At the beginning of December, Good Dream Company held an auction of the audio-visual rights of "Xiaoxue's Great Adventure" in Beijing. Pen, fun, and www.biquge.info

The company that has obtained the audio-visual copyright has the right to distribute VCD, DVD, and other audio-visual products in the mainland, which are genuine video discs.

The genuine DVD goes on sale half a month after the film's release, and it cannot affect the box office performance of the movie.

After fierce bidding by several audio-visual companies, the audio-visual copyright of "Xiaoxue's Great Adventure" was obtained by a company in Guangdong Province for five years at a price of 20 million yuan.

It has set a record for audio-visual copyright transactions in the Mainland.

Due to the influence of piracy, it is very difficult to do the audio-visual copyright in the mainland, and the price of genuine copyright cannot be lower than that of piracy, and the competition cannot be pirated.

The audio-visual copyright of a movie is probably between hundreds of thousands and millions, and commercial films are relatively high.

The reason why audio-visual companies are willing to pay a high price is, on the one hand, that "Xiaoxue's Big Adventure" has a high investment and fame, and they think it is worth the risk.

On the other hand, it is related to a circular issued by the General Office of the Ministry of Culture.

Notice on Preventing and Cracking Down on Pirated Films and Other Illegal Audio-Visual Products.

"The domestic film "Xiaoxue's Great Adventure" will be released nationwide in the near future, because the publication and distribution of "Xiaoxue's Great Adventure" audio-visual products will lag behind the theater release, and it is easy to be pirated by domestic and foreign criminals. ”

"The Marketing Department of our ministry has made the prevention and crackdown on pirated audio-visual products of domestic and foreign films such as "Xiaoxue's Great Adventure" the focus of its recent work, and made preliminary arrangements for this work on December 1. ”

The contents of the arrangement include the following:

First, the characteristics of genuine audio-visual products are published on the bulletin board of the Huaguo Audio-visual Movie Network.

Second, once pirated copies of "Xiaoxue's Great Adventure" and counterfeit audio-visual products of "Xiaoxue's Great Adventure" are discovered, they must be quickly confiscated and severely punished according to law.

It is necessary not only to pay attention to the trends of traveling merchants and the retail market, but also to make great efforts to trace the root causes, crack down on the sources of illegal production and underground warehouses, and promptly hand over the case to the public security department.

Third, preventing and severely cracking down on pirated audio-visual products of "Xiaoxue's Great Adventure" and other films released is the focus of supervision of the cultural market during the New Year's Day and Spring Festival.

All localities must attach great importance to it, make serious arrangements, earnestly maintain the normal order of the film and audio-visual market, and protect intellectual property rights and the development of the national cultural industry.

Fourth, to prevent and crack down on pirated audio-visual products of "Xiaoxue's Great Adventure," it is necessary to change the passive confiscation to the initiative to prevent in advance, and change the scattered actions of the government and enterprises to form a joint force and coordinated operation.

In case of theft, we must fight and fight strictly, and strive for the comprehensive victory of the original version of "Xiaoxue's Great Adventure" in the fight against piracy.

The Ministry of Culture and the National Anti-Pornography and Anti-Illegal Publications Office set up an anti-piracy task force for a film, which is the first time in the history of Chinese film, which shows that the anti-piracy efforts are unprecedented.

The special arrangements for cracking down on piracy by the national audio-visual management departments require all localities to take action within one hour of receiving a report, and at the same time reward those who have made meritorious contributions in handling major cases.

To this end, Haomeng Company invested 5 million yuan to set up a special fund to combat piracy.

From the Ministry of Culture to the local government, from the Good Dream Company to the audio-visual company, all parties have made concerted efforts and are ready to fight.

It is not easy to do this, and it is the result of a combination of factors.

"Little Snow's Great Adventure" is a domestic and British co-production, and is a symbol of cultural exchange between the two countries.

At the same time, the Ministry of Culture has taken advantage of this crackdown on piracy to show the outside world, especially abroad, that we respect intellectual property rights and will not be soft on piracy.

With the above foundation, coupled with Mu Zhiyuan's coordination, there is today's situation.

Haomeng Company has played a role in fueling the flames, but at this policy level, it is still not weighty enough, and it is only an executor.

This notice has been reported by the media and has caused a lot of repercussions in society.

Some people applauded, especially in the film and television industry, thinking that it should have been done a long time ago.

There are also people who are not optimistic that if the anti-piracy cannot be persistently carried out and only target a certain film, it will not play a big role in improving the overall environment of the film industry.

There are also people who doubt the effectiveness of anti-piracy, anti-piracy is not just the issuance of documents, the key depends on implementation.

Lin Zixuan knew that even if the Ministry of Culture issued a notice and set up a task force, it was law enforcement agencies across the country that really cracked down on piracy.

If the grass-roots staff do not strictly enforce the law, there is no way to talk about anti-piracy.

Therefore, it is necessary to come up with a special fund to reward those grassroots office workers and the masses who are active in their work.

In any case, it is not easy to get to this point with so much effort and so many relationships, not to mention that with the first time, there will be a second time, and the environment will get better and better.

It's a long struggle.

The promotion of "Little Snow's Great Adventure" is in full swing, and in addition to the posters of various characters in the film, a three-minute trailer has also been announced.

The domestic trailer mainly shows the oriental scene, and the British trailer focuses on the magic element.

The character modeling in line with the novel, realistic special effects, background music that blends East and West, and exotic customs allow the audience to appreciate a fantasy world.

Because of the foreshadowing of the novel, everyone is no stranger to the plot and has no sense of mystery.

The highlight of this film is the shaping of the fantasy world and the interaction between the actors.

As one of the leading actors, Zhao Liying participated in many TV shows, including "Shanshan Interview" and Huaguo TV's variety show, listening to her tell the story of filming.

The staff involved in the production of the film explain the behind-the-scenes production of the film, props and special effects, and more.

This is the first time that mainland film practitioners have participated in such a large-scale production, and they have become familiar with the operation mode of the Western film industry for more than half a year.

Lin Zixuan spent so much money, not only to cultivate an international movie star, but more importantly, to cultivate a group of film professionals.

This group of professionals is the foundation for the internationalization of the company.

However, reporters and the public are most concerned about the box office, which is an era in which success or failure is judged by the box office.

Some people predict that there is no problem with the box office breaking 100 million, between 100 million and 200 million.

"Xiaoxue's Great Adventure" has a huge readership base in China, with a total sales of 20 million copies of the novel, and the pirated edition is immeasurable, and it is very popular with young readers.

It is also estimated that if the anti-piracy campaign is effective, the box office will be more than 200 million.

Some people even asked whether "Xiaoxue's Big Adventure" could surpass "Titanic" that year and win the domestic box office championship.

The box office of "Titanic" in 97 years was as high as 360 million in China, which was too rebellious for domestic filmmakers to look up to.

"I am confident in the box office of this movie, as for the media to compare it with "Titanic", I don't think it is necessary, "Little Snow's Adventure" is a series of movies, we plan to make several films, there is a gradual process. Lin Zixuan said in an interview.