【Chapter 645】 Social Hotspots (Subscription Requested!)
As soon as the National Day Golden Week ended, the "Jinghu Scenic Area" started the publicity of the "Jinghu Grape Festival" non-stop, and the entire "Jinghu Group" was mobilized.
Golden Week is the best time for 'Jinghu Scenic Area' to enhance its popularity, but the 'Jinghu Wine Festival' is a key project for 'Jinghu Group' to enhance its corporate image and expand its social influence. To this end, Xiao Feng, chairman of the 'Jinghu Group', personally went into battle to shoot a series of advertisements and sent invitations to the people across the country.
Since October 8, many viewers and netizens have seen the advertisements shot by Xiao Feng on TV and the Internet, and they can't help but become interested in the 'Jinghu Wine Festival'.
Subsequently, major TV stations and video websites also successively released advertorials against 'Xiao's Winery', which made more and more ordinary people have more awareness of this expensive wine.
In China, when people mention domestic wines, the names of the Great Wall and Changyu immediately come to mind, and they are extremely unfamiliar with 'Xiao's wine'.
In the past two years, only 150,000 bottles of the expensive 'Xiao Wine' have been released in China, which is just enough for 300 high-end restaurants.
'Xiao's Wine' has also never been advertised in the mass media, and few people are aware of this high-end wine, which retails for 16,880 RMB, except for those who have tasted it.
However, among the many promotional advertorials, ⊥ ≌ many rich and celebrities highly respect 'Xiao's wine', but it makes ordinary people have a strong interest in it, and even have a desire to know more about the 'Jinghu Wine Festival'.
At this time, many people found that it was amazing that a winery with high-end wine as its main product had quietly risen in the mountainous area of northwest Yunnan.
In the impression of many people, only a few wine estates, such as Château Lafite, in France, dare to buy top wines for more than $1,000. No one thought of it. It is natural to be very curious that there is such a winery that produces top wines in China.
In addition to advertising, the 'Jinghu Group' has also started preparations for the 'Jinghu Wine Festival', and the entire Jinghu area has begun to enter the rhythm of the wine festival.
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In conspicuous places at Yaozhou Airport, Railway Station and Passenger Station, large advertising photos taken by Huang Xiaoming and Xiao Feng for the 'Jinghu Wine Festival' began to appear in front of everyone, and banners for the 'Jinghu Glucose Festival' began to hang on both sides of the city's roads.
From 'Yaozhou Airport' to Ginkgo Village. Along the way, you can see the advertisements of the wine festival, and the entire city of Yaozhou and the 'Ginkgo New District' are shrouded in the atmosphere of the wine festival.
Although the vast majority of the public are not very aware of the situation of 'Xiao's wine', the fact that 'Jinghu Group' produces it alone is enough to make everyone pay more attention.
After all, today's 'Jinghu Group' is a business card of the entire northwest Yunnan region, and its every move is to add glory to everyone's face.
Although the 'Ginkgo New Area' will be separated from Yaozhou City from New Year's Day next year, the Yaozhou Municipal Party Committee and Municipal Government are not too stingy. We will do our best to promote and serve the first 'Mirror Lake Wine Festival'.
Therefore, as with the National Day Golden Week, the public resources of the entire city of Yaozhou have been mobilized to operate around the 'Jinghu Wine Festival', which is even higher than the tourism festival held in the ancient town of Yaozhou.
Li Yunhai even went to Ginkgo Village on behalf of the municipal government to learn about the difficulties encountered in the preparation of the 'Wine Festival', and instructed the staff of various departments to solve them.
All in all, the entire Yaozhou must have been urgently mobilized. Contribute to the preparation of the 'Wine Festival'.
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Ma Xiaojun is a senior reporter of "Haizhou Finance and Economics", and he has received a notice from the newspaper's leaders in the past few days. He was asked to go to Ginkgo Village on October 27 to interview the 'Mirror Lake Wine Festival'.
Ma Xiaojun is no stranger to Ginkgo Village, because he once went to Ginkgo Village last year to interview Forbes magazine's rich list, and also interviewed many senior executives of the 'Jinghu Group' in Ginkgo Village. Even in the earlier rainy season, Ma Xiaojun once went deep into Ginkgo Village to interview the details of the 'mushroom trade', so that more people could understand the reasons for the rise of the 'Jinghu Group'.
The miracle of the rapid rise of the 'Jinghu Group' has not only amazed ordinary people. Professional financial reporters like Ma Xiaojun are also fascinated.
Ma Xiaojun once had a detailed understanding of the rise of 'Jinghu Group', and pointed out some of the key points in the special report, which has become an important material for the industry to study 'Jinghu Group'.
This time, he was assigned by the newspaper. Ma Xiaojun naturally accepted it gladly, and even planned to go to Ginkgo Village in advance to see its great changes in the past year.
In fact, like Ma Xiaojun, many high-end financial media have been invited by the 'Jinghu Group' and decided to go to Ginkgo Village for interviews.
In fact, at the critical moment when Forbes magazine is about to announce the 2012 China Mainland Rich List, many financial media have focused on the 'Jinghu Group' and Xiao Feng. The holding of the 'Mirror Lake Wine Festival' happened to be stuck at this point in time, which invisibly increased the attention of the media.
In fact, in the past two years, the elite of the domestic financial circles have inevitably tasted the delicious taste of 'Xiao's wine', knowing that this high-priced wine is a high-grade new famous wine. The tiny Château di Xiao can produce more than 1 billion euros worth of 'Xiao wines' every year, and this number will continue to rise over time.
Whether it is the Forbes Rich List, 'Xiao's Wine' and 'Jinghu Group', they all have a large amount of news materials, which naturally makes the media rush to it.
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After Li Dongsheng received the holiday during the National Day Golden Week, he also received an invitation from the 'Jinghu Group' Tongguò 'Xinxin Express', and he did not hesitate to call the public relations department of the 'Jinghu Group' to confirm his acceptance of the invitation.
As Yang Hao's master's supervisor, Li Dongsheng is the scholar with the deepest research on the 'Jinghu Group' in the domestic theoretical circles, and it is not an exaggeration to call him a 'Jinghu expert'.
In the continuous understanding and research, Li Dongsheng found that the 'Jinghu Group' brought him more and more doubts, as if it was shrouded in a thick fog.
Aside from the unsecretive aspects of operation, management and brand marketing, it is truly incredible that 'Jinghu Group' can continue to produce a variety of top-notch products.
Li Dongsheng learned that in the past two years, a large amount of capital has poured into northwest Yunnan, investing heavily in an environment similar to 'Jinghu Ranch', trying to build a second 'Jinghu Group'. However, the development of these capitals is not smooth sailing, and various pests and diseases, product quality and other problems make the investment of these capitals unable to quickly return to the capital, not only can not catch up with the 'Jinghu Group', but it is already very good to maintain a small loss.
Li Dongsheng realized that the near-perfect farms and pastures under the 'Jinghu Group' were the core key to the 'Jinghu Group', but the outside world could not peek into its mysteries.
Because of Yang Hao's relationship, Li Dongsheng has tasted the delicacy of 'Xiao's wine', and he will never forget it, and this time he can visit the brewing process and aging cellar in the place of origin, which is naturally very happy.
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While financial media reporters and theoretical leaders are arranging their trips and preparing to go to Ginkgo Village, the Chinese entertainment industry has also begun to make a sensation for the term 'Jinghu Wine Festival'.
First of all, Xiao Feng announced the time of the 'Jinghu Wine Festival' on his Wave Net scarf, and a random lottery was held on the scarf, and lucky fans could get free air tickets or 'Xiao's wine, etc.'.
Xiao Feng's scarf fans have exceeded 35 million, and because he often interacts with fans around his scarf, his scarf popularity has always ranked among the top on the Internet.
As soon as his news came out, it immediately attracted the attention of fans and other stars, and became the most lively scarf for a while.
At the same time, Inspur has opened a special section of 'Jinghu Wine Festival' in the tourism sector to attract netizens to participate in discussions and popularize the relevant knowledge of 'Xiao's wine'.
Xiao Feng and Inspur.com cooperated tacitly, and other celebrities who were connected with the 'Jinghu Group' and Xiao Feng also announced that they would go to Ginkgo Village to participate in the wine festival and the subsequent charity auction.
Huang Xiaoming, Deng Xiaochao and other image spokespersons of the 'Jinghu Group' have also become free promotion ambassadors of the 'Jinghu Wine Festival' and sent invitations to fans.
Teacher He, Teacher Wang, Nana, Sister Na and Wang Wen and other kings and queens also said that they would go to Ginkgo Village to participate in the wine festival, which attracted more fans' attention to Ginkgo Village.
Of course, the most eye-catching thing is that superstars such as Brother Chen Long and Fa Ge also decided to attend the charity auction of the 'Jinghu Wine Festival', which was full of sensation!
At the same time, Jinghu Group announced that it will cooperate with major TV stations and video websites to conduct various live broadcasts and reports on the Jinghu Wine Festival to show the charm of Ginkgo Village to the audience and netizens.
With the passage of time, more and more celebrities and media announced their participation in various activities of the 'Jinghu Wine Festival', which made it skyrocketing in popularity in 1,000 degrees, second only to the 18th Plenary Session of the Baath Party to be held in Beiping.
Professionals are trying to learn about the rise of the 'Mirror Lake Group' through the first wine festival in Guò, while the general audience wants to see what it takes to produce such expensive wines.
For a while, the 'Mirror Lake Wine Festival' has become one of the hottest topics! (To be continued......)