Ye Le came to the capital this time, except for his assistant Lin Qian, he didn't let anyone else follow. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

didn't expect to have to put on makeup in the last show, Ye Le never knew this rule.

A big man is not a star, what kind of makeup does he wear!

At first, Ye Le refused, but the pitiful appearance of the intern at the TV station couldn't stand it, so he had to go with her to put on makeup.

After the makeup was done, Ye Le was taken to the studio. Seeing that the studio was full of lights, reflectors and cameras, Ye Le suddenly felt a little uncomfortable.

waited for the audience who didn't know where the TV station came from to sit down one by one, and the host and Ye Le were ready to record before officially starting.

This host Ye Le has the impression that he has hosted several programs on CCTV before.

At this time, she stood on the stage dignifiedly, waiting for the director to give a signal, and then said in standard Mandarin: "Hello everyone, audience friends." This is CCTV's financial channel "Dialogue", and I am the host Chen Xiao. When it comes to video games, which have been controversial since its rise decades ago, and now it has become the focus of attention, what is it that makes it a new generation of social contradictions?

"The following applause invites our guests, Mr. Ye Le, chairman of Aurora Games, Professor Wang An, professor of sociology of Huaqing University, and Professor Liu Donglai, visiting professor of Capital University. ”

There was a round of applause from the audience, Ye Le heard that it was his turn to go on the stage, strode out, walked from the backstage to the front of the stage, waved his hand to the audience, and then bowed slightly.

Two professors from the highest universities in China followed, shook hands with the host and bowed slightly to the audience.

Ye Le and the host sat on the stage, that is, in front of the big screen.

The two middle-aged professors came, and the special guests sat down.

The young hostess said to the camera, "Let's take a look at the big screen first"

A picture soon appeared on the big screen next to Ye Le, this is not for the audience, otherwise two people and a small coffee table will affect the audience's sight, in fact, these are for guests and special guests and the audience at the scene.

This short film was filmed when CCTV came to the magic capital in the past few days when Ye Le went abroad, first of all, the city style of the magic capital, and then immediately turned to the office building of the Aurora Game headquarters.

The narrator's voice sounded at the right time: "Since the establishment of the company, he has attracted strong attention from the society and has been walking on the cusp of the storm. Its company is a dark horse in the Chinese game industry, with tens of millions of players at home and abroad, and contributes nearly 100 million yuan in taxes to the government every month. With dozens of games, from mobile phones to computers, he has influenced countless players as well as the gaming industry itself. U.S. Secretary of State Hillary Clinton once secretly played his game in Congress. How did a game company that had never raised any money transform from a small company to a group company with a valuation of 3.7 billion yuan in just half a year? ”

After the video clip was played, the host suddenly read the wrong line, but fortunately, it was inevitable that some things would be recorded and broadcast.

The hostess Chen Xiao came over and asked, "I think everyone must be a little curious in their hearts at this moment, the head of the group company worth 3.7 billion yuan looks so young, can Mr. Ye tell us about Guigeng this year?"

Of course, the host knows Ye Le's age, and all this homework has been done before recording the show, but the audience doesn't know!

Ye Le looked very calm and calm, "I am 22 years old this year, and I just graduated from Modu University of Technology last year. ”

Moderator: "Are you satisfied with the impressive results you have achieved at such a young age?"

Ye Le: "I am satisfied with life, but I am still far from my dream"

The host asked curiously, "Oh, can that tell us what your dream is?"

"My dream is to shine in the industry I love and make it more prosperous. In fact, the actual point is that our Chinese games can become well-deserved high-quality games in the world, Huaxia can replace Japan as the mecca of games, the game can be justified, and even its games can become recognized by the world as not weaker than sports competitions. ”

These words may sound wild and daydreaming to others, but these are all Ye Le's heart's words, and there is nothing wrong with it.

Interviewer: "Can you ask you why you chose to start your own business and pick the game industry after graduating from university?"

Ye Le smiled and said something sparse and ordinary: "Because I like games, I love games! Games can bring me happiness and happiness to others." I don't want what I like to be spurned for, so I'm going to stand up and make a name for it. I think the future is a gamified world, and the game industry has a lot to offer, and the role of games is to make life better and change the world. Parallel reality games not only do not take us away from reality, but allow us to get more from reality and live a better life. ”

What about the deceitful ghosts! The world is still gamified, isn't the world chaotic?

Although the host was a little disdainful in her heart, after all, she was also a professional host, and she still kept a smile on her face and asked, "Why do you say that?"

"There's a lot of potential in the gaming industry to be tapped, and it's a huge market. Games are not just a simple industry, it contains a promising industrial chain. Game peripherals, game adaptations, game music, game hardware, game peripherals, ............." Ye Le spoke for three minutes in one breath before he finally finished, although he knew that most of this passage would definitely be cut out, but what should be said must be said.

These people may think of games as just an entertainment product, but they also know it as an economic field involved in the development, marketing, and sales of video games.

It encompasses dozens of occupations and currently employs thousands of people around the world.

The game industry is complex, what is the value chain of the game industry?

The gaming value chain is made up of 6 unique layers:

The first is the capital and publishing layer: it participates in the payment of new topics and seeks returns through the issuance of licenses for titles

The second is the product and talent layer: this includes developers, designers, and artists, who may work on an individual contract or as part of an internal development team.

The third is the production and tooling layer: production tools for generating content, an intermediate layer for game development, a customizable game engine, and production management tools.

The fourth is the publishing layer: or the "publishing" industry, which involves generating and selling game catalogs, both retail and online.

The fifth is the hardware (or virtual machine, software platform) layer: or the provider of the base platform, which can be console-based, accessible through network media, or through mobile devices, such as Apple's iPhone. This layer now also includes non-hardware platforms such as virtual machines (such as Java or Flash) or software platforms such as browsers and even Facebook.

The sixth is the end-user layer: or the user/gamer.