Chapter 708 Promotion (6)
Chapter 708 Promotion (6) "What. Do you want to hold a business conference? β
In the general manager's office of Tengfei Pharmaceutical Factory, Han Zhong looked at Ji Feng in surprise and asked with some curiosity.
Ji Feng nodded slightly and said with a smile: "That's right, it's to hold a business association." In fact, strictly speaking, this is not a business association, but just invite those distributors of our pharmaceutical branch to come, and at the same time invite some other interested and reputable dealers to let them buy our Kangyuan slimming powder, promote it from the channel aspect, and not take the road of hospitals. β
After knowing the relationship between Ma Dewang and the vice president Hu Yigui, as well as the former deputy director of the Food and Drug Administration Huang Zhengfa and others, Ji Feng was relieved of the cold reception he encountered in the hospital.
I got other people's brothers-in-law and brother-in-law to prison, and it's strange that these guys can treat themselves happily.
However, he was relieved, but Ji Feng couldn't delay the promotion of slimming powder because of this incident.
Moreover, the current path of promotion from hospitals is no longer feasible, and if it is insisted on, it will only bring negative consequences.
So Ji Feng came up with the idea of holding a business promotion conference and promoting it through channels!
"Why did you suddenly remember to open a China Merchants Association? Is something wrong? Han Zhong immediately realized that there must be something wrong with this, otherwise, with Ji Feng's character, he would definitely not change his mind suddenly.
Han Zhong is aware of Ji Feng's character, although Ji Feng looks very kind, he usually says everything others say well in small things, but once he decides something, it is difficult for others to change his decision, let alone change his mind. But this time, Ji Feng suddenly changed his hexagram, and it was strange that there was no problem in the middle.
"It's really problematic, and it's tricky." Ji Feng smiled and told him what happened to him in the hospital and what he had learned, and then said: "As long as Ma Dewang and his brother-in-law are still in Jiangzhou for a day, Kangyuan slimming powder should not be promoted in the First People's Hospital, unless all the doctors in the hospital are replaced." β
Han Zhong immediately smiled: "That's really impossible. β
"Yes, if my second brother and I dare to do that, maybe my second uncle won't do anything to me, but it will definitely break my second brother's leg, so I'd better not bother him!" Ji Feng smiled and said, "That's why I decided to hold a business promotion conference in the pharmaceutical factory!" β
"This is also a way, but the effect will not be very fast, unless the effect of slimming powder is really magical, otherwise, it is far better to invest a lot of money in advertising, use advertising to drive sales, what do you think?" Han Zhong proposed.
Ji Feng shook his head and said: "No, I don't have enough funds in my hand, I don't have spare money to advertise now, if you take out a loan, it's okay, but the risk is too great, and that way is too radical, in fact, the effect of advertising may not be as good as imagined, especially after the domestic health care products and diet pills market has been ruined by those miscellaneous drugs, the effect of advertising is even worse." β
"But I have the funds in my hand!" Han Zhong said, "This factory is originally yours, I can only be regarded as your big housekeeper, if you want to use the money, you can pay it directly from the account of the main factory." β
Ji Feng shook his head slightly and said, "Do you remember what I said last time?" The business and capital of the main factory and the branch factory should be separated, and the main plant should be used to nourish the factory, which is not impossible, but it is easy to leave troubles in the future or take a safe path. β
"Hmm!"
Han Zhong pondered for a moment before nodding and said, "If the effect of slimming powder is really good, it is also a good way to distribute the goods through the channel and then publicize it, you can give it a try." β
"There is no doubt about the effect, I'm just asking you, is this method feasible?" For Han Zhong's talent in business, there is no need to confirm it, maybe Han Zhong has not personally operated any business cases, but he can manage the pharmaceutical factory in an orderly manner, and the cooperation with Tianyao Group is not a little wrong, which is enough to prove Han Zhong's excellence.
Therefore, when Ji Feng decided to convene the China Merchants Association, the first thing that came to mind was to discuss with Han Zhong.
The most important thing for a person is to be self-aware, to know how many pounds and taels he has, and at the same time, to be able to be good and listen to the opinions of others, only in this way can he continue to grow.
Ji Feng is like this now, he is not as good as Han Zhong in business, so he will devote himself to asking Han Zhong for advice and learning, and if he encounters such a problem in the future, he will naturally have experience.
"Okay!"
Han Zhong nodded slightly, and said: "Even at the beginning, it may be a little difficult, because after all, this is a new drug, not everyone can accept it, those agents and channel sellers, all of them are human spirits, if you can't see the benefits, they won't help you promote it." β
Ji Feng nodded thoughtfully, and said hesitantly: "Han Zhong, you said, if the reaction is not very good at that time, I will give up all the profits, and even give them subsidies, as long as they help to publicize, what do you think?" β
"It's a good idea, but don't use it unless you have to." Han Zhong immediately shook his head.
βweishenmeοΌβ Ji Feng couldn't help but be stunned and asked with a smile.
The conversation between the two is relatively relaxed, which may be different from the relationship between different bosses and employees in other companies and factories, there is no such business atmosphere, and there is no kind of boss's high-minded style and employees' private calculations.
Han Zhong said with a smile: "Boss, you may not know, what kind of people those guys are, they are all extremely cunning, if you fatten them up and have a bad appetite, and then you want to find them to do things, it will be much more difficult." And, those people will also be connected to each other, hey, you're going to have a headache then. β
Ji Feng couldn't help but shake his head and smile: "This is really not as beautiful as I imagined, that's okay, I'll give up half of the profits first, promote it on a small scale first, and then after the promotion, and then talk about the rest, I plan to take back all the slimming powder from the First People's Hospital and compensate for liquidated damages. β
He knows very well that as long as Ma Dewang and the vice president Hu Yigui are in the First People's Hospital, his slimming powder should not be promoted.
Han Zhong disagreed: "Ji Feng, if you do this, you will give up the way." If you think about it, the First Hospital is the largest hospital in Jiangzhou after all, since we are in the pharmaceutical industry, there will definitely be a time to deal with them in the future, if you are doing too much now"
"They're even more excessive!" Ji Feng snorted coldly.
"Okay, otherwise we're like this, if you don't put a lot of slimming powder in the first hospital, then don't take it, and we don't want the profit, but if you put too much, then take it all back, what do you think?" Han Zhong took a compromise approach.
Ji Feng nodded without hesitation, "Just do as you say." I don't want all those slimming powders in the First Hospital! β
After all, it was the first time to promote, and Ji Feng didn't put a lot of it there, and the total amount of all of them added up was only enough for twenty people to take, and if it was evenly distributed to twenty people, everyone would not be able to achieve the expected weight loss effect, because Ji Feng originally planned to send medicine to the hospital once a week, but it was only the first week, and this kind of problem occurred, so Ji Feng didn't send much slimming powder, even if he didn't want it all, there was not much loss.
If you just count the raw materials and labor costs, it is only tens of thousands of yuan, Ji Feng snorted coldly in his heart, "It's like feeding the dog!" β
"Then let's do it, I'll let Yang Dezhao hold a business promotion conference as soon as possible, and distribute the goods first!"
Ji Feng couldn't help but scratch his head, "There is a shortage of people now, Yang Dezhao is now managing the pharmaceutical branch, he is getting older, and he can't be busy at all, otherwise, I wouldn't be there all day Han Zhong, are there any suitable talents, help me recommend a few?" I mean, are there any talents on the side of the main factory? β
Han Zhong smiled dumbly: "Ji Feng, you are eating back grass." At the beginning, you transferred all the competent talents from the branch factory to the main factory, and now they have just completely adapted to it, and you have to transfer people again."
Ji Feng shook his head and smiled bitterly: "I can't help it, otherwise I will give me the old people from those branches, they have been working in the pharmaceutical branch for a long time, and they will definitely be able to adapt quickly when they go back this time." As for your side, needless to say, now that the framework has been built, as long as you are not a fool, you can keep up with the rhythm when you come, and you will do a good job! β
"You won't want all of them, will you?" Han Zhong asked in surprise.
Ji Feng pondered for a moment before saying: "In this way, you transfer Tian Nan to me, this woman is definitely a good hand in accounting, and I have Yang Jun a financial situation now, which is very difficult." Also, in terms of sales, give me Han Ruichao again, your sales department is full of talents, including Liang Chunhui, Xu Yuan and others, they are all cadres, and they will definitely be able to hold up. As for the management side."
"In terms of management, I can recommend a talent to you." Han Zhong said.
"Who?!" Ji Feng asked.
"Xu Yuan!" Han Zhong slowly spit out a name.
"What?"
Ji Feng was stunned for a moment, "Who did you just say?" β
"Xu Yuan!" Han Zhong repeated again, "You should have seen that Xu Yuan, although she looks a little dusty, in fact, it is only caused by rolling in society, and it is not easy for a woman to fight outside." Of course, we don't care what she has done before, but her ability is still quite good, and I think her ability is definitely not under Liang Chunhui! β