Chapter 410: Word-of-Mouth Effect

Ye Le went to the company and first went to see the sales data. Pen, fun, pavilion www. biquge。 info

In addition, the data center with several supercomputers next to the Aurora Building will also be officially launched at 10 o'clock today.

It officially provides data support for Aurora gamers across the country, which also indicates that Aurora Games will basically not have server freezes, disconnections, or even crashes like other online game companies.

Some people may be asking, what should I do if there is a power outage?

There is no need to worry, because Ye Le and his team have equipped the data center with three huge backup generators to maintain the power supply of the data center in case of emergency.........

Yesterday, Ye Le's cousin suddenly found him and said that he wanted to borrow some money to open the chain store of Wanyu Internet Cafe outside the magic city.

Wanyu Internet Cafe Ye Le knows that there are now more than nine outlets in the magic city, and all of them are opened in the form of chains by Ye Letang's brother.

Part of the money comes from the profits of the Wanyu Internet café itself, and of course, more of it is more than 5 million yuan borrowed by his cousin from his father, Ye Le's cousin.

Of course, Ye Le expressed his support for opening a Wanyu Internet café into an Internet café chain, after all, he has become rich more or less and cannot forget this, family is the most important thing in life, and now the situation of the Internet café industry is very good, and it is a good thing to seize the market in advance.

So Ye Le wrote a 30 million note to his cousin that night,

It stands to reason that this is to dilute your own shares, after all, borrowing money and increasing investment are two different things.

However, at the beginning, it was only a symbolic shareholding, and Aurora Games now has a monthly turnover of billions, with an average daily net profit of nearly 30 million yuan!

It is no exaggeration to say that Ye Le can earn at least hundreds of millions of dollars a month, and there is no need to entangle that little profit with relatives who are related by blood.

However, the cousin's visit also brought Ye Le a big "surprise".

What's the surprise?

That is, Ye Le suddenly thought of borrowing the power of the Internet café platform to promote "Assassin's Creed", and maybe he could sell an additional 100,000 copies in China!

After all, Aurora Games is the second largest shareholder of Vientiane Network Management, and with the help of its platform, almost all netizens who go to the Internet café can see the promotion of Assassin's Creed for the first time!

That's right, although the percentage of Chinese players installing SGP is as high as 43.1%, not all players use SGP.

Although the game "Assassin's Creed" has been promoted a lot in the early stage, there are still a large number of people who don't know that this game is a god thing!

Ye Le has never been worried that "Assassin's Creed" will not sell well in Europe and the United States, the only thing that worries him is whether Huaxia's local players can accept such a genuine buyout game at a price of 168 yuan.

The background and story of the game "Assassin's Creed" is set in medieval Europe, which can be described as particularly "friendly" to European and American players, and they are not afraid that they will not sell it.

But why do you want to say that Europe and the United States are selling well instead of just Europe?

Because the world knows that the Americas were once colonized by those European powers, and even the people who live there today have a large part of their ancestors European immigrants.

Therefore, culturally, they are deeply influenced by Europe, and there are indeed a large number of players in the American countries led by the United States who have purchasing power and a strong sense of authenticity.

Therefore, from the beginning of the global unified release, Assassin's Creed firmly occupied the top spot in Europe, followed by the Americas and then Asia...........

Tong Wen is out of town, and the game box team is now temporarily led by the deputy director. When the deputy director came to the company in the morning, he was also very surprised by the data, and looked at Wang Bufu and reported: "When I went to get this sales data just now, I was shocked! We seriously underestimated the player's reaction to Assassin's Creed!"

Ye Le is not a fool, of course he can hear from Cheng Nan's words that this is good news!

"How?"

Cheng Nan held back the smile on the corner of his mouth, handed the sales data report to Ye Le, and then said: "Up to now, the number of players who have purchased the game Assassin's Creed has actually exceeded two million, and it's only been a week! There were only 1.3 million sales before, but I didn't expect the word-of-mouth outbreak of "Assassin's Creed" to increase the sales of 870,000 copies in just one day yesterday, which is even more terrifying than the sales results on the first day, which is really amazing!"

This is certainly the power of Internet café owners in physical promotion.

Ye Le was not only surprised to see the gratifying sales volume.

I've long heard that the best publicity is not to put some crazy ads on TV on the Internet, but to recommend players to each other.

A player is limited, but when he thinks a game is good and worth recommending, he will share the game with family, friends, classmates, colleagues... , and then the game "radiates" from one person's hands to dozens or even hundreds of people!

The word-of-mouth effect is actually the first to be proposed by Yamauchi Pu, the former leader of the game industry, and the former president of Wayward Paradise [I have been in poor health and has temporarily abdicated to spend my last days].

In fact, many excellent works were not noticed by the world at the beginning of their release, but with the passage of time, the good reputation of players has gradually made them popular, which is very similar to the "accumulation of thick and thin" in an idiom in China

The word-of-mouth effect is due to the satisfaction and honor of consumers in the consumption process and the formation of a gradual increase in the oral publicity effect, customer satisfaction is not only satisfied with your results, but also more critical of your process. Only by satisfying the needs of your customers will they consciously and voluntarily spread the word of mouth for you.

In some games, even if you don't advertise it, players may not always be attracted to it.

In today's era, who hasn't experienced all kinds of advertisements bombarded indiscriminately? Who hasn't been fooled and wasted time and money in vain?

In the eyes of many "players" who have been baptized by fire, they will even simply think that it is just the daily life of a local tyrant company.

But the recommendations from friends and classmates in life are different, at least they know that others have practiced it and find it fun, so this game has its success to some extent.......

Since it has its sparkle point, why not play it?

Therefore, some game companies have even exclaimed: "Sure enough, the word-of-mouth effect is the most convincing publicity for players!"