"You're going to compensate me!"

At the home of Zichengyuan in the capital, Chen Fei'er, who was sitting in front of the computer, said to Lu Chen with a sneer: "Hurry up!"

Lu Chen smiled: "What's the compensation? Isn't it just stealing a few pumpkins from you." Pen & Fun & Pavilion www.biquge.info"

Chen Fei'er glared at him angrily: "You are embarrassed to say that if you come up with such an idea and let me help you advertise your game, people's reputation will be completely ruined!"

Lu Chen hahaha: "This isn't an advertisement, aren't you also hooked?"

Since playing the internal beta version of [Happy Farm] that day, Chen Feier suddenly became interested, and when the happy network was officially launched, she installed an APP client on her mobile phone for the first time.

Not only that, but she also promoted it to her friends, and she attracted a group of people to join it.

Chen Fei'er has debuted for more than ten years, and the people she usually contacts are basically insiders, and of course her friends are mostly insiders, everyone gives her face to download and install, but she basically doesn't have much time to play.

However, [Happy Farm] is different from ordinary online games, it is a casual game, some people play with their mobile phones in their spare time, first out of curiosity or something, they log in to [Happy Farm] as a pastime.

And then after playing, eight or nine out of ten played it!

Chen Fei'er herself is of course no exception, as the first batch of registered users of [Happy Farm], she has been promoted to level 5, the number of farmland has doubled, and she takes out her mobile phone to sprinkle water and remove insects when she has time.

And, of course, the fun stealing of vegetables!

And the two blog posts she posted before were the game marketing methods that Lu Chen came up with, and with the help of the huge fan base of the two, [Happy Farm] was quickly promoted.

It's just that Chen Feier basically didn't do network marketing before, but this time it can be regarded as an exception for Lu Chen.

The results are absolutely good!

Gao He, who was just far away in Hangzhou, called Lu Chen, and was very excited, because since Chen Fei'er posted her second blog post, the number of visits to Kaixin.com has increased dramatically, at least hundreds of times compared to before!

This is the so-called fan effect, popular stars like Lu Chen and Chen Feier have a high influence on the Internet, and if they want to recommend any products, they can often get a lot of attention in a short period of time.

Gao He admired Lu Chen very much, and before that, Lu Chen asked him to increase the bandwidth of the website server and let the technicians work overtime to wait for him, so that Kaixin.com did not collapse under the impact of the sudden surge in IP access.

And the number of downloads of [Happy Farm] is simply a geometric increase, and the number of minutes is worth the past day, which is unbelievable.

Of course, this is only a temporary phenomenon brought about by the fan effect, and the key to the success of [Happy Farm] depends on the charm of the game itself, whether it can attract players, retain players, and make them willing to pay for props.

In the lower right corner of the computer screen, two flying signals are displayed in the login state, and one of the icons flashes wildly, showing that a large amount of information has been transmitted.

This flying signal is the number published by Chen Feier on her blog.

In order to promote [Happy Farm], Lu Chen specially purchased a couple of beautiful numbers from Feixun, mainly to face the public, without setting up any obstacles, anyone can be added as friends.

Therefore, once the number is announced, it is very normal to attract countless fans and friends to say hello, of course, Lu Chen himself has no time and energy to manage, and in the end he has to return it to the company's public relations and marketing department.

But tonight, he still found time to reply to several fans in person.

As for Chen Fei'er, she picked up her tablet and continued to browse the blog.

The fans are enthusiastic: "Sister Fei'er, don't worry, we will definitely steal all Lu Chen's dishes!"

"I just downloaded and installed it, and I'm still trying to learn!"

"How many signals do you have? ”

"10,000 tons of copper balls!"

"It's a very simple game, it's easy to play, it's pretty well made, it's kind of interesting. ”

"My favorite thing is to play mini-games..."

Casual mini-games like [Happy Farm] have the lowest learning index, as long as they are not stupid, anyone can get started in a few minutes, and there will be no obstacles.

However, it is precisely because of the lack of challenge and learning that players are easily bored, and they give up when they get tired of playing, and it is very difficult to make money by relying on the mini game itself, and at most it is necessary to engage in some advertising to achieve profitability.

Although [Happy Farm] belongs to the category of casual games, its exquisite production and strong interactivity are by no means comparable to those of its kind, especially the latter is more addictive and fascinating!

After the cooperation and marketing of Chen Feier and Lu Chen, [Happy Farm] became popular in a short period of time, first causing an impact in the fandom of the two, and then spreading like a plague.

Computers, tablets, mobile phones... More and more people have installed the [Happy Farm] client in media advertisements, or seen in blog forums, or recommended by relatives and friends.

[Happy Farm] also relies on the powerful resources of Feixun, so that players can easily interact with others, making "stealing vegetables" a craze.

When "A Chinese Ghost Story" was released on May 1, the National Day, this casual game had already set off a craze for people to steal vegetables, and its explosion speed and influence were so fast that people in the game industry were dumbfounded.

There are also a lot of negative news, such as children secretly stealing vegetables with their mobile phones during class, white-collar workers opening web pages to steal vegetables when they are at work, and some people get up in the middle of the night to surf the Internet in order to steal vegetables and pick vegetables, so that it affects the rest.

But these negative news could not affect the spread and expansion of the craze of [Happy Farm], and the number of registered users soared to 50 million+ in more than half a month, of which more than half were active users!

This data is very terrifying, and the surge of users has also brought a lot of money to Happy Network and Happy Interactive Entertainment, although the props sold in [Happy Mall] are very cheap, and they can't stand the huge number of users.

Therefore, after going through the process of burning money for more than half a year in the early stage, Happy Mutual Entertainment smoothly embarked on the truth of making profits, continued to recruit and expand its strength, and moved towards a higher goal.

And Lu Chen gave the power to control and manage Happy Mutual Entertainment to Gao He and his family, and he led Chenfei Media to start the preparation and filming of the third TV series.

In addition, there is also the recording of the variety reality show - "The Voice of China"!

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The second more is sent, asking for subscription support !! (to be continued.) )