62 Word-of-mouth

December 31st, the third day of the New Year's Day file, is also the last day. Pen × fun × Pavilion www. biquge。 info

this day.

It is the most competitive day for New Year's Day movies, and after today, the result is decided.

Other online movies released at the same time, seeing the results of "Food Martial Arts", their eyes were red.

"Post, invite the navy to come, don't scold people, just ask the navy to praise our movie."

"Look at those film critics and forum moderators, how can they all suddenly speak for "Food Martial Arts". "Food Martial Arts" is indeed not bad, but it is not so good. ”

"It's a complete marketing routine, and it's done so well."

"They can move emotionally, let's also spend money and add more money. If those film critics are willing to expose the marketing routines of "Food Martial Arts", they may be boycotted by online games and scolded as dogs. ”

"Today is the 31st, if you don't turn over and be the master today, you will be ridden together."

The other film directors are already crazy, and they are not stupid, although they can't find evidence, but they clearly smell something different.

If it weren't for this, the film director of "Beauty's Clothes II" would not have publicly complained on Weibo.

And although "Gourmet Martial Arts" is indeed above the level, it is definitely not as perfect as it is said on the Internet, and it is exaggerated to the sky, which is clearly advertising for the movie.

In fact, it was really Fang Jing's water army, but netizens would never believe it.

And netizens read the comments and left a good impression, and then went to watch the movie and found that it was really good.

One to ten, ten to hundred, the speed at which a message circulates on the Internet is definitely the speed of light.

There are more and more posts of praise, and it has completely reached a kind of public opinion where there is no need to post anymore. Even some netizens who have never watched a movie have only read a post on the Internet and have never watched a movie at all, and they think that "Food Martial Arts" must be a good drama in their hearts.

This state is word of mouth!

The drama "Food Martial Arts" can be said to have just been released now, not to mention winning the Golden Crown Award, and even touching the edge of any trophy.

But it has already created a reputation and become a word-of-mouth work.

This situation is rare in the film industry, and each of them can be counted as a classic. In online movies, it is even more common, this is the only case.

Other film directors were sent out to find the water army, and the employees who asked for the film critics also came back with a sad face at this time.

"Director, the water army has swiped another 100,000 posts. It's not useful at all, netizens don't buy it, and they are spraying back. ”

"The people in the water army studio don't dare to brush anymore, for fear of causing a backlash and dragging themselves down."

"Some netizens said that they wanted to find out the movie that invited the water army and began to boycott ......."

"I contacted some critics and they scolded me. Fortunately, I didn't expose our crew, otherwise those film critics might have been exposed. ”

"Director, we can't please them at all."

Hearing this news, in the end, these directors could only sigh.

"Forget it, don't brush the water army, otherwise you'll have to get in."

"This has become a word-of-mouth work, and the viewing rate has been ironclad......."

It's useless, there's no way, there's nothing to be done.

On the evening of the 31st, the viewing rate came out.

In the crew's micro-group, it was instantly popular.

"Sixty million, today's viewing rate has broken sixty million."

"It's really unimaginable, today is directly more than yesterday by 20 million, and it has exceeded 100 million."

"Oh my God, 100 million views."

"The Internet is almost full of praise, and the water army invited by others is drowned out by praise."

"With this movie, Sister Chen Shanjie can launch an impact on the second line."

"Fang Jing has just stepped into the third line, and he is still a little short."

"This has become an online movie with a viewing rate of more than 100 million, and it is also a word-of-mouth work. Aite Jiang Dao, congratulations Jiang Dao, hurry up and send out red envelopes. ”

The viewing rate of a movie is beneficial to the entire crew, in addition to bonuses, it is an important capital for their careers. Even if it is a member of photography, post-production, etc., they are all valuable, and they have to rely on their past achievements to eat.

It can be said that the viewing rate of online movies.

10 million is a passing grade, and the next 30 million, 50 million, and 80 million are three levels, and the weight of the results represented is completely different.

And with 100 million views, this is another huge watershed.

In terms of online movies, there are no more than ten movies that can cross this watershed, which is of great significance. It can be said that in the current Chinese film circle, the viewing rate of online movies is 100 million, which is already the highest achievement, and it has hit the ceiling. Because of the current online movies, the viewing rate during the schedule has not exceeded 200 million. The cumulative view rate will be calculated separately.

What's more, this is still a word-of-mouth work, a word-of-mouth work with a viewing rate of more than 100 million.

Of course, the movie came out of the way.

The biggest benefit is the leading actor of the movie, as well as the director of the film.

Chen Shan has been in the third-tier rating for a while, but she is not the kind of person with a dazzling star journey, and it will take a long time to get to the second-tier.

But this word-of-mouth work, which has a viewing rate of more than 100 million, immediately qualified her to hit the second line. It is foreseeable that after the release of this movie, her popularity will definitely increase tremendously, and she will enter the forefront of the third-tier stars, and she will be able to launch an impact on the second-tier.

As for Fang Jing, he has just been promoted to the third line, and it is impossible to be promoted to the third line in a short time. But this time, his acting skills have undoubtedly won the recognition of the audience.

Originally, netizens knew that Fang Jing was a music hero who turned the tide and finally supported the classical music circle.

Now they have another impression of Fang Jing, that is, a professional actor.

It's a pity that the two events are too close and have a certain continuity, so there is not much new popularity. It's just that on the original basis, some popularity has been more stable, so that his ranking has risen by an echelon in the third line, and he is no longer at the tail of the crane. But although Fang Jing is only a third-tier star now, according to his attention and what he has done, he definitely belongs to the kind of star who is eye-catching and has a shining star journey.

Through this play, Director Jiang was able to completely wash away the title of "King of Bad Movies in Haixi", and finally had a work that he could handle.

What's more, according to the award convention of the "Golden Crown Award" in previous years, the viewing rate will definitely account for a large proportion.

Generally, in every holiday period throughout the year, the movie with the highest viewing rate will be nominated for the Golden Crown Award.

Moreover, the online movie itself is congenitally lacking in artistry and production, and it is natural to value the viewing rate, and it also attaches great importance to word of mouth.

It just so happened that "Food Martial Arts" did both of these things, and this drama not only became a word-of-mouth work, but also the champion of the New Year's Day file, with a viewing rate of more than 100 million, and it is also the only online movie with a viewing rate of more than 100 million this year.

It can be said that now, the nomination for the Golden Crown Award has definitely been obtained, and it is not far from the trophy.

And if you want to say happy, among all the people, I am afraid that Director Jiang is the happiest. He didn't say a word, and sent a thousand-yuan red envelope in the micro group. is worthy of being a third-tier director who is old enough, and he is generous.

Fang Jing grabbed a hundred yuan alone, a proper luck king.

It's a pity that this red envelope grabbing does not increase the entertainment coins.......

On the evening of the 31st, the competition for the New Year's Day stalls also came to an end as night fell.

The competition of major movies in theaters also competed for the winner.

As for the winner on the battlefield of online movies, there is no doubt that it is "Food Martial Arts".

Seeing such a satisfactory result, Fang Jing finally let go of his heart.

But in the middle of the night, the light in his room was not turned off, and he was lying in front of the computer, crazy codewording!