"This time, their stage is still very beautiful. ”

If it is one of the four major fashion weeks in Europe, the scene will be more lively, a few years later, in addition to the men and women who come to see the show, the venue will also be occupied by wild hipsters, these pose cool, stay outside the venue for a long time, most of them hope that they can be lucky to be captured by the camera, so as to enhance their popularity, which is not without a small model who has just entered the industry, the big show can't go, then they pay their own money to go to the street show, do a famous designer at a glance, from then on to the sky. Of course, the atmosphere of Beijing Fashion Week is more rustic, but it is also just as lively, and the opening show and the big show on the main stage can basically be filled, and it is difficult to say how many of them are invited by the organizers to join in the popularity. Park Wenhui sat down in the first row, commented in English, then turned her head and greeted the editor-in-chief of the Korean edition of "Voyage" in stiff Korean, "Who invited you from Seoul?"

Generally speaking, the catwalk show of big brands, the seats are also exquisite, if in the four major fashion weeks, the first row is almost exclusive to the stars and the editor-in-chief of the magazine - of course, the fashion editor-in-chief is the top existence of the food chain, they have to tear a round of seats between them, most of them are in the strategic places on both sides of the catwalk to carve up their spheres of influence, as for the stars, they are also divided into several grades, brand invited, magazine invited, sponsors invited and their own seats. The first row can basically only be filled with brand invitations, and the rest can only be in the back row, and fashion buyers like Park Wenhui can only sit in the corner at European Fashion Week, although they are the ones who really do things, but for the first-line big brands, the status is not high enough to need to leave a place in the first row. However, Asian fashion weeks are generally less stylish, and she and the editor-in-chief of South Korea's "Voyage" have met in the first row of fashion weeks many times, and they are already familiar with each other.

"I heard that this is a very talented designer," Editor-in-Chief Li said in English, "In addition to the content of the U.S. department, we are now expanding our eyes to all of Asia, and Chinese emerging designers may be a good topic." ”

This is a high-sounding reason, and indeed the need for Voyage - there are more than 20 editions of this magazine, each of which represents the highest authority in the country's fashion industry and is one of the most successful fashion magazines in the world, but this is not to say that every magazine is equal, simply put, the more prosperous the country's fashion, the higher the status of the editor-in-chief of the magazine. Of course, this makes all editors-in-chief have the desire to compete for the best of their best, after all, anyone who has seen "The Devil Wears Prada" should know that if you don't know how to tear up, you won't be able to stay in the editor-in-chief position for a day.

French, British, Italian...... Even the editor-in-chief of the Japanese edition of the magazine is happy, and the abundant fashion resources of the country allow them to compete with the American edition, but the Korean, Chinese and Thai editions of the Asian section can only be described as dismal management, and many times they have to use the American edition, which is of course a stimulus for the editor-in-chief of the country, and the fact that the editor-in-chief Li came to China to see the show can be said to be a positive sign - if she is true. She basically didn't believe a word of what this kind of editor-in-chief said.

"Really?" she replied directly, "I thought you were like me, you got a favor invitation and had to come." ”

Editor-in-Chief Li's smile suddenly became ambiguous, "Really, are you too?"

I don't know if it's a Korean relationship, the seats of the two people were arranged together, and they whispered before the big show started, "A friend called me and asked me to come to the show when I was free." ”

"I'm pretty much the same, it's an invitation that I can't refuse," Editor-in-Chief Li said, pointing to the guests seated one by one around her, "As a Chinese, you can read St. Martin, it should be a strong network brand, right?"

They are all people who often go in and out of Fashion Week, and at this time they are all familiar faces, the editors-in-chief of several famous and miscellaneous editors of the Chinese version, and even a few stars sitting in the front row, this configuration is not even reached by the opening show of Ordos- This is a very profitable brand, but also launched its own high-end series, but in addition to the Chinese version of the magazine will be because of some considerations and it cross, Li editor-in-chief such a foreign monk, will not start in the mid-range ready-to-wear brand look at the other, she came to receive super five-star hospitality, and a special person to accompany the tour of Beijing's scenery, these days have been happy to visit, in addition to this show, only yesterday afternoon took the initiative to watch a show of Zheng designer.

"It must be a customized brand with strong connections and a high starting point. Park Wenhui did not correct the obvious stereotypical judgment of the editor-in-chief Li - she is probably not very clear whether only the top elite can go to St. Martin in China, but this entrepreneurial model is not uncommon in the fashion circle, and Marchesa, which emerged four years ago, is a typical example of this kind of brand. This is understandable for the fashion industry, and it can even be said to be a model that is talked about, in this circle, no one succeeds without relying on connections, you have connections, no one will refuse to cooperate with you, and the effect is another matter. "Judging from the stage design, it's kind of tasteful - I think this stage should be customized by her, right?"

"Of course," said Editor-in-Chief Lee, who also squinted appreciatively, "I don't think Designer Zheng could afford Swarovski crystals." ”

"He probably doesn't have that concept either. "Park Wenhui and Editor-in-Chief Li looked at each other and smiled: she didn't watch Designer Zheng's show at all, not because she had any opinions about him, but because Designer Zheng's route was not suitable for promotion abroad, his clothes have always been based on a calm and atmospheric retro Han style, which is very suitable for the first lady to wear on formal occasions, maybe some foreign stars will also be interested in this design occasionally, but customers who will walk into department stores, it is almost impossible to buy this kind of exotic clothing for daily wear, just like Chinese customers will not wear a scottish skirt to work," His style leans more towards ebony, Ming-style furniture and carved bars. ”

She is showing off her skills, not only showing off her knowledge, but also showing off her Korean language skills, and Editor-in-Chief Li is slow to respond to these Chinese words, so she can only laugh. As the lights dimmed, the crowd fell silent, the background music gradually rose, and in the applause and cheers of the audience, white light bars flashed on the LCD screen, followed by a burst of female laughter, and a series of montage clips: the bride in front of the church, the tourist in the alley, the OL walking through the building...... Eventually, all the clips returned and turned into light strips, turning into a female silhouette on the big screen, as well as the brand logo, [for each of her].

The first show of the new brand, it is normal to have a VCR, which is more or less the brand's self-introduction book, style, ambition, and positioning are all at a glance in the details, Park Wenhui and Editor-in-Chief Lee were a little surprised by this VCR and exchanged glances with each other: At least this show will not be ridiculously bad.

It's no joke, East Asia Fashion Week often has ridiculous shows, and the big four fashion weeks will have fewer shows, but some independent designer shows are also hard to get. For the new brand, everyone will be more or less skeptical, especially now that Made in China is still inseparable from 'copycat and outdated' in the international scope, Editor-in-Chief Li has little expectations for this show, but her ideas are reversed by the details little by little, the venue layout, VCR are very tasteful, well, the music is also out...... It's an electronic violin, and it's kind of interesting......

In the psychedelic electronic violin music, the stage suddenly lit up, before Master Zheng's show was only half lit up, now all the lights are on, the catwalk is lit by lotus-like crystal lamps, reflecting the glass floor, the strong light makes the audience's eyes almost uncomfortable, but after a while, this undisguised extravagance and retro feeling, this pure beauty stacked by shiny elements, let the audience send out a small commotion.

It's kind of interesting...... Park Wenhui also sat up straight, the beauty brought by the extreme use of an element, and the harmony in the incongruity that collided with the psychedelic music, Sallyhe is aesthetic, what about her design strength? Can it match her aesthetic vision? Will it be high-handed?

"Wow......"

To the music, the first model stepped out of the backyard and provoked a low exclamation - she was wearing a long fishtail wedding dress, the hem of which and veil dragged long to the ground, embellished with broken diamonds (or crystals?). Glittering, the catwalk seems to have become a classical palace, she walks under the low-hanging crystal lamps like a princess going to the auditorium, under the strong light, the details of the clothes are not hidden, the dreamlike lace details, the delicate sense of meticulous handiwork, like a dream, but the laziness of the music effectively adjusts the strong sense of 'costume', and the tone of the whole show is broken back from the French court cosplay and fixed to the fashion show.

There was another small commotion in the audience, applause spontaneously, and Park Wenhui caught a glimpse of the editor-in-chief of the Chinese version of "VOYAGE" opposite, slightly surprised to talk to the people around her, but this shift of attention was only a moment, her eyes were like machines, automatically capturing the details of the clothing, estimating the cost and positioning, and the attention to makeup and hairstyle took a slight back seat, but it was also important, reflecting the designer's taste. "Couture handmade, well, the makeup is beautiful, and the eyelashes are also embellished with diamond crystal......s?

The first set of couture wedding dresses was obviously released, the first set of fishtail wedding dresses received amazing results, and the second set of irregular puffy skirts was also delicate enough, the audience reacted very well, frequently excitedly exchanged heads and ears, and made small exclamations, Park Wenhui also looked very fascinated, when the third set of wrapping wedding dresses came out, she began to feel that something was wrong, blinked and exchanged glances with Editor-in-Chief Li, but did not speak. When the fourth set of long skirt wedding dresses reappeared, Editor-in-Chief Li finally laughed.

“veraang。 She shook her head, half laughing and half sighing.

The fifth set,". ”

“。 ”

“dior。 ”

It's just a shadow, but it's their job for fashion editors and buyers to keep track of the season's trends, and if you're exposed to at least a hundred or more looks a day, it's instinctive, and Editor-in-Chief Lee can even name the year and season, as well as the elements that are imitated, "silhouette." ”

"The concept of proportions and wrapping. ”

"The long-tailed match, this veil with a hood. ”

When the last set of wedding dresses appeared, the lace veil was masked, the figure swayed like a willow in the wind, and Du Wenwen, who was wearing a long-tailed wedding dress, won the applause of the audience, Park Wenhui rushed to answer, "Eliesaab, the source of inspiration, the masked Christ ......"

The two women looked at each other and smiled, clapping their palms gently and politely in the warm applause of the scene, and the mood was in stark contrast to the surrounding audience, if you look down from above, you can easily find this: if the mood of the crowd is like a whirlpool, then most of the cheers are the melon-eating masses, and the low point in the center of the whirlpool is often the fashion authority, the editor-in-chief of the five famous and miscellaneous editors, senior buyers, and designers...... Their laughter is reserved and subtle, as if they have uncovered some secret. - Of course, no one will embarrass the designer on the show, but what they think of the show in their hearts, only each other knows.

After the wedding series, the LCD lighting changed, the sideline lights cast colorful light on the crystal chandelier, the atmosphere became more bizarre, and the background music was more silky resort style, the second series of [] was mainly printed, and the cheers were smaller than before, but the fashion industry was more focused than before.

"The print design is still good," Park Wenhui is already in the mood of watching the excitement, and said lightly, "It's a bit Burberry style, but I should have painted it myself." ”

"Craftsmanship is the standard of haute couture. Editor-in-Chief Li just said that, she smiled, "It's good to be rich." ”

Of course, it's good to have money, and the level of study excerpts can also be made with such a good process, and the average designer apprentice will be sprayed to death with a sketch, Park Wenhui also shook her head and smiled, she squinted at the clothes, and she was already playing as if everyone was here to find fault, "Who else but Burberry?"

"Houndstooth is Chanel's, right? Editor-in-chief Li also looked much more relaxed, a transnational authority like her who accompanied the invitation of people, did not have any burden, after watching the show, she said she would leave, she would be able to entertain you for a few days, and if she sent you a manuscript, she remembered your favor, and she couldn't say anything if she didn't send you a manuscript. At this time, he and Park Wenhui pointed and pointed, looking as if they were enjoying the show, and it wasn't until the third series came out that they came back to their senses, and they looked at it with their fingers together. "This series...... It's still original. ”

Park Wenhui is superior at this time, she looked at the leather splicing on the stage and smiled - this series should be said to be the most clumsy excerpt, the first two series, although carefully studied, the silhouette, the structure is separated from each other, the connotation is very scattered, it is difficult to call it a series, but at a cursory glance, the theme is unified, the single item is exquisite, and it can also attract applause. In this series, there is a big problem in the silhouette, only the concept of leather stitching is eye-catching, but the material fusion is not good enough, after all, the process is timid, not up to the level of haute couture.

"It's also copied. She said categorically, "It's just the same emerging brand, and there are also catwalks ...... this fashion week."

She paused for a moment, and suddenly understood why [Yun] hastily changed the catwalk time and pushed it directly to the end to close, "- this is a copy of their design from last season, if you are interested, you can stay and watch her closing show." ”

Editor-in-Chief Li has a lot of opportunities, how could she deliberately stay to watch a freshman show? But she didn't say anything, "Do you have any promotional materials?" If it's convenient, send me an email. ”

Of course, Park Wenhui has her business card, she nodded, and couldn't help but say more, "There is still a significant gap between her level and this, you can rest assured." ”

Editor-in-Chief Lee smiled and didn't say anything, looking not very believing, Park Wenhui didn't say much, as the fashion show ended, the models lined up and walked through the catwalk, they all politely raised their hands and applauded, welcoming the smiling designer on the catwalk - she was wearing a printed dress of her own design today, in Park Wenhui's eyes, this is a very interesting choice: this printed pattern should be one of the few original in the entire catwalk show......

"Thank you, thank you!" she raised her hand and continued to greet her, and the applause was still warm: for many people, this should be the best show of Beijing Fashion Week in several years, yhe's smile is getting brighter and brighter, she is admittedly a very beautiful and tasteful little girl, happiness makes her more radiant, "Thank you! After that, we have a small drinking party, I hope everyone can enjoy the face......"

Editor-in-chief Li walked out while smiling, the footsteps of several editors-in-chief were the same as her, but a few of the stars stayed, she stopped and waited for Park Wenhui, "Mandy?"

Park Wenhui hesitated for a moment, "I want to go and have a look, maybe have a drink together tonight?"

In fact, she won't buy such clothes at all, and there is no market for them when she buys them, so how can a customer who can afford a high-end price wear copycat? If she can afford 10,000 pairs of pants, she can afford to pay 20,000 yuan to buy a genuine version. But it's the buyer, and it's instinct to collect data — she turned around and asked the staff, "Where?"

Unexpectedly, the other party looked confused, "Saurum?"

Park Wenhui asked a few people to know if there was any, she had a feeling of fainting: the show is just a show, who can watch the show and place an order? All brands must do it, otherwise where will the order be opened?

"Is there a quotation?" she finally found someone who could communicate in English, "There are no quotations?"

"Hmm...... Our brand is still in the gestation stage, if you are interested, you can leave a business card, and then we can send you a quotation......" The other party obviously saw her incredible, and now made up some rhetoric to save her respect, Park Wenhui could only shake her head - she was not even interested in giving a business card now, "Okay, let's talk about it later, thank you." ”

For the buyer, staying for the reception was a complete waste, and she turned and disappeared through the door, without any nostalgia: this show was a waste of her precious time for two hours.

The scene is still lively, but the professional judgment will not change due to the presence of backstage and connections, more and more guests disappear in laughter, and champagne and snacks are difficult to keep their footsteps. Soon, the personnel on the field were mainly based on the social relations of the designer, and the professionals were difficult to find, so Sally got out of the fox friends and dogs, looked around and couldn't help but stomp her feet, "Why is no one coming to place an order?"

She wants to be haute couture, of course, the target is popular stars, in addition to the editors of major magazines are also public relations targets, now all the target groups have disappeared without a trace, why not be in a hurry? Standing in place and secretly losing her temper for a long time, "Where have all the people gone?"

"Sister Sally. "Someone has come to give feedback on customer needs," several editors just now asked if we had any quotations, and ...... quotations."

"Oops!" she suddenly remembered, "I didn't even get it—Andy!"

Andy was just busy with the whole show, and he felt that he had worked hard, and he was caught and scolded again, and he was also aggrieved, "Sally, I'm the show director, these things are prepared by your brand itself-"

The show is over, what does other things have to do with the show director? Sally is no wonder Andy, can only hurry up to let him get a display area in the background, and then call one by one to please, the quotation has been prepared, but it is not the final draft, and it is not printed, I can't take care of it at this time, quickly find someone to call it out, and let it go for customers to use.

But these tricks to make up for the dead sheep, it is difficult to play a role is to get up, but the passenger flow is difficult to say big, those cheering guests are few orderers, the real buyers left early, humming on the phone, the attitude of shirk is clear at a glance...... The show was finished, but the effect was not as good as expected, so many favors were used, and in the end nothing fell except applause, and the interview was not sent, and it seems that he has to use his own favors to run.

When the show didn't start, I was satisfied when I thought about the applause when the show started, and after the show started, my heart became bigger, and Sally was worried about the feedback that was not popular, and she didn't go to the party when the reception party was over, sitting backstage and sulking, and a group of staff carefully walked around her to collect things.

“andy。 She stopped Xiudao, who was slowly rubbing to the door, and her voice sank.

“…… Huh?" andy was frightened, but could only wait carefully, "What do you command?"

"Joe's brand...... Is there one?"

"Yes...... Andy's answer was much more careful than before, and the cheapness had already been unconsciously reined in, "This ...... There are generally brands, and Master Zheng also has ......"

“…… Did you shoot the rehearsal video I asked you to shoot last time?"

"Filmed...... What do you want to see?"

Sally didn't say anything, Andy knew what it meant when he looked at it, he lightly took the computer over, called up the video playback for Sally, handed over the headphones again, walked to the door on tiptoe, and observed Sally's expression through the workers shuttling back and forth.

The changing light and shadow made Sally's delicate makeup look a little unpredictable, she couldn't tell whether she was happy or angry, she watched the rehearsal video silently, motionless for more than ten minutes, as if she had become a sculpture......

After the video was played, the light projected on the screen turned stable blue again, Sally sat there silently, and after dozens of seconds, slowly took off the headphones, took out his mobile phone and dialed a number.

"Uncle Liu......" As soon as the phone called, she cried heartbroken within a second, "I was deceived...... Wow...... I was so deceived...... You're going to help me, you're going to call the shots for me......" 166 Reading Network