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Feng Xiaogang's new film is tentatively titled "The Funeral of the Big Names".

This is the first time that Haomeng Company has held an advertising investment conference, in order to increase confidence in manufacturers, Lin Zixuan, Feng Xiaogang and Ge You all came to the scene of the investment promotion.

The main purpose of the investment promotion is to introduce the general situation of this movie, so that the manufacturers have a bottom in their hearts.

In addition to the combination of Feng Xiaogang and Ge You, the film will also invite Hollywood stars to join, as for who to invite, it will be kept secret for the time being.

This is because it has not been negotiated yet, but it must be working with Hollywood actors, as well as Hollywood production teams.

This statement is actually boring, the so-called Hollywood production team, inviting someone to come over can also be said to be a publicity stunt, and it can't be taken too seriously.

Columbia Asia Pictures will be responsible for the North American distribution of Feng's new film.

Therefore, this is a comedy film with an investment of 30 million, co-filmed with Hollywood, and released in North America in the future.

At least that's how it is advertised externally, so as to attract manufacturers to invest money in it.

Feng Xiaogang personally introduced the film and mentioned the way of product placement.

"The Funeral of a Big Shot" is about a big Hollywood director who came to China to make a movie, and Ge You, a laid-off worker in the photography department of the film studio, happened to become the personal photographer of the big Hollywood director.

During the filming, the Hollywood director suffered a heart attack and was dying, and entrusted Ge You to give him a funeral.

The funeral eventually became an advertising war, and advertisers wanted to use the fame of Hollywood directors to promote their products, and the farce began.

It's an interesting idea.

The plot of the movie is to satirize the kind of unscrupulous approach of seeing money and promoting it, and at the same time cleverly implanting the real advertisements in front of the audience.

There is a sense of black humor in this comparison.

"We will provide the most suitable exhibition platform for your products, the highest exposure, and promote them through the actors to achieve the greatest publicity effect. Feng Xiaogang assured.

The representatives of the manufacturers in the audience were very interested in this kind of propaganda and raised their own questions.

These well-known brands also need millions of advertisements on TV stations, and they can only be six months or a year, with a deadline.

Advertising placement in movies lasts for a long time and has a wide impact.

In particular, Feng Xiaogang and Ge You's Chinese New Year films are of guaranteed quality, and the audience loves to watch them, not only in theaters, but also on TV stations, and even through videotapes and CDs into thousands of households.

The audience for Chinese New Year films includes audiences of all ages.

As long as someone sees the movie in the above way, it is equivalent to seeing an advertisement, and in the long run, this investment is more cost-effective than simply advertising on a TV station.

Of course, only this kind of film with vitality is worth their investment.

If it is an ordinary director, without Ge You starring, or if it is not a Chinese New Year film, the audience does not like to watch it, they will definitely not pay for it.

At the end of the investment promotion, several manufacturers decided on the spot that they were willing to sponsor, they were confident in the combination of Feng Xiaogang and Ge You, and more manufacturers were interested, but they had to go back to study.

Every company has an advertising budget, and two million isn't much.

Lin Zixuan chose to hold an advertising promotion conference at the end of the year because at this time, the company will make arrangements for next year's advertising.

If you wait until next year, people's publicity plans have been arranged, and the funds have been allocated, it will be difficult to squeeze out two million.

"The results are better than we imagined, there are five manufacturers signed cooperation agreements on the spot, and more than 20 are very interested, to keep in touch with us, other manufacturers have a wait-and-see attitude, I think there are a few more from it." Yu Dong introduced, "It's just so many advertisements, will it affect the effect of the film?"

"I don't think it's a big problem, our film is about advertising, there are more and more advertisements now, and there are advertisements everywhere in life, we mainly satirize this phenomenon, the more exaggerated the better. Feng Xiaogang explained.

"Since Director Feng said so, then I am relieved. Yu Dong nodded, "It is initially estimated that there will be thirty or forty million revenue this time, and we will divide the advertising into several levels, each level has a different price, and the implantation method is also different, and the manufacturer can choose independently." ”

Product placement is divided into full sponsorship, the price code is 2 million, and the product will always appear in the movie.

For example, Ge You's profession is a laid-off photographer in the film, and as a photographer, he must have a camera.

The manufacturers who produce the cameras can sponsor the whole process, and their cameras will become Ge You's belongings, and the appearance rate is very high.

There are also drinks, mobile phones, cars, etc.

The second is specific sponsorship, this kind of product can only appear in a specific position in the film, and the frequency of exposure is not high, but there will be close-up shots, and the price code is one million.

If you want the actor to name the product, add 500,000.

The last type is honorary sponsorship, which will only appear in the movie in the form of banners or billboards, and the price is 500,000 yuan.

This allows manufacturers to determine which type of sponsorship to use based on their advertising budget.

The investment promotion of Feng Xiaogang's new film caused a lot of shock in the circle, and the media also reported it.

There are mixed evaluations of this kind of large-scale product placement, with directors who engage in art in the circle feeling that it is tarnishing the film, and others feeling that it is a combination of business and film.

Some people criticize Feng Xiaogang for being too commercial, and some people also envy Feng Xiaogang's ability to make money.

In the current domestic film industry, who can say that their films will recover their investment before they are made.

In the past, domestic films mainly relied on the box office, but now they can make money in other ways, which can be regarded as providing a new way out for domestic films, especially commercial films.

However, some people are worried that too many product placements will make the audience tired, and Feng Xiaogang has set a bad example.

"These people are just blindly worried that Hollywood films are also implanted with ads, and they are not still popular in China, so they have little to do with advertising, and the focus is on whether the movie is good or not. Lin Zixuan commented.

"I'm used to being scolded, and I guess they're envious when they scold me. Feng Xiaogang said to himself.

Feng Xiaogang is in a good mood, and this advertising investment proves his influence.

Manufacturers are willing to spend real money to sponsor a film that has not even finished the script, and few directors in China can do it.

In addition, he will marry Xu Fan next month.

After finishing this matter, Feng Xiaogang will be busy with the wedding, and then he will invite friends in the circle to have a meal and hold a simple ceremony in the Beijing Hotel, and Lin Zixuan and Mu Shanshan will also help Zhang Luo.

They have known each other for many years, and when Lin Zixuan got married, Feng Xiaogang went to pick them up.

In this flash, seven or eight years have passed. (To be continued.) Mobile phone users, please browse and read, a better reading experience.