Yu Dong went to Shonan mainly to participate in the Golden Oriole Forum. Pen, fun, pavilion www. biquge。 info

Good Dream Company is not too interested in the Golden Oriole Award, which is the general attitude of the Beijing entertainment industry.

Zhao Baogang bluntly said that he didn't care about this award, he made a TV series for the audience, not to win the award.

Since the Golden Oriole Award settled in Shonan, film and television companies in Beijing have been resistant.

Of course, this is an award recognized by the government after all, and it is participated by the Huaguo Television Association, so there is no need to make too much trouble, everyone can get by on the face.

Compared with the attribution of awards, insiders pay more attention to the Golden Oriole Forum.

This forum discussed the theory of television media and the future development trend of the television industry, and it was very interesting to exchange and discuss with each other.

Maybe there will be some reference and inspiration.

This year's topics focus on the production and innovation of TV programs, localization and internationalization, the development trend of international media, and the media industry and market operation.

International media executives, domestic media elites, well-known television organizations and media research experts were invited to attend.

Foreign media groups are willing to participate in the Golden Oriole Forum because China is about to join the World Trade Organization, and they see business opportunities and want to come and get a piece of the pie.

With a population of 1.3 billion, China is a huge market to be tapped.

The TV market in the West has matured and is close to saturation, and the space for development is getting smaller and smaller.

It's easy to go from 50 percent to 98 percent, but it's very difficult to go from 98 percent to 100 percent, and the competition is quite fierce.

In their view, less than 50 percent of China's television market has been developed, and the prospects are broad.

Not only in television, but also in film and media, they are interested in various entertainment industries.

Operating across media and regions, restructuring and mergers and acquisitions, and forming media groups are a means for them to find new economic growth points, which are extremely common in the West.

Murdoch's News Corporation, for example, owns many national television stations, newspapers and magazines, and also acquired Hollywood's Twentieth Century Fox Film Company.

It's a real media giant.

Besides, the good dream company must concentrate on film and television in the early stage of development, the power is too scattered, and it is often impossible to do anything if you want to do too much.

When the film and television industry stabilizes and wants to go further, it will expand to the surrounding industries.

Cinemas and traditional media, the construction of theme parks and entertainment facilities, as well as toys related to film and television, and even entering the fashion industry, models also belong to the entertainment industry.

It's called transmedia.

In the process of expansion, it is not necessary to start all over again, and it is possible to increase its own scale through mergers and acquisitions of other enterprises, or to join forces.

Global mergers and acquisitions have become a hot topic in the media market, and to put it bluntly, it is a big fish eating small fish.

China has more than 3,000 television stations, including county towns and towns, and more than 8,000 newspapers and magazines.

They believe that only by integrating resources can they be competitive.

Generally speaking, it is the top three or five domestic companies that dominate a country's media market, which is the result of joint mergers and acquisitions to ensure an advantage in the competition.

There are two types of M&A: horizontal and vertical.

Horizontally is the merger of content companies or delivery companies, just like the merger of film and television companies and film and television companies.

Vertically it is the merger of content companies and delivery companies, such as the merger of film and television companies and distribution companies.

Therefore, international media companies are not ready to start from scratch in China, but intend to grasp the resources and enter the domestic market through investment and mergers and acquisitions.

The more well-known domestic film and television companies and entertainment groups are the targets of their mergers and acquisitions.

They promised to help domestic companies go public, or enter the international market, so as to get equity, which is a great temptation for domestic film and television companies.

International media companies want to enter the domestic development, and domestic companies are eager to go out.

At present, China's film and television industry is in such an unstable state, and the reason why there have been no large-scale mergers and acquisitions is related to the restrictions of national policies.

Once restrictions are lifted and foreign capital inflows are allowed, mergers and acquisitions of all kinds are inevitable.

Even if there is policy supervision, it is not difficult to circumvent it, and the establishment of a joint venture company is a new way.

The maximum number of blockbusters imported by Huaguo from overseas is 10 per year, which is distributed by China Film Group, but if it is a film co-produced with Hong Kong, it is not within this limit.

As a result, a Hollywood film company set up a branch in Xiangjiang, and at the same time found a mainland film and television company to cooperate in content, which is the current cooperation model.

Furthermore, the establishment of a joint venture between the two parties in Hong Kong has avoided a variety of risks at the policy level.

Lin Zixuan is reluctant to have foreign capital enter the company, but the establishment of an independent joint venture company is acceptable, which belongs to capital operation and has little to do with equity.

On the one hand, it can give rise to a mature industrialized production model and management system in the West.

This includes production budget planning, audit and financial management, supervision of funds, and more.

On the other hand, let domestic film and television dramas go out and enter the Western market through the resources of international companies.

At the same time, international media companies are expanding their presence in the country and making profits.

The entertainment industry is a business, and from a businessman's point of view, it's a win-win situation, but international media companies are strong and must be careful not to be eaten up in cooperation.

Yu Dong talked about the issue of localization at the forum, and only localization can have a market.

Whether the international media is optimistic about the domestic market, or domestic enterprises enter the international market, they must pay attention to localization, or follow the local customs.

If TV shows and TV shows want to be popular abroad, they need to take care of the habits of the locals.

For example, to shoot an advertisement and promote a product, you must first understand what the people of this country like.

Indians like to dance, so they shoot a dance commercial, the British are conservative, can't shoot a provocative commercial, in the United States is fine, and it may be popular.

Localization does not mean abandoning one's own things, but adding exotic elements appropriately to achieve cultural integration.

During the Golden Oriole Forum, a farce occurred.

If the reporter wants to enter the venue of the forum for interviews, the organizing committee informs them that they need to pay 1,800 yuan for tickets, which are not covered by the conference fee, but are temporary tickets.

This sudden situation caused a lot of scolding.

The spokesperson of the organizing committee claimed that we did not invite the media, and that you came voluntarily.

Reporters who arrived in Shonan a day earlier were asked to charge an additional 100 yuan for their room, and some rooms were equipped with broadband Internet access, but they had to pay extra.

Coupled with the cost of tickets, a reporter spent more than 5,000 yuan during the Golden Oriole Festival.

The media generally said that this was the blackest TV Golden Oriole Festival.