After Huang Bo left, Lin Zixuan participated in the company's publicity meeting on "The Funeral of the Big Names". Pen, fun, and www.biquge.info

The film has entered the post-production stage, which is expected to be released on December 21, and it is time to ramp up the publicity.

Generally speaking, the publicity cost of a film is directly proportional to the production cost, and the higher the production cost, the higher the publicity cost of the film.

For example, the production cost of "Titanic" is 200 million US dollars, and the publicity cost is as high as 50 million US dollars.

In Hollywood, the ratio of the production cost of the film to the publicity cost is about three to one, but the specific film should be treated specifically, and some small-budget films will also increase the publicity cost if they are favored by the film company.

The domestic film industry does not pay much attention to the role of publicity, and it would be good if the ratio could be six to one.

In the past, the investment in films of Good Dream Company was less than 10 million, and the publicity cost was only one or two million.

The methods used are nothing more than advertisements in newspapers, and the actors of the crew go to major cities to run promotions, participate in TV shows, and so on.

"The Funeral of a Big Shot" invested 30 million yuan, and the company decided to spend 10 million yuan for publicity, to stir up this topic and get it to the point of being known on the street.

"We have several advantages. Yu Dong spoke at the meeting, "First of all, Director Feng and Mr. Ge's New Year's films have formed a brand and won the recognition of the audience, and secondly, our films keep up with the fashion trend, which can attract more young audiences and highlight the theme of fashion in publicity. ”

Yu Dong has been doing a good job in promoting and distributing in Haomeng Company.

The publicity cost of 10 million can do a lot of things, in addition to regular publicity, you can also put advertisements on subway stations and buses, and people can see them as long as they go out.

"This film has Hollywood and Hong Kong actors joined, we want to win the northern market at the same time, but also take into account the southern market, the company will put 2 million advertising in several major cities in the south, and strive to change the situation of Chinese New Year films in the north and cold in the south. Yu Dong introduced.

Hollywood actors are just a publicity stunt, but Kan no Lin has a certain popularity in coastal areas.

"The screening of the film in Xiangjiang will be arranged after the Chinese New Year, probably in March, and there will be a premiere at that time, and Director Feng and Mr. Ge need to go to Xiangjiang to cooperate with the publicity. Yu Dong arranged.

Good Dream Company has not had much contact with the cinema chain in Xiangjiang, so it is impossible to release the two places at the same time, and the release date in Xiangjiang will be delayed by about two months to avoid the Chinese New Year schedule in Xiangjiang.

At the end of each year, it is also the Chinese New Year in Hong Kong, and several films starring big stars have been released, and the competition in theaters is extremely fierce.

"What's the situation with this year's Lunar New Year?" Feng Xiaogang said with concern.

"The situation is in our favor, Zhang Yimou's film is scheduled to be released in these two days, avoiding the New Year file, the investment scale of other film companies' New Year films is less than 10 million, and we can't compare with us in terms of production costs and actors' popularity, and several companies plan to let the movie be released in advance, so as not to collide with us. Yu Dong responded.

"Don't be careless, you have to figure out the situation of the opponent. Feng Xiaogang said this, but he was relieved in his heart.

There are only a few directors with box office appeal in China, and no one will underestimate Zhang Yimou's movies.

It's just that this time Zhang Yimou used Zhang Ziyi and other newcomer actors, and it's really hard to say what will happen at the box office, which may be one of the reasons why he avoided the New Year.

"The Funeral of a Big Person" has such a big investment, it also cooperates with Hollywood, and it is a comedy that he is familiar with, Feng Xiaogang doesn't want to meet a dark horse and step on him at the box office.

If it was just when he was filming "Party A and Party B", Feng Xiaogang would not be so cautious.

Once it reaches a certain height, it is inevitable that there will be gains and losses, which is human nature.

"Okay, let's do it, invite advertisers to come and see the sample film, and call the sponsorship fee. Lin Zixuan decided.

Lin Zixuan is not worried about the problem of funds, the publicity cost of 10 million yuan will be passed on to advertisers, in addition to product placement ads, there are also patch advertisements for movies.

A seven-minute roll ad before the movie is shown can be worth 10 million or 20 million.

This method may be criticized by the audience, but it is a profit model for commercial films, otherwise the production cost of "The Funeral of the Big Names" plus the publicity cost is as high as 40 million yuan, and it takes a box office of 100 million yuan to protect the capital.

This is obviously unrealistic in China, and only through advertising can be earned.

Now that advertising revenue offsets investment costs, box office revenue becomes the net profit of Good Dreams, and domestic commercial blockbusters want to make money, which is a sustainable way.

The crew of "Crouching Tiger, Hidden Dragon" returned to the capital, and there was still about a month left in the studio.

The cast and crew of the crew were tortured enough, and even Li Yu often suffered from insomnia and elevated blood pressure.

So far, it can only be regarded as the filming of the exterior, and the whole process is not smooth, but fortunately, the most difficult one has been overcome.

After a two-day break, the crew continued to work.

The highlight is the scene of Li Mubai's death, and he shows his heart to Yu Xiulian before he dies.

This confession can't be too direct, Li Mubai and Yu Xiulian are both people with life experience, unlike those young people, opening and closing their mouths is to talk about love, and their expressions will be more subtle.

One of the lines is "I'd rather be a wild ghost than a lonely ghost".

Li Mubai is a cultivator, who pays attention to detachment and eternity, and detachment and eternity are undoubtedly lonely.

Therefore, he would rather be a wild ghost with Yu Xiulian for a few days than an eternal lonely soul, this expression has the shadow of Western classical drama.

Filming literary dramas is Li Yu's strength, and he is good at capturing the subtle emotional entanglements between men and women.

In "Crouching Tiger, Hidden Dragon", Li Yu wants to break through a taboo, that is, the relationship between Li Mubai and Jade Jiaolong.

In Chinese society, sex and desire have always been a taboo topic, but there are such problems in life, and everyone suppresses them and doesn't say it, which doesn't mean that it doesn't exist.

What should a master do when he meets a beautiful female apprentice? This is a contradiction of human nature.

When Li Mubai met Yu Jiaolong, he cherished her martial arts talent, and he didn't want to see a piece of beautiful jade being ruined, so he wanted to teach her, which was a sense of responsibility as a teacher.

The difficulty is that Yu Jiaolong is a young and beautiful woman, and it is difficult for a man to control it in the face of women.

Li Mubai is a hero, and he is also a man, and there is a loving and righteous Yu Xiulian in the middle, who has moral constraints on him, and he is even more chaotic.

His dilemma lies in the great desire of man.

Li Yu's "Crouching Tiger, Hidden Dragon" is a martial arts film on the surface, but the core is still the emotional **** he is good at (to be continued.) )