Beijing, New Era Art Park, Chenfei Media Headquarters. Pen fun and pavilion www.biquge.info

The renovated and renovated building looks as if it has just been completed against the backdrop of the surrounding green trees and lakes, and exudes a modern atmosphere from top to bottom.

The large-scale logo made of high-grade aluminum alloy material, together with the four big characters of "Chenfei Media", is inlaid on the blue-gray wall, shining in the sunlight, which is particularly eye-catching.

The logo of Chenfei Media was designed by a well-known designer in Beijing, using the two English initials "C" and "F" cleverly combined, smart and elegant.

With the release of the "A Chinese Ghost Story" movie across the country, and now "The Voice of China" is on the air, this logo is also familiar to more and more audiences.

The lower floor of Chenfei Media's headquarters, the showroom of Yu Jizhong's studio, has been transformed into a large indoor studio and special effects studio.

Chenfei Media's special effects studio is undoubtedly a very special existence.

This special effects studio is named "Dream Workshop", and although it has been established for a short time, it has greatly exceeded the other departments in the company in terms of personnel and investment scale.

Not counting the hugely expensive high-tech studio, the high-end professional computer equipment of the DreamWorks studio alone burned 15 million, not counting other special effects production equipment.

Lu Chen's investment budget for the Dream Workshop is 100 million, but this seemingly very amazing fund can't be burned for too long for a special effects studio like a gold-swallowing beast.

As far as China is concerned, even large film companies have outsourced special effects production to professional companies, including famous studios in Japan, South Korea and even Hollywood in the United States.

Like Chenfei Media, who raises a large-scale special effects team by itself, it is really a rare existence, and many people in the industry are very unimpressed.

Special effects production is too expensive, self-built studios are even more expensive, not to mention the investment in equipment, the allocation and training of personnel are a big problem, the real top talents are basically concentrated in developed countries, including the second and third rate special effects engineers in Xiangjiang are not of great use, the lack of experience after graduating from colleges, all kinds of unfavorable factors add up, it will definitely become a big burden for the company's operation.

Many people don't understand how Lu Chen could set up a special effects studio by himself, which is too risky from a business point of view, and think that Lu Chen is overconfident and inflated.

But Lu Chen founded DreamWorks for a reason.

First of all, this special effects team is to serve his big IP plan, and the future in-depth development of martial arts big IP copyrights, whether it is a movie or a TV series, it involves a lot of special effects production.

It is not the best choice to outsource all this very important thing to other companies, first of all, martial arts is a very localized thing, and the special effects teams of Europe, America, Japan and South Korea produce the corresponding content, which lacks the basis of understanding at the cultural level, and it will inevitably take a lot of time and energy to run in, and the cost will be high.

On the other hand, although domestic special effects studios and special effects production companies have developed rapidly, they are far inferior to foreign countries in terms of technical accumulation and experience, and can only use low-price strategies to survive, and domestic film and television drama companies in turn reduce prices.

The film and television special effects are really worth the price, and the vicious circle of competition with low prices and low quality has led to a large number of so-called "five cents" special effects on the screen, which have been ridiculed and criticized by the audience.

Therefore, those domestic blockbusters with an investment of hundreds of millions of dollars must be the first choice for the American Hollywood team to produce special effects, but the final product is always one and two points worse than the real American blockbuster, in addition to the lack of capital investment, on the other hand, it is also because the right to speak is controlled by the other party.

Lu Chen established the Dream Workshop because he didn't want people to pinch the key points, maybe this road is very difficult to walk, the initial investment is huge and there is not much output, but he is willing to lead the team to work hard to break out of his own world.

Because only Lu Chen himself knows best what kind of special effects he wants!

In the room adjacent to the studio, the air conditioning was fully turned on, dozens of computer equipment were running, and an entire wall was occupied by large and small LCD screens, and in front of it was a long work console.

The 75-inch main screen shows the vast starry sky, and a very sci-fi spaceship is slowly passing through the vacuum, and the tail spews out blue flames, although silent but still shocking.

And the goal of the spaceship is the blue earth!

"Very nice..."

Lu Chen nodded with satisfaction and said to the middle-aged man standing beside him, "Thank you for your hard work." ”

This middle-aged man is a special effects engineer dug by Lu Chen from Xiangjiang, his name is Li Cha, he graduated from the University of Southern California in the United States in his early years, and studied post-production special effects.

Founded in 1880 by the Board of Supervisors in downtown Los Angeles, California, USC is the oldest private university in California and the West Coast of the United States, and one of the world's leading private comprehensive academic and research universities.

It's really easy for USC film graduates to find a job in Hollywood, and Richard is no exception, having worked in a number of special effects studios, before returning to his hometown of Xiangjiang for personal reasons five years ago to work as the chief special effects artist at a special effects company in Xiangjiang.

Li Cha has also participated in the special effects production of many domestic and foreign blockbusters, and his experience is incomparable, Lu Chen was able to poach this great power, in addition to offering the highest salary in the industry, another important reason is that the other party happened to have serious disagreements and conflicts with the senior management of the company he worked for at that time.

Thanks to Chen Wenqiang, the director of Xiangjiang Studio, who was well-informed enough, he contacted Li Cha as soon as he learned the inside story, and he was able to poach successfully.

Li Cha's personality is more stubborn, with the temper of an artist, he is willing to go to the capital to manage the DreamWorks team, in addition to the various conditions promised by Chenfei Media, there is also an appreciation for Lu Chen himself.

"The details are not outstanding enough..."

Regarding Lu Chen's praise, Li Cha shook his head with a serious expression and said: "There are also some problems with rendering color matching, they still have too little experience, and there are more problems." ”

Richard has strict requirements for the projects he handles, a habit he brought with him from Hollywood, but when he arrives in Hong Kong, he is not adapted, because the higher the requirements, the higher the cost, which is also the reason for his disagreement with the company's top management.

Lu Chen smiled: "Take your time, this is just the beginning..."

Lu Chen was patient enough and willing to pay the price for it, because he believed that it would definitely be worth it.

--------------

The second more is sent, asking for subscription support !! (to be continued.) )