【Chapter 616】 Hot Milk Powder (Ask for Subscription!)

Thinking of it, it was the common character of Xiao Feng and Xu Mengyao, and they immediately searched for various mainstream business jets on the Internet, and after careful comparison, they targeted the G650 produced by Gulfstream Aerospace.

Gulfstream Aerospace is currently the world's leading manufacturer of luxury and large business jets, which was fully acquired by General Dynamics in 1999, and its main products are the "Gulfstream" series of aircraft.

In June 2001, after General Dynamics took control of Galaxy Aerospace (Israel Aircraft Industries was established in 1997 with the support of the United States), the company's Galaxy and Astra business jets were added to the Gulfstream series and renamed Gulfstream 100/200 to increase the scale of Gulfstream business jets.

To date, Gulfstream has produced more than 1,300 aircraft, which are widely used in civil, commercial, government, private, and military applications. Among them, more than one-quarter of the 500 largest companies in Fortune magazine use Gulfstream business jets.

The Gulfstream family of aircraft is the fastest and most luxurious business jet in the world, and due to its luxurious nature, it has become almost synonymous with private jets.

The latest Gulfstream aircraft, the G650, hit the market earlier this year, and it's an aircraft capable of flying at near-sonic speeds at speeds that other traditional business jets can't match. With a maximum cruise speed of Mach 0.925 and a range of up to 12,964 km at Mach 0.85, the G650 has faster speed, longer range and a larger cockpit in its class.

This means that the G650 can fly non-stop from New York to Beiping, which is a temptation that cannot be ignored by anyone.

All kinds of factors made Xiao Feng and Xu Mengyao take a fancy to this plane at a glance, although its bare metal price is about $65 million, plus personalized decorations and other expenses, at least more than $75 million. However, this is not too much pressure for the Xiao family!

After locking on the target, Xiao Feng and Xu Mengyao immediately contacted Gulfstream via email and put forward their purchase intentions.

I have to say that Xiao Feng, as one of the top ten super-rich people on the list of the richest people in mainland China, is still very useful, after he revealed his identity. Immediately attracted the attention of Gulfstream!

According to some research agencies, the economically booming mainland of China has become a gathering place for the world's new wealthy, and has also become an important potential consumer market for luxury consumer goods such as luxury yachts and private business jets.

Xiao Feng's identity and huge wealth make it easy for him to form an exemplary role among other wealthy people, and if Xiao Feng becomes a user of Gulfstream, it will be of great significance for Gulfstream to open up the Chinese market.

After all, the world's business jet market is not dominated by Gulfstream, including Bombardier, Embraer and other companies are also eyeing the emerging market of China.

Therefore, when a super-rich man like Xiao Feng took the initiative to come to the door, the surprise of Gulfstream can be imagined!

Gulfstream sent an official invitation to Xiao Feng and Xu Mengyao to visit. Invite Mr. and Mrs. Xiao Feng to visit the Gulfstream headquarters in Shavana, Georgia, USA at a convenient time!

For the kind invitation of Gulfstream Company, Xiao Feng naturally did not refuse, and quickly accepted the invitation and preliminarily determined the time to go to the United States!

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With the popularity of the program "Where Are You Going, Dad", Jinghu Dairy has become the biggest beneficiary, according to the company's sales figures, in the past six months, it has achieved a sales miracle of 15 million pieces of liquid milk and 6 million cans of milk powder. It has set the best record since the establishment of the company.

The sales of 3 billion yuan can not be done in a year for some enterprises, and today's 'Jinghu Dairy' can do it in just one month!

Originally, the sales target of Jinghu Dairy in 2012 was only set at 30 billion RMB. No one would have thought that the popularity of the show would make the 30 million title fee achieve the effect of hundreds of millions of advertising costs, and this year's sales will have a greater breakthrough.

Now, the biggest bottleneck restricting the development of 'Jinghu Dairy' is the fresh milk production of 'Jinghu Dairy', so there is a phenomenon on the market, that is, the products of 'Jinghu Dairy' are sold out as soon as they are put on the shelves!

In the aftermath of the melamine scandal, China's domestic dairy market has experienced a cold situation. Many products are unsalable, and the public's distrust of dairy companies has reached its highest point.

In the past two years, overseas milk powder purchasing has even become a means for many people to make profits, which cannot but be said to be a great sorrow for the Chinese dairy industry!

The birth of 'Jinghu Dairy' has changed this situation, with sufficient nutrition and good taste. Let every consumer trust it, especially 'Jinghu Ranch' is a famous tourist attraction, and the milk production process is under the supervision of the media and tourists, which is even more reassuring to consumers.

On the basis of having good quality, the strong advertising effect naturally makes 'Jinghu Dairy' win more support, and it is reasonable that the sales are booming.

Now, Wal-Mart, Haizhou Hualian and other hypermarkets can't even wait for the scheduled logistics procedures, and send their own vehicles to Ginkgo Village, in order to snatch away the products that have just come off the assembly line as soon as possible! For them, having the products of 'Jinghu Dairy' also means a huge flow of customers and trust, for these two points, even if it is worth paying some logistics premium!

The popularity of Jinghu Dairy has also made southern Yunnan smile, and they have issued green passes for vehicles transporting products in order to reduce the time spent on the road by the transport fleet and improve efficiency.

Now, in the advertising of southern Yunnan tourism, Jinghu Ranch has become a very important element, and it has become a well-known business card of southern Yunnan Province!

In the past, only a few enterprises such as Yuanjiang Tobacco in southern Yunnan were well-known in China, and now the sudden emergence of 'Jinghu Dairy' is also a bright face for the provincial party committee and provincial government in southern Yunnan.

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The hot sales of 'Jinghu Milk' and 'Jinghu Milk Powder' in Ginkgo Village are just the uninterrupted operation of the production line and the long queue of waiting trucks, but in the specific consumer market, it is particularly obvious!

Deng Wei is a middle-level member of a foreign trade company in Pengcheng, and like many outsiders, he dedicated his youth to the construction of the Special Economic Zone, and finally settled here.

A year ago, under the influence of advertising, Deng Wei changed the milk powder that his two-year-old son Deng Peng usually drinks from a foreign brand to 'Jinghu milk powder'. This is not to save money, because the 368RMB price of 'Jinghu milk powder' in supermarkets is not necessarily cheaper than any foreign brand of milk powder.

It was purely the breathtakingly beautiful sight of 'Jinghu Ranch' that made Deng Wei make the decision to support domestic products.

Deng Wei has already made up his mind, if his son can't get used to drinking, he will change back to the original brand.

Unexpectedly, 'Jinghu Milk Powder' actually made his son love it, and he would drink two full cans every day, which immediately put Deng Wei at ease.

In the past year, although his son has killed nearly 40 cans of 'Jinghu milk powder', spending an average of 40 yuan a day, Deng Wei feels very happy when he sees that his son is obviously stronger than children of the same age, and his little arms and legs run fast.

In the past few days, the hit of the program "Where Are You Going, Dad" has made Deng Wei see the advertisement of "Jinghu Dairy" appear on TV every day, but he didn't realize what kind of consequences this would bring?

Two days ago, Deng Wei and his wife went to the Wal-Mart near the community for a walk and blew the air conditioner after dinner, and by the way they bought a can of milk powder for their children, but they actually found that the words 'sold out' were pasted on the shelves! After asking the supermarket staff, Deng Wei learned that the current 'Jinghu milk powder' was snapped up by many parents, and the next batch of goods would not arrive until two days later.

In the past two days, although the son without milk powder did not cry, but he was always a little sullen, maybe the little guy has been used to two cans of fragrant milk a day, and he didn't drink it at first glance, which was a little uncomfortable.

This morning, in order to grab milk powder for his son, Deng Wei got up early and entered the supermarket with a group of old men and old ladies who rushed to buy discounted vegetables in the morning market, and then bought two cans of 'Jinghu milk powder' as he wished. It's not that he doesn't want to buy, it's that the supermarket has introduced a purchase restriction policy, and each member can only buy two cans at a time, and the monthly quota is 4 cans!

In this regard, Deng Wei was quite surprised, in this era, there is still a limited purchase, which is enough to show the popularity of 'Jinghu milk powder' during this time!

In fact, situations like Deng Wei are frequently staged in China, and the hit broadcast of "Where Are You Going, Dad" has created the hot sales of "Jinghu Milk Powder", and the supply of some small counties has even been temporarily interrupted by dealers to fully supply the demand of big cities.

The phenomenon of "Jinghu Dairy" has also attracted the attention of many financial media, and many reporters have visited the heads of relevant sales companies and a large number of consumers, trying to explore the power behind the hot sales.

First of all, 'Jinghu Dairy' has a very high level of consumer loyalty, it has always been known for its super high quality, and 'the best organic milk in China' is not boasting. In the case of food safety worries, the emergence of such a conscientious enterprise as 'Jinghu Dairy' has naturally been greatly recognized by consumers.

Secondly, there are quite a lot of consumers who have been affected by the "Where Are You Going, Dad" program, and they have become the main group of new growth customers.

In the show, Nini's appearance of being smart, clever and cute made many fans subconsciously think that this is a long-term drinking of 'Jinghu milk', and feel that their baby should be the same as Nini.

I have to say that the magic of advertising is still very powerful!

In this summer, in addition to the program "Where Are You Going, Dad" has become the focus of public discussion, "Jinghu Dairy" has also successfully landed on the headlines of major financial media, and Xiao Feng's naming fee of 30 million has made a good deal!

However, during this time, Xiao Feng and Xu Mengyao did not have so much focus on the dairy company, they were busy preparing to go to the United States and visit the headquarters ......of Gulfstream!

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