In April, the Ginkgo Foundation's campaign to distribute 'Jinghu Milk Powder' to 100,000 poor families across the country officially kicked off, which has also become a social hotspot.

Although 100,000 families is just a drop in the ocean for hundreds of millions of Chinese families, the Ginkgo Foundation is the first private foundation to care for infants and young children from poor families. Compared with other charitable initiatives, the 'Jinghu Milk Powder Campaign' covers a wider range of people, lasts longer, and requires more energy.

Take a baby as an example, from after weaning to before the age of 4, at least three cans of milk powder must be consumed every month, which is not a small burden for the average family. Especially for some low-income families, it is not easy to ensure an adequate supply of high-quality milk powder.

The Ginkgo Foundation's milk powder campaign is difficult to identify families in need and to continue to follow up and help them.

Fortunately, because of Ms. Hua's prestige and status, the 'Milk Powder Action' has received strong support from major media across the country, local women's federations, youth league committees and other units, saving a lot of workload for the 'Ginkgo Foundation'.

In particular, the media's intervention and publicity have ensured the fairness of the 'Milk Powder Action', and the existence of the 'Ginkgo Foundation's public announcement list has also curbed the phenomenon of fraudulent claims to a certain extent.

Although it is impossible to put an end to some undesirable phenomena, Xiao Feng still tried all kinds of ways to make the assistance of the 'Milk Powder Action' and even the 'Ginkgo Foundation' more fair, reasonable, just and open!

From the current point of view, a qiē is quite smooth!

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In the first quarter of 2011, Ginkgo Village received a total of 300,000 visitors, which is undoubtedly an impressive number for a scenic spot that has only been open for two years.

There are many scenic spots that have been open for decades, and the number of tourists received in a year is less than this number, which reflects the great attraction of the 'Mirror Lake Scenic Area' to tourists.

As the weather warms up, so does the number of visitors arriving at the 'Mirror Lake Scenic Area' every day, with an average of 40,000 visitors per week in April!

According to this trend, it is a foregone conclusion that 'Jinghu Scenic Area' will enter the ranks of the 'Million Club' in 2011!

In the face of such a gratifying situation, the employees of 'Jinghu Company' and the villagers of Ginkgo Village are enthusiastic, and everyone strives to do their part to serve the tourists.

Due to the atmosphere of Xiao Feng, the villagers of Ginkgo Village were able to get a piece of the pie from the large influx of tourists, which made the villagers also regard themselves as part of the scenic spot. Compared with the embarrassment of local residents after many scenic spots sold their management rights to some unscrupulous developers, Ginkgo Village can be regarded as hitchhiking on the rapid development of the 'Jinghu Scenic Area' and enjoying the development dividends.

Today, there are more than 80 inns in a total of 200 families in Ginkgo Village, and most of the shops, including restaurants, small supermarkets, teahouses, etc., are also run by villagers. Even if the villagers have not opened shops, the main labor force is to work for Xiaojia Farm, Jinghu Ranch, Jinghu Company and other enterprises, and the higher salary package also makes the villagers happy.

In a happy mood, the attitude of the villagers and employees towards tourists is naturally excellent, which is why the proportion of complaints from tourists in the 'Jinghu Scenic Area' is far lower than that of other 4*-level scenic spots for two consecutive years.

Of course, Jinghu and the Ginkgo Village Committee do not rely only on high benefits to motivate employees, but also on a strict system of rewards and punishments.

In the 'Jinghu Company', if an employee is complained by tourists, there will be a series of subdivided punishment measures after verification, including deducting bonuses, extending the promotion inspection period, lowering the standard of housing and car allocation, etc. In today's severe employment situation, it is the happiest thing for many employees to be able to find such a company as 'Jinghu Company' with high salaries and good benefits, and everyone cherishes this job very much.

Therefore, under the strict system, the employees naturally put away the perfunctory and arrogant psychology and serve the tourists wholeheartedly, and naturally there will be no complaints from tourists.

Of course, if there are malicious complaints from tourists, the 'Jinghu Company' will not cover the lid like other scenic spots, trying to make big things small and small things, but resolutely stand on the side of employees!

In this way, employees have a stronger sense of belonging to the company, after all, a company that thinks about employees is always worth supporting.

According to the figures of the human resources department of 'Jinghu Company', since the establishment of the company, there are very few employees who have left the company, which is enough to prove the superiority of the company.

The 'Jinghu Company' can use various rules and regulations to restrain the employees, and the Ginkgo Village Village Committee has no way to follow the gourd, after all, the villagers are not employees of the village committee.

However, with the help of Xiao Feng, the village committee of Ginkgo Village still designated a set of effective management plans, which put an end to the phenomenon of villagers stealing customers in a large way.

Xiao Feng knows that the reason why many scenic spots have quickly fallen from a prosperous state to a state of no one cares about it is that in addition to hardware facilities, software plays a vital role in it.

Among them, the local people's bullying and black-hearted businesses are the most severe, and they are regarded by Xiao Feng as the biggest cancer in the development of the scenic spot!

In order to avoid this from happening, Xiao Feng racked his brains and finally came up with a series of methods to implement it, judging from the situation in the past two years, the effect is not bad!

First of all, Xiao Feng integrated all the inn resources opened by the villagers to form the 'Ginkgo Village Inn Alliance', which accepts reservations from tourists on the Internet and also accepts guest ratings. In this way, the condition of each inn, each room, the price, including the guest's staying experience, etc., can be seen at a glance on the 'Inn Alliance Platform'.

In this way, it not only puts an end to the phenomenon of private price increase and reduction of service quality of inns, but also urges inn operators to improve inn facilities and improve service quality.

In the past two years, a large number of tourists have published travelogues on the Internet, in addition to praising the beautiful scenery and food of the 'Jinghu Scenic Area', they have also put forward a high evaluation of the inn service of 'Ginkgo Village'!

It can be said that today's 'Jinghu Scenic Area' has an important position in the minds of tourists and netizens, and the inn with chic style, reasonable price and high-quality service has played an irreplaceable role in it.

In addition to the inn service, the villagers who participate in other service projects are also subject to quite strict constraints, so that there are very few conflicts between the villagers and tourists. Among them, the clear price and genuine price have become the most important features of all services in Ginkgo Village, and the phenomenon of secretly harming tourists has also been eliminated.

Many tourists wrote articles after leaving Ginkgo Village, believing that the villagers of Ginkgo Village fully demonstrated the heroic and simple national characteristics of Northwest Yunnan, and left a deep impression on the tourists' trip to Jinghu Lake.

In addition to imposing certain constraints on the villagers in these systems, the village committee also scores the villagers' annual statements on a household basis to determine the proportion of year-end dividends.

If a villager complains from tourists in the process of operation and service, and after verification and verification, the family's year-end dividend ratio will be deducted from a certain part and put into the education fund of the village committee.

This time is also the biggest killer feature of the village committee, according to the villagers' table xiàn to issue year-end dividends!

Ginkgo Village is a village that has become rich suddenly, but there are no undesirable phenomena such as gambling, gambling and drug abuse in the village, which is in stark contrast to many farmers who have become rich quickly.

Among them, the joint management model of the clan elders and the village committee has played a huge role, which may only be possible in a village with extremely strong clan power such as Ginkgo Village.

In the case of rapid economic development, the elders of the clan elders also attach great importance to the spiritual civilization construction of the villagers, and everyone does not want the great good shape to be destroyed by some undesirable phenomena!

The clan elders will stipulate that once a villager is found to be gambling, whether in the village or in other places, their family's score will be greatly reduced, and it would be good to get two-thirds of the year-end dividend!

Once someone in a family is infected with two vices at the same time, it means that the family basically says 'goodbye' to the year-end dividend in the village!

Under the huge economic pressure, the villagers are not willing to give up their current good life, and their willpower has also been greatly improved.

In addition, conditions such as elder abuse are also under the strict monitoring of the clan elders association and the village committee, and the severe punishment measures also make the villagers dare not touch this high-voltage line!

Of course, in addition to the punitive measures, the clan elders and the village committee have also promulgated a lot of incentives, all the families in the forefront of the scoring standards can get the rewards issued by the village committee at the end of the year, which not only have glorious certificates, but also huge cash rewards!

All in all, in order to make the village more harmonious, the clan elders and the village committee have tried all kinds of methods and painstakingly worked.

Judging from the situation in the past two years, in addition to the huge improvement in living conditions in Ginkgo Village, which has become rich, the relationship between the villagers and the family atmosphere are still not much different from usual.

The strong human touch and family affection have also become an important feature of Ginkgo Village, which can be felt even by tourists who come to Ginkgo Village. It is precisely because of the existence of the clan elders' association that Ginkgo Village has not been reduced to a commercial area full of copper smell in the swarming economic tide, and still maintains many original features, which is more attractive to tourists!

In this case, the 'Jinghu Scenic Area' is about to usher in the third 'May Day Golden Week' after the opening of the scenic spot, and everyone is considering how to welcome tourists and celebrate the continuation of a better life.

And many old tourists are also actively adjusting their holidays, hoping to rush to Ginkgo Village during the May Day period to enjoy a lively and comfortable holiday!R1152