image, otherwise—"

He didn't finish speaking, but the implication was that the team members present all knew it: global brands, each country has branches, the domestic market cannot be opened, and the sales cannot meet expectations, but this does not mean that the sales will definitely be credited.

"It is because of these internal bureaucracy that we will lose the lead in the Chinese market. Gary scoffed at such a view, "Anyone who is not looking good when promoting the market, don't feel that you are high-class just because you are doing luxury goods." The market is always obscene, no matter how expensive the bitch is, it is also a bitch, for the sake of money, there is nothing that shareholders are unwilling to do, and the brand image is just to be able to make money for a long time. ”

Seeing that the team members were not completely convinced, he groaned and broke the news, "There is a rumor at the headquarters, the Chinese sales of [Yun] are not clear, but I heard that it is the first under GA, which makes some senior executives not very happy, they feel that the rest of the brands are not very careful in the development of the Chinese market, and they still can't beat a new brand with such a big cognitive advantage." Brand managers fail to recognize China's prospects in the world economy, and if this continues, brands may lose their head start in the future. ”

GA, the brands have always been operated independently, shareholders rarely intervene in the specific operation, but this of course does not mean that the operator is completely free of pressure, at least the senior management will not be so naïve, Gary said, so that the room was silent again, everyone lowered their heads and smacked, but also admired: the Chinese market, of course, is incomparable with foreign countries in terms of scale, and the marketing of the rhyme has a local advantage, but, even so, even in a market, can surpass the old brand in sales......

"That's it. Gary looked around at the attendees and said in an accentuated tone, "We had a charity show in April, and we invited Coco Demons to participate — send a bag with the invitation." In the future, there will be more Internet celebrities in our business borrowing list, and when they take photos and post, they can borrow bags for free to use. It's my responsibility to carry it - but it shouldn't be a big deal, I heard that in New York, the marketing department has also started to give gifts to Internet celebrities. ”

This time, the opposition is gone, and everyone is immersed in a somewhat strange atmosphere: a new marketing method is ripening, and maybe it was blind to it before, but now, having acknowledged its existence, it is no longer possible not to feel panic, the world is changing too fast, they all have the feeling of being left behind, defeated, as if the vitality is no longer there, there is something new, full of life, is about to rise from their corpses.

“…… What if the coco demon doesn't agree?" After a while, someone finally asked.

"Huh?" Gary was taken aback by the fact that he was completely unprepared for the question. "Will she say yes or not?"

"It's possible, she's so maintained* that she doesn't even post a photo of her face...... What if she doesn't say yes?"

Thinking about it carefully, this is not unreasonable, Gary couldn't help frowning slightly, thought for a moment, turned relaxed again, and said with a smile, "What should we do?" We need demons, demons also need us, netizens want to change reality for her, that is to say, in the hearts of netizens, the Internet is still inferior to reality. Recognition from reality can greatly enhance the influence of Internet celebrities and their idol halo. We want her to come because she's number one today, and if she doesn't come, we can invite someone else – to see the show, to be interviewed, to sponsor the costumes...... It's okay once, it's okay twice? What about three times? Over time, first, will it still be her?"

"If you still want to be the number one Internet celebrity, if you still want to retain her influence," Gary Chen, a netizen who 'feels it', and the senior marketing director said with a confident smile, "If you don't want to be weakened, if you don't want to be eliminated by the trend, if you still want to be brilliant, she will definitely come......" 166 Reading Network