The company in the expansion period, there is always no money on the account, especially Fu Zhan injected capital [rhyme], but has not yet set foot in cy, the economic account will be calculated separately from now on, so look at it, [rhyme] is more like a reservoir with a large open head, and the water surface is simply visible to the naked eye to decline: the garment industry is slow to collect money, the larger the scale of the dealer, the easier it is to press the money and not give, and at the same time spend money like flowing water, [rhyme] has been expanding here, the market economy, and the only way to want the best is to spend money - In fact, the labor cost is also good, not too high, or the advertising cost is high, and skin care products, more than 90% of the cost of factory goods are the cost of marketing and promotion, hard photos to shoot, magazines to be on, advertising lights to be made? physical flagship stores to be engaged? Overseas should also try to expand some influence......

"Don't go to the magazine first, the top ones can't go up, and the worse ones don't go up, it's not interesting," At this point, Qing Ge and Fu Zhan could only shut up and listen to Qiao Yun's instructions, "Foreign money can't be stuffed, domestic ones are meaningless, don't get advertising lights and flagship stores - we can't afford to spend this price now, we spend all our budget on water army marketing - this is the most effective □□ system in the new era." ”

But what she said is not the general low-level repeater water army, but can guide public opinion, inspire discussion and thinking of high-quality posts, in the main promotion of onlylady and Tianya fashion two forums, mainly to drive the general netizens to be curious about the bloody hand t, the same in foreign countries, no need to boast, just keep asking questions and echoing questions, naturally there will be masses driven by the atmosphere, produce a real desire to buy, you can hardly say whether this is completely the result of marketing, even if it is, it can only be said that who makes the marketing party have this kind of skill?

The success of a brand is inseparable from many levels of popular models, tide T as a brand starter coat, is the easiest to explode in the public and become a brand benchmark in the hearts of the public, such as Rei Kawakubo's big red heart, Kenzo's tiger head and big eyes, other brands are not disdainful, but have not made it - it is not that the design skills are bad, some are unlucky, some are not enough marketing, the fashion circle is the same as the entertainment industry, Xiaohong relies on resources or ability, and Dahong has to rely on life, Qiao Yun is [rhyme] Prepared four tide T equipment,Bloody hand T is just the main hit of this season,Take it design with impact,Easy to form a topic,At present,The effect is not bad:Zhou Xiaoya's first wear,As soon as the draft was issued, the water army began to start all kinds of inquiries,Brought up the initial heat,After that, the fermentation only played a role in fueling the fire,Including abroad,Find someone to the fashion forum to post praise and inquire about the brand,This is the marketing company she contacted,But then it was reprinted by R,This is the choice of the webmaster himself,Now it is the first wave of craze,After that, how to expand and follow-up marketing need to be discussed at a meeting——Where does the money come from, of course, it is also a very important question, the quotation in Europe and the United States is very expensive, in order to form today's momentum, hundreds of thousands of dollars have been thrown into it, and no one knows how much money will be needed in the future, and the three shareholders and senior management must of course form a unified opinion.

The puppeteer attached a screenshot of their post with the letter, as well as idiomatic phrases, "Everyone read the letter together on the big screen, Qiao Yun didn't care about Fu Zhan, he rolled up and down first, and smiled at the screenshot, "They are still ahead of the curve, and many rules are circulated over there, including——"

"Including the use of specific and rare typos and phrases in the ID and post content for identification, right?" Fu Zhan took her words and explained happily to Brother Qing, "This is still a new rule in China, but because it can accurately verify the number of posts, it is also very popular with customers, and it is being promoted rapidly." ”

This piece of the domestic water army company,Brother Qing tried to find it before,But it was illegal,Only found a low-level posting machine kind of studio,Later, it has been a company that Qiao Yun contacted through Li Zhu,Abroad,He is a graduate of Pheasant University, and there is no way to talk about it,Qiao Yun is to give full play to the advantages of the prophet to find this start-up famous company,Fu Zhan has joined the studio for so long,Never showed relevant knowledge reserves,Qiao Yun swept over,"When did you become an expert in network marketing?"

"Last week?" Fu Zhan said, he didn't seem to notice Qiao Yun's cunning just now, and his smile was still warm, "At the last meeting, Boss Qiao's introduction made me feel the potential of this industry, and after I went back, I took some time to do some limited research - the strength of the puppeteer's marketing, there should be no need to doubt too much, after all, it is the most reputable ancestor-level company in Europe and the United States, and it is still guaranteed in terms of goodwill." I now have some doubts about their proposal in the email: if we increase the budget, will they really guarantee that we will promote our T to itgirl, or in other words, will it be necessary to increase the budget? ”

With a little research, you will know that the puppeteer is the ancestor company in Europe and the United States - God knows, how rudimentary the information of this company is on the public network, if it were not for the advantage of foreknowledge, Qiao Yun would not have trusted the general profile of this kind of scam company. At a glance just now, not only did she see the content of the email clearly, but she also reacted faster than her, and she analyzed the pros and cons in the blink of an eye......

Fu Zhan entered the company with a background, which can cover all aspects of luxury sales, and can attack the big and small bosses of the fashion circle, Qiao Yun wants to get rid of Wen Xuan of "Voyage", so he has to call him to the office to read the letter, and he can cross most of China, so that no factory in N City dares to do [Yun] imitation orders, even within the company, he and Brother Qing also have a black history, Qiao Yun is helpless with him, how can he not be a little unguarded against him?

In addition to the power of design, she always wants to hold something more to have a sense of security, Fu Zhan doesn't know her mind - it is obvious now, she usually doesn't fight with her, and she is kind and angry when she has a meeting, so she can ask if she doesn't understand, her attitude is so good that she can't be picky, she can't be picky, she will be ruthless if she is cold, and she will laugh at her when she hurts, Qiao Yun is holding her breath in her heart, and wants to be rude, 'qnm, what about teasing me?' - but how can this be said? Looking at Fu Zhan's smiling eyebrows again, which smile is not the answer to this question: Yes, it is just teasing you.

She pursed her lips, glanced at Fu Zhan for no reason, and saw that Brother Qing was inexplicable, Fu Zhan was not angry, just laughed, and could only return to the topic when she was willful, "If you want to wear it, you have to buy it, Mandy has placed an order for the company, but the amount is still not much, and the delivery and shelf time are difficult to guarantee, the popularity of the Internet fades quickly, if there is no timely follow-up and promotion, who will remember this dress after three months?" At this time, the clothes can be pushed to the hands of itgirl, and the channel fee charged by the puppeteer is worth it, so it is worth it, and it is used as advertising money. ”

"Can an online marketing company have this channel?" This time, it was finally Fu Zhan's turn to be surprised, "Puppeteers haven't done fashion promotion before, right? ”

Finally there is something you don't know?Qiao Yun finally snorted out in relief, and she smiled trickily, "Guess, what kind of customers are the puppeteers usually working for?"

The answer to this question is actually very simple, you can guess it from the domestic entertainment industry, even Brother Qing just slowed down and showed a sudden realization, and said excitedly, "Maybe there are already celebrity customers talking about this T, the puppeteer knows this and makes this suggestion, hoping to expand profits with the help of information advantages——"

If you do marketing, you will make money from the channel, even if you push the boat down the river, this first money should be earned by the puppeteer, and then how to push back from the photos sent out to establish a connection, that's all a story later. Fu Zhan no longer questioned it, and nodded in approval.

"If it can really be promoted to a well-known itgirl or celebrity, it is worth the money. He didn't ask Qiao Yun how he knew so much about the details.

"But it's better to negotiate the payment method again," Brother Qing also added, "See the photo to give money, anyway, now pay in advance, unless we take the initiative to send it, no one will have it, and this money can't be relied on, and it won't cause controversy." ”

At present, Qiao Yun is the core of the three giants of the studio, but she does not have the absolute right to speak, and it is best to obtain the unanimous understanding of the three parties for unplanned expenses - because this expensive expense will directly cause a problem.

"If this budget is also included, then the next season's press conference will not be able to be held anywhere - there really won't be much money on the account. Brother Qing held the two accounts of the studio and the size of CY, and he knew the bottom of it best, he glanced at Fu Zhan, and added, "Even if the profits related to CY are included, it is estimated that it will not be enough for the press conference." ”

When it comes to cy, the atmosphere in the room is a little subtle, Fu Zhan seems to be unconscious, he bows his head to sort out the documents in his hand, and still smiles gently, but it is difficult for Qiao Yun to continue to be indifferent: ordinary luxury brands are really burning investors' money in the early stage, Qiao Yun just started Taobao, because she definitely couldn't find a reliable investor at that time, besides, investing in herself will also be less idle. But many times things are not so simple, after Fu Zhan joined Yun, the company's rules and regulations were really established, so that she has been using her cash share in CY, which is also not in accordance with the regulations, how to calculate the equity at that time? This is no longer a small business with left hands in and right hands out, a confused account, and it is impossible to maintain it all the time in this way.

In fact, the best way is to integrate CY together to form an industrial chain, after all, the two companies are closely related, many times share a set of service teams, it can be said that it is one and two, Qingge's willingness to do this is also very positive: to open a company, you have to find an umbrella, the larger the level, the larger the umbrella surface, this aspect of the expenditure is always unavoidable, in this case, now there is an opportunity to buy umbrellas, why not start? Miss this village, I'm afraid there will be no this store.

Fu Zhan is very personable, he didn't ask about cy, it was Brother Qing and Qiao Yun who mentioned that they invited him to join the shares, but Qiao Yun vetoed him at the time, he didn't say much, and now he brings up the financial issue again, in addition to the real difficulties, it is not without the intention of taking the opportunity to put pressure: if the two companies are connected, the cash flow will be greatly alleviated, and many problems can be solved, otherwise, let Fu Zhan take the lead and get rid of "Voyage", how to let him deal with piracy for [Yun]? Their purpose in actively cracking down on piracy is to concentrate all the imitation profits in the hands of CY...... It seems unreasonable to work without pay, right?

The world is bustling, all for profit, in the early stage of entrepreneurship, everyone is paying wholeheartedly for the brand, but after the most difficult period of time, everyone will inevitably have their own thoughts, Qiao Yun himself has also been a secretly thoughtful employee, will not cry out for loneliness and coldness, in the final analysis, Qingge is also for the development of the brand, even more bright than her, he only wants the brand to be good, but Qiao Yun hopes that the brand is good, and hopes to fully control the development of the company.

"Mandy, you haven't answered yet, have you?

"No, it may be a little late to operate half a year in advance, and I also asked some friends in the industry to recommend them, but the Japanese style has always been rigorous and slow, and even if it is discussed, the press conference may be scheduled until March next year. ”

She asked a few gossips, in fact, she was just delaying time, Fu Zhan replied calmly, without any impatience, as if she didn't know that Brother Qing was fighting for him to speak for him, Qiao Yun forcibly suppressed the urge to pout, and warned herself to show maturity: at this time, her resistance to Fu Zhan was with personal emotions, why could he get what he wanted so beautifully? Why are people from upper-class families born to live elegantly and effortlessly? This question is too philosophical to be discussed at this moment, and the problem now is that there is no money for the press conference, so she can either come up with a solution, or she can only pull Fu Zhan into CY, so that he can get the right to speak equal to her own contribution.

And her position is also very simple: in terms of role, it is a matter of time before Fu Zhan enters CY, but at least not now, at least she doesn't want to yet.

Is this reason enough?

Qiao Yun's eyes swept over Brother Qing's face: This reason is enough, this problem is now not just as simple as having no money to develop a research conference.

"In this case, the budget for the launch event will not be too big of a problem and can be solved from within the company. She thought about it, estimating the risk in her heart, anxiety and boredom hit at the same time: she dreamed of creating her own brand, but now that the brand is up, she is more troubled than before, she wants to let go, she can't do it, but there are so many things if she doesn't let go, the 2009 spring and summer conference is just a few months later, what about her new design?

But on the surface, it is still full of confidence, "the cash on the books is enough, and the main problem of the capital chain will appear in the period between placing orders with factories and returning payments from distributors." Since [Yun] should be the world's first luxury brand to adopt water army marketing and celebrity marketing, and it is also the world's first luxury brand to make its own imitation orders, then, you might as well break the rules more thoroughly, and I want to ...... at the new product launch conference in September this year."

The crisp voice echoed in the room, Fu Zhan naturally followed and listened, listening, the corners of his lips suddenly raised, and a surprised smile appeared and was suppressed - catching Qiao Yun's eyes, he smiled a little helplessly and meaningfully, as if he realized her heart: today's 'forcing the palace' is not the result of his private collusion with Brother Qing, Qiao Yun is a little suspicious.

She understood his subtext, and the radiant and beautiful little queen snorted silently, turned her eyes away vividly, and continued to say loudly, "Of course, it is not without risk to do this, but ......"

Designers are common, strong designers are even more common, and tearing within fashion studios is even more common, which is why many well-known designers are willing to sell their brands to luxury groups, which can provide manpower support to save them a lot of effort and allow them to focus on design. Qiao Yun's design ability is undoubted, but in addition, no background, no money, money has to rely on Chen Di to give her the operation to earn, the background is generously provided by Fu Zhan, she has the upper hand in the operation of the brand, is the genius of marketing ability, unique business ideas.

There is no doubt that today is the moment when these two sharp swords are once again unsheathed: after listening to the ideas she elaborated, Fu Zhan and Qingge glanced at each other, as if they were unintentional, but as if everything was in their hands - in this three-person game of fate, the temporary coalition that was supposed to win was once again disintegrated by the stroke of genius, their will was thwarted, and the highest point of the triangle was still firmly occupied by this moody, arbitrary, and radiant little queen......

"You can give it a try. ”

"It needs to be refined, maybe it will work...... At least I don't see any fatal dangers—"

Neither of them could find a reason to object, and the meeting went very smoothly, but before all the matters to be discussed were finished, they had to call for an intermission - Brother Qing is now a trapeze, running between City B, City S and City N, and there are planes to catch at night, considering the traffic in City B, I can only leave early, and I agree to continue the discussion next Monday, and I can video at any time if I have something.

"Remember to say it when you land. Qiao Yun stretched her waist and advised, "If you're too tired, don't drive to N City by yourself, hire a car to run, it won't cost much more." ”

"Hmm, is there still a PSD that hasn't been copied in?" Brother Qing is familiar enough with her, and while checking the USB flash drive, "Oh, no, I found it-"

"Let's go have a light meal later?" Fu Zhan was also packing up his computer and documents, and asked Qiao Yun casually, "You can discuss the matter of "Voyage" by the way—it's not difficult to ask her out, but how to impress Ms. Wen, then you have to think about it." ”

Since he joined the company, Qiao Yun has had more than ten light meals with him, it is indeed a light meal, Fu Zhan has no excessive manners, he will never let her catch any pigtails anyway, it is like teasing her bit by bit, this person's strength is always quiet, today he ate two 'teasing you', she was full of sulking at him, so she was very proud of this back-

"Another day, I have a date today. Qiao Yun said lightly, looking at her watch, "Ah, I have to hurry up - it doesn't matter if I have a meeting with you, at least go back and dress up on a date, you can't be so sloppy and meet people." ”

Brother Qing's typing action paused, cautiously glanced over, the atmosphere in the room, seemed to have a subtle change, Fu Zhan put his hands in his pockets, made a foot-stepping movement, as if to remove the strength of the knife, he smiled bitterly, raised his eyebrows meaningfully at Qiao Yun, Qiao Yun didn't see it, walked to the door of the office with his bag, and turned his head to squeeze his eyes at him.

"See you tomorrow!"

She chuckled all the way to wait for the elevator, and the mood that had been depressed all afternoon suddenly became very good. 166 Reading Network