A week after "Initial D" hit the shelves, Fang Jing received an advertising offer from Hijima. Pen, fun, pavilion www. biquge。 info

Although his manga works have become a big hit in Hijima.

But even Fang Jing didn't expect that there would be a Japanese island company looking for him as a spokesperson.

After all, the spokesperson not only needs influence, but also needs fans to have purchasing power. At the same time, the image of the spokesperson should also be in line with the positioning of the company's products.

Many times, when customers learn about a brand, the first impression they see is the brand spokesperson.

Therefore, in the selection of brand spokespersons, enterprises must be very cautious.

Whether the spokesperson is good or not directly affects the sales of the product.

This is why once there is a scandal with the spokesperson, the first reaction of all enterprises will definitely not hesitate to replace the spokesperson.

And Fang Jing's comic works, although they have been sold well on Hijima.

This does not mean that these readers will rush to him to buy some other goods.

In terms of fan purchasing power, even Fang Jing feels that his own fan purchasing power in Ridao must be very watery.

Those readers just love his comics. Whether he can be regarded as his fan or not, there is still a question mark.

How can smart entrepreneurs not understand this?

"It's interesting, who has the guts to ask me to be a spokesperson."

Fang Jing blinked, feeling a little interested.

He has never endorsed a long product in China, nor has he shot an advertisement.

This is because Fang Jing has always been busy with creation and can't find time to shoot commercials. And the income brought by a work is incomparable to advertising costs.

Although he is worth now, the advertising fee is definitely a sky-high price.

But no matter how high the price is, the income cannot exceed that of a work.

What's more, shooting advertisements in China, in addition to making money, does not make much sense, to a certain extent, it is consuming his popularity.

At the critical juncture when Fang Jing planned to hit the top of the country, no matter how high the price offered by domestic merchants, he did not choose to take any advertisement.

However, it is different on Hijima, and if you shoot an advertisement on Hijima, it can deepen the impression of the people of Hijima, which is equivalent to publicity. Not only will it not consume popularity, but it will also lead to an increase in popularity.

For Fang Jing, being an endorsement on Ridao is actually a good choice.

However, due to the lack of influence, he didn't think about this aspect before, but he didn't expect that there would really be endorsements sent to the door.

However, after Fang Jing opened the invitation letter, he couldn't help but admire: "Toyota is really a very accurate business vision. ”

It turned out that this advertising invitation was from Toyota Motor Corporation in Hishima.

AE86 is the company's masterpiece.

In this invitation, the cooperation plan and treatment were also briefly named, and it was hoped that Fang Jing could serve as the special spokesperson of Toyota AE86. He doesn't need to endorse the entire Toyota Motor Company, only the AE86 model.

It's also rare to have a spokesperson specifically for a model, and it's also a model that has been discontinued.

But when it comes to this, everyone can guess.

This time, Toyota Motor Corporation has decided to resume production of the AE86.

Due to the popularity of this car on the black market and the ultra-high price, even Toyota was hot, and after high-level discussions, it was decided to restart the production of the AE86.

Because Toyota's top management has already seen it. The popularity of "Initial D" is destined to give "AE86" new meaning and feelings, which will not gradually fade with time, but will be precipitated and become more and more unforgettable.

If it was just a wave of heat, Toyota would not have decided to resume the production of a model. But with the influence of long-term growth, it is impossible for a company to make this opportunity to make money.

But now car owners are pursuing the old 86 produced back then, and Toyota is afraid that the new 86 will not be attractive enough to buyers. Cai specially invited Fang Jing as a special spokesperson, and only he served as the spokesperson. Then the newly produced AE86 will naturally be linked to the feelings of "Initial D" and recognized by car owners.

At this point, Toyota not only invited Fang Jing as a spokesperson, but even the restored production line and factory address were all from decades ago. Of course, the design has been made of materials that are certainly new.

From any corner, we are striving for retro and feelings.

These actions made Fang Jing very appreciative. And he also knows that any other Japanese island company, asking him to be a spokesperson, may not be able to bring sales. Only he endorses AE86, and there will definitely be super high sales.

Readers of "Initial D" may not be willing to buy other goods for Fang Jing, but they will definitely be willing to buy an AE86 for Fang Jing.

The purchasing power of his fans in Hijima is probably completely in this car.

And Toyota Motor Corporation also stated in the invitation. As long as Fang Jing is willing to endorse this car, he will be given an AE86.

Just rushing to this AE86, Fang Jing is a little tempted.

Two days ago, he was still envious of other AE86s, and he didn't expect someone to really send them to the door today.

It's just that the endorsement fee given by Toyota is not high, although there are many stars who want to surpass the second-tier rating, but it is still slightly lower than ordinary first-line stars.

Converted into Chinese dollars, it is about 48 million.

But the endorsement fees of first-line celebrities start at 50 million.

The difference of two million is actually nothing to Fang Jing.

However, this is the first time he has served as a spokesperson, and it is also the first commercial he has filmed. Don't look at the price, it is only a little lower than the ordinary line, but this is a matter of value, and it must not be lowered.

Although the endorsement fee will not be made public, there will definitely be news in the industry.

When the time comes, Fang Jing's worth will continue to drop a little. Not only will there be economic losses, but there will also be a negative impact on development.

Think about it, a second-tier celebrity in China Entertainment has lower advertising costs on Ridao than ordinary first-line people. If this matter is transmitted back to China, Fang Jing's rising trend in domestic popularity will definitely be frustrated.

Although Fang Jing shot this advertisement, its popularity on Hijima will definitely grow. But if he wants to lower his value, then he would rather give up this popularity.

Toyota also took a fancy to the fact that Fang Jing had no fan purchasing power in other industries on the island. dared to give him, the second-ranked celebrity in the first line of China Entertainment, and the price was lower than that of ordinary first-line celebrities.

"Talk, if you can't talk, forget it."

Fang Jing asked the commercial commissioner in the studio to negotiate, and he didn't even have to take a step at the door of the hotel, and received good news the next day.

After a round of negotiations, Toyota raised his advertising expenses from 48 million to 55 million, which is the level of an ordinary first-line celebrity.

On this trip to Hishima, Fang Jing tasted the benefits of a private studio, and it was much easier to do anything.

At the same time, after Fang Jing and Toyota officially signed an endorsement cooperation, the news that Fang Jing wanted to endorse AE86 also spread immediately.